Home Blog Page 131

Experience the joy of creating vibrant concoctions this year-end with fresh fruit juices from F&N FRUIT TREE FRESH

Photo Credits: F&N Foods

For a limited time, a range of exclusive water bottle with trendy coloured caps can be redeemed with every purchase of two 946ml F&N FRUIT TREE FRESH

Singapore, 22 October 2024 – F&N FRUIT TREE FRESH has always been known for its wide selection of nutritious and delicious fresh fruit juices, made with the finest fruits nature has to offer. As the year draws to a close, it is a time for reflection and joyful celebrations with friends and families. Good food and drinks elevate these special moments, and the fresh fruit juices from F&N FRUIT TREE FRESH are the perfect companions for creating unforgettable beverages that will impress at any gathering. From now until 30 November 2024, collect a range of exclusive eco-friendly and BPA-free water bottles with vibrant, colourful caps. Designed for enjoyment on the go, the 300ml tumblers will add a touch of fun to one’s holiday beverage experience.

F&N FRUIT TREE FRESH is committed to offering healthier beverage choices that support one’s well-being, with every glass freshly crafted from the finest quality fruits, ensuring lower sugar content without compromising on taste. As the festive season unfolds, F&N FRUIT TREE FRESH juices serve as the perfect complement, balancing rich flavours while nourishing both the mind and body. Each refreshing cup of fresh juice not only elevates the joy of drinking juice but also contributes to a mindful approach to the holiday indulgence, making it an ideal choice of drink for those who want to eat and drink better this holiday season and every day of the new year.

Photo Credits: F&N Foods

To add a touch of fun to the festive spirit, surprise loved ones with vibrant, guilt-free concoctions made from F&N FRUIT TREE FRESH’s colourful range of fresh fruit juices. Enriched with essential vitamins, antioxidants, and delightful real fruit bits, every sip is a burst of sunshine!

Please refer to the link for recipe ideas specially curated by F&N FRUIT TREE FRESHhttps://www.yumpu.com/en/document/read/68919827/fn-fruit-tree-fresh-holiday-inspired-concoctions-recipe-book

The F&N FRUIT TREE FRESH holiday special concoctions can be enjoyed with the limited-edition 300ml water bottle, available in four trendy colours or one’s favourite holiday mug. These stylish BPA-free bottles can be redeemed with the purchase of two 946ml F&N FRUIT TREE FRESH assorted juices or the purchase of two limited-edition 946ml F&N FRUIT TREE FRESH Muscat Grape Juice Drink with Aloe Vera Bits. While stocks last.

Lower in sugar, halal-certified, and carrying the Healthier Choice Symbol accorded by the Health Promotion Board, F&N FRUIT TREE FRESH juices are conveniently available at all leading supermarkets, hypermarkets, and convenience stories at the following Recommended Selling Prices: 

F&N FRUIT TREE FRESH No Sugar Added Blueberry, Cranberry & Mixed Fruit Juice

  • 946ml – S$2.78
  • 200ml – S$1.26

F&N FRUIT TREE FRESH No Sugar Added Daily Greens Mixed Fruit Juice Drink with Celery, Cucumber and Wheatgrass 

  • 946ml – S$2.78

F&N FRUIT TREE FRESH No Sugar Added Cranberry, Pomegranate & Apple Mixed Fruit Juice

  • 946ml – S$2.78
  • 200ml – S$1.26

F&N FRUIT TREE FRESH No Sugar Added Orange Juice Drink

  • 946ml – S$2.78

F&N FRUIT TREE FRESH No Sugar Added Apple Juice

  • 946ml – S$2.78
  • 200ml – S$1.26

Limited edition F&N FRUIT TREE FRESH Muscat Grape Juice Drink with Aloe Vera Bits

  • 946ml – S$3.55

 F&N FRUIT TREE FRESH Reduced Sugar Soursop Juice Drink with Nata De Coco

  • 946ml – S$2.67
  • 200ml – S$1.16

This holiday season, make gatherings extra special and showcase the festive spirit with F&N FRUIT TREE FRESH juices that are made from nature’s finest offerings. Refreshing with a nutritious boost of vitamins!

Five Star and Kohkae Unite to Launch ‘Kohkae Five Star Grilled Chicken Flavored Peanuts’

Introducing ‘The Heritage Fusion’ Strategy to Blend Iconic Flavors for a New Snacking Experience

Five Star, a leading Thai franchise food brand with a legacy of delighting Thai consumers for over 40 years, has partnered with Kohkae, Thailand’s number one snack brand for over 30 years to launch the ‘Kohkae Five Star Grilled Chicken Flavored Peanuts’, aiming to captivate the Thai snack market and reaffirm the signature taste of Five Star’s renowned grilled chicken. Leveraging the ‘The Heritage Fusion’ strategy, this collaboration combines the strengths of both brands to meet modern consumers’ desire for innovative yet familiar taste experiences.

Sunthorn Jaksukan, Head of Five Star and Food Chain Business, stated, “The collaboration between Five Star and Kohkae is a fantastic opportunity to introduce a novel and exciting flavor to consumers. Merging Kohkae’s coated peanuts with the signature sauce of Five Star’s grilled chicken—a flavor Thai people know and love—creates an incredibly harmonious blend. With the robust strengths of both brands, we believe this will establish a new legend that’s hard to resist. Five Star is widely recognized for its unique grilled chicken recipes, while Kohkae has won the hearts of Thai consumers for decades with its intensely flavored coated peanuts.”

“The choice of the ‘The Heritage Fusion’ strategy showcases the perfect balance between tradition and modernity inherent in both brands. By blending Five Star’s expertise in grilled chicken with Kohkae’s excellence in coated peanuts, we’ve developed an innovative product that offers consumers a new taste experience. This powerful collaboration not only differentiates us but also sets a new standard in the Thai snack industry,” added Sunthorn.

The ‘Kohkae Five Star Grilled Chicken Flavored Peanuts’ boast an intense and unique flavor, crafted from high-quality selected peanuts mixed with Five Star’s signature grilled chicken sauce. The product is now available nationwide at 7-Eleven, Makro, and Lotus stores, priced at 22 baht per pack.

Taobao Fashion is now on Lazada Malaysia

Discover a new fashion destination for trendy and affordable women’s apparel.

Kuala Lumpur, 22 October 2024 – Southeast Asia’s pioneer eCommerce platform, Lazada Malaysia, officially launched its latest dedicated fashion channel, Taobao Fashion, curated especially for style-conscious shoppers seeking trendy yet budget-friendly apparel. This new addition expands on Lazada Malaysia’s wide array of women’s fashion with assortments from Taobao, offering trendsetters and fashionistas a one-stop shop for fresh, stylish women’s apparel at unbeatable prices.

Exclusively available to female shoppers at launch, Taobao Fashion is currently accessible via the ‘Tao Fashion’ icon on the Lazada app. With Taobao Fashion, ladies can now effortlessly explore a diverse selection of looks with just a few taps, enjoying instant accessibility to an array of unique and eye-catching pieces including dresses, tops, accessories, and more. Furthermore, fashion enthusiasts can enjoy exclusive benefits like free shipping and discounts when they order more, all of which are safeguarded with a hassle-free return policy that ensures a worry-free shopping experience.

“We are constantly pushing boundaries to redefine online shopping in Malaysia, and the launch of Taobao Fashion reflects our dedication to innovation and customer satisfaction.  This new channel empowers our female shoppers with access to the latest trends at unbeatable prices, providing special offers like free shipping from China and exclusive savings when they shop more.  Our goal is to make fashion accessible, so that our customers can express their style with confidence, without compromising on value,” shared Kaya Qin, Chief Executive Officer of Lazada Malaysia.

Taobao Fashion offers shoppers major savings on clothing with a ‘Buy 3 for 20% Off’ promotion, which rewards customers when they purchase three or more items. Additionally, shoppers will also be entitled to free international shipping from China. These products can be checked out with LazCoins for even greater savings and additional discounts.

With a commitment to fast delivery, Lazada ensures that orders are processed and shipped within 48 hours, utilising international air freight to expedite deliveries so that customers can receive their items sooner. The channel also offers a flexible 15-day return policy with both pickup and drop-off options, providing convenience for customers who need it most. Additionally, customers who have a change of mind can return their purchases without any specific reason, as long as the products are in good condition.

“At Lazada, we understand that trust and reliability are crucial when shopping online, which is why we’re focused on delivering an affordable fashion shopping experience, backed by robust buyer protection and exclusive deals.  As we approach our 11.11 Biggest Sale of the Year, now is the perfect time to explore the best of Taobao Fashion, alongside the many other benefits on our platform including our Lowest Price Guarantee and platform-wide Semua Free Shipping that offer unbeatable value,” added Kaya.

Lazada Malaysia remains committed to enhancing the shopping experience to deliver what Malaysians value most – convenience, affordability, and style. Taobao Fashion is just the beginning of many exciting developments to come on the platform, as Lazada continues innovating to deliver the best prices and best experience in eCommerce.

For more information, visit Lazada or check out the Lazada app to explore Taobao Fashion’s exciting deals.

Celebrating the littlest feet that make the biggest footprints on our hearts with Old Seng Choong’s Baby Full Month Package

Photo Credits: Old Seng Choong

Singapore, 22 October 2024 – Welcoming a new addition to the family is one of the most joyous occasions to celebrate. A baby has the ability to ignite joy, hope and happiness, and fill the room with laughter with every smile and ‘coo’.

In many Asian cultures, a baby’s full month milestone is one of the most cherished traditions. Immediate and extended family, and close friends gather to bless the new born. It also signifies the time for parents to express gratitude for the baby’s health and seek blessings for their child’s future.

To herald the arrival of baby, parents prepare a gift box, such as the brand new Baby Full Month Package 满月礼盒 by Old Seng Choong, to thank family and friends for sharing their joy. It contains essential items according to tradition that add symbolism and meaning to the occasion. Red hard-boiled eggs, for luck are presented as a form of gratitude. Ang ku kueh, also known as red tortoise cake, featuring an intricate design resembling a tortoise shell symbolise longevity, good fortune and prosperity.

Photo Credits: Old Seng Choong

Embracing this practice with a modern twist, the Baby Full Month Package includes Old Seng Choong’s renowned fresh bakes made-to-perfection, adding a fragrant and delightful touch to each box.  Using the finest butter as the fundamental ingredient in its fresh bakes to achieve the all-important flaky and puffy crust, each box contains an assortment of three different pastries such as Premium Bird’s Nest with Red Dates, Black Sesame with Mochi, and Parma Ham with Shallot Oil.

From pastries to packaging, Old Seng Choong‘s presentation is perfect for gifting. Each box is distinguished by an elegant  (mān), symbolising the full month celebration. Parents can personalise the accompanying gift card by adding a cherished photograph of the baby, making it even more heartwarming, especially when paired with the adorable bear plushie.

Old Seng Choong’s Baby Full Month Package is available for S$25.80 per set at the Paragon Shopping Centre outlet and through its e-commerce store, with a minimum purchase of 10 sets. A pre-order is required three days in advance. Terms and conditions apply.

For more information and updates, please visit Old Seng Choong’s official website and social media pages:

●      Official Website: https://www.oldsengchoong.com/

●      Instagram: https://www.instagram.com/oldsengchoong/

●      Facebook: https://www.facebook.com/oldsengchoong

●      TikTok: https://www.tiktok.com/@oldsengchoong

●      Xiao Hong Shu: 老成昌OLD SENG CHOONG

Pet-Friendly Spaces Are Expanding into the Heartlands: Pasir Ris Mall is One Destination That Wants to Welcome More Furry Friends

With the introduction of the cat licensing scheme introduced last month, it is evident that there is a growing shift in Singapore’s approach towards animal welfare.

Previously, pet-friendly areas have been limited to specific districts in Singapore, such as the Holland Village, River Valley, or Katong precincts. But more pet-friendly spaces are making their way into the heartlands: Beyond just parks, more common spaces — like in shopping malls — are opening up to pets.

Pasir Ris Mall is one of them. The mall, which opened in June this year, boasts a scenic al fresco dining area adjacent to the Central Greenway — a pet-friendly walkway and cycling path that directly connects the mall with Pasir Ris Park and Beach — on its second floor. Several restaurants along the Central Greenway welcome diners and their furry friends, such as Piz’za Amore and Korean restaurant Nayana Plus.

The inclusion of these pet-friendly spaces at Pasir Ris Mall, which is located in the heart of the neighbourhood, reflects a broader integration of pets into daily life in Singapore.

This shift suggests a growing acceptance of pets as integral members of Singaporean households — together with developments such as the recent cat licensing scheme, these developments may indicate a rising demand for more pet-friendly infrastructure across the island.

We believe this evolving trend presents a compelling story angle, showcasing how businesses, communities, and policies are coming together for a more pet-friendly nation. We would be delighted to arrange for interviews with spokespeople from Pasir Ris Mall or its pet-friendly tenants, Nayana Plus or Piz’za Amore, who would love to share more about why they designed their heartland concepts to be welcoming to pets as well.

Carlsberg Malaysia’s Top Ten Charity Champions Inclusivity and Nurtures Sustainability through Education

Carlsberg Malaysia’s community engagement platform expands to reach an even wider audience, driving actions for sustainable development

SHAH ALAM, 11 Oct 2024 – Top Ten Charity Campaign (Top Ten), a flagship community enrichment campaign funded by Carlsberg Malaysia, resumes its 37th year of fund-raising mission for education, with an enhanced focus on inclusivity and sustainability. Themed ‘Championing Education Today for a Greener Tomorrow’, Top Ten extends its reach to 12 beneficiaries, including three schools in Sabah and Sarawak, alongside Federation of Chinese Associations Malaysia (Huazong) and Hospital Universiti Tunku Abdul Rahman (Hospital UTAR) , going beyond just vernacular schools. The campaign remains committed to addressing the resource gaps in many vernacular schools by providing platform to raise funds for school infrastructure development, whilst also extending its support to education funds for equal access to education.

Stefano Clini, Carlsberg Malaysia’s Managing Director

“We are committed to continue funding and organising the Top Ten with greater purpose of brewing a better today and tomorrow for the communities we engage with,” said Stefano Clini, Managing Director of Carlsberg Malaysia. “The programme meets our pledge for United Nations Sustainable Development Goal (UNSDG) 4: Quality Education and UNSDG 13: Climate Action, and by driving inclusion and climate awareness in education , we are cultivating in a brighter future generation and environment for Malaysia. We invite everyone to join us in this meaningful journey as we strive to create a positive impact on our communities.”

For nearly four decades, the Top Ten has been widely regarded as the longest-running and highest funds-raising platform with over RM568 million proceeds collected for infrastructure expansion, facility enhancement, and the advancement of educational programmes for 684 schools nationwide. This year, it sets to help twelve schools raising RM17.4 million over the next two months.

“With the Top Ten, we can continue alleviating financial burden, opening doors of opportunity for deserving students and enabling them to focus on their education and aspirations,” said Huazong President, Tan Sri Datuk Seri Panglima (Dr) T.C. Goh. “Together with Carlsberg Malaysia, we believe that no dream should be hindered by financial barriers, and through this Carlsberg Huazong Education Fund, we are dedicated to providing scholarship to deserving students to pursue their tertiary education”.

A key highlight of this year’s campaign is the introduction of the Top Ten Green Club, a sustainability driven initiative designed to engage students in recycling and environmental responsibility. This initiative will be carried out as co-curricular activities across participating schools to support ecofriendly projects, fostering a culture of environmental stewardship.

“We are proud to be part of the Top Ten Green Club initiative this year and it will enable us to foster climate-change awareness, empowering our students to take actions on recycling and sustainability ideas within the schools premise,” said Tan Cheng Teng, Chairman of Lahad Datu Chinese Chamber of Commerce, Lahad Datu Middle Schools, Lahad Datu.

“As a pioneer in fundraising for education, the Top Ten not only performs outstandingly in Peninsular Malaysia but has extended its influence to Sabah and Sarawak,” said YB Tuan Wong Kah Woh, Deputy Minister from the Ministry of Education. The Top Ten holds the record for the longest-running and highest funds raised by a charity platform. Over the years, it has raised more than RM568 million for our schools. All of this would not have been possible without the strong support from everyone. Finally, I would like to especially thank Carlsberg Malaysia for their efforts and contributions in the field of education.”

Additionally, Top Ten also serves as an avenue for promoting local singers within the entertainment industry. Running from October to November, the fundraising platform jointly-organised by participating educational institutions nationwide will host charity concerts that feature Malaysian artists Ribbon Ooi; Justin Ng, Fuying & Sam, Nicole Lai Chung Fung, Ash Lu, Geraldine Gan and Vanessa Reynauld.

To participate in this impactful initiative, visit Carlsberg Malaysia Instagram or Facebook for the full schedule of Top Ten roadshows and learn how you can contribute to the betterment of education and a greener tomorrow.

More information about the Top Ten Charity Campaign can be found
https://carlsbergmalaysia.com.my/sustainability/social/community-relations/.

 

Taste the Joy of the Weekend with Saturdae, the latest Soft Serve that’s Bringing Blissful Moments to Every Corner of Malaysia – Now with the Richness of Wonda Coffee!

From Left: Saturdae Soft Serve’s core flavours of Mango, Original and Grape.

Saturdae expands its menu with a delicious array of flavours, including the limited-time Wonda Coffee soft serve, sharing the happiness that Etika’s beloved brands are renowned for!

KUALA LUMPUR, 18 October 2024 – Saturdae, Malaysia’s newest soft-serve brand inspired by the joy and anticipation that Saturdays bring, is here to transform the simple act of indulging in soft serve into a moment of pure weekend bliss. Saturdae captures the positivity of Saturdays—a day people eagerly look forward to, filled with relaxation and happiness. Known for its rich, creamy flavours and the nostalgia of carefree weekends, Saturdae offers more than just a dessert—it’s an invitation to elevate your every day with delightful, smile-inducing treats.

Saturdae currently offers popular flavours such as Mango, Grape, and Original, made from the unique tart flavour of Calpis, each designed to evoke the essence of carefree weekends. Now, the brand is excited to introduce its latest limited-time flavour: Wonda Coffee. This indulgent new offering combines the rich, aromatic taste of Wonda Coffee with the creamy goodness of Goodday UHT milk—perfect for coffee lovers who cherish the weekend ritual of enjoying a good cup of coffee, now delightfully served in soft-serve form.

“As a brand, we want Saturdae to embody happiness and simple joys,” said Amy Gan, VP of Marketing at Etika. “Saturdays are a time for relaxation and enjoying moments with family and friends. We strive to capture this spirit in every flavour of our soft serves, which we believe is the perfect accompaniment and treat for any day!”

From Left: Saturdae Soft Serve’s limited-time flavours of Coffee, Cham and Teh Tarik

“Our latest Wonda Coffee flavour combines two favourites among Malaysians—coffee and soft serve. With each dispensed, we aim to bring smiles and joy while staying true to our commitment to flavours that resonate with everyone. This isn’t just another flavour; it celebrates the weekend lifestyle we all cherish. Picture yourself enjoying this luscious treat, with the rich aroma of coffee mingling with creamy soft serve, perfect for those relaxing Saturday afternoons. Whether enjoyed solo or shared with loved ones, each dispensed is crafted to create memorable experiences.”

Customers can exclusively enjoy the latest Wonda Coffee flavour at participating outlets. It will be available at Manamart outlets from early October to mid-November, and at Orange Convenience Stores in Sabah from mid-October until the end of December. For those seeking a twist on traditional flavours, Saturdae offers a truly Malaysian experience with its Cham and Teh Tarik options—perfect for tea lovers looking for something unique!

While the latest Wonda Coffee flavour takes centre stage this season, Saturdae’s core range of flavours continues to spread happiness with every serving. Indulge in our beloved Original, which offers a light and refreshing tangy profile, crafted from the legendary Calpis Original flavour. For those who crave fruity delights, the Grape and Mango flavours, also infused with the unique essence of Calpis, provide a burst of natural sweetness that’s perfect for any occasion. And for the classic lovers among fans, their timeless Vanilla soft serve—made with the wholesome creaminess of Goodday UHT milk—remains a fan favourite. Each flavour offers its own unique experience, yet they all share a common goal: to create delightful moments that linger in your memory.

Saturdae Soft Serve is available at a wide variety of outlets across Malaysia, including eateries such as 4Fingers, Manekineko, Manamart, Shell stations, Cafe Mesra locations, and MyBurgerLab. No matter where you are, Saturdae is there to sweeten your day.

Some of the locations where you can enjoy Saturdae include:

  • 4Fingers (Berjaya Times Square, KL East Mall)
  • Manekineko (Wisma Benly, Paradigm Mall, Nu Sentral, Sunway Putra Mall, and many more)
  • Manamart (PJ New Town, Permatang Pauh, Bukit Bintang, Bayan Lepas, Selayang)
  • Shell (Paka Northbound, Paka Southbound, Elite Highway Sepang, Gambang Kuantan)
  • Cafe Mesra (Ambank, Mranti Tech Park, Edumetro Subang, TNB Dua Sentral)
  • MyBurgerLab (163 Retail Park Mont Kiara, MyTown, KL East Mall, Sunway, Cyberjaya)

With its fun flavours and unwavering commitment to quality, Saturdae Soft Serve promises morenthan just soft serve—it’s about savouring life’s simple pleasures, one weekend-inspired dispensed at a time. So why not take a break from the hustle and bustle of daily life? Treat yourself to the Wonda Coffee flavour before it’s gone, and embrace the magic of Saturdays with every creamy swirl.

So gather your friends, plan your weekend treat, and dive into the blissful world of Saturdae Soft Serve. Join us in celebrating the joy of weekends, one delicious dispensed at a time!

For more information about Saturdae’s latest promotions and offerings, visit our Instagram.

McDonald’s Continues to Create Unforgettable Memories for Orphans by Hosting Birthday Celebrations

The birthday celebrations at restaurants are part of McDonald’s Community Month every October, bringing smiles to children across the nation.

KUALA LUMPUR, 21 OCTOBER 2024 – As part of McDonald’s Community Month this year, McDonald’s Malaysia is extending its heartwarming efforts by hosting birthday celebrations for children from orphanages, either at the restaurant or at their homes. These annual initiatives aim to spread joy to children from over 400 orphanages nationwide throughout the month of October.

Today, McDonald’s Malaysia hosted a special birthday celebration at McDonald’s Mutiara Damansara DT for nearly 70 children. The event was filled with exciting games, delicious food, and fun activities, creating cherished memories in line with McDonald’s commitment to bringing joy and making every child feel special.

“At McDonald’s Malaysia, we believe that every child deserves a birthday celebration. Our aim has always been to not only provide delicious meals but to also be a caring neighbor, giving back to the communities we operate in and ensuring no one is left behind,” said Dato’ Haji Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia. “By hosting these birthday celebrations, both at orphanages and in our restaurants, we hope to create moments of happiness for the children, helping them feel cherished and appreciated.”

In addition to the celebrations, McDonald’s Malaysia made cash donations to help improve the comfort and well-being of children in these selected orphanages.

This initiative is part of Program Komuniti @ McDonald’s & RMHC, which oversees all of McDonald’s Malaysia’s community outreach activities. Every year, McDonald’s Malaysia carries out over 19,000 community initiatives, including this longstanding tradition of bringing joy to orphans throughout October, an initiative that began in 2017.

Dato’ Haji Azmir Jaafar added, “We are proud to continue this meaningful tradition through our McDonald’s Community Month program. It’s a way for us to demonstrate our unwavering commitment to supporting children in need and fostering a spirit of kindness and generosity in the community.”

As a locally rooted company, McDonald’s Malaysia is dedicated to being a compassionate and supportive neighbor, serving Malaysians and ensuring its contributions have a lasting impact on the communities it serves.

ASICS Malaysia Unveils Highly Anticipated Collaboration with SneakerLAH and MAMEE MONSTER: The New ASICS SKYHAND™ OG “MAMEE MONSTER”

KUALA LUMPUR, OCTOBER 17, 2024 – ASICS Malaysia continues to celebrate Malaysian culture through another bold collaboration with SneakerLAH and MAMEE MONSTER, this time paying tribute to one of Malaysia’s most beloved snacks, MAMEE MONSTER. This latest collaboration introduces the ASICS SKYHAND™ OG “MAMEE MONSTER”, a unique fusion of street style, nostalgia, and Malaysian culture, all wrapped up in a design inspired by the iconic crunchy noodle snack.

ASICS Malaysia and SneakerLAH have a proud history of creating one-of-a-kind sneakers rooted in Malaysia’s rich heritage, highlighting local landscapes, food, and traditions. Previous collaborations have resulted in iconic releases like GEL-Kayano™ 5 OG “Nasi Lemak” (2019), the GEL-LYTE™ III “Kuala Lumpur Twin Towers” (2020), and the most recent GEL-LYTE™ III “Teh Tarik” (2022), all of which encapsulated the spirit of Malaysian culture, resonating deeply with sneaker lovers across the country.

The ASICS SKYHAND™ OG “MAMEE MONSTER” takes inspiration from a fond childhood memory of enjoying MAMEE MONSTER noodle snack after school, chasing down the “Roti Man” on his bike or stopping by a convenience store to grab a pack. This nostalgic moment has been artfully translated into the sneaker’s playful design. The standout feature is the pale-yellow noodle laces, which resemble MAMEE MONSTER noodles. The shoe panels come in different shades of yellow tones colour picked from the noodle. Meanwhile, the speckled midsole mimics the seasoning powder that comes with the snack while the back heel features the seasoning powder’s pack design. Additional highlights include a blue insole, a tribute to MAMEE MONSTER’s mascot, Blue the Monster, with the ASICS logo printed in velvet on the insole. The shoe also features Blue holding the “LAH” symbol, representing SneakerLAH. The final touch is a stylish dubrae lace lock on the front for added flair.

Bryan Chin, Founder of SneakerLAH, expressed his excitement for the collaboration, saying, “The ASICS Malaysia collaboration showcases how each design stays authentically Malaysian while adding a playful, creative twist to set it apart. Each sneaker design under this collaboration has its own unique Malaysian flair, and the ASICS SKYHAND™ OG “MAMEE MONSTER” is no different. It is fun and quirky design will bring smiles to its new owners.”

How Yuan Yi, Chief Marketing Officer of MAMEE, added, “MAMEE MONSTER has been a staple of Malaysian childhoods for decades, embodying nostalgia and authenticity. We are thrilled to work with ASICS Malaysia and SneakerLAH to bring our beloved snack to life in the form of a sneaker masterpiece. We hope the ASICS SKYHAND™ OG “MAMEE MONSTER” will bring the same joy to Malaysians as our crunchy noodles have since the humble beginnings.”

Boon Tib Soom Nik, Country Manager of ASICS Malaysia, shared, “Working with SneakerLAH has always been an exciting journey, and this collaboration with MAMEE MONSTER is truly special. It captures the spirit of Malaysia in a fresh and creative way; we can’t wait for sneaker lovers to experience it. The ASICS SKYHAND™ OG “MAMEE MONSTER” brings a little piece of Malaysia to the world, capturing our nation’s nostalgia and culture in fashion. With MAMEE MONSTER transformed into a stylish sneaker, fans have the chance to celebrate their Malaysian pride with every step.”

Pricing & Availability

Retailing at RM 629, the limited-edition ASICS SKYHAND™ OG “MAMEE MONSTER” will be available at the SneakerLAH event from 2-3 November 2024 at MITEC KL on first come first serve basis and ASICS.com from November onwards.

To find out more about the launch of this new kicks, keep an eye out for the announcements on @sneakerlah and @asics_sportstyle_my

MAGGI® Nurtures the Future of Malaysia’s Culinary Industry at MSSCC 2024 Finale

Encik Jalaluddin bin Ismail (second from left), Ms Ivy Tan Link Cheh (second from right), and Dr Mohd Azly bin Zakaria (left) with the MSSCC 2024 winners, Muhammad Ammaruddin bin Jasni and Aidil Zikry bin Mohd Noor Izhham from SMK Mahsuri, Kedah

MAGGI® continues to inspire the next generation of culinary talents together with the
Ministry of Education to shape Malaysia’s vibrant food scene through creativity, innovation
and cooking expertise

Kuala Lumpur, October 17, 2024 – The 27th MAGGI® Secondary School Cooking Competition (MSSCC) concluded with an exciting finale at MyTOWN Shopping Centre, Cheras, bringing to a close a two-month culinary adventure for secondary students nationwide. This year’s theme, ‘Sajian Cita Rasa Malaysia’, attracted widespread interest from 675 talented young chefs aged 13-15, from across Malaysia, each showcasing their creativity by reimagining beloved Malaysian dishes.

As part of its long-standing collaboration with the Ministry of Education (MOE), which has
flourished since 1997, MAGGI® once again reaffirmed its commitment to nurturing the next generation of culinary talent. Throughout the MSSCC, students not only honed their cooking skills but also developed essential life skills such as teamwork, creativity, and perseverance — skills that lay the foundation for future success.

Encik Jalaluddin bin Ismail, Deputy Director of School Management and Student Development Division, Ministry of Education, praised the collaboration in his speech at the event: “This year’s theme of innovating and modernising traditional Malaysian dishes is befitting with the current landscape where the generation today is more exposed to international cuisines. Through MSSCC, students are encouraged to adopt a healthy lifestyle and appreciating home-cooked meals. Thus, this has a positive impact on their families to prepare more balanced meals as often emphasised by MAGGI®, for the well-being of the community and nation. May MSSCC hone future cooking talent amongst the young and be a platform for them to gain real-world insights and deeper understanding of the culinary world.”

A highlight of this year’s finale event was the inaugural ‘Ask Me Anything’ Career Sharing
Session with MAGGI®’s Research & Development (R&D) team. Puan Rohaiza Abdul Ghani,
Innovation and Renovation Manager of MAGGI® Malaysia opened the students’ eyes to diverse career paths and the essential role of culinary knowledge in driving quality and innovation for MAGGI®’s products. This interactive session provided a rare behind-the-scenes glimpse into the industry, igniting the students’ passion for culinary careers from a young age.

Ms Ivy Tan Link Cheh, Business Executive Officer of MAGGI® Malaysia and Singapore reaffirmed MAGGI®’s commitment to continue supporting and encouraging students through the MSSCC to help them build a strong foundation for their future

Ms Ivy Tan Link Cheh, Business Executive Officer of MAGGI® Malaysia and Singapore, also expressed her appreciation for the long-standing partnership with MOE: “MAGGI® is honoured to once again collaborate with the Ministry of Education this year. This partnership enables us to share our culinary expertise with the younger generation in meaningful ways. The Career Sharing Session, in particular, underscores our commitment to building Malaysia’s culinary talent pipeline. By offering students a fruitful learning experience beyond the classroom, we aim to inspire them to explore future relevant career paths that contribute to preserving the rich variety of cuisines that make up Malaysia’s vibrant culinary heritage.”

Following a rigorous selection process, in which the judges gained insights into the contestants’ personalities, culinary knowledge, and the inspirations behind their culinary creations, the top 16 finalists were chosen to bring their unique culinary vision to the competition. Some of the interesting creations on display included Bulgogi MAGGI® which combined MAGGI® Pedas Giler with a Korean favourite, Sushi Himpit Sate Kayangan (Heavenly Satay Pressed Sushi) which infused local flavours to a Japanese dish, and Bebola Nasi Buah Naga (Dragon Fruit Rice Balls) served with MAGGI® Thai Chilli Sauce which utilised unconventional ingredients for a fresh take on the dish.

The top five teams who advanced to the final round at the MSSCC 2024 Finale

Ultimately, two exceptional winners emerged, impressing the judges with their outstanding skills and creativity that set them apart. The MAGGI® MSSCC Finale at MyTOWN Shopping Centre drew a lively crowd, who cheered on with excitement as the thrilling competition unfolded and the champions were crowned.

Muhammad Ammaruddin bin Jasni and Aidil Zikry bin Mohd Noor Izhham from SMK Mahsuri, Kedah, the winners of the 27th MAGGI® Secondary School Cooking Competition (MSSCC), shared their thoughts on their win: “The MSSCC has been so exciting! After months of preparation, we finally had the chance to express our ideas through Lempeng Muhibbah with Ketam Masak Ros (Unity Pancake with Rose-Infused Crab), which is inspired by our own creativity using available ingredients and MAGGI® Curry Cube! We are also grateful to meet so many other talented peers through this event; we’ve learned a lot from watching them, which has made this journey unforgettable.”

Finalists participating in the career sharing session which provided them a glimpse into diverse career paths and the essential role of culinary knowledge in driving quality and innovation for MAGGI®’s products

The winning team from SMK Mahsuri also added: “The Career Sharing Session was great
because we got to hear from people who are working in the food industry. It showed us the different careers we can pursue in food, and it gave us new ideas for what we might want to do in the future.”

State champions and winners of the MSSCC 2024 – SMK Mahsuri, Kedah in top spot; followed by SMK Treacher Methodist, Perak in second place; SMK Beaufort, Sabah in third place; SMK Seri Selayang, Selangor in fourth place; and SMK (LKTP) Kampung Sertik, Pahang in fifth place

Ahmad Imran bin Sharif and Muhammad Hamiz Alif bin Ishak, one of the top five teams from SMK Seri Selayang, Selangor, shared: “We are really happy we got to cook something special out of our comfort zones in bread-making. It’s been a fun experience, and we’ve learned so much about Malaysian food over the past two months.” The students, despite having learning disabilities, showcased their remarkable abilities and passion for cooking, demonstrating firsthand that talent knows no boundaries.

For further information on MAGGI® MSSCC 2024, please visit
https://www.maggi.my/ms/memupuk-generasi-muda/pertandingan-memasak-MAGGI/.

HOT NEWS

emart24 celebrates 100th store by rewarding customers

0
Leading Korean convenience store chain set for strong growth in Malaysia KOTA DAMANSARA, 25 June 2025:  Popular Korean convenience store chain emart24 today marked the opening...

MUST READ

The Women of HEINEKEN Malaysia

0
An article by Heineken Malaysia Many may believe that the beer industry is a man’s world, but this couldn’t be further away from the truth...