Shnëdz enters Malaysia with taste-first plant-based protein strategy

The launch is supported by the campaign “Tak cuba, tak tahu” (“If you don’t try, you won’t know”), which encourages consumers to experience the products firsthand through sampling activities. By focusing on trial, shnëdz aims to address a common barrier in the plant-based category, where perceptions around taste can discourage first-time purchases.

Distributed in Malaysia through Pok Brothers, the brand will also collaborate with local content creators to demonstrate how its protein bites can be incorporated into familiar dishes and everyday meals. In addition, shnëdz plans to engage vegetarian, vegan and broader food communities through social media and community-driven outreach initiatives.

Ingredients:

Shnëdz Chilli Sin Carne Protein-Packed Tips – Water, Soy Protein (23.7%), Sunflower Oil, Starches (Potato and Maize), Herbs & Spices (including Colour (INS 160c)), Sugar, Dextrose, Salt, Maltodextrin, Yeast Extract, Flavourings (including Smoke Flavour), BARLEY Malt Extract

Shnëdz Citrus Protein Bites – Water, Soy Protein (23.4%), Sunflower Oil, Thickeners (INS 1422, INS 415, INS 412), Sugar, Maltodextrin, Salt, Dextrose, Herbs & Spices (including Colour (INS 160c)), Yeast Extract, Food Acid (INS 330), Natural Flavours

Shnëdz Buffalo-Style Protein Bites – Water, Soy Protein (23.4%), Sunflower Oil, Sugar, Herbs & Spices (including Colour (INS 160c)), Dextrose, Salt, Yeast Extract, Vinegar Powder, Flavourings (including Smoke Flavour), Antioxidant (INS 392), Natural Flavours

Shnëdz Protein Nuggets – Water, Soy Protein (25.4%), Wheat Flour, Palm Oil, Rice Flour, Flavourings, Thickeners (INS 461, INS 407), Modified Starch, Salt, Corn Starch, Sugar, Raising Agent (INS 452), White Pepper Powder, Flavour Enhancers (INS 508, INS 621)