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Orion Vietnam releases ChocoPie Matcha Red Bean and a wave of treats

Orion Vietnam has launched the new ChocoPie Matcha Red Bean with the flavour elevated by combining refreshing matcha with savory red bean, offering an experience that’s both subtly sweet and uniquely different. ChocoPie Matcha comes in four distinctive layers of flavour:

  • A melt-in-your-mouth chocolate coating
  • A delectable, fluffy cake layer infused with matcha flavour
  • A soft, chewy, and airy marshmallow layer
  • A sweet, rich red bean cream filling

Other new launches by Orion Vietnam include:

Miz HovaZ Chocolate Breakfast Cookies featuring a mysterious game card set where children can solve fun puzzles and discover captivating facts about Asian countries. They’ll also enjoy collecting 18 charming HovaZ character cards, each portraying the lovable HovaZ dressed in traditional outfits from around the world.

The new King Hải Tặc offers a delightful two-layer combination, featuring a chewy candy shell on the outside and a jelly-filled core on the inside—perfect for any ocean-loving adventurer. It also comes with a playful cast of charming sea creature candies, each brimming with irresistible fruity flavours.

Masita‘s beloved 4-layer turtle snack is back, now featuring a bold new seaweed flavour that is rich and irresistibly savoury. Thanks to its signature layered texture, every bite offers an ultra-crispy crunch—giving you the satisfying sensation of enjoying multiple pieces in one.

Orion An Butter Grilled Corn Flavoured Rice Cracker now comes in brand-new packaging.

 

 

 

Paldo Bibimmen II is now available in Indonesia

Paldo Bibimmen II is now available in Indonesia. Evolving from the classic Bibimmen noodles—which traditionally featured thin, chilled noodles mixed with a sweet, tangy, and spicy sauce—Bibimmen II introduces a twist with thicker, chewier noodles and a sauce enhanced with soy sauce, salt, and pepper for a richer umami flavor. Designed to be enjoyed either hot or cold, it offers a versatile dining experience that caters to various tastes and seasons.

Byeon Woo-seok serves as the brand ambassador for Paldo Bibimmen II.

Thanh An introduces Oatta Oat Milk ready-to-drink line with biotin and Omega 3, 6 and 9

Vietnam’s Thanh An Co., Ltd., one of the leading experts in the field of cereal production, has launched Oatta Oat Milk in a ready-to-drink format. Offered in Pure Oat Milk (available in both no-sugar and low-sugar options) and Oat Matcha Latte (also in no-sugar and low-sugar variants), this beverage is fortified with biotin to promote healthy hair and skin, along with Omega 3-6-9 to support optimal brain and heart health.

Oatta Oat Milk is rich in fibre, low in fat, and low in saturated fat, making it beneficial for health.

Oatta Oat Matcha Latte is made from 100% whole grain oats and water (91%), rapeseed oil, sugar (2.37%), stabilizers (INS 460(i), INS 466, INS 509), emulsifier (INS 471), thickening agent (INS 418), soy protein, matcha powder (0.5%), soluble fiber, refined salt, mineral (calcium carbonate), natural flavorings, and vitamin E.

OATTA Drink Whole Grain Oat Milk is made from 100% whole grain oats and water (93%), rapeseed oil, sugar (1.58%), stabilizers (INS 460(i), INS 466, INS 509), emulsifier (INS 471), thickening agent (INS 418), soluble fiber, refined salt, mineral (calcium carbonate), natural flavoring, and vitamin E.

OATTA Drink Whole Grain Oat Milk Made from 100% whole grain oats and water (95%), rapeseed oil, stabilizers (INS 460(i), INS 466, INS 509), emulsifiers (INS 471), thickeners (INS 418), soluble fiber, refined salt, minerals (calcium carbonate), natural flavorings, and vitamin E.

The company offers cereals, cereal drinks under the Vietngucoc brand and oat milk for kids under the VKID brand.

 

 

Brewguru ignites THAIFEX-Anuga Asia 2025 with innovative alcoholic RTDs

Image credit: Brewguru

Brewguru, a pioneering force in South Korea’s alcoholic beverage industry, recently made its mark at THAIFEX – Anuga Asia 2025. This prestigious event, hosted by the Department of International Trade Promotion (DITP) under Thailand’s Ministry of Commerce, alongside the Thai Chamber of Commerce (TCC) and Koelnmesse, provided a platform for Kabrew to showcase its ambitions for expansion into Southeast Asia and beyond.

Renowned for its innovation, Brewguru sets itself apart by using fresh lemon slices in its canned RTD highball drinks, rather than frozen or dried alternatives. The firm’s annual production capacity now stands at 140 million RTD cans. Amid surging demand, the company is operating at full capacity, with new facilities scheduled to come online by the end of August 2025.

In the fiercely competitive RTD highball market, brands must continuously push the boundaries of creativity to captivate consumers. Brewguru has embraced this challenge by experimenting with various citrus-based ingredients, alcohol bases as well as forging high-profile partnerships.. Collaborations with celebrities such as SHINee’s Key, Hyomin, and Chu, along with a strategic alliance with G-DRAGON’s agency, Galaxy Corporation, led to the launch of the PEACEMINUSONE Red Highball in May 2025—an exciting addition to its portfolio.

Buruguru stated that after the PEACEMINUSONE Highball became a hit last year, selling 5 million cans in just three weeks, they are introducing a new product to build on its success.

The company has also expanded into distillation, hiring Barry MacAffer, formerly of Scotland’s Laphroaig Distillery, and now operates South Korea’s largest whiskey distillery.

In 2024, Brewguru’s revenue soared to KRW 42.5 billion—a 185% year-on-year increase from KRW 25.1 billion in 2023, which is a 11% rise over 2022.

Armor All® And Oracle Red Bull Racing Unveil The Armor All® Podium Series For Malaysian Drivers

  • Malaysians can enjoy a complimentary car wash and interior touch-ups from June 21 to 22, 2025 at Elmina Lakeside Mall’s open car park.

Petaling Jaya, 20 June 2025 – Armor All®, the trusted leader in car care innovation under Energizer Holdings Inc., officially unveiled its premium Armor All® Podium Series—developed in exclusive collaboration with Oracle Red Bull Racing—through an upcoming event activation at Elmina Lakeside Mall. The event is expected to draw in car enthusiasts and families alike, offering complimentary car washes and showcasing the superior performance of the Armor All® Podium Series Interior Detailer alongside its trusted exterior range.

From left to right: From Alvin Cheah, Modern Trade Channel Director; Diane Lee, Business Director (Malaysia, Singapore & Vietnam); Thean Ong Kee, Traditional Trade Channel Director; Aaron Ang, Senior Brand Manager (Malaysia, Singapore & Vietnam), officiating the launch of Armor All Podium Series – developed in exclusive collaboration with Oracle Red Bull Racing.

“Through our collaboration with Oracle Red Bull Racing, the Armor All® Podium Series brings cutting-edge innovation and professional-grade car care into the hands of everyday Malaysian drivers,” said Diane Lee, Business Director, Malaysia, Singapore & Vietnam, Energizer Malaysia Sdn Bhd. “Malaysians love their cars – not just for getting around, but as a reflection of their style and personality. Whether you’re cruising through city streets or taking a weekend drive to the coast, the Podium Series keeps your ride looking its best with minimal effort. It’s premium care made simple, built for the Malaysian lifestyle and climate.”

The new Armor All® Podium Series stands apart with its premium SiO2-based hybrid ceramic formulas, delivering enhanced longevity, repellency, durable surface protection, and water beading. Built with car care experts in mind, each product combines proprietary and patented technologies with sensorial scents and smart packaging features, including recyclable PET bottles and customised spray triggers,  for a truly premium car care routine.

The products in the Armor All® Podium Series include:

  1. Hybrid Ceramic Wash & Shine – Leaves a glossy, protective, and hydrophobic barrier with a slick, sudsy formula.
  2. Hybrid Ceramic Tyre Shine – Ensures a smooth, durable coating that enhances tire appearance with a long-lasting shine that can last up to 4 weeks.
  3. Hybrid Ceramic Exterior Detailer – Creates a high-shine protective barrier that builds colour depth on all exterior surfaces, including vinyl wraps and decals.
  4. Interior Detailer – Quickly cleans and refreshes interior surfaces while offering UV protection and a natural finish for premium materials, tech screens, and glass.
  5. Hybrid Ceramic Protectant – Reduces dust buildup and shields against future stains with UVA & UVB protection.

Let Armor All® take you on a clean car experience

To mark the launch, Armor All® is also inviting the public to experience the Podium Series firsthand over the weekend from 21 to 22 June 2025, 10:00 AM to 10:00 PM at Elmina Lakeside Mall Open Carpark, where visitors can enjoy complimentary car wash services using a range of Armor All® products.

With the successful launch now complete, the Armor All® Podium Series is now officially available for purchase in select retail outlets nationwide and online. 

For more information, follow them on Instagram, Facebook, or visit their website at https://armorallpodiumseries.com/ .

Flo Wolffia teams up with Five Star Chicken to elevate Kai Jor Roll with nutrient-dense, protein-packed duckweed

flo Wolffia has teamed up with Five Star Chicken in Thailand to elevate the nutritional profile of the signature Five Star – Chicken Roll Kai Jor. Now, the roll is enriched with protein-packed wollfia (duckweed), offering 12 grams of protein* along with vitamin A, B1, B12, calcium, zinc and iron.

The duckweed is cultivated in a sterile laboratory facility that strictly adheres to rigorous standards, ensuring its exceptional quality.

Nutritional value per 100 grams*

Beyond its own product line, flo Wolffia is partnering with other brands to raise wolffia’s profile.

LISTERINE® Kicks Off Swish & Snap Campaign

(From L–R): Josephine, Senior Brand Manager Kenvue MYSG, Dr Kayla Teh, Frances Anne Velante, Head of Marketing Kenvue MYSG, Danny Hoh, Chief Operating Officer Watsons Malaysia, Carrol Tan, Head of Trading, Watsons Malaysia, come together to celebrate healthier smiles for all Malaysians.
(From L–R): Josephine, Senior Brand Manager Kenvue MYSG, Dr Kayla Teh, Frances Anne Velante, Head of Marketing Kenvue MYSG, Danny Hoh, Chief Operating Officer Watsons Malaysia, Carrol Tan, Head of Trading, Watsons Malaysia, come together to celebrate healthier smiles for all Malaysians.

Science meets smiles in a movement to make mouthwash a daily essential.

KUALA LUMPUR, 19 June 2025LISTERINE®, the No.1 mouthwash brand in Malaysia¹, in collaboration with Watsons Malaysia launched the Swish & Snap campaign today at Kenny Hills Baker on The Park @ TRX, bringing together oral health advocates to encourage and drive more Malaysians towards healthier smiles. 

Listerine® reveals a refreshed look at the Swish & Snap media campaign launch at Kenny Hills Baker @ TRX.

The event unveiled the refreshed brand look for LISTERINE®, reinforcing its position as a science-backed, sensory-led solution for complete oral care. It also included the Swish & Snap interactive experience featuring a multi-zone journey combining education, engagement, and social sharing to spotlight the importance of rinsing with mouthwash as part of a complete oral care routine for whole mouth health, healthier gums, stronger teeth, and less plaque than brushing².

The Swish & Snap campaign is designed to shift public perception of mouthwash from an occasional use item to making it an essential part of a daily 3-step oral care routine that includes brushing and flossing. 

Head of Marketing Kenvue MYSG, Frances Anne Velante, shares how the Listerine® Swish & Snap campaign plays a part in an ongoing commitment to drive more Malaysians to include mouthwash into their daily oral care routine towards better oral health.

“As a brand, LISTERINE® has more than 135 years of clinical studies and scientific support with clinically-proven essential oils3 at the core of our formulations that power the efficacy of our products. This year, we are excited to be able to partner with Watsons Malaysia again to bring the Swish & Snap campaign to all Malaysians, for an in-depth understanding of the science behind why adding mouthwash is essential to our daily oral care routines. ,” said Frances Anne Velante, Head of Marketing for LISTERINE® Malaysia & Singapore.

While brushing and flossing are important for removing plaque, they can quickly build up again, causing cavities, gum problems, and bad breath. Studies show that using LISTERINE®Total Care twice a day for 30 seconds delivers up to 5x more cleaning power vs. brushing and flossing alone4 – targeting bacteria in hard-to-reach places like between teeth and along the gumline.

Representatives from Kenvue and Watsons graced the event at the Listerine® Swish & Snap interactive area.

The launch of LISTERINE®’s Swish & Snap campaign in partnership with Watsons Malaysia, marks the brand’s commitment towards better oral health for all Malaysians by collecting 5,000 photos of #HealthySmiles from LISTERINE® users throughout the year from upcoming activations. The first of these activations will kick off within TRX next week via a pop-up space which features three interactive zones:

  • Science Zone & Plaque Check – A compelling look at where bacteria sits in our mouth, how plaque forms and how LISTERINE® works to combat bacteria with a live plaque-checking demo.
  • Swish & Snap Zone – Guests have an experience of the power of LISTERINE® firsthand, followed by a smile-worthy photo moment.
  • Redemption Corner – Guests who complete the journey are able to redeem gifts from LISTERINE®.

In an effort to drive public health education, dentist Dr. Kayla Teh and long-time fan of LISTERINE®  Jenn Chia, offered a fresh, relatable conversation on how small daily habits — brushing, flossing, and rinsing for 30 seconds, twice a day — can lead to big health gains. The session emphasized how LISTERINE®’s clinically-proven essential oils3 in its formulation reach bacteria that brushing leaves behind, especially those that cause bad breath5.

The Swish & Snap experience will be open to the public at TRX (Lower Ground, in front of Watsons) from 23–29 June 2025, inviting Malaysians to swish, snap, and celebrate their #healthysmiles with LISTERINE®.

For more information, follow @listerinemy and join the movement with #ListerineSwishAndSnap.

How The Self Collection Point Programme Empowers Local Communities and MSMEs

Puan Rita

In today’s fast-paced world, convenience matters, but so does community. The Self Collection Point shipping option is doing more than just offering buyers a more affordable and flexible delivery option. With over 5,000 collection points nationwide, it’s quietly empowering local residents and micro-businesses by transforming them into essential service hubs.  

Buyers who choose to self collect their parcels don’t just save more through free shipping with no minimum spend; they also directly support the growth of local entrepreneurs and everyday Malaysians striving for financial independence.  

What Is Self Collection Point? 

Self Collection Point is a delivery option that allows buyers to pick up parcels from nearby collection points at their own convenience. Some of these collection points are hosted by homeowners or small retailers. These hosts, known as Collection Point managers, earn income for each parcel collected at their location. It’s a simple yet powerful way to turn everyday spaces into engines of economic support.  

Meet Puan Rita, Cik Aishah, and Cik Siti, three inspiring Collection Point managers who are making a difference in their neighbourhoods:  

Empowering Mothers at Home 

A dedicated mother of two, Puan Rita began managing a Self Collection Point from her home in May 2025. Having previously worked at a petrol station that served as a Shopee Self Collection Point, she was no stranger to handling Shopee parcels.   

Health issues made it difficult for her to continue work, so she looked for a way to continue supporting her family from home. When she came across the Self Collection Point programme for residential areas, she applied immediately. Within two weeks, Puan Rita adapted quickly, managing parcels from home while balancing her household responsibilities.   

“Being a Collection Point Manager lets me earn from home while still caring for my children and husband. It’s flexible, familiar work, and it feels good knowing my community trusts me,” said Puan Rita.  

Today, Puan Rita runs a trusted Self Collection Point from her flat, serving neighbours, commuters, and nearby residents. Regulars often message her to arrange convenient pickup times, while others drop by on their way home, making her space a reliable community hub. She currently handles five to ten parcels a day and plans to expand her setup, with hopes of opening a dedicated collection point in the future.  

Enabling Flexible Income for Families 

Aishah, a school transporter with flexible hours, leads her family’s residential Self Collection Point. It was her sister Amirah who introduced the idea, a simple way to earn extra income. With their parents retired and Aishah having time between school runs, it felt like the perfect fit. After completing the online training, the family set up a routine that works for everyone. Aishah manages most of the parcel pickups, while Amirah and their parents help out whenever she’s on the road. What began as a way to supplement their income has grown into something deeper – a shared family effort that brings them closer.    

Together, they now earn enough to support their basic household needs. But beyond the earnings, it has given Aishah a role she’s proud of, and the family a reason to come together more meaningfully. They even plan to convert one of their rooms into a dedicated parcel space to make operations more efficient. 

“It’s not just about the extra income, it’s a way for all of us to spend our time doing something that helps the family. We’re making our days more meaningful, together.” said Amirah. 

Boosting Business for Local Entrepreneurs  

In Kelantan, Cik Siti, a second-generation baker, had long been running her kuih business from home. But when she opened a small shop beside her house and became a Self Collection Point, things began to shift for the better. 

Foot traffic surged as more people dropped by to collect parcels. Many discovered her frozen kuih along the way, and sales soon jumped by 50 percent. To keep up with the growth, she expanded her team from five to seven staff and extended her hours into the night. 

“Before this, only about half the community knew my shop existed,” she said. “Now, people come for parcels and stay for the kuih.”  

Cik Siti keeps her Self Collection earnings as a separate savings fund, set aside for emergencies or a long-awaited vacation. “I never expected it,” Cik Siti shared. “Becoming a Collection Point manager didn’t just bring more customers. It helped me grow my brand and income in ways I couldn’t imagine. Alhamdulillah, it’s all rezeki.” 

Support Local. Shop Lagi Murah. Save More with Self Collection.  

Whether it’s supporting a mother’s household income, encouraging families to come together, or boosting local micro-businesses, every self collection order supports the Malaysian community. 

Starting 9 June 2025, buyers can enjoy free shipping vouchers with no minimum spend by selecting delivery to the nearest Self Collection Point. It’s a simple choice that helps buyers enjoy Lagi Murah purchases while also giving back to the local community.  

Start using Self Collection today: https://shopee.com.my/m/free-shipping-deals  

 

Momogi introduces signature instant noodles with Chef Arnold’s stamp of approval

PT Sari Murni Abadi, known for its Momogi extruded corn-based snacks available in a variety of flavours in Indonesia, has broadened its product portfolio to include instant noodles.

This strategic move leverages the fact that Indonesia ranks as the world’s second-largest consumer of instant noodles, according to the World Instant Noodles Association (WINA). However, entering the instant noodle market comes with the significant challenge of intense competition.

Momogi Signature Instant Noodle is offered in two enticing flavours: Roasted Corn and Cheese Curry. The Cheese Curry option features a savory noodle soup enriched with American cheese, while the Roasted Corn variety is a stir-fry dish accented with crunchy Momogi crumbs that infuse the noodles with the iconic taste of Momogi snacks.

Momogi has teamed up with Chef Arnold Poernomo, a celebrated culinary figure in Indonesia known for his role as a MasterChef Indonesia judge, to personally endorse the instant noodles.

Chef Arnold is portrayed in the marketing material as the culinary visionary who’s been crafting irresistibly delicious flavors for ages, perfectly echoing the “enaknya dari dulu” tagline—proving that the iconic taste you love has received a bold new twist.

LOF debuts cascara tea transforming dried coffee cherry into an antioxidant-rich delight

Vietnam’s LOF International Dairy has recently launched cascara tea offering consumers with a sophisticated blend of multiple layers of flavour including a hint of a light coffee aroma and a naturally sweet, delicate tea flavour. The drink contains concentrated cascara extract at 2,500mg/L.

On the packaging, the company labels the flavour as “Unique Flavour 1” to spark curiosity among consumers and to acknowledge that cascara’s taste is elusive and hard to define.

Cascara tea, a unique, fruity infusion made from the dried skins of coffee cherries, is increasingly receiving the attention it should be getting in Vietnam. Once simply discarded during coffee processing, cascara is now being transformed into a delightful beverage, adding significant value to the coffee supply chain in a country that stands as the world’s second-largest coffee producer after Brazil.

The bottle highlights cascara as a potent source of phenolic compounds, boasting exceptionally high concentrations. Its antioxidant activity is claimed to be remarkably powerful, often several times greater than that found in tea and fruits.

The tagline, “From green tea and coffee cherry husks, powerful antioxidants,” not only underscores the health benefits of LOF Cascara Tea but also inspires a lifestyle dedicated to slowing down, living with intention and embracing style.

Key takeaways: cascara tea

 

 

 

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