Wednesday, April 30, 2025
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Snappea, a new pea drink, with health and sustainability in mind

By
Tan Heng Hong
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Image credit: Snappeafood

Snappea, a new plant-based drink made from peas, has been launched in Malaysia. Snappea is a pea-focus brand which focuses on promoting peas as a healthier and more sustainable food source.

The name Snappea comes from snapping, as people tend to snap their fingers when thinking about ideas, hence Snappea (snap + pea), explained Justin Chan, Founder of Snappea.

The company sources the peas from Canada as the North American country is the largest producer of yellow peas in the world. Pea has a very clean taste, which is suitable to use in beverages like dairy-free milk alternatives.

High in protein and 100% vegan

Snappea has 10 times more protein than almond and 20% more than dairy milk. In addition, Snappea is 100% vegan, lactose-free, gluten-free, non-GMO, soy-free and comes with 170g plant-based calcium per cup. So regardless whether you are vegan, lactose-intolerant or allergic to soy or gluten, Snappea can basically be consumed by anyone.

Sustainable food source

Peas are one of the most sustainable food sources in the world, explained Justin. In addition, peas are super nutritious and much less water intensive. To produce the same amount of protein, peas require seven times less water compared to nuts like almond.

Peas are super friendly to soil because they help in nitrogen fixing. Nitrogen is one of the most important chemical elements for plants. If there is not enough nitrogen available in the soil plants look pale and their growth is stunted. Peas are one of the few nitrogen fixing plants, which means they work together with nitrogen fixing bacteria called rhizobia, to “fix” nitrogen. Nitrogen from the air diffuses into the ground. The rhizobia chemically converts that nitrogen to make it available for the plant. In short, by planting peas, the soil can be enriched without the use of artificial fertilizers. 

Available online and at major retail chains

Currently Snappea is available online on Lazada and Shopee and offline in major retail chains in Malaysia such as Jaya Grocer. More retail outlets will be carrying Snappea products soon, said Justin.

Snappea welcomes any potential importers especially in the Asia region who are interested in Snappea. The company said it has received many enquiries from end-consumers about the availability of Snappea in their regions. Anyone interested to be Snappea’s stockists/distributors, feel free to drop them an email at hey@snappeafood.com.

All ingredients Snappea use are Halal certified and Snappea is produced in halal-certified facilities. Snappea is pending Halal approval for the end products, which the company in the midst of applying.

Snappea is available in Simply Unsweetened, Utterly Original and Richly Chocolate flavours.

Purchase Snappea from the official Snappea store on Lazada and Shopee.

OREO gets its most epic dunk ever – in the Milky Way

By
Tan Heng Hong
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JAKARTA, Indonesia, April 29, 2025 /PRNewswire/ — OREO, cherished worldwide for its special bond with milk as epitomized by the “OREO dunk”, has reimagined this classic ritual. To introduce its limited-edition Space Dunk cookies in Southeast Asia, OREO took a cosmic leap, dunking not into a glass of milk but into the vast Milky Way. Presenting the extraordinary OREO Milky Way Dunk!

“Oreo and milk’s bond is timeless. Launching Oreo Space Dunk cookies, we added a playful twist, taking Oreo’s dunk to new heights…literally!” said Jonathan McCarthy Mondelez Vice President Marketing, SEA.

Leo Indonesia teamed up with Sent Into Space company to create a custom launch craft, sending OREO cookies into the stratosphere. The craft featured a hydraulic system to eject the cookie in a specific angle, giving a visual impression of Oreo getting dunked in the Milky Way. A multi-camera setup recorded the entire process, from take-off to ejection.

“Leo Indonesia’s idea for launching Space Dunk cookies was both challenging and funny at same time. Despite having launched numerous things into space, sending a small cookie in a specific direction demanded substantial engineering and testing. It was also vital to ensure our custom space craft returned safely to earth with no environmental impact. We’re thrilled with the mission’s success!” says Chris Rose, PhD. Head of Projects & Business Development at Sent Into Space.

Oreo puts a clever spin on space flights by being the first brand to give the impression of being dunked into the Milky Way. This twist, swapping dunking in milk for dunking the Milky Way, is designed to resonate with consumers and maintain Oreo’s authentic, relatable personality across markets.

“At OREO, we believe that a spark of childlike curiosity can bring families closer together. And what’s more curious (and fun!) than reinventing the iconic ritual of Dunking in milk – to dunking an Oreo into the Milky Way? This is one more playful step in our journey to connect the world through playfulness,” said Lucas Levy, Mondelez SEA Regional Marketing Director. 

OREO’s epic dunk launched in Cukul, Indonesia, an ideal spot for viewing the Milky Way, hosting media and influencers from ten Asian markets. A film captured OREO’s voyage from its Cikarang factory in Indonesia to space, using a custom launch craft by Sent to Space. The video humorously depicts a visual impression of OREO’s attempt to “dunk” in the Milky Way, introducing the new Space Dunk cookies.

“When we wondered how OREO could launch space-themed cookies, the answer came straight from the galaxy. Whether there’s milk in the Milky Way, we can’t say, but we do know this is the most epic OREO dunk ever,” says Ravi Shanker, Chief Creative Officer at Leo Indonesia and Publicis Groupe Indonesia.

OREO’s Space Dunk campaign explores space across ten Asian markets with five unique embossments: rocket, helmet, star, telescope, and shooting star – all are inspired by the taste of space. The campaign captures children’s curiosity and parents’ imagination. At www.OREOspacedunk.com, a custom game developed by Leo Indonesia, lets consumers dunk OREOs in the Milky Way virtually on their mobile to earn points and win exciting prizes.

Watch OREO’s epic interstellar launch film here:

SIG unveils SIG DomeMini on-the-go carton bottle in Thailand with Ampol Food

By
Tan Heng Hong
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Monday 28 April 2025 – Ampol Food, a leading innovator in the food and beverage manufacturing industry, has opted for SIG’s on-the-go carton bottle, SIG DomeMini, for the launch of its V-FIT premium rice-based nutritional drink range. This launch marks SIG DomeMini’s market entry in Thailand – combining on-the-go convenience of a plastic bottle with the sustainability benefits of a carton pack.

The launch aligns with Thai consumers’ increasing demand for sustainable packaging when making purchase decisions. The main material of the SIG DomeMini carton bottle, designed for recycling, is FSC(TM)-certified paperboard. It is manufactured using 100% renewable electricity and has a lightweight and space-saving design. With the high share of forest-based renewable material as well as a sophisticated resource-efficient and space-saving design, SIG DomeMini comes with a number of environmental benefits compared to alternative packaging options like plastic bottles.

By packaging its V FIT premium rice drink in SIG DomeMini, Ampol Food delivers a sleek, distinctive, and ergonomic carton pack with a large, centrally positioned cap, that is easy to open and reclose – perfect for busy, health conscious consumers.

Dr. Kriangsak Theppadungporn, Managing director at Ampol Food. “We are leading the way, not only when it comes to innovation in our products, but also in setting the trend for packaging solutions as part of the product concept. In addition to differentiating its eye-catching design from other types of packaging, opting for the SIG DomeMini is a step towards sustainable on-the-go packaging in Thailand. We are empowering our consumers to make more eco-conscious choices without compromising on convenience while consuming their beverage on the move.”

The innovative SIG DomeMini packaging mirrors the convenience of a plastic bottle but is made predominantly from FSCTM-certified paperboard, significantly reducing plastic usage while maintaining the ease of an on-the-go beverage. Initially available in 200ml and 250ml volumes, the new drinks are now available at Thai retail shelves in 250 ml, packaged in SIG’s DomeMini.

Mr. Vatcharapong Ungsrisawasdi, Head of Market Thailand, Cambodia, Laos, and Myanmar at SIG: “The market for on-the-go beverages in Thailand is growing, and the market entry of SIG DomeMini with its sustainability benefits offers a perfect alternative to tackle the challenges of plastic bottles. Our SIG DomeMini carton bottle is in line with the trend towards “paperization” in product packaging and offers manufacturers and consumers an alternative to plastic bottles, as it has a significantly lower “plastic-to-product” ratio. Our partnership with Ampol Food marks a significant step in fostering a new era of responsible consumption in Thailand, and we will continue to bring even more sustainable packaging solutions to the market.”

The SIG DomeMini 12 Aseptic filling machine is capable of aseptically filling 12,000 packages per hour – in a total of seven volume sizes from 180 to 350ml on one and the same machine with volume change in just 15 minutes. This maximizes efficiency and flexibility, providing an excellent return on investment for beverage producers.

Dek Som Boon & Makro-Lotus’s: surprising bakery creations!

By
Tan Heng Hong
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Thai soy sauce maker Dek Som Boon has teamed up with CP AXTRA‘s Makro-Lotus’s to invent a new and surprising bakery menu using Thai seasoning sauces under the brands aro (3 products) and Lotus’s (6 products).

Available at ‘Makro’ (3 items):

  • Pork Floss Cake with Cream Cheese and Fermented Soybean Paste: Smooth cake filled with cream cheese and fermented soybean paste sauce, topped with pork floss and seaweed.
  • Black Soy Sauce Choux Cream: Light and thin choux pastry filled with cream infused with black soy sauce flavor.
  • Chewy Butter Bread with Black Soy Sauce: Thin and crispy bread topped with chewy butter made from soy sauce.

Available at ‘Lotus’s’ (6 items):

  • Khao Man Gai (Chicken Rice) Filled Croissant: Croissant filled with tender chicken, tossed in fermented soybean paste sauce with a mild ginger spiciness.
  • Kuay Teow Kua Gai (Stir-Fried Chicken Noodles) Filled Bread: Soft bread filled with large pieces of stir-fried chicken along with wok-fragrant wide rice noodles, drizzled with Sriracha sauce and crispy fried dough.
  • Caramel Cream with Soy Sauce Croissant: Croissant topped with caramel sauce mixed with sweet black soy sauce.
  • Toffee Cake with Soy Sauce Caramel: Soft cake with fragrant caramel mixed with sweet soy sauce, sprinkled with cashew nuts.
  • Chicken with Soy Sauce Filled Bread: Chicken marinated in sweet black soy sauce until well-absorbed, reminiscent of childhood chicken rice topped with sweet soy sauce.
  • Chicken with Khao Man Gai Dipping Sauce Filled Bread: Tender chicken soaked in fermented soybean paste sauce, fragrant with soybeans and a hint of ginger spiciness.

Key takeaways: creative use of soy sauce in bakery

 

Vital Proteins Collagen Peptides Now in Thailand

By
Tan Heng Hong
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Nestlé Health Science has introduced Vital Proteins Collagen Peptides in powder form in Thailand. This dietary supplement boasts a 100% collagen powder formula that is odorless, tasteless, easily dissolves and contains no added sugar.

This convenient format allows for effortless integration of collagen peptides into the daily routine, be it the morning coffee, afternoon smoothie or yogurt. Furthermore, it is produced under stringent Nestlé quality standards, specifically designed to cater to the needs of health-conscious individuals.

E-commerce will be the main distribution channel for Vital Proteins Collagen Peptides, allowing Nestlé to target health-conscious consumers nationwide who prefer the convenience and speed of online shopping and value authentic user feedback. A 284gram container is priced at THB 1,590.

Key takeaways: odorless protein powder

 

 

Celebrate Peranakan Culture at Capitol Singapore and CHIJMES for Singapore HeritageFest 2025

By
Tan Heng Hong
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From 1 to 25 May, immerse yourself in Singapore’s intangible cultural heritage with cultural arts workshops, life-sized photo opportunities, and exciting spend and redeem deals at these two historic locations

SINGAPORE, 28 April 2025 – In conjunction with National Heritage Board’s Singapore HeritageFest, Capitol Singapore and CHIJMES honour our nation’s rich and intangible cultural heritage with a series of engaging programmes that put the spotlight on Peranakan culture.

From 1 to 25 May, visitors can look forward to an exciting lineup of hands-on cultural arts workshops — such as nyonya beadwork embroidery, batik painting and tile motif painting — as well as life-sized, Instagram-worthy photo opportunities at Capitol Singapore that bring the Peranakan culture to life through vibrant visual storytelling.

What’s more, shoppers can also look forward to redeeming Peranakan dessert spoons or pot coasters when they spend at either mall, and indulge in thematic promotions and discounts from Capitol Singapore and CHIJMES for an even more immersive experience.

Join us in celebrating the traditions, stories, and flavours that have shaped Singapore’s intangible cultural heritage through the years.

Tile Motif Painting

Bring heritage to life with hands-on Cultural Arts Workshops 

4, 24 – 25 May (Sat & Sun) | 4 – 6pm | Capitol Singapore, Outdoor Plaza

10 – 11, 17 – 18 May (Sat & Sun) | 4 – 6pm / 5 – 7pm | CHIJMES, Main Lawn

Discover the beauty and rich artistry of Peranakan heritage through a series of fun and interactive Peranakan arts workshops. Learn the intricate craft of traditional Peranakan beadwork at the Nyonya Beading Embroidery workshop, or unleash your inner artist at a Batik Painting workshop, where you will create beautiful patterns on a handkerchief using a combination of dyes and wax. You can also express your creativity at the Tile Motif Painting workshop. Better yet, you get to take home the unique masterpiece you create! To participate in these workshops, simply spend a minimum of $60 at either Capitol Singapore or CHIJMES anytime from 1 to 25 May, and pre-register for your slot at the redemption booth at Arcade @ The Capitol Kempinski (from 12pm – 8pm) or CHIJMES, near Lei Garden (from 5pm – 10pm). Limited slots are available, so hurry down!

Nyonya Beading Embroidery

Snap a shot with a life-sized Peranakan display

Life-size Peranakan Display

1 – 25 May | Capitol Singapore Outdoor Plaza

Step into a slice of Singapore’s past with a larger-than-life installation inspired by familiar scenes from Peranakan culture. A vibrant set-up inspired by a whimsical display of classic kitchenware, it offers plenty of opportunities for a fun photo moment with family and friends.

Redeem exquisite Peranakan kitchenware

Pot Coasters

1 – 25 May | 5pm – 10pm | CHIJMES, outside Lei Garden

1 – 25 May | 12pm – 8pm | Arcade @ The Capitol Kempinski

Celebrate the rich Peranakan heritage with exquisite kitchenware to spice up your meals. From delicate Peranakan dessert spoon sets by Little Nyonya Batik, to stunning Peranakan pot coasters by Table Matters, these items come adorned with classic heritage patterns, and add a traditional — yet sophisticated — touch to any home. To collect these pieces, simply spend a minimum of $60 in a single receipt from 1 to 25 May at Capitol Singapore or CHIJMES.

Dessert Spoons

Activities at a Glance 

Activity

Dates

Time

Location

Life-sized Peranakan Display

1 – 25 May

–

Capitol Singapore Outdoor Plaza

Redeem Peranakan Dessert Spoons (Set of 2) by Little Nyonya Batik (Worth $20)

1 – 25 May 

12pm – 8pm

Arcade @ The Capitol Kempinski

Redeem Peranakan Pot Coaster by Table Matters (Worth $19.50)

5pm – 10pm

CHIJMES, near Lei Garden

Tile Motif Painting Workshop

May 4 / May 25

4 – 6pm

Capitol Singapore, Outdoor Plaza

10 May

4 – 6pm

CHIJMES, Main Lawn

Batik Handkerchief Painting Workshop

May 4 / May 24

4 – 6pm

Capitol Singapore, Outdoor Plaza

11 May

4 – 6pm

CHIJMES, Main Lawn

Mrs Beading Embroidery Workshop

17 & 18 May

5 – 7 pm

CHIJMES, Main Lawn

Capitol Singapore and CHIJMES are proud to support NHB’s ongoing efforts to celebrate and preserve Singapore’s intangible cultural heritage, as well as to share the traditions and stories behind the cultural heritage through this meaningful series of experiences.

For more information, please visit:

Capitol Singapore: https://capitolsingapore.com/happening/shf2025/

CHIJMES:  https://chijmes.com.sg/happenings/shf2025/

For HeritageFest deals, please visit:

Capitol Singapore: https://capitolsingapore.com/happening/heritagefest2025-deals/

CHIJMES: https://chijmes.com.sg/happenings/heritagefest2025-deals/

KitchenAid Heralds A New Era of Culinary Freedom with the Go Cordless System

By
Tan Heng Hong
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Legacy meets innovation as KitchenAid empowers with the freedom to make, move, and create—powered by one interchangeable battery

Kuala Lumpur, Malaysia, April 23, 2025 – KitchenAid, the iconic brand trusted by generations of makers since 1919, is setting a new standard in kitchen convenience with the launch of the Go Cordless System—a forward-thinking lineup of small appliances designed for convenient cooking and living today. Combining portability, performance and style, this new collection enhances the cooking experience without being bound by cords.

The new KitchenAid cordless system features six new innovative cordless small appliances, all powered by the same interchangeable battery, enabling seamless transitions from prep to clean-up. Four are now available in Malaysia – the Go Cordless Hand Mixer, offers seven speeds and a Soft Start™ function that minimizes splatter for cleaner preparation. The Go Cordless Hand Blender includes a four-point stainless steel blade and variable speed trigger, enabling controlled blending directly in pots or pitchers. The Go Cordless Food Chopper offers a five-cup capacity and one-click assembly, suited for quick tasks like chopping herbs, vegetables, or nuts. The Go Cordless Personal Blender includes a 16-ounce jar and travel lid, supporting on-the-go lifestyles with easy blending and portability. 

Completing the lineup are the Go Cordless Blade Grinder, ideal for grinding fresh coffee beans or spices, and the Go Cordless Citrus Juicer, a versatile reamer juicer which utilises forward and reverse movements for better extraction of juices – from grapefruits to limes. 

The KitchenAid Go Cordless System eliminates the hassle of fixed kitchen setups, clearing clutter, and expanding the possibilities of where cooking can take place. Whether indoors or outdoors, it enables creativity to flow freely—redefining what it means to ‘make anywhere’.

Tailored for modern lifestyles, the Go Cordless System is designed for urban professionals, lifestyle seekers, and food enthusiasts who prioritize flexibility in their cooking adventures. At the center of the system is a removable 12V Max lithium-ion battery that powers all six appliances, supported by a sleek, compact charging dock that keeps everything streamlined and ready to use. 

Ms. Lim Pei Yan, Co-owner and Executive Director of Visionary Solutions Sdn Bhd, the exclusive distributor of KitchenAid in Malaysia, shared that KitchenAid is strategically expanding its footprint in the Malaysian cordless small appliance market. “This cordless ecosystem is designed to grow year over year, boosting consumer confidence in our commitment to the category, and maximizing the everyday benefits of going cordless. It marks an exciting step forward in our efforts to provide the freedom to make—anytime, anywhere—cementing KitchenAid’s leadership in the premium kitchen appliance space.”

The global cordless appliances market is projected to grow from USD 41.4 billion in 2022 to USD 77.2 billion by 2031, driven by increasing demand for portable, flexible kitchen solutions. Meanwhile, compact kitchen appliances are fuelling rapid growth in the small appliances category, with the global market expected to grow at a CAGR of 5.9% through 2030 as urban consumers prioritize space efficiency. Malaysia mirrors this trend, with rising demand for portable and space-saving solutions. “The Go Cordless System meets this moment,” said Ms. Lim. “It is not just cordless—it is cooking unchained, whether you’re blending smoothies indoors or prepping sambal by the pool.”

Cordless functionality is increasingly sought after by premium consumers—those who desire products that perform well while complementing their refined lifestyle and space. The Go Cordless System supports clean, uncluttered counters while delivering the same trusted performance KitchenAid is known for.

Chef Collin from TCH Foodworks, enthused,” As a chef, I believe great and creative cooking comes from feeling free and at ease in your space. The Go Cordless System gives you that freedom—it lets you move effortlessly from kitchen to balcony or garden, making the act of cooking feel more natural and intuitive. What stands out to me is how KitchenAid has preserved the power and reliability it is known for while designing a product that fits seamlessly into modern homes. It is a classic appliance, thoughtfully reimagined for today’s way of living,” 

The KitchenAid Go Cordless System is now available at leading retailers nationwide such as Harvey Norman, SEIBU The Exchange TRX, Parkson, TBM, Shopee, Lazada and online at www.kitchenaid.my.

About KitchenAid

Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars.

1 https://www.transparencymarketresearch.com/cordless-appliances-market.html?utm_

2 https://www.grandviewresearch.com/industry-analysis/small-kitchen-appliances-market-report

Experience Big Power with the Coway P-Series Air Conditioner, All for a Small Price

By
Tan Heng Hong
-

Malaysians experienced the all-new Coway P-Series Air Conditioner and various innovative Coway products at the Coway Rileks & Refresh Zone

KUALA LUMPUR, 28 APRIL 2025 – Coway, the Best Life Solution Company, proudly unveils the latest innovation of its air conditioner lineup, the all-new Coway P-Series Air Conditioner. Staying true to its promise of Big Power, Small Price, the P-Series pairs powerful cooling with a sleek, timeless design available in Black and White.

Engineered for powerful, energy-efficient cooling in rooms of all sizes, the P-Series Air Conditioner offers up to 2.0HP with a 5-star energy-saving inverter, maintaining a consistent and quieter operation for ultimate comfort. Built to last, it features a Golden Fin Condenser that resists corrosion, ensuring optimal performance even in Malaysia’s humid climate.

Setting a new benchmark in home cooling, the P-Series Air Conditioner comes equipped with an advanced Self-Cleaning system for both indoor and outdoor units. Designed with comfort in mind, users can also benefit from 3-layer filtration (Pre-Filter, HEPA, Activated Carbon), plus UVC sterilisation and ioniser to eliminate up to 99.99% of bacteria—ensuring cleaner, healthier air every day.

Ryan Jung, Coway Malaysia’s Head of Marketing & Product Division said, “At Coway, we believe comfort at home begins with the air you breathe. Given Malaysia’s climate, air conditioners have become an essential part of daily life. With most modern Malaysian homes now equipped with air conditioning units, we continually innovate to deliver top-tier performance, efficiency, and affordability to your home.”

Coway’s R&R Zone at Central Market invites visitors to Rileks & Refresh while experiencing the coolest spot in town

Coway recently took the experience of cooling comfort to a whole new level with the Coway Rileks & Refresh Zone, set up at Central Market (Pasar Seni). The 3-day event gave Malaysians a chance to explore the latest in home innovation, featuring the Coway P-Series Air Conditioner, VILLAEM III and AIS water purifiers along with the Noble air purifier. Visitors had the opportunity to immerse themselves in Coway’s products through interactive activities and the chance to grab exclusive prizes.

Media friends gathered at Coway’s R&R Zone at Central Market to Rileks & Refresh while experiencing Coway’s latest cooling solutions

“The Coway Rileks & Refresh Zone was thoughtfully created to not only showcase our latest innovations but also to experience what Coway is truly about. Through this experience, we aim to spark better health, peace of mind and ultimately, a better you,” added Jung.

Coway showcased its latest innovative solutions, including VILLAEM III and AIS water purifiers, newest P-Series air conditioner, as well as Noble air purifier, at the R&R Zone

A standout at the Coway Rileks & Refresh Zone was the VILLAEM III water purifier, an upgraded take on Coway’s long-time favourite—now slimmer, quieter, and smarter for daily use. From its sleek design and intuitive digital panel, this third-generation upgrade offers 48 customisable settings, with added functions such as All Lock mode and Silent mode, all tailored for today’s households.

Also showcased was the Coway AIS, Malaysia’s first-ever countertop ice-making water purifier. This innovation produces crystal-clear bullet ice via a fully automated system and stores it in an enclosed, UV-sterilised tank — ensuring your ice stays fresh, hygienic, and free from unwanted freezer smells or rough textures.

Completing the lineup was Noble, Coway’s award-winning air purifier that brings both function and sophistication to any space. With its world-class design and pioneering 4D filter, the first of its kind in Malaysia, Noble offers 360° purification by capturing, cleaning, and circulating air from every direction.

For more information about the Coway products featured at the Coway Rileks & Refresh Zone, please visit coway.com.my/pseries for Coway P-Series Air Conditioner, coway.com.my/villaem3 for Villaem III, coway.com.my/ais for Coway AIS and coway.com.my/noble for Noble.

Power Your Progress at Coway Run 2025 this Merdeka

By
Tan Heng Hong
-

Coway Run 2025 returns to carry on its legacy of inspiring Malaysians to
push boundaries and embrace progress

KUALA LUMPUR, 28 APRIL 2025 – Coway, the Best Life Solution Company, is proud to announce the return of its annual running event, Coway Run, now in its 9th edition. Coway Run 2025 will take place at Stadium Nasional Bukit Jalil on 31 August 2025, coinciding with one of Malaysia’s most significant occasions, Merdeka Day.

In the true spirit of Merdeka, this year’s theme, Power Your Progress reflects the resilience and growth that have propelled the nation forward. More than just a race, this event offers Malaysians a platform to challenge themselves, honour national pride, and commemorate Merdeka with an active and meaningful experience that champions the potential for progress within every individual and community.

“As we celebrate Merdeka, Coway Run 2025 is a reminder that progress begins with each step we take — in health, in spirit, and as a nation,” said Ryan Jung, Coway Malaysia’s Head of Marketing & Product Division.

Ticket sales will officially kick off on 1 May 2025 with a 24-hour sale offering tickets from as low as RM45. This will be followed by a 72-hour sale, Early Bird Sale, and a General Ticket Sale, which will run until 31 August 2025. Additionally, 10 lucky participants who purchase their Coway Run 2025 tickets from 1 May 2025 to 4 May 2025 will stand a chance to win exclusive vouchers from Brooks worth RM400 each!

Winners of the 10km and 21km categories will compete for cash prizes and exclusive rewards, with a total prize pool worth RM20,000. While participants in the 5km and Kids categories can look forward to five fun-filled obstacles inspired by Coway’s signature products, including its water and air purifiers, air conditioner, massage chair, and mattress.

Every year, Coway Run promises a lively atmosphere packed with engaging game booths, thrilling challenges, and fun-filled activities. However, it also goes beyond personal wellness by contributing to the well-being of those in need. For each Coway Run ticket purchased, RM10 will be directed to the Coway Happy Water Project, which aims to provide safe, clean drinking water to underprivileged communities throughout Malaysia.

Be part of Coway Run 2025 and celebrate Merdeka in a meaningful and active way. Whether you are running for your personal best, your loved ones, or your community – every step is a progress. For more information, visit https://www.cowayrun.com.my/ to secure your tickets now.

THAIFEX – ANUGA ASIA 2025: Driving Innovation & Global Opportunities in F&B for Asia Pacific

By
Tan Heng Hong
-

Asia Pacific’s most influential F&B trade show returns to Bangkok 27-31 May 2025 – spotlighting a renewed focus on functional, purpose-driven F&B products, emerging markets and global sourcing opportunities.

Highlights include:

  • THAIFEX – ANUGA ASIA 2025 expects to host over 90,000+ trade visitors and up to 2,000+ top hosted buyers, with more than 3,100+ exhibitors from over 50+ countries and regions expected to participate.
  • Expanded international presence with new participation from Central Asia, Africa and Eastern Europe, alongside new country and regional pavilions from Australia, Hong Kong, and the Netherlands — expanding the event’s global sourcing footprint.

24 April 2025, Singapore — THAIFEX – ANUGA ASIA 2025, Asia Pacific’s most influential F&B trade event, will return on 27 – 31 May 2025, at IMPACT, Muang Thong Thani, Bangkok, Thailand. This trade show will bring together industry players, thought-leaders, startup founders, and C-suite executives from across the globe to define and shape global trends on what we eat and how the industry is evolving.

Organised by the Department of International Trade Promotion, Ministry of Commerce, Thailand (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse, the event will welcome over 3,100+ exhibitors from more than 50+ countries and regions, 2,000+ hosted buyers and 90,000+ trade visitors from around the world.

Reflecting the growing diversity of global supply chains, this year’s show welcomes new countries and regions from emerging markets such as Central Asia, Africa and Eastern Europe, including Gabon, Slovenia, Slovakia and Uzbekistan, while maintaining a strong presence of returning exhibitors and leading global players from Asia Pacific, Europe, North America and the Middle East. New pavilions from Australia, Hong Kong, and the Netherlands will further expand sourcing opportunities for buyers across the region.

“At THAIFEX – ANUGA ASIA this year, we are seeing a surge in purpose-driven innovation, as exhibitors, startups and speakers rethink how products can deliver more functional and targeted F&B products”, said Mathias Kuepper, Managing Director and VP Asia-Pacific at Koelnmesse. “Some are beginning to use real-time intelligence and AI to create smarter, consumer-responsive products and that is where we see THAIFEX – ANUGA ASIA as the launchpad to showcase these ideas — from functional foods to ready-to-eat formats that reflect the needs of Asia Pacific’s rapidly shifting consumer landscape.”

Spotlighting the evolution of F&B trends 

Themed ‘Beyond Food Experience’, THAIFEX – ANUGA ASIA 2025 will explore how food and beverage continues to evolve in response to changing consumer expectations, particularly the growing demand for purpose-driven F&B products that deliver functional benefits. This will be reflected across a series of special and supporting events, including:

  • THAIFEX – ANUGA Trend Zone: Curated by knowledge partner Innova Market Insights, this zone presents the top global and regional trends driving food innovation today.
  • THAIFEX – ANUGA tasteInnovation Show: Showcases the finalists and winners of innovative products, such as plant-based foods and alternative proteins, which are being incorporated into ready-to-eat meals and snacks without altering taste or texture.
  • THAIFEX – ANUGA Startup: A platform for 30 breakthrough innovators and disruptors to pitch their solutions to potential buyers, investors and industry leaders — giving them a first look at disruptive concepts shaping the next phase of F&B.
  • Future Food Experience+ and the Alternative Protein Taste & Flavour Challenge: A thought-leadership platform that features 70+ leaders and experts from Griffith Foods, Euromonitor International, Tetra Pak Thailand and more. The live tasting challenge invites trade visitors to sample and vote for their favourite alternative protein products on 27 May, with winners announced on 28 May.
  • Thailand Ultimate Chef Challenge: More than 400 chefs from across the world will compete in 20+ culinary categories from authentic Asian dishes to contemporary global cuisines, judged by 57 renowned experts from 12 countries, including Willment Leong, Aiden Jongsung Ahn, Batbaatar Ragchaa and Rudy Muller from Worldchefs Association.  

Accelerating Asia Pacific’s F&B growth momentum

As Asia Pacific’s food and beverage market continues to expand, THAIFEX – ANUGA ASIA stands at the centre of this regional growth, serving as a key platform for innovation, sourcing, and deal-making. According to Cognitive Market Research1, the Asia Pacific F&B market size is expected to grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031, on the back of how the diverse cultures and traditions in APAC have constantly evolved the F&B business landscape. 

While hosted in Thailand — a vital gateway to the region — the event connects the entire Asia Pacific market, benefiting from Thailand’s export strength and central role in regional trade flows. According to the Ministry of Commerce, Thailand’s food exports are expected to grow by 2% in 2024, reaching USD 40.7 billion, reflecting broader market shifts across Asia Pacific.

Registration Now Open: Discover F&B Innovations

Discover transformative trends, connect with the world’s leading F&B decision-makers, and position your business for future growth. Visitors are highly encouraged to register here: https://registration.thaifex-anuga.com

Media professionals across the world are invited to explore and share compelling stories about the transformative trends shaping Asia Pacific’s F&B landscape. For media accreditation, please visit: https://forms.gle/RZs6nQMg8fjvxmwg8 

For more information, please visit www.thaifex-anuga.com

Tan Seng Kee Foods turns dumpling waste into delicious Krunch-Up

By
Tan Heng Hong
-

Tan Seng Kee Foods Pte Ltd, a heritage-based family business that producers preservative-free, fresh rice and wheat-based noodles, unveiled its latest Krunch-Up at the recent recent FHA-Food & Beverage 2025. Tan Seng Kee Foods is known for its Kang Kang brand.

Image credit: Minimeinsights.com

As the Grand Winner of the Singapore Upcycle Revival Challenge 2024, Krunch-Up topping is made from repurposed raw dough trimmings leftover from dumpling wrapper production. Krunch-Up is packaged in a resealable shaker bottle and is perfect for adding to noodles or rice for added flavours. Krunch-Up is available in three flavours: Mee Soto, Salted Egg and Chicken Rice.

Key takeaways: repurposing raw dough trimmings leftover from dumpling wrapper production

 

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