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SAPPE Brings Back the Buzz with “B’lue Summer Smoothie” for Summer, Shaking Up the Flavored Drink Market with the Concept “Crystal Clear, Smoothie-Intense Flavor” Targeting Gen Y–Z

Image credit: B'lue

24 February 2026Sappe Public Company Limited (SAPPE), Thailand’s leading functional beverage innovator, reinforces the success of its vitamin drink brand B’lue with the highly anticipated return of the popular “B’lue Summer Smoothie” campaign. Following last year’s remarkable sold-out phenomenon within just three months of launch, the campaign returns this summer with two refreshing flavors inspired by fan-favorite smoothie menus: Watermelon Smoothie and Yogurt Jelly.

Under the concept “Crystal Clear, Smoothie-Intense Flavor,” the campaign aims to energize Thailand’s flavored drink market while expanding its consumer base among Generation Z and Generation Y, who seek value in taste, health benefits, and lifestyle appeal—all in one bottle. The limited-edition products are available exclusively during the summer season at all 7-Eleven stores nationwide.

Ms. Piyajit Ruckariyapong, Chief Executive Officer of Sappe Public Company Limited (SAPPE), stated that the success of last year’s B’lue Summer Smoothie campaign, which sold out within only three months, has reinforced the strong market potential of the B’lue vitamin drink portfolio. This year, the company builds on that momentum by transforming popular smoothie flavors into convenient, water-based vitamin beverages designed for modern consumers seeking product differentiation in taste, health functionality, and contemporary lifestyle.

The launch also aligns with Thailand’s flavored drink market outlook in 2025, valued at approximately 2.408 billion baht, representing a significant 38% growth from the previous year. This growth reflects evolving consumer behavior—particularly among Gen Y and Gen Z—who now seek more than just refreshment; they demand novelty and lifestyle compatibility. SAPPE leverages its innovation-driven positioning by utilizing advanced production technology that preserves the beverage’s crystal-clear appearance while delivering rich aroma and texture comparable to real smoothies, bringing the concept “Crystal Clear, Smoothie-Intense Flavor” to life.

This season’s lineup features two vibrant summer flavors:

  • B’lue Watermelon Smoothie Flavor – Inspired by one of the most iconic summer drinks, offering juicy sweetness and refreshing notes reminiscent of seaside relaxation or leisurely walks on a sunny day.
  • B’lue Jelly Yogurt Flavor – Drawing inspiration from the trending yogurt jelly menu, combining a sweet-and-tangy taste profile with playful jelly textures, appealing to younger consumers eager to explore new and exciting experiences.

Beyond taste innovation, the products are fortified with Vitamins C, B3, B6, and B12, delivering functional benefits that support energy and vitality throughout the summer season. The campaign aims to create renewed excitement in the functional beverage segment while reinforcing B’lue’s brand image as a consumer-centric innovator.

Experience the refreshing delight of “Crystal Clear, Smoothie-Intense Flavor” with B’lue Summer Smoothie, priced at only 20 baht. This limited-edition series is available from February 26 – May 31, 2026, exclusively at 7-Eleven stores nationwide.

Khao Hom Mix now in can format

Khao Hom Mix, best known for its green apple syrup shot, is now available in a ready-to-drink can format in Thailand. This non‑alcoholic syrup drink is designed to be served over ice. One can is said to be enough to split into five glasses when mixed with ice, or it can be poured into a single bucket. This green apple syrup beverage is also availabe in a 36ml shot format.

In Thailand, the “green drink” usually refers to a sweet, bright‑green syrup beverage — most often flavoured with green apple — that has become a nostalgic staple at street stalls and parties. It is strongly connected to “party mixes” because people often buy the syrup in bulk, add ice and soda or water, and serve it in large buckets or shared glasses at gatherings.

Unlike the non‑alcoholic Khao Hom MIX green apple syrup shot, the alcoholic version can can be made by combining Khao Hom Tawandang (an alcoholic rice spirit) with apple syrup and Carabao energy drink, then topped with soda.

Power up with F&N MAGNOLIA’s Limited-Edition Milk and Ice Cream Inspired by Nintendo and Illumination’s The Super Mario Galaxy Movie

Photo Credits: F&N Foods

Nintendo and Illumination’s The Super Mario Galaxy Movie Arrives in Cinemas Worldwide Beginning April 1, 2026

Singapore, 26 March 2026  –  Let’s-a-go on a brand-new adventure with MAGNOLIA, with a playful collection of limited edition The Super Mario Galaxy Movie – themed milk and ice cream that brings together delicious taste, family fun, and characters loved by generations. Nintendo and Illumination’s The Super Mario Galaxy Movie arrives in cinemas worldwide beginning April 1, 2026.

In collaboration with Universal Products & Experiences, MAGNOLIA transforms familiar milk and ice cream treats into playful indulgences that spark smiles, create light-hearted moments, and bring families together through simple, shared enjoyment.

Power Up Everyday Moments with Tasty Goodness

At the heart of this collection is the new limited-edition MAGNOLIA Peach Low Fat Flavoured Milk, presented in soft peach hues and inspired by the capable, charismatic Princess Peach. With its smooth and refreshing finish, it brings a light, cheerful touch to everyday moments – familiar, comforting, and easy to enjoy.

Designed for breakfast tables, snack breaks, and simple family moments, this peach-flavoured favourite treat adds a gentle sense of joy and playfulness to daily routines. Whether enjoyed at home or on the go, it turns ordinary pauses into relaxed, feel-good moments shared together.

Additionally, MAGNOLIA 100% Fresh Milk in 946ml and 200ml packs features a variety of The Super Mario Galaxy Movie characters, bringing vibrant colour and playful energy to everyday routines. These familiar favourites now come with an extra dose of fun.

Cool Ice Cream Treats Worth a Bonus Round

Snack time levels up with a line-up of limited edition The Super Mario Galaxy Movie themed ice cream treats that are big on flavour and enjoyment.

The new limited-edition MAGNOLIA Choco Berry Ice Cream offers a delicious combination of chocolatey indulgence with a berry twist. Creamy and satisfying, it’s a treat that’s perfect for a quick reward, a family dessert moment, or a well-earned pause in the day.

For those who enjoy a nutty crunch, the new limited-edition MAGNOLIA Almond Crush Ice Cream comes in VanillaMint, and Chocolate flavours, pairing creamy ice cream with crunchy almond pieces in every bite creating a delightful contrast of textures.

  1. New Limited-EditionMAGNOLIA Peach Low Fat Flavoured Milk
  • A smooth, refreshing peach-flavoured milk in 946ml and 200ml packs that delivers delicious taste with every sip.
  • Recommended Selling Price:
    • S$3.63 per 946ml pack
    • S$1.36 per 200ml pack
  1.  MAGNOLIA 100% Fresh Milk with The Super Mario Galaxy Movie packaging
  • Available in 946ml and 200ml packs
  • Recommended Selling Price:
    • S$3.63 per 946ml pack
    • S$1.36 per 200ml pack
  1. New Limited-EditionMAGNOLIA Choco Berry Ice Cream (Per stick) with The Super Mario Galaxy Movie packaging
  • Recommended Selling Price: S$1.80
  1. New Limited-EditionMAGNOLIA Choco Berry Ice Cream (Multipack of 4 sticks) with The Super Mario Galaxy Movie packaging
  • Recommended Selling Price: S$6.95
  1. New Limited-EditionMAGNOLIA Almond Crush Ice Cream (Multipack of 4 sticks) with The Super Mario Galaxy Movie packaging
  • Available in Vanilla, Mint, and Chocolate flavours
  • Recommended Selling Price: S$6.95

Score Extra Rewards with Every Purchase

Photo Credits: F&N Foods

The fun doesn’t stop at delicious milk and tantalising ice cream – shoppers can also enjoy a series of exciting gift-with-purchase rewards that add even more joy to every treat from MAGNOLIA.

MAGNOLIA Milk Rewards

Bring home extra surprises with MAGNOLIA milk purchases:

  • Islandwide Promotion: Enjoy a free The Super Mario Galaxy Movie tote bag with every purchase of two 946ml packs of MAGNOLIA Pasteurised Milk, while stocks last. 

MAGNOLIA Ice Cream Rewards

Fans of MAGNOLIA ice cream can look forward to these exclusive The Super Mario Galaxy Movie rewards:

  • 9 – 30 April 2026: Purchase any two The Super Mario Galaxy Movie themed ice cream multipacks to redeem a free Super Mario Cooler Bag at selected stores. 

For more ways to be part of the limited edition experience, consumers can follow MAGNOLIA’s official social media platforms for updates on roadshows and selected in-store promotions happening across Singapore. 

MAGNOLIA products are halal-certified and available at all leading supermarkets, hypermarkets, convenience stores, minimarts, and provision shops.

For more information, please visit www.magnolia.com.sg or https://sg.fnlife.com/magnolia. Follow F&N Magnolia on Facebook or @fnnmagnolia on Instagram for more updates.

OMODA C9 PHEV Launched In Malaysia: The New Benchmark For Plug-In Hybrid Performance

The 1.5L turbo engine, paired with an advanced 3-Speed DHT, propels the OMODA C9 PHEV from standstill to 100 km/h in just 4.9 seconds.

OMODA | JAECOO Malaysia’s Most Powerful Model Introduces First-In-Segment Three Motor Hybrid And Premium Luxury

KUALA LUMPUR, 18 MARCH 2026 — OMODA | JAECOO Malaysia today officially launched the OMODA C9 PHEV Coupe SUV, the brand’s most powerful vehicle ever.

The OMODA C9 PHEV stands out as a segment-first Tri-Motor Plug-in Hybrid (PHEV) powertrain with class-leading refinement. This high-performance plug-in hybrid SUV is engineered to deliver the instantaneous response of an electric vehicle alongside premium comfort and versatility—introducing a new dimension of electrified mobility.

“Designed as the pinnacle of performance in the OMODA | JAECOO Malaysia lineup, the OMODA C9 PHEV introduces a new level of electrified performance. It combines powerful hybrid technology with outstanding efficiency to deliver a confident and refined SUV driving experience,” said Head of OMODA | JAECOO Malaysia, Chris Tan.

“As we enter the premium performance SUV segment in Malaysia, this model represents our commitment to delivering class-leading electrified powertrains, and attainable luxury to our customers in Malaysia,” he added.

ELECTRIFIED PERFORMANCE WITHOUT COMPROMISE

Powering the OMODA C9 PHEV is OMODA | JAECOO’s advanced Super Hybrid System (SHS).

This sophisticated powertrain pairs a 1.5-litre turbocharged direct-injection four-cylinder engine and Tri-Motor setup—two motors positioned on the front axle and one on the rear—working in concert with the brand’s groundbreaking 3-Speed Dedicated Hybrid Transmission (DHT) to deliver an electrifying driving experience.

The highly efficient 1.5-litre engine produces 105 kW (143 PS) and 215 Nm of torque, supported by intelligent thermal management, Deep Miller Cycle combustion, and advanced lubrication and turbocharging systems. These work together to reduce friction, improve efficiency and enable a thermal efficiency of up to 44.5%.

Through the 3-Speed Dedicated Hybrid Transmission (DHT), the front axle is powered by dual electric motors delivering a combined output of 165 kW and 390 Nm. Working seamlessly with the engine, the system provides strong and responsive power delivery to the front wheels.

When additional traction or acceleration is required, the system engages the rear electric motor, which develops 175 kW (238 PS) and 310 Nm of torque, delivering intelligent all-wheel-drive capability.

Working together, the hybrid system delivers a combined output of 395 kW (537 PS) and 650 Nm of torque, enabling the OMODA C9 PHEV to accelerate from 0–100 km/h in just 4.9 seconds.

Unlike conventional hybrid systems, the OMODA | JAECOO SHS architecture features dual front electric motors that deliver strong propulsion while both motors can also contribute to regenerative braking, enabling greater energy recovery and improved overall system efficiency.

The engine and electric motors seamlessly switch between pure electric and hybrid driving modes, optimising the load across each power unit and ensuring they operate within their most efficient performance windows.

Further enhancing the driving experience, the OMODA C9 PHEV offers six selectable drive modes, three levels of regenerative braking, and a dedicated function to switch between Full EV and Smart HEV modes, allowing drivers to tailor the vehicle’s performance, responsiveness, and energy management to suit different road and driving conditions.

The result is exceptional performance paired with impressive efficiency. Fuel consumption is rated at 1.4 litres per 100 km (NEDC), while the hybrid system enables a total driving range of up to around 1,100 km with a full tank and fully charged battery.

Supporting the hybrid system is a 34.46 kWh Lithium Iron Phosphate (LFP) battery, enabling up to 169 km (NEDC cycle) of pure electric driving range.

The battery system supports both 70 kW DC fast charging and 6.6 kW AC charging. With DC fast charging, the OMODA C9 PHEV can recharge from 30% to 80% in just 25 minutes for destination charging. For home charging, the 6.6 kW AC charger takes approximately 5.5 hours to charge the battery from 30% to 100%.

FLAGSHIP DESIGN, ENGINEERED FOR PERFORMANCE AND COMFORT

As the pinnacle of performance in the OMODA lineup, the C9 PHEV presents a commanding road presence defined by its coupe-inspired SUV proportions and contemporary design language.

Beneath the striking exterior lies a robust chassis engineered for both comfort and dynamic performance. The suspension system features MacPherson struts at the front and a multi-link rear suspension, paired with an advanced Continuous Damping Control (CDC) active suspension system capable of adjusting damping forces up to 100 times per second.

This intelligent suspension system allows drivers to manually switch between Soft, Medium, and Hard settings depending on their preferences or driving needs. Additionally, an automatic mode is available, which detects road conditions and continually adapts the suspension settings for the driver in real time.

A LUXURIOUS AND TECHNOLOGY-FOCUSED CABIN

Inside, the OMODA C9 PHEV presents a sophisticated cabin environment designed around comfort, connectivity and modern luxury.

The spacious interior is appointed with premium black leather upholstery and refined material finishes, creating an elegant and contemporary space for both driver and passengers.

Comfort is prioritised throughout the cabin, with heated and ventilated seats in both the first and second-row, ensuring all passengers enjoy the same level of comfort within the OMODA C9 PHEV.

Enhancing the sense of openness is a panoramic sunroof replete with powered sunshade, that floods the cabin with natural light and reinforcing the vehicle’s premium ambience.

Technology plays a central role in the C9 PHEV’s interior experience. A 12.3-inch LCD driver instrument cluster works seamlessly with a 12.3-inch infotainment touchscreen, placing key driving information, navigation and vehicle controls within clear view of the driver.

The vehicle’s infotainment ecosystem is supported by Intelligent Voice Command (“Hello OMODA”), allowing drivers to access selected functions through natural voice interaction, while Android Auto connectivity ensures seamless smartphone integration.

For an immersive in-cabin audio experience, the C9 PHEV is equipped with a 14-speaker Sony™ premium sound system, including two dedicated speakers integrated into the driver’s headrest, delivering focused audio for navigation prompts and calls.

Further enhancing the driving experience is a Head-Up Display (HUD) that projects essential driving information directly onto the windscreen, allowing drivers to remain focused on the road ahead. 

Designed with long-distance travel in mind, the OMODA C9 PHEV delivers a quiet and inviting cabin environment, further enhanced by a built-in Fragrance System that adds an additional touch of comfort for occupants. 

Practicality is equally well considered, with boot space rated at 660 litres with the rear seats in place, expanding to 1,783 litres when folded, providing ample versatility for daily use and extended journeys. 

ADVANCED SAFETY AND DRIVER ASSISTANCE

The OMODA C9 PHEV is equipped with a comprehensive Level 2.5 Advanced Driver Assistance System (ADAS) suite designed to enhance safety, situational awareness and driver confidence across a wide range of driving scenarios. 

The OMODA C9 PHEV ADAS suite features the following features:

  • Driver Monitoring System (DMS)
  • Fatigue Reminder
  • Adaptive Cruise Control (ACC)
  • Integrated Cruise Assist (ICA)
  • Traffic Jam Assist (TJA)
  • Constant Cruising
  • Intelligent Active Speed Limit (SLC)
  • Speed Limit Reminder
  • Departure Ahead Inform (DAI)
  • Blind Spot Monitoring (BSD)
  • Rear Cross Traffic Alert (RCTA)
  • Rear Collision Warning (RCW)
  • Door Opening Warning (DOW)
  • Lane Departure Warning (LDW)
  • Lane Departure Prevention (LDP)
  • Emergency Lane Keeping (ELK)
  • Lane Change Assistance (LCA)
  • Front Collision Warning (FCW)
  • Automatic Emergency Braking (AEB)
  • Emergency Brake Assist (EBA)
  • Secondary Collision Mitigation
  • Auto Parking Assist

Complementing the ADAS suite is OMODA | JAECOO’s signature 540-degree HD Surround View camera system, offering a comprehensive view of the vehicle’s surroundings to assist with parking and low-speed manoeuvring in tight spaces. 

The vehicle’s comprehensive suite of active and passive safety technologies, combined with a body structure that utilises 85% high-strength steel, has enabled the OMODA C9 PHEV to achieve a 5-Star Euro NCAP safety rating, demonstrating strong performance in occupant protection.

Complementing the vehicle’s advanced technology is the CarLinko mobile application, powered by the TBox connectivity system, enabling seamless connectivity and intelligent vehicle management. Through the app, owners can monitor vehicle status, control key functions, and access smart charging features for greater convenience and a more connected ownership experience. 

EXPANDING OMODA | JAECOO’S ELECTRIFIED FUTURE

Locally-assembled in Chery Corporate Malaysia Factory in Shah Alam, the OMODA C9 PHEV represents another milestone in OMODA | JAECOO Malaysia’s expanding assembly operations and underscores the brand’s long-term contribution to the national automotive ecosystem. 

In line with OMODA | JAECOO’s values of attainable luxury, the OMODA C9 PHEV AWD is priced from RM208,800 (OTR without insurance). The OMODA C9 PHEV is supported by a comprehensive 7-year or 200,000 km vehicle warranty, whichever comes first. 

Further reinforcing confidence in the vehicle’s advanced hybrid technology, the 1.5-litre turbocharged engine is covered by an extended 10-year or 1,000,000 km warranty, while key electric vehicle components — including the battery, electric motors and power electronics — are protected by a 10-year or 200,000 km warranty. Terms and conditions apply. 

In conjunction with the launch, OMODA | JAECOO Malaysia is introducing a Special Launch Package for customers who book the OMODA C9 PHEV between 18 March until 30 April 2026. 

As part of the package, customers will receive a RM3,000 Duit Raya rebate, along with a complimentary Vehicle-to-Load (V2L) connector cable valued at RM730, enabling the vehicle to power external devices when required. 

Additionally, a limited number of fully imported (CBU) units will be offered with complimentary 1 year insurance coverage worth up to RM6,000, available while stocks last. 

The launch of the OMODA C9 PHEV is in conjunction with OMODA I JAECOO Malaysia Hari Raya Roadshow which takes place from 18 to 22 March 2026 (10.00 AM – 10.00 PM) at GF LUXE, Ground Floor, Utama Shopping Centre 1, Lebuh Bandar Utama, Bandar Utama City Centre, Bandar Utama, 47800, Petaling Jaya. 

Fans and the public are welcomed to experience the OMODA C9 PHEV, JAECOO J5 as well as other OMODA I JAECOO Malaysia vehicles during the roadshow period to take advantage of great deals and lucrative savings on their preferred OMODA I JAECOO model. For more information and updates on the latest development, visit the OMODA I JAECOO Malaysia official website (www.omodajaecoo.com.my) and socials.

Xiang Xiang Hunan Cuisine Rewards Members with Limited Edition Xiang Fan Fan Plushie (For Immediate Release)

Xiang Xiang Hunan Cuisine is treating its members this April with a special limited-time promotion. From 3 to 16 April, members who top up RM800 to their membership will receive an instant RM200 rebate and a FREE exclusive Xiang Fan Fan IP plushie — a limited collectible available while stocks last.

Membership registration is free, giving diners access to member pricing for all in-store meals. Top-ups are conveniently linked to members’ mobile numbers, with special rebates available for selected top-up amounts:

  • RM400 top-up receives an RM50 rebate
  • RM500 top-up receives an RM100 rebate
  • RM800 top-up receives an RM200 rebate + FREE Xiang Fan Fan IP plushie

This promotion is available across Xiang Xiang Hunan Cuisine’s outlets in Malaysia:

Penang

  • Gurney Plaza, Lot 6F-12/13/14, 10250 Georgetown
  • Sunway Carnival Mall, Lot 1F-51 & 52, 13700 Perai

Johor Bahru

  • Aeon Mall Bukit Indah, Lot G15, 81200 Johor Bahru
  • Paradigm Mall, Lot 4F-23A & 25, 81200 Johor Bahru

Top up RM800 this April to enjoy RM200 instant rebate and bring home the exclusive Xiang Fan Fan plushie, while stocks last.

Introducing the NEW Ferrero Rocher Chocolate Bars

A refined take on a timeless favourite

SINGAPORE, 24 MARCH 2026 — This April, Ferrero Rocher presents a new chapter in indulgence with the launch of Ferrero Rocher Chocolate Bars in Singapore. Inspired by the iconic Ferrero Rocher specialties, to bring you another dimension of delicious sensation of textures and flavours. Made only with carefully selected ingredients: crunchy hazelnut pieces, delicious chocolate and exquisite creamy fillings. All combined in distinctive layers to take your taste buds for an indulgent journey.

Discover the Golden Experience Through Two Indulgent Flavours:

Available in two variants – Original Milk Chocolate Bar and Dark 70% Chocolate Bar with Hazelnut – each bar offers a multi-textural journey that balances indulgence with refinement.

Ferrero Rocher Original Milk Chocolate Bar

Created for all milk chocolate lovers to enjoy an irresistible combination of textures and flavours. Indulge yourself with a silky chocolate base, exquisite creamy filling and crunchy inclusions of hazelnut pieces.

Ferrero Rocher Dark 70% Chocolate Bar with Hazelnut

For connoisseurs of intensely refined dark chocolate, this exquisite bar presents an irresistible fusion of textures and flavors. Savor the luxurious velvety filling with crunchy hazelnut pieces, all enveloped in a 70% cocoa dark chocolate shell.

Each square is designed to delight the senses – Unwrap the Ferrero Rocher Chocolate Bars to discover the distinctive shape and embark on a journey of indulgence.

Discover the Ferrero Rocher Chocolate Bars, created for all chocolate lovers

Ferrero Rocher Chocolate Bars are now available at major supermarkets and hypermarkets including NTUC FairPrice, Cold Storage, Giant, and Sheng Shiong.

Golden Tickets to Charlie and the Chocolate Factory Musical Experience

To celebrate the launch of the NEW Ferrero Rocher Chocolate Bars, Ferrero Rocher, in partnership with Base Entertainment Asia, invites consumers to indulge in a golden opportunity — the chance to win tickets to Charlie and the Chocolate Factory the musical, arriving in Singapore this May!

A Golden Ticket, A Golden Experience

With every purchase of Ferrero Rocher Chocolate Bars, indulgence may come with the opportunity to experience the magic of live theatre.

Ten lucky winners will each receive 2× Wonka Golden Surprise Seat Tickets, worth $516 per pair, to attend the exclusive performance on 7 June at 1PM at Sands Theatre — an unforgettable golden experience in true Wonka style.

The promotion runs from 1 April to 13 May 2026.

Further details will be available in-store and Ferrero Rocher Facebook page.

Betagro Ventures Launches ‘blüüm’ a New Vitamin Supplement Brand Driven by Nutritional Innovation

Bangkok – 19 March 2026 – Betagro Ventures, the corporate venturing arm focused on incubating new foodtech and agritech ventures under Betagro Public Company (BTG), a leading integrated food company in Thailand, introduced ‘blüüm’, a new vitamin supplement brand developed by a team of food and nutrition scientists. blüüm showcases its nutritional innovation through four core formulas — blüClear, blüPrime, blüFlex, and blüNight – each is designed to support different aspects of health and overall well-being.

Its first product series is developed under the concept of ‘Daily Wellness’, guided by the idea of ‘Science in a Sachet’. Each formula is scientifically designed with balanced key ingredients to support overall well-being. By combining natural extracts with a rigorous development process, blüüm aims to differentiate itself in a highly competitive market offering convenient daily health support in a single sachet.

4 Key Highlights of Each blüüm’s Formula for Better Living

  • Offer a complete solution in a single sachet. Designed for convenience, the portable format makes daily wellness easier to incorporate into modern lifestyles, eliminating the need to take multiple supplements separately.
  • Support optimal nutrient absorption while helping prevent excessive intake. Each formula features carefully selected ingredients that enhance nutrient absorption and help reduce the risk of consuming nutrients beyond necessary levels.
  • Developed based on research and scientific principles by a team of food and nutrition scientists. The products have also been tested with target consumers to ensure confidence in their quality and safety.
  • Carefully combine selected natural ingredients with modern scientific knowledge to deliver effective and reliable results.

Formula 1: blüClear – Start Your Day Feeling Clear, Focused, and Energised 

blüClear is designed for those who rely heavily on visual and cognitive performance. It helps address eye strain, reduced concentration, and brain fog linked to prolonged screen exposure. The formula combines anchovy fish oil, Co Enzyme Q10, Vitamin E, mixed carotenoids, lutein from marigold, bilberry extract, and galangal extract, to support eye, nervous system, and cognitive health.

Formula 2: blüPrime – Confidence to Get Ready in Everyday Life

blüPrime is designed for individuals exposed to pollution, stress, and sunlight . The formula combines powerful antioxidants, including astaxanthin from red algae, lycopene from tomatoes, tocotrienols (Vitamin E) from palm fruit, yeast beta-glucan, Vitamin C from acerola cherry, calcium ascorbate, and liposomal, and quercetin from Sophora Japonica – these support collagen production, promote healthy skin, and strengthen the immune system.

Formula 3: blüFlex – Move Confidently at Your Own Route

blüFlex is formulated for individuals seeking to nourish their bodies or experiencing bone, muscle, and joint discomfort. The formula combines three essential branched-chain amino acids (BCAAs), Calcium Citrate, Undenatured Collagen Type II (UC Type II) from chicken sternum cartilage, eggshell membrane, Vitamins D3, and Vitamin K2 to support strength, recovery, flexibility, and mobility.

Formula 4: blüNight – Unwind Your Day and Wake Up Refreshed

blüNight helps promote easier sleep onset, deeper sleep, and a refreshed feeling upon waking. The formula combines concentrated chicken essence powder, L-Glycine, L-Theanine, GABA (Gamma-Aminobutyric Acid) from rice, Magnesium Bisglycinate, and Montmorency tart cherry to promote relaxation, reduce fatigue, and support overnight recovery.

blüüm – A Significant Step for Betagro as a New Player in the ‘Vitamin Supplement’ Market

blüüm marks another milestone for Betagro Ventures, reflecting its commitment to developing effective nutritional solutions through Synergistic Effects. For instance, the blend of GABA, L-Theanine, and tart cherry in blüNight promotes relaxation and supports sleep quality. Meanwhile, L-Glycine helps lower body temperature, while Magnesium Bisglycinate supports muscle relaxation during the NREM2 stage before the body enters NREM3 stage.

Mr. Chayadhorn Taepaisitphongse, President – Animal Nutrition and New Ventures said “Consumers today are increasingly focused on holistic health, recognizing the importance of both exercise and proper nutrition[1]. However, many still find it difficult to navigate dietary supplements — from choosing the right combinations to concerns about excessive intake over time.”

“blüüm was developed to address these challenges by offering a convenient, science-based nutritional solution that simplifies daily wellness while supporting long-term health.” Mr. Chayadhorn added.

blüüm is currently available for online purchase, including Shopee, Lazada, TikTok Shop, and LINE Official Account. Stay updated on the latest news and discover new activities through the social media at @bluum.wellness via Facebook, Instagram, TikTok, and LINE Official Account.

#bluum #เต็มที่ได้ทุกวัย #ปล่อยให้งานวิจัยเป็นหน้าที่ของเรา

[1] เผยผลสำรวจทิศทางสุขภาพปี 2568 ชี้คนไทย 71% ให้ความสำคัญการดูแลสุขภาพแบบองค์รวม จากสำนักข่าวไทยรัฐ

Shopee Belanja Malaysians Free Coffee This Raya with Tap & Win Game!

KUALA LUMPUR, 19 March 2026Shopee is brewing up a flavourful treat for Malaysians heading home this Raya through a special collaboration with ZUS COFFEE. From 19 March to 25 March, Shopee’s “Raya Kopi Percuma” Tap & Win game offers Malaysians a chance to win a free Buttercrème Latté, adding a refreshing pick-me-up to long Raya celebrations.

Shopee Raya Kopi Percuma 

As Malaysians gather for open houses to spend time with their loved ones, Shopee Raya Kopi Percuma adds a fun surprise to these festive evenings. From 19 to 25 March, viewers can tune in to TV3 daily from 8 PM to 10 PM, where a QR code will appear on screen during the broadcast, inviting Malaysians to jump straight into the game. Malaysians can also access the Tap & Win game via the Shopee app homepage.

Here’s how to participate:

  1. Scan the QR code on screen during the TV broadcast, or open the Shopee app to join the Tap & Win game.
  2. Enjoy one chance daily, with bonus plays unlocked by sharing the game with friends or family.
  3. Winners can find their Buttercrème Latté redemption code in the Shopee app under Voucher Wallet > Partner.
  4. Apply the code in the ZUS COFFEE app to redeem a Buttercrème Latté at participating outlets nationwide.

Redeem, Snap, and Upload with #ShopeeRayaKopiPercuma

Lucky winners can show off their freshly brewed Buttercrème Lattés by snapping a photo and sharing the special moment with Malaysians nationwide, using the hashtag #ShopeeRayaKopiPercuma. Don’t forget to tag Shopee Malaysia and ZUS COFFEE official accounts and invite family and friends to catch the time-exclusive activity before Shopee Raya Kopi Percuma ends.

 

Eastroc’s entry into Malaysia’s sports drink market

Eastroc (Dongpeng) has broadened its portfolio in Malaysia by moving into the sports drink segment, following its earlier launch of energy drinks in 2025. Branded as Water Boost, the new drink is non‑carbonated, lower in sugar, and available in two refreshing flavors: grapefruit and lime.

Eastroc’s non‑carbonated Water Boost enters the sports drink market in Malaysia, competing against F&N 100Plus, a brand long dominated by sparkling options. While 100Plus also offers non‑carbonated variants, sparkling remains the most popular choice among consumers.

Water Boost is available at KK Mart, The Store, Billion Shopping Centre, Village Grocer, Hero Market and nearby sundry shops.

Kratingdaeng Classic with New Price at 10 Baht Launches Campaign “Energizing Thais Forward”, Standing Alongside Thai People

  • Now available at 10 baht per bottle nationwide, Kratingdaeng continues to deliver the same taste, quality, and high taurine content.
  • Kratingdaeng launches the campaign “Energizing Thais Forward,” reinforcing the brand’s role in understanding and supporting working people.

04 March 2026 – As many people strive to keep life on track amid mounting pressure from rising living costs and higher prices for everyday goods, Kratingdaeng, the energy drink brand under TCP Group, is reinforcing its role as a source of everyday support for Thais. The brand has launched “Energizing Thais Forward” to make the familiar taste consumers know and trust more accessible. Under this campaign, Kratingdaeng Classic is now priced at THB 10 per bottle nationwide, while maintaining the same familiar taste and quality, along with 1,000 mg of taurine and B vitamins to help boost refreshment and support readiness throughout the day. This reflects the brand’s commitment to standing alongside working Thais at a time when extra physical and mental energy is needed more than ever.

Mr. Varawut Pongchinpak, Chief Commercial Officer – Thailand of TCP Group, said the decision is not simply a pricing strategy, but a reflection of Kratingdaeng’s role as a brand that aims to be more than just an energy drink—serving as “moral support” that stands alongside real working people in their everyday lives. “We believe the energy people need to live and move forward should not be limited by the cost of living. As consumers become more careful with their spending, brands can play a meaningful role in helping ease everyday burdens, even in small ways that provide the energy to keep people going. Kratingdaeng Classic’s new nationwide price of THB 10 per bottle is therefore more than a marketing move—it is a deliberate decision to stand alongside consumers. Therefore, Kratingdaeng continues to offer the same trusted quality and familiar taste, with vitamins and taurine that help support physical readiness, while also serving as a source of encouragement for those who carry responsibilities on their shoulders every day,” Mr. Varawut said.

All Kratingdaeng formulas are developed to meet the diverse needs and lifestyles of consumers across every segment—allowing consumers to live life to the fullest while getting both energy and the benefits of essential vitamins in a single bottle.

  1. Kratingdaeng Classic (Blue Cap)An energy drink enriched with vitamin B12 and 1,000 mg of taurine, formulated to help nourish the nervous system and brain, while supporting the body’s energy levels and mental clarity.
  2. Kratingdaeng Extra ABC (Red Cap)An energy drink enriched with vitamin B12 and high vitamin A to help support vision, with 800 mg of taurine.
  3. Kratingdaeng Extra Zinc (Black Cap)An energy drink enriched with vitamin B12, enhanced with the added benefits of zinc to help support muscle strength, with 800 mg of taurine.
  4. Kratingdaeng Theoplex-LKratingdaeng’s original energy drink formula, enriched with high vitamin B6 and vitamin B12 to help support healthy red blood cell formation, with 850 mg of taurine.

A 360 Marketing Campaign Reaching Real Working People Nationwide

The “Energizing Thais Forward” campaign adopts a 360-degree communications strategy designed to reach “real working people” across Thailand in the many realities of their daily lives—from motorcycle taxi drivers and delivery riders to people in a wide range of professions. The campaign is brought to life through a fully integrated mix of online and offline activities, including its launch on national landmark screens, social media activations, and collaborations with delivery platforms to engage riders and working consumers. It also features on-ground activities with “BamBam-Kunpimook Bhuwakul” to connect with younger audiences, alongside four-region roadshows with “Joey–Phuwasit Ananphongsiri,” who will meet consumers in provincial areas. In addition, the campaign includes community-focused initiatives and a variety of communications that reflect the everyday stories of working people, reinforcing Kratingdaeng’s image as a brand that truly understands, values, and stands alongside Thai people in every role they play in life.

“As TCP Group marks its 70th anniversary in 2026, Kratingdaeng—a brand that has grown alongside the hard work and spirit of Thai people for generations—has built on the TCP Group’s ‘Energizing…Forward’ concept through the ‘Energizing Thais Forward’ campaign,[KS1.1][KS1.2] passing on encouragement through the everyday moments and familiar touchpoints that are close to people’s lives. This campaign is both a gesture of appreciation for the trust consumers have consistently placed in Kratingdaeng and a reaffirmation that, regardless of the economic climate, the brand will continue to stand alongside working Thais and empower them to move forward every day.” Mr. Varawut concluded.

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