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KitchenAid Heralds A New Era of Culinary Freedom with the Go Cordless System

By
Tan Heng Hong
-

Legacy meets innovation as KitchenAid empowers with the freedom to make, move, and create—powered by one interchangeable battery

Kuala Lumpur, Malaysia, April 23, 2025 – KitchenAid, the iconic brand trusted by generations of makers since 1919, is setting a new standard in kitchen convenience with the launch of the Go Cordless System—a forward-thinking lineup of small appliances designed for convenient cooking and living today. Combining portability, performance and style, this new collection enhances the cooking experience without being bound by cords.

The new KitchenAid cordless system features six new innovative cordless small appliances, all powered by the same interchangeable battery, enabling seamless transitions from prep to clean-up. Four are now available in Malaysia – the Go Cordless Hand Mixer, offers seven speeds and a Soft Startℱ function that minimizes splatter for cleaner preparation. The Go Cordless Hand Blender includes a four-point stainless steel blade and variable speed trigger, enabling controlled blending directly in pots or pitchers. The Go Cordless Food Chopper offers a five-cup capacity and one-click assembly, suited for quick tasks like chopping herbs, vegetables, or nuts. The Go Cordless Personal Blender includes a 16-ounce jar and travel lid, supporting on-the-go lifestyles with easy blending and portability. 

Completing the lineup are the Go Cordless Blade Grinder, ideal for grinding fresh coffee beans or spices, and the Go Cordless Citrus Juicer, a versatile reamer juicer which utilises forward and reverse movements for better extraction of juices – from grapefruits to limes. 

The KitchenAid Go Cordless System eliminates the hassle of fixed kitchen setups, clearing clutter, and expanding the possibilities of where cooking can take place. Whether indoors or outdoors, it enables creativity to flow freely—redefining what it means to ‘make anywhere’.

Tailored for modern lifestyles, the Go Cordless System is designed for urban professionals, lifestyle seekers, and food enthusiasts who prioritize flexibility in their cooking adventures. At the center of the system is a removable 12V Max lithium-ion battery that powers all six appliances, supported by a sleek, compact charging dock that keeps everything streamlined and ready to use. 

Ms. Lim Pei Yan, Co-owner and Executive Director of Visionary Solutions Sdn Bhd, the exclusive distributor of KitchenAid in Malaysia, shared that KitchenAid is strategically expanding its footprint in the Malaysian cordless small appliance market. “This cordless ecosystem is designed to grow year over year, boosting consumer confidence in our commitment to the category, and maximizing the everyday benefits of going cordless. It marks an exciting step forward in our efforts to provide the freedom to make—anytime, anywhere—cementing KitchenAid’s leadership in the premium kitchen appliance space.”

The global cordless appliances market is projected to grow from USD 41.4 billion in 2022 to USD 77.2 billion by 2031, driven by increasing demand for portable, flexible kitchen solutions. Meanwhile, compact kitchen appliances are fuelling rapid growth in the small appliances category, with the global market expected to grow at a CAGR of 5.9% through 2030 as urban consumers prioritize space efficiency. Malaysia mirrors this trend, with rising demand for portable and space-saving solutions. “The Go Cordless System meets this moment,” said Ms. Lim. “It is not just cordless—it is cooking unchained, whether you’re blending smoothies indoors or prepping sambal by the pool.”

Cordless functionality is increasingly sought after by premium consumers—those who desire products that perform well while complementing their refined lifestyle and space. The Go Cordless System supports clean, uncluttered counters while delivering the same trusted performance KitchenAid is known for.

Chef Collin from TCH Foodworks, enthused,” As a chef, I believe great and creative cooking comes from feeling free and at ease in your space. The Go Cordless System gives you that freedom—it lets you move effortlessly from kitchen to balcony or garden, making the act of cooking feel more natural and intuitive. What stands out to me is how KitchenAid has preserved the power and reliability it is known for while designing a product that fits seamlessly into modern homes. It is a classic appliance, thoughtfully reimagined for today’s way of living,” 

The KitchenAid Go Cordless System is now available at leading retailers nationwide such as Harvey Norman, SEIBU The Exchange TRX, Parkson, TBM, Shopee, Lazada and online at www.kitchenaid.my.

About KitchenAid

Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAidÂź brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars.

1 https://www.transparencymarketresearch.com/cordless-appliances-market.html?utm_

2 https://www.grandviewresearch.com/industry-analysis/small-kitchen-appliances-market-report

Experience Big Power with the Coway P-Series Air Conditioner, All for a Small Price

By
Tan Heng Hong
-

Malaysians experienced the all-new Coway P-Series Air Conditioner and various innovative Coway products at the Coway Rileks & Refresh Zone

KUALA LUMPUR, 28 APRIL 2025 – Coway, the Best Life Solution Company, proudly unveils the latest innovation of its air conditioner lineup, the all-new Coway P-Series Air Conditioner. Staying true to its promise of Big Power, Small Price, the P-Series pairs powerful cooling with a sleek, timeless design available in Black and White.

Engineered for powerful, energy-efficient cooling in rooms of all sizes, the P-Series Air Conditioner offers up to 2.0HP with a 5-star energy-saving inverter, maintaining a consistent and quieter operation for ultimate comfort. Built to last, it features a Golden Fin Condenser that resists corrosion, ensuring optimal performance even in Malaysia’s humid climate.

Setting a new benchmark in home cooling, the P-Series Air Conditioner comes equipped with an advanced Self-Cleaning system for both indoor and outdoor units. Designed with comfort in mind, users can also benefit from 3-layer filtration (Pre-Filter, HEPA, Activated Carbon), plus UVC sterilisation and ioniser to eliminate up to 99.99% of bacteria—ensuring cleaner, healthier air every day.

Ryan Jung, Coway Malaysia’s Head of Marketing & Product Division said, “At Coway, we believe comfort at home begins with the air you breathe. Given Malaysia’s climate, air conditioners have become an essential part of daily life. With most modern Malaysian homes now equipped with air conditioning units, we continually innovate to deliver top-tier performance, efficiency, and affordability to your home.”

Coway’s R&R Zone at Central Market invites visitors to Rileks & Refresh while experiencing the coolest spot in town

Coway recently took the experience of cooling comfort to a whole new level with the Coway Rileks & Refresh Zone, set up at Central Market (Pasar Seni). The 3-day event gave Malaysians a chance to explore the latest in home innovation, featuring the Coway P-Series Air Conditioner, VILLAEM III and AIS water purifiers along with the Noble air purifier. Visitors had the opportunity to immerse themselves in Coway’s products through interactive activities and the chance to grab exclusive prizes.

Media friends gathered at Coway’s R&R Zone at Central Market to Rileks & Refresh while experiencing Coway’s latest cooling solutions

“The Coway Rileks & Refresh Zone was thoughtfully created to not only showcase our latest innovations but also to experience what Coway is truly about. Through this experience, we aim to spark better health, peace of mind and ultimately, a better you,” added Jung.

Coway showcased its latest innovative solutions, including VILLAEM III and AIS water purifiers, newest P-Series air conditioner, as well as Noble air purifier, at the R&R Zone

A standout at the Coway Rileks & Refresh Zone was the VILLAEM III water purifier, an upgraded take on Coway’s long-time favourite—now slimmer, quieter, and smarter for daily use. From its sleek design and intuitive digital panel, this third-generation upgrade offers 48 customisable settings, with added functions such as All Lock mode and Silent mode, all tailored for today’s households.

Also showcased was the Coway AIS, Malaysia’s first-ever countertop ice-making water purifier. This innovation produces crystal-clear bullet ice via a fully automated system and stores it in an enclosed, UV-sterilised tank — ensuring your ice stays fresh, hygienic, and free from unwanted freezer smells or rough textures.

Completing the lineup was Noble, Coway’s award-winning air purifier that brings both function and sophistication to any space. With its world-class design and pioneering 4D filter, the first of its kind in Malaysia, Noble offers 360° purification by capturing, cleaning, and circulating air from every direction.

For more information about the Coway products featured at the Coway Rileks & Refresh Zone, please visit coway.com.my/pseries for Coway P-Series Air Conditioner, coway.com.my/villaem3 for Villaem III, coway.com.my/ais for Coway AIS and coway.com.my/noble for Noble.

Power Your Progress at Coway Run 2025 this Merdeka

By
Tan Heng Hong
-

Coway Run 2025 returns to carry on its legacy of inspiring Malaysians to
push boundaries and embrace progress

KUALA LUMPUR, 28 APRIL 2025 – Coway, the Best Life Solution Company, is proud to announce the return of its annual running event, Coway Run, now in its 9th edition. Coway Run 2025 will take place at Stadium Nasional Bukit Jalil on 31 August 2025, coinciding with one of Malaysia’s most significant occasions, Merdeka Day.

In the true spirit of Merdeka, this year’s theme, Power Your Progress reflects the resilience and growth that have propelled the nation forward. More than just a race, this event offers Malaysians a platform to challenge themselves, honour national pride, and commemorate Merdeka with an active and meaningful experience that champions the potential for progress within every individual and community.

“As we celebrate Merdeka, Coway Run 2025 is a reminder that progress begins with each step we take — in health, in spirit, and as a nation,” said Ryan Jung, Coway Malaysia’s Head of Marketing & Product Division.

Ticket sales will officially kick off on 1 May 2025 with a 24-hour sale offering tickets from as low as RM45. This will be followed by a 72-hour sale, Early Bird Sale, and a General Ticket Sale, which will run until 31 August 2025. Additionally, 10 lucky participants who purchase their Coway Run 2025 tickets from 1 May 2025 to 4 May 2025 will stand a chance to win exclusive vouchers from Brooks worth RM400 each!

Winners of the 10km and 21km categories will compete for cash prizes and exclusive rewards, with a total prize pool worth RM20,000. While participants in the 5km and Kids categories can look forward to five fun-filled obstacles inspired by Coway’s signature products, including its water and air purifiers, air conditioner, massage chair, and mattress.

Every year, Coway Run promises a lively atmosphere packed with engaging game booths, thrilling challenges, and fun-filled activities. However, it also goes beyond personal wellness by contributing to the well-being of those in need. For each Coway Run ticket purchased, RM10 will be directed to the Coway Happy Water Project, which aims to provide safe, clean drinking water to underprivileged communities throughout Malaysia.

Be part of Coway Run 2025 and celebrate Merdeka in a meaningful and active way. Whether you are running for your personal best, your loved ones, or your community – every step is a progress. For more information, visit https://www.cowayrun.com.my/ to secure your tickets now.

THAIFEX – ANUGA ASIA 2025: Driving Innovation & Global Opportunities in F&B for Asia Pacific

By
Tan Heng Hong
-

Asia Pacific’s most influential F&B trade show returns to Bangkok 27-31 May 2025 – spotlighting a renewed focus on functional, purpose-driven F&B products, emerging markets and global sourcing opportunities.

Highlights include:

  • THAIFEX – ANUGA ASIA 2025 expects to host over 90,000+ trade visitors and up to 2,000+ top hosted buyers, with more than 3,100+ exhibitors from over 50+ countries and regions expected to participate.
  • Expanded international presence with new participation from Central Asia, Africa and Eastern Europe, alongside new country and regional pavilions from Australia, Hong Kong, and the Netherlands — expanding the event’s global sourcing footprint.

24 April 2025, Singapore — THAIFEX – ANUGA ASIA 2025, Asia Pacific’s most influential F&B trade event, will return on 27 – 31 May 2025, at IMPACT, Muang Thong Thani, Bangkok, Thailand. This trade show will bring together industry players, thought-leaders, startup founders, and C-suite executives from across the globe to define and shape global trends on what we eat and how the industry is evolving.

Organised by the Department of International Trade Promotion, Ministry of Commerce, Thailand (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse, the event will welcome over 3,100+ exhibitors from more than 50+ countries and regions, 2,000+ hosted buyers and 90,000+ trade visitors from around the world.

Reflecting the growing diversity of global supply chains, this year’s show welcomes new countries and regions from emerging markets such as Central Asia, Africa and Eastern Europe, including Gabon, Slovenia, Slovakia and Uzbekistan, while maintaining a strong presence of returning exhibitors and leading global players from Asia Pacific, Europe, North America and the Middle East. New pavilions from Australia, Hong Kong, and the Netherlands will further expand sourcing opportunities for buyers across the region.

“At THAIFEX – ANUGA ASIA this year, we are seeing a surge in purpose-driven innovation, as exhibitors, startups and speakers rethink how products can deliver more functional and targeted F&B products”, said Mathias Kuepper, Managing Director and VP Asia-Pacific at Koelnmesse. “Some are beginning to use real-time intelligence and AI to create smarter, consumer-responsive products and that is where we see THAIFEX – ANUGA ASIA as the launchpad to showcase these ideas — from functional foods to ready-to-eat formats that reflect the needs of Asia Pacific’s rapidly shifting consumer landscape.”

Spotlighting the evolution of F&B trends 

Themed ‘Beyond Food Experience’, THAIFEX – ANUGA ASIA 2025 will explore how food and beverage continues to evolve in response to changing consumer expectations, particularly the growing demand for purpose-driven F&B products that deliver functional benefits. This will be reflected across a series of special and supporting events, including:

  • THAIFEX – ANUGA Trend Zone: Curated by knowledge partner Innova Market Insights, this zone presents the top global and regional trends driving food innovation today.
  • THAIFEX – ANUGA tasteInnovation Show: Showcases the finalists and winners of innovative products, such as plant-based foods and alternative proteins, which are being incorporated into ready-to-eat meals and snacks without altering taste or texture.
  • THAIFEX – ANUGA Startup: A platform for 30 breakthrough innovators and disruptors to pitch their solutions to potential buyers, investors and industry leaders — giving them a first look at disruptive concepts shaping the next phase of F&B.
  • Future Food Experience+ and the Alternative Protein Taste & Flavour Challenge: A thought-leadership platform that features 70+ leaders and experts from Griffith Foods, Euromonitor International, Tetra Pak Thailand and more. The live tasting challenge invites trade visitors to sample and vote for their favourite alternative protein products on 27 May, with winners announced on 28 May.
  • Thailand Ultimate Chef Challenge: More than 400 chefs from across the world will compete in 20+ culinary categories from authentic Asian dishes to contemporary global cuisines, judged by 57 renowned experts from 12 countries, including Willment Leong, Aiden Jongsung Ahn, Batbaatar Ragchaa and Rudy Muller from Worldchefs Association.  

Accelerating Asia Pacific’s F&B growth momentum

As Asia Pacific’s food and beverage market continues to expand, THAIFEX – ANUGA ASIA stands at the centre of this regional growth, serving as a key platform for innovation, sourcing, and deal-making. According to Cognitive Market Research1, the Asia Pacific F&B market size is expected to grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031, on the back of how the diverse cultures and traditions in APAC have constantly evolved the F&B business landscape. 

While hosted in Thailand — a vital gateway to the region — the event connects the entire Asia Pacific market, benefiting from Thailand’s export strength and central role in regional trade flows. According to the Ministry of Commerce, Thailand’s food exports are expected to grow by 2% in 2024, reaching USD 40.7 billion, reflecting broader market shifts across Asia Pacific.

Registration Now Open: Discover F&B Innovations

Discover transformative trends, connect with the world’s leading F&B decision-makers, and position your business for future growth. Visitors are highly encouraged to register here: https://registration.thaifex-anuga.com

Media professionals across the world are invited to explore and share compelling stories about the transformative trends shaping Asia Pacific’s F&B landscape. For media accreditation, please visit: https://forms.gle/RZs6nQMg8fjvxmwg8 

For more information, please visit www.thaifex-anuga.com

Tan Seng Kee Foods turns dumpling waste into delicious Krunch-Up

By
Tan Heng Hong
-

Tan Seng Kee Foods Pte Ltd, a heritage-based family business that producers preservative-free, fresh rice and wheat-based noodles, unveiled its latest Krunch-Up at the recent recent FHA-Food & Beverage 2025. Tan Seng Kee Foods is known for its Kang Kang brand.

Image credit: Minimeinsights.com

As the Grand Winner of the Singapore Upcycle Revival Challenge 2024, Krunch-Up topping is made from repurposed raw dough trimmings leftover from dumpling wrapper production. Krunch-Up is packaged in a resealable shaker bottle and is perfect for adding to noodles or rice for added flavours. Krunch-Up is available in three flavours: Mee Soto, Salted Egg and Chicken Rice.

Key takeaways: repurposing raw dough trimmings leftover from dumpling wrapper production

 

CorNiche Soft Lollipop offers soft, chewy sore throat relief

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

CorNiche Soft Lollipop is the new product from Singapore’s Ace Synergy International Pte Ltd. In contrast to the usual lollipop with its hard texture, CorNiche Soft Lollipop is soft and chewy, and its primary purpose is to soothe sore throats.

Showcased at the recent FHA-Food & Beverage 2025, CorNiche Soft Lollipop comes in four variants: Blueberry (high in vitamin C), Lychee (high in vitamin C), Loquat & Pear, and Goji Berry & Chrysanthemum. All four contain plant-based ingredients and juice, and are free from artificial colours.

Key takeaways: soft lollipop to soothe sore throats

 

Nissin launches Mala Tang Cup Noodles in Singapore

By
Tan Heng Hong
-

In Singapore, Nissin Foods Pte Ltd has launched its latest limited edition: a Mala Tang flavoured cup noodle. This new product transforms the hugely popular Mala Tang soup into a convenient and delicious Cup Noodles experience.

Key takeaways: tap into popular flavour

Indonesia gets new Nobo Oat Milk

By
Tan Heng Hong
-

Nobo Oat Milk Creamy Classic (200ml) is now available in Indonesia. This oat milk in carton packaging is said to be a source of calcium, vitamin D, E, B1, B3, B6 and B12. Created by the team behind Oatside, the Nobo brand’s primary offering is Nobo Coconut Milk.

7Cosia launches Southeast Asia’s first vitamin D jelly

By
Tan Heng Hong
-

7Cocia Vitamin D Pop has launched in Indonesia, claiming to be the first jelly of its kind in Southeast Asia. This innovative product contains vitamin D and calcium and comes in strawberry and orange flavours.

The other new products by COTG Indonesia, the company behind the 7Cocia brand, are Kids Fruit Fancyland and Chewy Jelly Stick (Grape & Strawberry and Peach & Lychee). Kids Fruit Fancyland offers fat-free treats in fun shapes and delicious Strawberry, Mango, Yogurt, and Watermelon flavours.

Additionally, Ranch Grace Panna Cotta comes in White Peach, Grape and Yogurt flavours. anch Grace Panna Cotta is also low in calories, contains 5.5% whole milk powder and is rich in dietary fibre.

COTG Indonesia is a multinational FMCG (Fast-Moving Consumer Goods) enterprise specializing in the research, production, and marketing of food and beverages. It urrently we have two brands in Indonesia, namely 7COSIA and Drinkiss. 7COSIA, first entered into the Indonesian market in February 2024, targets young consumers with healthy snack options.

Key takeaways: healthy snacking

Biskies introduces oat and date biscuit for wholesome snacking

By
Tan Heng Hong
-

Biskies Oat Gandum Kurma is a new date biscuit first launched around the Ramadan period in Indonesia. These crispy wheat biscuits are combined with oat flakes and a filling of carefully selected date cream to create a satisfyingly textured and wholesome snack that is satiating.

Key takeaways: kurma innovation for Ramadan

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