Middle Eastern carbonated soft drink players are steadily building their presence in the Malaysian market. At MIHAS 2026 (23-26 September 2026), Saudi brand Kinza (by Al Jameel International) made a strong debut with product giveaways and eye‑catching booths across the expo grounds. The company is actively seeking local manufacturing and distribution partners in Malaysia, Indonesia, and other Southeast Asian countries, with Malaysia and Indonesia identified as strategic markets for regional expansion.
Kinza’s products are currently available in Malaysia, mainly through Middle Eastern grocers. In Saudi Arabia, the brand offers around 10 fruit‑forward and classic soda flavours including Saudi Cocktail as well as Kinza Lift Up energy drink
In Malaysia, Kinza’s playbook is expected to focus on expanding consumer touchpoints and positioning around its flavour variety and Saudi origin (halal), with an emphasis on volume growth.
By contrast, Egyptian soda brands V Super Soda (caffeine‑free) and V7 vitamin sparkling drinks (fortified with essential vitamins, low sugar/calories, caffeine‑free) are now accessible in Malaysia via pandamart and select physical outlets. Distributed locally by AM Avenue Trading, the brands are competitively priced but have yet to achieve mainstream distribution. Their reach is gradually expanding through Memizooozooo and neighbourhood grocery stores.
With differentiated offerings — including flavoured malt drinks — V Super Soda and V7 are steadily carving out a niche in Malaysia’s evolving carbonated drinks segment, positioning themselves as emerging players to watch.
