Bangkok – 26 May 2026 – Betagro Public Company Limited (BTG), a leading integrated food company in Thailand, is poised to highlight its comprehensive, world-class Whole Supply Chain Management capabilities at THAIFEX – Anuga Asia 2026. Operating under theme ‘Serving Better Food to the World,’ Betagro will advance its food portfolio with cutting-edge innovations addressing the evolving demands of consumers and partners, and solidifying its vision as a world-class ‘Food Solutions Provider.’
Enhancing Food Solutions Provider Capabilities Via Integrated Food Supply Chain
Leveraging sophisticated, end-to-end food supply chain management from product development, manufacturing, to quality assurance, distribution, and strategic market expansion locally and globally, Betagro has transformed into a comprehensive food solutions provider. This enables the company to serve the varied needs of all consumers and partners, further demonstrating its dedication to advancing food innovation.
Portfolio Expansion: Driving Local and Global Business Growth
At THAIFEX – Anuga Asia 2026, visitors will discover a diverse range of innovative food offerings, reflecting its extensive ‘Better Food’ development on the international stage. Focused on quality and exceptional taste, these products are designed to meet the global needs of modern, health-conscious consumers who prioritize convenience. The exhibition will feature more than 5 distinct product categories, including:
- Specialized Health Food products include INSPIRED care, which was developed in collaboration with doctors and nutritionists from Siriraj Vittayavijai (SIVITT) and is specifically designed for health-conscious consumers and those managing non-communicable diseases (NCDs).
- Protein Supplement Beverages, including Betagro Group’s latest clear high-protein drink.
- Supplement, including blüüm, a vitamin supplement brand from Betagro Ventures, developed by food scientists and nutritionists.
- Asian-Style Frozen Food Innovations include Soul Spice, featuring ‘Chicken Made Noodle.’ This product, which delivers great taste, nutritional value and high-quality protein from chicken meat, has been recognized as a Top Innovative Product at THAIFEX – Anuga Asia 2026. Additionally, Soul Sweets, a dessert range that reimagines popular Thai street food. Its ‘fried banana,’ for instance, made from quality bananas, dried coconut, and white sesame seeds, embodying Betagro’s vision to elevate Thai street food for modern consumers globally.
- Main Ingredient Products features Betagro’s new 3-flavor German Sausages, crafted from premium cuts and aromatic imported spices. The Cheese Truffle flavor secured recognition for its quality and taste from the IFFA-DFV Global Meat Product Awards 2025. This category also includes products from Eggriculture (N&N), the business of Eggriculture Foods Limited, Singapore’s largest fully integrated pasteurized egg producer, which Betagro acquired earlier this year. Additionally, visitors will find offering from Betagro Professional, a brand dedicated to food entrepreneurs, backed by premium-quality ingredients.
Mr. Somsak Boonlarp, President – Thailand Food Business, Betagro Public Company Limited, said: “Leveraging our advanced food innovation and comprehensive food solutions, we equip food entrepreneurs and partners with extensive OEM services and Betagro Food Solution offerings. These span menu development, cost management, and back-end system management, all designed to drive their business success. This year, we are focusing on new product innovations, including specialized health food, protein supplement drinks, and dietary supplements to enable our partners to grow efficiently and sustainably.”
Global Expansion and Strategic Partnerships
Betagro anticipates a 22-26% revenue growth from its international business in 2026, driven by investments in facility expansion both locally and globally. The company will maintain its focus on key strategic markets like the United Kingdom and the European Union, where demand for Thai processed and food products continues to rise. Additionally, Betagro is committed to investing in high-growth potential markets within Southeast Asia, while Japan remains critical for long-term growth.
Betagro is also actively pursuing opportunities in the aviation industry, partnering with premium airlines globally to supply high-quality food to the international Food Service market. Concurrently, the company is driving its HoReCa (Hotels, Restaurants, and Cafes) strategy, aiming to reinforce its position as Thailand’s leading integrated food company.
Dr. Oliver Gottschall, Chief Commercial Officer – International Business, Betagro Public Company Limited, said: “Our International Business is experiencing consistent growth across core regions, especially the UK and Europe, fueled by rising demand for Thai processed and food products. This growth aligns perfectly with our ongoing capacity expansion and strategic partnerships. Simultaneously, key Asian markets like Hong Kong and Singapore are recording significant growth, driven by increased international exposure of our Betagro and S-Pure brands.”
“Betagro has carefully monitored the global economic challenges, currency volatility, rising logistics costs, and geopolitical developments — notably in Japan, the Middle East, and North America. Despite short-term slowdowns in some markets, the company remains confident in its long-term growth prospects. Betagro will continue to advance product development, expand its customer base, and forge strategic partnerships globally,” Dr. Oliver concluded.
Our participation at THAIFEX – Anuga Asia 2026 underscores our strategic ambition to become a leading international Food Solutions Provider. It effectively showcases the synergy between our local and international business strengths, robust food innovations, high production quality, and extensive global partnerships. This collective approach enables Betagro to deliver ‘Better Food’ to consumers, while simultaneously propelling Thailand’s food industry towards sustainable global growth.
