Wednesday, April 1, 2026
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Nestlé Thailand unveils limited‑edition Extrême Butterbeer Cone

By
Tan Heng Hong
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Image credit: Nestlé Ice Cream TH

Nestlé Thailand has launched the Harry Potter-themed Butterbeer ice cream product. The new Nestlé Extrême Butterbeer Cone is a limited‑edition ice cream collaboration between Nestlé Thailand and Warner Bros., inspired by the Harry Potter universe. It reimagines the iconic Butterbeer drink into a multi‑layered ice cream cone featuring Butterbeer‑flavored ice cream, salted caramel sauce, crunchy toffee crisps, and a waffle cone base.

The launch of the Extrême Butterbeer Cone in Thailand is timed to capitalize on renewed Harry Potter nostalgia, coinciding with the 25th anniversary of the premiere of the first Harry Potter film.

Refreshing this summer with Wall’s Ice Ball new flavours and Mini Mochi Strawberry

By
Tan Heng Hong
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Wall’s Thailand has introduced two refreshing new additions to its popular Ice Ball range — Red Apple and Lemon. This ball‑shaped frozen treat, made with real fruit juice, delivers a burst of natural flavor in every bite.

Perfect for cooling down during the summer heat, the new Ice Ball flavors can be enjoyed on their own or added to drinks for an extra icy twist. 

This launch builds on the recent introduction of Wall’s Ice Ball in the summer refreshing Watermelon flavour in early 2026.

Alongside the new Wall’s Ice Ball flavours, Wall’s has also introduced the Mini Mochi Strawberry. Wrapped in a delicate pink mochi skin that’s soft and chewy, each bite reveals a sweet‑tart strawberry ice cream filling that’s both fragrant and refreshing. Priced at just THB 10, this mini treat delivers big satisfaction in every mouthful.

Bega Shredded Cheese launches in Malaysia

By
Tan Heng Hong
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Image credit: Bega Foods Malaysia

Bega Shredded Cheese has officially made its debut in Malaysia, bringing convenience and flavour straight to your kitchen. The range includes three delicious varieties — Cheese Melt, Mozzarella, and Cheddar — each crafted to deliver rich taste and perfect meltability.

Whether you are preparing a quick family meal or experimenting with new recipes, Bega Shredded Cheese transforms everyday dishes into something extra cheesy and truly memorable. From golden baked pastas to stretchy pizza toppings and creamy casseroles, it’s the simple way to add indulgence to your cooking.

Siam Winery launches SEONMUL Lychee & Apricot Soju

By
Tan Heng Hong
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SEONMUL Lychee & Apricot, a Korean‑inspired soju crafted by Thailand’s Siam Winery, is now available nationwide. With a 10% ABV, this flavoured soju combines the delicate sweetness of lychee with the bright notes of apricot, offering a distinctive aroma, refreshing taste and just the right touch of sweetness. Consumers can now find SEONMUL Lychee & Apricot at 7‑Eleven, Tops and Lotus’s stores across the country.

New SPY Zap Kiss is the first spicy drink in Thailand

By
Tan Heng Hong
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Thailand’s Siam Winery has released a locally-inspired fiery SPY Cocktail ZAP KISS Mayongchid Chili Salt flavour with a 4% ABV. The company describes the new launch as the country’s spfirst icy drink featuring a unique blend of sweet and tangy mayongchid with a hint of chili spice, delivering an exciting new taste experience.

In Thai culinary culture, Mayongchid chili salt refers to the practice of eating the seasonal fruit Mayongchid (Marian plum or plum mango) with a simple dip made of chili and salt.

 

Sleep Wellness Collaboration Between Woosa and AMACHA Goes Retail After Pop‑Up Success

By
Tan Heng Hong
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Following overwhelming demand at Woosa’s Lucid Lounge pop-up at Suntec City, the fan-favourite Sleeping Beauty Sleep Tea will be available at all three AMACHA outlets from 1 April to 30 April 2026

Singapore, 27 March 2026 — Woosa, Singapore’s premier mattress brand, and AMACHA, a homegrown herbal tea brand, are bringing their partnership from pop-up to retail following a remarkable reception at Woosa’s Lucid Lounge pop-up at Suntec City earlier this month. The collaboration’s most popular recipe, the Sleeping Beauty Sleep Tea, will now be available at all three AMACHA outlets (Chinatown, Tampines 1 and Capitol Singapore) from 1 April to 30 April 2026.

The collaboration saw the integration of Woosa’s expertise in crafting premium sleep environments with AMACHA’s artful concoction of herbal teas inspired by traditional Chinese medicine (TCM). The result is the development of three specially curated Sleep Elixirs designed to gently ease the body into rest.

The three tea recipes presented at the Lucid Lounge were:

Sleeping Beauty 

  • Crafted with lavender, mint and mulberry—ingredients traditionally associated with calming the mind and cooling internal tension. This sleep tea is designed to help you relax with every sip.

Golden Sunset

  • Brewed with chamomile, red apple and lime for gentle nourishment with a lighter, fruit-forward profile. This sleep tea cradles dreamers in calm energy throughout the night for restful slumber.

Ruby Dream

  • A tonifying blend of dried mulberries, ginseng, and black goji berries—inspired by traditional principles of Qi and blood nourishment. This sleep tea nurtures the body, soothes the mind, and gently guides you into a calm, restorative rest.

The Sleep Elixirs made their exclusive debut at The Lucid Lounge at Suntec City Convention Centre Atrium Level 1 from 16 to 22 March. Visitors were recommended one of the three Sleep Elixirs depending on their sleep archetype which they discovered via a multi-sensorial journey that included aura photography and dream tarot readings.

The Most-Loved Recipe, Now at Your Nearest AMACHA Outlet

Of the three Sleep Elixirs presented at The Lucid Lounge, the Sleeping Beauty garnered the most enthusiastic response, drawing praise for its refined blend and delicate flavour profile. Lavender is known to promote better sleep by calming the nervous system and encouraging deep relaxation, while mint eases tensions, relaxes muscles and supports comfortable digestion. Mulberry contains natural compounds that help regulate sleep-related neurotransmitters and reduce anxiety. Together, these three ingredients create a harmonious infusion that invites drinkers to slow down, breathe, and settle into gentle rest.

From 1 April till 30 April 2026, the Sleeping Beauty Sleep Elixir will be accessible for more to enjoy via all three AMACHA outlets across Singapore, at just $6.20 per cup (warm or cold). What’s more, getting the Sleep Elixir allows you to stand a chance to win the ultimate sip and sleep experience* (worth $5,000) that includes a year’s supply of AMACHA beverages (1 cup per day) and a Woosa Queen Standard Mattress ($2,300). All you need to do is to follow the instructions below:

  1. Follow both @amacha.sg and @woosasg on Instagram.
  2. Purchase a cup of Sleeping Beauty at any AMACHA store.
  3. Share a photo of your Sleeping Beauty on your Instagram Story and tag both @amacha.sg and @woosasg.
  4. Tell us what you think of Sleeping Beauty in the comments for a bonus entry!

The campaign starts from 1 April till 30 April 2026, and the winner will be announced on 5 May 2026.

*Terms and conditions apply. See https://bit.ly/woosa-amacha-giveaway.

Two Local Brands, One Shared Vision for Better Sleep

As two proudly Singaporean brands, Woosa and AMACHA share a conviction that quality rest is a holistic endeavour. While Woosa has devoted years to perfecting the physical sleep environment through its meticulously engineered mattresses and sleep accessories, AMACHA contributes its deep knowledge of TCM-inspired herbal beverages that nurture the body from within. The collaboration marks a first for both brands, and serves as a quiet reminder that the most resonant ideas often emerge from the most unexpected pairings.

Together, the partnership aspires to spark meaningful conversations around the importance of restful sleep among Singaporeans, fostering greater awareness of how small, intentional choices throughout the day can meaningfully shape the quality of our rest at night.

“At Woosa, we believe that getting good sleep goes beyond the mattress,” said Ms Koh Han Ling, Brand Manager of Woosa. “This collaboration with AMACHA allows us to extend the conversation beyond the bedroom. By pairing rest with a thoughtfully crafted sleep tea, we hope to encourage people to nurture their sleep more holistically.”

“Tea has always been about slowing down, even if just for a moment. This collaboration with Woosa gave us a new way to explore that idea, not just before sleep, but in the small pauses throughout the day,” said Mr Sebastian Ang, Founder of AMACHA. “A tea brand and a sleep brand may seem unexpected, but both are really about how we rest.”

Woosa x AMACHA Sleeping Beauty Sleep Elixir Retail Availability

Period: 1 April – 30 April 2026

Where: All three AMACHA outlets in Singapore

Recipe: Sleeping Beauty is crafted with lavender, mint and mulberry—ingredients traditionally associated with calming the mind and cooling internal tension. This sleep tea is designed to help you relax with every sip.

For more details about Woosa, please visit www.woosasleep.co or check out Woosa’s Instagram page @woosasg. To learn more about AMACHA, visit their website www.amacha.sg or their Instagram page @amachasg.

Tetra Pak Opens Product Development Centre in Thailand, Unlocking a World of Possibilities for Food and Beverage Innovators Across Asia Pacific

By
Tan Heng Hong
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(Left) Julia Luscher (Middle) Anna Hammargren (Right) Kanchai Thepvorachai

With the focus on liquid-based food and beverage categories, the new Product Development Centre brings world-class pilot production capabilities and end-to-end innovation support closer to food and beverage manufacturers across the region

SINGAPORE, March 27, 2026 /PRNewswire/ — Tetra Pak has officially opened its latest Product Development Centre (PDC) in Rayong, Thailand, to support food and beverage manufacturers across Asia Pacific (APAC) in taking new products from concept to production.

Southeast Asia, as one of the fastest-growing sub-regions within APAC, is seeing strong momentum in food and beverage innovation, driven by urbanisation, rising middle-class consumption and demand for healthier, functional products. This has driven functional beverage market launches across the region to grow in double digits of around 15% year-on-year.

To meet this momentum, Tetra Pak has strengthened its innovation ecosystem in APAC to help food and beverage manufacturers in the region accelerate product development and bring new ideas to market more efficiently.  With its integrated capabilities and strategic positioning, the ecosystem is well-placed to support food and beverage producers across the APAC region.

Julia Luscher, Vice President, Marketing at Tetra Pak, comments: “Across Asia Pacific, we are seeing strong demand for higher-value, more differentiated food and beverage products. To compete regionally and globally, manufacturers need faster validation cycles, more efficient development, and the ability to scale with confidence. Tetra Pak Product Development Centre’s global network provides that platform, bringing together our capabilities in product innovation and processing excellence with a strong regional ecosystem for food innovation. This will help manufacturers accelerate product development and support more sustainable growth across the industry.”

Spanning 40,000 sq. ft., the facility brings together two integrated areas: the Liquid Food Solutions and the Food Development Facility. Equipped with semi-industrial, end-to-end pilot plants for both aseptic and non-aseptic applications, the PDC supports six high-growth, liquid-based food and beverage categories spanning dairy, beverages (juice, nectars, still drinks, coffee, and tea), plant-based foods, ice cream, food applications including Tetra Recart® culinary and porridge dishes, and food supplements and nutrition.

Together, these capabilities enable food and beverage manufacturers to:

  • Validate recipes and processes before commercial roll-out, reducing risk and enhancing product quality.
  • Optimise investment in development by trialling sensitive or high-value ingredients under near-identical conditions to full-scale production.
  • Accelerate time-to-market through end-to-end support, from laboratory recipe development through pilot-scale trials to process optimisation.
  • Support regional product development by enabling manufacturers to test new ingredients, formulations and processes close to actual production, while gaining access to capabilities across Tetra Pak’s global network of Product Development Centres, each tailored to different food and beverage categories.
  • Gain confidence in product launches through sensory testing, nutritional analysis, shelf-life studies and consumer research conducted on-site.

The centre features dedicated laboratories and a team of food scientists, bioprocess engineers and process specialists, ensuring every customer trial is backed by rigorous science and industry expertise. Designed to serve manufacturers of all sizes, the PDC provides access to pilot production facilities, technical guidance and quality validation processes that would otherwise require significant capital investment.

This investment builds on Tetra Pak’s growing presence across the APAC region. From the expansion of its packaging material production plant in Binh Duong, Vietnam to building innovation capabilities in Rayong, Thailand, Tetra Pak is positioning itself at the centre of the region’s growth, serving its customers with full-scale reliability and innovative solutions.

Marcelo Perazzo, Managing Director Tetra Pak Malaysia, Singapore, Philippines & Indonesia (MSPI), “The PDC in Rayong is designed to support manufacturers across the region with hands-on product development, helping them bring to market innovations that are not only technically sound, but also relevant, differentiated and scalable in today’s competitive landscape. This reflects Tetra Pak’s commitment to enabling customers across Malaysia, Singapore, the Philippines and Indonesia to innovate with confidence, backed by our Product Development Centres’ global network.”

The Rayong PDC is now officially open, joining Tetra Pak’s global network of 12 Product Development Centres. The commercial trials for customers is expected to begin in Q2 2026. For more information, please visit the Tetra Pak website.

Viva Circus Festival Returns in 2026, Marking 20 Years of Building Malaysia’s Aerial Arts Movement

By
Tan Heng Hong
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[L-R] Nana Shan Liew, Director of Viva Vertical; Kayleen Ortiz, international Pole Champion and Creative Director of Polecats Manila; Noah Yap, Show & Artistic Director of Alice Lost in Wonderland and Dr. Soo Wincci, Malaysian singer-actress, entrepreneur, and academic

PETALING JAYA, 27 March 2026 – Viva Vertical today officially unveiled Viva Circus Festival 2026, a five-day celebration of aerial arts, circus performance and immersive public experiences taking place from 15 to 19 April at Petaling Jaya Performing Arts Centre (PJPAC), 1 Utama E. The announcement was made during a press conference attended by industry voices, including Malaysian singer-actress, Dr Soo Wincci, alongside aerial arts practitioners and creative professionals.

Marking two decades of building Malaysia’s aerial movement community, the festival reflects Viva Vertical’s journey from a training studio into a platform that nurtures talent and connects Malaysian performers to regional and international opportunities.

“Viva Circus Festival is not just about aerial as fitness. It is about how performance transforms people, physically, mentally and emotionally,” said Nana Shan Liew, Director of Viva Vertical. “For the past 20 years, we have seen how aerial arts build confidence, discipline and self-expression. This festival brings that journey from the studio to the stage.”

Globally, the wellness economy reached US$6.3 trillion in 2023, reflecting growing interest in movement experiences that support both physical and mental well-being. The festival comes at a time when people are increasingly seeking movement that blends fitness, creativity and personal expression.

Bringing Aerial Arts From Studio to Stage

Founded in 2006, Viva Vertical is Malaysia’s first dedicated circus school and home to the Viva Circus troupe, known for its strong standards in both performance and safety. The troupe has performed across Malaysia, Thailand, Taiwan and Hong Kong, gaining recognition for its creativity and technical expertise.

Building on this foundation, Viva Circus Festival 2026 returns with a programme that brings together performances, competitions and public experiences, showcasing Malaysia’s growing aerial arts scene. Highlights include the original Viva Virtical production Alice Lost in Wonderland, the 2026 Viva Circus Festival Awards Malaysia (VCFA), and immersive aerial experiences for the public.

For the first time, the VCFA will exclusively celebrate local aerial and pole talent who are Malaysian or residing in Malaysia, spotlighting homegrown performers and strengthening the local aerial arts community.

The festival will also premiere Viva Circus Production – Alice Lost in Wonderland, an original show that blends storytelling, choreography and aerial performance.

“Alice Lost in Wonderland is a celebration of imagination and transformation,” said Noah Yap, Show & Artistic Director of Alice Lost in Wonderland. “The production brings together seasoned performers and emerging talents, creating a space where experience guides new voices. It reflects what Viva stands for, using performance to nurture growth, creativity and confidence.”

New this year is the introduction of the Safe to Fly experience, which expands the festival beyond stage performances and invites the public to explore aerial movement in a safe and guided environment.

Building Malaysia’s Aerial Arts Ecosystem

Beyond performances and competitions, Viva Circus Festival reflects Viva Vertical’s broader mission to strengthen Malaysia’s aerial arts ecosystem. Over the past 20 years, the studio has nurtured performers, trained instructors and created platforms for Malaysian aerial talent to grow and connect with international opportunities.

As part of these efforts, Viva Vertical is currently undergoing the application process with the relevant authorities to establish a national aerial sports association.

“Ultimately, Viva Circus Festival is about creating opportunities,” Nana added. “Opportunities for people to discover aerial movement, for performers to develop their craft, and for Malaysian talent to be recognised beyond our borders.”

During the press conference, Viva Vertical also hosted a fireside chat featuring Nana Shan Liew, Director of Viva Vertical; Noah Yap, Show & Artistic Director of Alice Lost in Wonderland; Kayleen Ortiz, international Pole Champion and Creative Director of Polecats Manila; and Dr. Soo Wincci, Malaysian singer-actress, entrepreneur, and academic. The discussion explored how aerial arts training, performance and creative production can nurture talent beyond the studio while strengthening Malaysia’s growing aerial arts ecosystem.

The session concluded with a live aerial demonstration, offering the media a preview of the athletic discipline and artistic storytelling audiences can expect at the festival.

Festival Highlights

Safe to Fly: Public Aerial Experiences

One of the festival’s key components is Safe to Fly, an experiential zone under Nero Space designed to introduce the public to aerial movement in a safe and guided environment. Running from 15 to 19 April at PJPAC (Nero Space), the programme allows participants to explore aerial disciplines such as aerial hoop, hammock and bungee-based movement.

Original Production: Alice Lost in Wonderland

The festival will also premiere Viva Circus Production – Alice Lost in Wonderland, an original contemporary circus show that blends storytelling, choreography and aerial performance. Public performances will take place on 18 April at 2PM and 7PM.

Featuring over 60 cast members, the production brings together experienced performers and emerging talents in a collaborative format that reflects Viva Vertical’s philosophy of mentorship and growth. Several performers began their aerial journey as students at Viva Vertical and are now performing professionally on stage. The production is led by Noah Yap, Show & Artistic Director and main cast member, alongside Kitt Woo & Sheila Yew, Choreographers and main cast members.

2026 Viva Circus Festival Awards Malaysia (VCFA)

The festival will culminate with the 2026 Viva Circus Festival Awards Malaysia (VCFA) on 19 April, celebrating excellence in aerial arts performance.

The competition will be evaluated by an international panel of aerial arts and circus experts:

  • Tracy Mak – Founding Member of Singapore Aerial and Pole Federation and Head Judge of VCFA since 2023
  • Leng Rajanikara – International aerial performer and winner of Thailand’s Got Talent Season 2
  • Shayna Swanson – Award-winning circus artist and founder of Aloft Circus Arts, Chicago

The awards aim to spotlight both athletic discipline and artistic expression, highlighting emerging talents within the aerial arts community.

Beyond the competition, VCFA also creates space for the four emerging studios: Aerial Fitness Malaysia, Pin Jie Yoga Studio, Eleve Aerial Art & Yoga Studio, and Race Fit Studio to present short showcases during the break ahead of the award ceremony, offering them exposure and valuable stage experience. This reflects Viva Vertical’s commitment to growing the aerial arts ecosystem by supporting not only its own talent, but also uplifting the wider community and creating opportunities for smaller studios to be recognised.

About Viva Vertical

Founded in 2006, Viva Vertical is Malaysia’s first and largest pole dance and aerial arts studio, with four locations across Greater Kuala Lumpur. The studio has become a trusted name in circus and aerial training, pioneering new ways to combine fitness, artistry and performance.

Viva Vertical provides a safe, inclusive environment for individuals to explore aerial movement through group classes, workshops and private training. The studio is also home to Viva Circus, an award-winning modern physical arts performance troupe that has showcased Malaysian aerial talent through original productions, both locally and internationally.

Adabi brings flatbread favourites to Malaysia

By
Tan Heng Hong
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Adabi has introduced a trio of flatbreads in Malaysia — Roti Canai (Malaysian flatbread), Paratha (Indian flatbread), and Capati — each paired with a hearty chicken curry with potatoes.

The Roti Canai comes in two delicious variants: original and onion, catering to different taste preferences. All of these flatbreads are designed for convenience, ready to serve in just five minutes. Whether enjoyed for breakfast, lunch, or dinner, they offer a quick yet satisfying meal option that blends traditional flavors with modern ease.

Sanitarium expands So Good range in Malaysia with creamy oat and high‑protein soy innovations

By
Tan Heng Hong
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Sanitarium’s So Good plant‑based range has recently expanded in Malaysia with two exciting new additions: So Good Extra Creamy Oat Milk and So Good High Protein Soy.

  • So Good Extra Creamy Almond Milk delivers a rich, creamy taste while being high in calcium, enriched with Vitamins B2, B12, and E, and low in sugar.
  • So Good High Protein Soy is crafted from premium soy protein, offering a complete protein source with 10g of protein per serve. It’s also high in calcium and low in sugar, making it a nutritious choice for everyday energy.

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