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Mondelez Malaysia ignites taste buds with new Korean Flaming Cheese Corn Snacks

Mondelez Malaysia has turned up the heat in the snack aisle with the exciting launch of its Korean Flaming Cheese Flavour Corn Snacks. This bold new addition brings together the irresistible crunch of corn snacks with a fiery Korean-inspired cheese twist, designed to thrill adventurous snackers and cheese lovers alike.

OMODA | JAECOO MALAYSIA SHOWCASES FUTURE MOBILITY WITH TWO MODEL DEBUTS

JAECOO J5 and OMODA C9 Triple-Motor PHEV Previewed At The Inaugural OMODA | JAECOO Carnival

KUALA LUMPUR, 21 AUGUST 2025 — In tandem with the growing awareness and interest in New Energy Vehicles (NEVs) as well as electrified powertrains, OMODA I JAECOO Malaysia today officiated its OMODA I JAECOO Carnival at Desa ParkCity.

The four-day event is positioned as the brand’s first ever technology and lifestyle showcase in Malaysia reflecting the brand’s commitment to educating and engaging with discerning consumers on the possibilities of hybrid mobility. 

OMODA | JAECOO Malaysia Vice-President, Emily Lek, explained, “The OMODA | JAECOO Carnival brings together our most complete line-up yet, showcasing performance and innovation at every level, forged by purpose to deliver outstanding performance and segment-defining innovation. Alongside, it previews two upcoming models – J5, Our Everyday Superstar, and the C9 PHEV, built with The Power To Lead – both ready to excite customers in Malaysia. 

“Most importantly, this Carnival is our way of saying thank you to all our customers for their outstanding support, welcoming new ones into the world of attainable luxury, and educating the wider public about the benefits of next-generation New Energy Vehicle (NEV) technology,” she added. 

At the heart of the event lies the SHS Experience Lab, an interactive space where visitors can explore the Super Hybrid System in detail. Through technology demonstrations, interactive displays, and guided presentations, the Lab showcases how SHS combines intelligent energy efficiency, high performance, and eco-conscious driving. 

The SHS hybrid powertrain is set to become the cornerstone of OMODA | JAECOO’s future line-up. By intelligently switching between electric and petrol power, SHS ensures a seamless balance of efficiency and performance, optimised to adapt to real-world driving conditions. 

THE EVERYDAY SUPERSTAR: INTRODUCING THE JAECOO J5

Headlining the Carnival is the official preview of the JAECOO J5. Positioned as a compact B-segment crossover, the J5 is designed to introduce a new wave of buyers to the brand’s philosophy of attainable luxury. 

Measuring 4,380 mm in length, 1,860 mm in width, and 1,650 mm in height with a wheelbase of 2,620 mm, the JAECOO J5 combines a commanding stance with everyday practicality and premium comfort. Riding on 18-inch aluminium alloy wheels wrapped in 235/55 R18 tyres, the J5 delivers both stability and style. 

Under the hood, the J5 is powered by a 1.5-litre turbocharged four-cylinder engine producing 108 kW (147 PS) and 210 Nm of torque. 

The engine incorporates the latest-generation intake integrated intercooling and integrated exhaust manifold (IEM) cylinder head technologies, paired to a Continuously Variable Transmission (CVT) that ensures smooth efficiency and responsive driving. The JAECOO J5’s fuel consumption is rated at 7.5 litres/100km (WLTC).

Inside, the J5 welcomes you with a serene yet expressive atmosphere. The five-seater cabin is wrapped in full faux leather upholstery, while the spacious boot offers 480 litres of cargo room, expanding to 1,180 litres with the 60/40 split-fold rear seats lowered. 

Thoughtfully designed for modern lifestyles, the interior is also pet-friendly with TÜV certification, offering peace of mind whether you’re traveling with family, friends, or four-legged companions. 

Connectivity is front and centre, with a 13.2-inch central control 2K touchscreen display featuring WiFi connectivity, an 8.0-inch LCD instrument cluster, and an 8-speaker audio system. The largest panoramic moonroof in its class (measuring 1.45㎡) extends across the cabin, filling the space with natural light and a sense of openness. 

Safety and convenience are further enhanced by Level 2.5 ADAS features and OMODA | JAECOO’s trademark 540-degree HD Surround View camera system.

THE POWER TO LEAD: INTRODUCING THE OMODA C9 PHEV

Complementing the J5’s debut is the first public preview of the OMODA C9 PHEV – the company’s most powerful model to date, featuring a triple-motor plug-in hybrid powertrain. 

The luxury off-road SUV coupé combines a 1.5-litre turbocharged petrol engine with three electric motors, delivering a possible combined output of up to 445 kW (605 PS) and 915 Nm of torque under optimal conditions. 

This enables the C9 PHEV to accelerate from 0–100 km/h in just 4.9 seconds. Equipped with a 34.46 kWh Lithium Iron Phosphate (LFP) battery, it offers up to 150 km of pure EV range and a total driving range of around 1,100 km. Charging is supported via 70 kW DC fast charging, 6.6 kW and 2.8 kW AC charging. 

The hybrid system pairs with a 3-Speed Dedicated Hybrid Transmission (DHT), optimised for both smooth efficiency and powerful response. Fuel economy is rated at combined fuel consumption of 1.7 litres/100km (WLTC). 

To enhance ride quality, the SUV features a Continuous Damping Control (CDC) active suspension system. Equipped with five sensors, it can adjust the suspension response up to 100 times per second and offers seven specially tuned driving modes for both on- and off-road conditions. 

Luxury touches include an Auxiliary Lighting System highlighting the exterior curves, as well as heated, ventilated front seats underscoring the C9 PHEV’s blend of power, sophistication, and comfort. 

OMODA I JAECOO CARNIVAL HIGHLIGHTS

In addition to the headline previews, visitors can explore the full OMODA | JAECOO Malaysia line-up, including curated test drives of the popular J7 and flagship J8. 

The Carnival atmosphere is further elevated with a wide selection of food and beverage offerings, kids’ play zones, alfresco outdoor spaces, and the PingMing Market – a cultural bazaar known as “the market for the people,” featuring a variety of culinary and artisanal delights. 

The OMODA | JAECOO Carnival takes place from 21 to 24 August 2025 at Car Park 3, Desa ParkCity, Kuala Lumpur. The event is open daily from 10.00 AM to 10.00 PM, with test drive sessions available from 10.00 AM to 7.00 PM. For more information, visit the OMODA I JAECOO Malaysia website at www.omodajaecoo.com.my.

New Taco Bell Creamy Chicken Wrap is designed without veggies

Taco Bell, the Mexican-style eatery from the U.S., is keeping pace with modern tastes by rolling out inventive new menu items. Its latest creation—the Creamy Chicken Wrap—is a flavor-packed treat that wrap enthusiasts won’t want to miss. This mouthwatering wrap features succulent, fire-grilled chicken seasoned in true Mexican style, drizzled with a bold lava sauce for a spicy kick, and balanced with smooth sour cream. All of it is tucked into a perfectly portioned tortilla for a satisfying bite.

Crafted with meat lovers in mind, this veggie-free wrap offers a no-fuss, all-chicken experience—ideal for anyone who prefers their meals simple and savory. Priced from just THB 59, it is available now through 30 September 30 2025.

Lazada Partners with POP MART to Launch New IP Collectibles and Timed Release of Labubu V3 and Crybaby During Super Brand Day in Malaysia

  • Lazada’s Super Brand Day (SBD) in Malaysia will launch new IP series such as Twinkle Twinkle and SKULLPANDA, 
  • SBD shoppers will enjoy storewide discounts up to 8%. and receive exclusive limited-edition gift-with-purchase while stocks last.

KUALA LUMPUR, 22 August 2025 — Lazada today announced its partnership with POP MART to launch the brand’s inaugural Regional Super Brand Day (SBD), which will take place in-app across the region starting from Malaysia, Singapore and Thailand on 22 August, followed by the Philippines on 27 August and Vietnam on 28 August. 

In Malaysia, the celebration begins 22 August, with local fans among the first in the region to get their hands on new collectible IP series such as Twinkle Twinkle and SKULLPANDA, alongside the timed release of hot-selling favourites including The Monsters and Crybaby. To mark the occasion, Malaysian customers can enjoy storewide discounts of up to 8% during SBD, and also redeem exclusive limited-edition gift-with-purchase while stocks last – making this a must-shop event for the country’s fast-growing and vibrant art-toy community. 

These products will be exclusively available on the POP MART brand store within Lazada’s LazMall during the SBD event in each market. 

POP MART will also increase its stock levels and scale up visibility on its LazMall storefront to meet fan demand. With targeted vouchers and promotions on Lazada, the collaboration between both Lazada and POP MART aims to draw both loyal fans and first-time collectors into the art toy scene.

“We’re thrilled to be partnering with POP MART once more, this time as an eCommerce platform enabler to extend exclusive merchandise for Lazada shoppers. This partnership allows us to combine Lazada’s eCommerce strength with the vibrancy of the art toy community. By making exclusive IP releases more accessible, we hope to connect even more fans across the region to this growing cultural movement,” said Kaya Qin, Chief Executive Officer of Lazada Malaysia. “The ongoing Lazada Runs across different Southeast Asia markets have also been hugely successful, engaging audiences and blending fitness and pop culture in a highly localized and authentic way.”

More than just rare finds, the collaboration underscores Lazada’s role in connecting creators, collectors, and communities, while demonstrating the platform’s commitment to supporting creativity and cross-industry partnerships across Southeast Asia.

 

Calbee debuts low-sugar Frugra in Thailand to meet rising health trends

Calbee, Japan’s renowned snack brand, has introduced its new Frugra Fruit Granola in Thailand—now with 57% less sugar—catering to the growing demand among health-conscious and fitness-focused consumers.

Calbee first launched its Frugra Fruit Granola Original Flavour in Thailand in 2024.

Dutchie doubles down on premium yogurt with Greek style launch and Asian-inspired innovation

Dutchie has introduced its new Greek Style Yoghurt, featuring a rich, creamy texture, twice the protein and a satisfying crunch from granola. Riding the wave of growing consumer demand for premium dairy products like set and Greek yoghurts, the brand is intensifying its focus on this category to capture health-conscious audiences.

In a separate development, Dutchie has introduced Chinese jujube into its 0% Fat High Fiber Yogurt, now enhanced with coconut jelly for added texture. Each serving offers a substantial 5,000mg of fibre and features reduced sugar content. This follows similar innovation in the region, such as Vinamilk’s launch in Vietnam of yogurt infused with jujube and goji berries.

 

KFC Thailand rides viral wave with Nong Noey, eyes growth through collaboration marketing

KFC Thailand is boosting its second-half market strategy with a Collaboration Marketing approach, focusing on creating value beyond just low prices, said Ms. Pattara Pattarasuwan, Associate Marketing Director for KFC Thailand reported prachachat.net.

The company’s partnership with the viral character “Nong Noey” (Butterbear) led to a massive social media campaign and an impressive 49% increase in sales throughout the campaign period, primarily driven by new customers. To capitalize on this success, KFC is hosting a “Meet & Eat” event to strengthen its bond with fans and make the brand feel more accessible.

Moving forward, KFC will adapt to consumer trends like solo dining, especially among working adults, by offering more affordable, single-serving meals. In the third quarter, KFC will launch new, accessible products, particularly in the dessert category, with 2-3 new soft-serve ice cream flavours planned for the second half of the year.

Additionally, KFC is continuing its branch expansion across Thailand, adding to its current total of 1,156 locations nationwide.

Read here for the original article.

 

CP-Meiji eyes 10% revenue growth as Thailand’s milk and yogurt demand surges

According to an interview with Prachachat.net, Apisit Teeraparungroj, the newly appointed Managing Director of CP-Meiji Co., Ltd., revealed that the company—formed through a partnership between Charoen Pokphand Group and Japan’s Meiji Co.—is setting its sights on a 10% revenue increase in 2025, with a target of THB 15.2 billion.

This ambitious goal aligns with broader market dynamics. The pasteurised milk market in Thailand is projected to reach approximately THB 30 billion in 2025, continuing a double-digit growth trend that has held steady for more than five years. From January to May 2025 alone, the market was valued at around THB 11 billion, reflecting a 13% year-on-year increase. This surge is largely driven by heightened health consciousness, the rise of premium and functional products and growing demand from B2B sectors such as coffee shops and bakeries, where milk serves as a key ingredient.

Complementing this momentum is the yogurt market, currently valued between THB 4 to 5 billion. Apisit notes that this segment is also experiencing consistent growth, fueled by the rising popularity of premium offerings like set yogurt and Greek yogurt. The trend has accelerated in recent years, particularly following the launch of locally produced alternatives by CP-Meiji and other Thai brands—priced at just a third of imported products.

To maintain its competitive edge, CP-Meiji is doubling down on research-led marketing. The company conducts continuous studies of consumer behavior to inform product innovation, leading to developments such as Meiji Ray—formulated specifically for specialty coffee shops. These establishments require milk with distinct properties, such as the ability to preserve and enhance the nuanced flavours of premium coffee beans, distinguishing it from the standard milk used in general coffee outlets.

Packaging has been redesigned to better align with contemporary lifestyles, introducing a compact Meiji Ray carton tailored for individual consumption—offering a more convenient alternative to the traditional 2-litre format.

Looking ahead, CP-Meiji plans to broaden its B2B strategy by targeting new customer segments, including bakeries and soft serve dessert shops. Although B2B sales currently account for around 30% of total revenue, growth began to slow in the second quarter, impacted by economic headwinds and a decline in tourist activity.

Continuing its innovation-driven approach, the company has rolled out a straw-free drinkable yogurt that supports both convenience and the global push to reduce plastic waste. Another standout product is Meiji Double Zero, designed to meet the growing consumer demand for low-sugar options.

Read here for the original text: https://www.prachachat.net/marketing/news-1863298

TFMAMA reports 7.26% revenue decline in Q2 2025 amid economic headwinds and market competition

Thai President Foods Public Company Limited (TFMAMA), the company behind the iconic Mama instant noodles, posted Q2 2025 revenue of THB 6.93 billion—a 7.26% drop compared to the same period last year. Sales of instant noodles in the domestic market slipped by 2.97%, largely due to persistent economic uncertainty and weakened consumer purchasing power. Meanwhile, bakery product sales saw an 8.37% decline, driven by heightened competition from emerging players entering the market.

For the first half of 2025, TFMAMA’s revenue fell 3.42% year-on-year to THB 13.99 billion. Net profit for the first half of 2025 was down by 14.25% year-on-year to THB 1.92 billion.

TFMAMA is closely monitoring market conditions and implementing proactive strategies. These include adjusting marketing approaches, expanding distribution channels and launching new products to meet evolving consumer demands.

TFMAMA’s recent launches include:

  • Mama Oriental Kitchen Cheesy Gochujang Flavour Instant Cup Noodles
  • Mama Oriental Kitchen Kimchi Seafood Flavour Instant Cup Noodles

Lactel debuts zesty Calamansi Yogurt Drink & exclusive collab with Yomie’s Rice x Yogurt

Lactel has launched a limited edition Lactel Bliss Calamansi yogurt drink in Malaysia, offering a zesty twist to its lineup. This low-fat yogurt beverage is infused with real fruit juice, delivering a refreshingly tangy flavour that is perfect for a revitalising pick-me-up.

In another development, Lactel has collaborated with Yomie’s Rice x Yogurt for an exclusive treat. The Aurora Pink Yogurt and Avocado Gallery Yogurt are available at The Garden Malland Kepong GI Outlet.

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