Universal Robina Corporation (URC) has unveiled its latest innovation in coffee in the Philippines — the Great Taste Premium Roast Coffee Mix. Designed to energize Filipinos on their daily journeys, this new blend delivers the True Bold Taste at an affordable price of just PHP 12.95 SRP.
With its bold roast profile and creamy mix, the Great Taste Premium Roast Coffee Mix promises to bring back Restore Strength and Energy (Balik Lakas Sigla) in every cup. It is crafted for those who need a reliable boost to power through commutes, workdays, and everyday routines, while still enjoying the comforting taste of premium coffee.
Earlier this year, URC also launched the Great Taste White Sugar Free Coffee, inviting consumers to try the delicious taste of the new Great Taste White Sugar Free Coffee. With its perfect blend that surprisingly tastes indulgent despite being sugar‑free, this variant is aimed at health‑conscious coffee lovers.
