Blackmores has unveiled Blackmores Fizzers, its first vitamin in Fizzy Granules format in Thailand. The product is designed to appeal to younger consumers who want health solutions that fit seamlessly into their lifestyles. Fizzers can be enjoyed in multiple ways: dissolved in cold water, melted in the mouth, or chewed directly. Convenient sachet packaging makes it easy to carry, reinforcing the brand’s focus on accessibility.
- Immu Plus (Orange Flavour)
- Ingredients: Vitamin D3, Vitamin C, Zinc, and L-leucine.
- Purpose: Supports daily immune health.
- Nicotinamide Plus (Mixed Berry Flavour)
- Ingredients: Nicotinamide, Zinc, Vitamin C, and L-leucine.
- Purpose: Focuses on skin care and overall wellbeing.
- Performance Plus (Strawberry & Apple Flavour)
- Ingredients: 225 mg of Magnesium and L-leucine.
- Purpose: Supports muscle health and daily routines
Priti Halai, Country Manager of Blackmores Thailand, noted that the launch reflects the company’s broader strategy of combining innovation with targeted consumer engagement. “Competition is fierce, and brands must deliver value that resonates with real consumer needs,” she said.
Marketing efforts will lean heavily on influencer partnerships to accelerate awareness among Gen Z and millennial audiences. With this proactive approach, Blackmores expects revenue growth of 18.6% in 2026, building on strong momentum from the first half of the year, which recorded a 16.8% increase compared to the same period in 2025.
