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Savoria brews tradition with a tropical twist: introducing Kopi Tubruk Gadjah Mangga

By
Tan Heng Hong
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Savoria has launched Kopi Tubruk Gadjah Mangga, a unique twist on traditional coffee that blends bold flavour with tropical flair. This innovative Roast & Ground 2in1 Coffee combines the deep, robust taste of classic Kopi Tubruk with the fragrant sweetness of mango.

Savoria’s Kopi Tubruk Gadjah superior coffee products are born from the original Indonesian Tubruk tradition. Processed from a heritage recipe, it produces a distinctive aroma and taste for true brewed coffee connoisseurs.

Guinness Kicks Off Football Celebration with the Premier League Trophy in KL

By
Tan Heng Hong
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Diageo and HEINEKEN Malaysia management team representatives with the Premier League Trophy. From L to R - Loy Pei Wen, Lyndon Govender and Tushar Khandelwal, representatives from Diageo, Joyce Lim, Marketing Director of Guinness Malaysia, Sean O’Donnell, Marketing Director of HEINEKEN Malaysia, Jana Hanneman and Luke Kakol, from HEINEKEN Malaysia’s Management Team.

Thousands Join in for the Special Weekend Experience at Pavilion KL

Kuala Lumpur, 22 August 2025 – Guinness is turning up the football fever at Pavilion KL this weekend, celebrating the arrival of the Premier League Trophy with exclusive Guinness merchandise, special experiences and complimentary Guinness* available for eligible fans. As the official beer of the Premier League, Guinness is at the heart of this football celebration.

Guinness Kicks Off Football Celebration with Premier League Trophy, together with Guards of Honour.

The celebration kicked off today with a fan-first moment – 100 football fans were selected to form a ceremonial Guard of Honour, welcoming the Trophy in a bold display of team spirit and unity. Donning football jerseys, Guinness scarves and caps, fans stood shoulder to shoulder in a moment that transcended club rivalries.

“It’s not about who you support, it’s about what brings us together,” said Joyce Lim, Marketing Manager at Guinness Malaysia, “Guinness has always stood for that spirit of communion, and, today, we honoured the fans who bring the game to life.”

Each Guard of Honour received a professionally captured photo with the Premier League Trophy – a moment usually reserved for legends, along with exclusive Guinness merchandise.  After the event, they also received a complimentary Guinness.*

Here’s How You Can Join the Celebration

The Premier League Trophy will be on public display at Pavilion KL Connection until Sunday, 24 August.

The Premier League Trophy will be on public display at Pavilion KL Connection until Sunday, 24 August.

Non-Muslim fans aged 21 and above are invited to join the fun with over 3,000 Guinness Draughts available for redemption* throughout the weekend (while stocks last). Eligible participants just need to:

  1. Wear the jersey of your favourite team   
  2. Capture a cinematic slow-motion video with the Premier League Trophy
  3. Share your video on social media with the #lovelydayforaguinness
  4. And score a complimentary Guinness Draught*

*Items associated with the role are subject to availability. Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers not to drink and drive. 

 

MAGGI® Kari-Lah Karnival Set to Take Over The Exchange TRX with Malaysia’s Largest Gathering of MAGGI® Kari Lovers

By
Tan Heng Hong
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A Celebration of Taste, Senses & Stories

Kuala Lumpur, 22 August 2025 – Four days. One iconic flavour. From 28–31 August 2025, The Exchange TRX, Raintree Plaza will host the first and largest MAGGI® Kari fan gathering Malaysia has ever seen — the MAGGI® Kari-Lah Karnival. This four-day festival brings together chefs, celebrities, creators, and Malaysians from all walks of life for a celebration of taste, senses, and stories. Promising a truly multi-sensory journey, every corner of the carnival will showcase the flavour, energy, and joy of Malaysia’s most-loved kari noodles.

“This carnival is about connection. Makan together, share stories and discover new ways to enjoy a flavour we all love” said Ivy Tan Link Cheh, Business Executive Officer of MAGGI®, Malaysia and Singapore. “Bring your family and friends! Build your dream bowl, learn a new hack and celebrate what MAGGI® Kari means to Malaysians today”.

At the heart of the carnival is the Makan Makan Food Village, a showcase of MAGGI® Kari’s endless versatility — from nostalgic comfort to gourmet reinventions. Celebrity chefs dominating your FYP have teamed up with some of your favourite restaurants to serve bold new takes on the classic bowl:

  • Chef Fikree
  • Chef Amir Gani x Chum Chum Pizzeria
  • Chef Jia Le Woh x Pokok by Brickhouse

Beyond these exclusive chef creations, fans can also revisit mamak-style favourites or head to the MAGGI® Kita Bistro to craft their very own personalised kari bowl.

Guests step into immersive play stations alive with the sights, sounds, and textures of MAGGI® Kari, where they can discover the meaning of MAGGI® Kari.

Adding even more buzz to the carnival, the Main Stage will come alive with live cooking demos, interactive crowd games, and show-stopping performances. Music acts such as Bil Musa, Yonnyboii, Asyraf Nasir, and Aisha Retno, together with creators like Squigglymack and Hungry Sam, will join in the celebration — all united by one thing:

Malaysia’s love for an unforgettable bowl of MAGGI® Kari. The call is out: MAGGI® Kari fans, this is your moment — the nation’s biggest gathering of its iconic favourite.

This MAGGI® Kari-Lah Karnival is part of a nationwide celebration already in motion. In recent weeks, roadshows in Sarawak, Sabah, and Penang have drawn thousands of Malaysians with interactive zones, giant noodle packs, and exclusive giveaways — all celebrating the legacy and future of MAGGI® Kari. The journey continues, with upcoming stops planned in the East Coast and Johor Bahru. Whether you’re there to feast, snap, or share your story — there’s still time to join the journey.

Because when it comes to taste, connection, and comfort, MAGGI® Kari Tiada Ganti.

Major Cineplex and Taokaenoi launch popcorn joint venture

By
Tan Heng Hong
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Major Cineplex Group Public Company Limited and Taokaenoi Food & Marketing Public Company Limited have partnered to establish a new joint venture company named TKN & Major Popcorn Co., Ltd. The company will focus on producing, sourcing, and distributing ready-to-eat packaged popcorn for both domestic and international markets.

Taokaenoi will hold a 51% stake in the new entity, while Major Cineplex will have the remaining 49%.

The newly launched popcorn products will be introduced under the brand name Popcorn Major, first introduced in September 2023. This initiative stems from a strategic joint venture that combines Major’s long-standing reputation for cinema-style popcorn with Taokaenoi’s extensive expertise in snack distribution.

To ensure optimal freshness and quality, the popcorn is packaged using vacuum-sealed technology, effectively preserving its signature aroma, crisp texture, and rich flavor—reminiscent of the authentic movie theater experience.

Major Cineplex plans to open over 40 new kiosks to expand its popcorn footprint.

Taokaenoi has been actively expanding beyond its core seaweed snack business, with its latest venture marking a step in that diversification strategy.

Thai Glico targets growth with eight new products

By
Tan Heng Hong
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Thai Glico Co., Ltd., plans to launch eight new products emphasising innovation in flavour, packaging and marketing to stimulate growth despite economic headwinds, revealed Chalermpong Darongsuwan, Managing Director of Thai Glico Co., Ltd, reported prachachat.net.

The company plans to launch eight new products in alignment with seasonal events. For example, plant-based milk will be introduced during the Vegetarian Festival, while gift sets will be released toward the end of the year.

In April 2025, the Pocky Rose Limited Edition was launched. Its packaging was thoughtfully designed to convey stories and evoke emotional connections, reflecting the brand’s “Pocky is connector” philosophy.

Looking ahead to 2026, there are plans to introduce one to two new brands to the market.

Central to this strategy is a keen understanding of market trends. Glico sees strong potential in consumers’ appetite for novelty—not only in flavour innovation but also in creative packaging and presentation. Generation Z, in particular, has emerged as a key demographic, showing increased demand for nutritional transparency and health-conscious snacking options.

Tourism is also playing a pivotal role in shaping product development, with rising interest in Thailand-exclusive flavours such as durian, mango and locally inspired savoury snacks like tom yum and green curry.

Bow x Alfie Chocolate Bun

Beyond retail, Glico is growing its B2B revenue through collaborations with food manufacturers, leveraging its brands as ingredients. Notable partnerships include Alfie x EZYGO and Alfie x Le Pan.

Alfie x Le Pan

In April 2025, the company also introduced EZY-Sweet Gold cakes featuring Alfie chocolate, which received positive consumer feedback—further validating its brand extension strategy.

Nestlé Malaysia brews local pride with NESCAFÉ 3-in-1 White Coffee from Kedah-grown beans

By
Tan Heng Hong
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Nestlé Malaysia has unveiled its latest offering—NESCAFÉ 3-in-1 White Coffee—made from coffee beans grown in the northern state of Kedah. This new product underscores the company’s commitment to sourcing locally and uplifting Malaysian coffee farmers, while reinforcing its broader dedication to community development and sustainability.

Available in two variants, Regular and Less Sugar, NESCAFÉ 3-in-1 White Coffee showcases the rich flavors of Kedah-grown beans.

This launch is part of Nestlé Malaysia’s ongoing NESCAFÉ GROWN RESPECTFULLY initiative, a sustainable farming program designed to rejuvenate the local coffee industry and enhance the livelihoods of farmers in Kedah. It follows the earlier introduction of NESCAFÉ Classic Kopi Kedah, which also celebrates the unique taste of homegrown coffee.

Nuuna pushes boundaries with Musang King instant fried noodles

By
Tan Heng Hong
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The Musang King-flavoured Nuuna instant fried noodle is a surprising twist that few would have anticipated. However, considering Nuuna’s inventive track record—like its previous Nasi Lemak-inspired instant fried noodle —it’s a bold move that still feels true to the brand’s creative spirit.

Whether Musang King works well as a fried noodle flavour is something only those who’ve tasted it can truly judge. Still, this example broadens the horizon for how Musang King can be creatively infused into food categories far beyond the usual categories like desserts, bakery and drinks.

Nuuna’s Musang King-flavoured instant fried noodles offer a fresh alternative for gifting—especially for those, including tourists, who are not fans of Musang King chocolate.

Gardenia new Sambal Royale PUAZZ is a fiery fusion of fluffy buns and bold Malaysian flavour

By
Tan Heng Hong
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Gardenia has turned up the heat with its latest flavour-packed creation: Sambal Royale Gardenia PUAZZ (90g). This new addition to the PUAZZ! range features two soft, fluffy buns generously filled with a signature sambal bilis—a bold blend of anchovies simmered in a sweet and spicy chili paste that’s beloved across Malaysia for its punchy flavour and satisfying kick

Massimo launches nutritious Kurma & Roasted Walnuts Loaf in Malaysia

By
Tan Heng Hong
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Massimo’s Kurma & Roasted Walnuts Loaf under the signature series has officially hit shelves in Malaysia. Made with 40% dates (kurma) and roasted walnuts, this wholesome bread is a powerhouse of omega-3 fatty acids and vital nutrients. It is cholesterol- and trans fat-free, rich in dietary fibre and protein and packed with goodness like folic acid, iron, and B vitamins—making it a nutritious choice for health-conscious consumers.

Enhancing offerings is essential for bakery companies aiming to expand their presence in the premium segment and boost profit margins. Bakery producers still have ample opportunity to enhance their product offerings, as their prices remain competitive when compared to those found in specialty bakery outlets.

Indofood unleashes Jujutsu Kaisen-inspired Fruitamin series with bigger bites of nata de coco

By
Tan Heng Hong
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Indofood is embracing anime culture with the launch of its new Japan Series for Fruitamin Coco Bit drinks, created in collaboration with the hit anime Jujutsu Kaisen. This move aims to captivate anime enthusiasts and bring a fresh, pop-culture twist to its beverage lineup.

The drinks comprise three flavours:

  • Freezy Kyoho Grape
  • Hokkaido Melon
  • Strawberry Sakura

In addition to their exciting flavours, the drinks feature larger chunks of nata de coco, offering a more satisfying and chewy texture with every sip.

 

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