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Sealect taps into local tastes with Maeboonlam partnership

Sealect, a leading canned tuna brand from Thailand, has collaborated with Maeboonlam‘s chili paste with tuna and fermented fish (pla ra) – Nam Prik Tuna with Plara. This collaboration reflects a growing trend among processed seafood producers in Thailand, who are partnering with seasoning and sauce brands to enhance flavor profiles and attract new consumers to the processed seafood segment.

Yeo’s embraces Malaysia’s culinary heritage with new line of traditional cooking pastes

Yeo’s is broadening its offerings in Malaysia by venturing into traditional Malaysian cooking pastes. Given its existing lineup of canned foods that celebrate local flavours, stepping into the cooking paste category feels like a natural and timely progression for the brand.

The range of traditional Malaysian cooking pastes includes

  • Penang Nyonya Curry – Penang Nyonya curry paste
  • Kelantan Ayam Percik – Kelantan splashed grilled chicken marinade
  • Melaka Asam Pedas – Melaka spicy tamarind paste

 

Fun, Flavorful Moments! Jeff Satur Brings Loads of Joy to Fans at ADD FLAVOR TO YOUR LIFE Exclusive Event by BRAND’S Bird’s Nest Ready-to-Drink with Vitamin

Presented by BRAND’S Bird’s Nest Ready-to-Drink with Vitamin, the ADD FLAVOR TO YOUR LIFE exclusive event with Jeff Satur was designed to offer fans a special opportunity to connect with their favorite artist while embodying the campaign’s concept of “Add flavor to your life and enjoy every day to the fullest.” The campaign encourages people to live life to the fullest while staying healthy and refreshed with BRAND’S Bird’s Nest Ready-to-Drink with Vitamin, which combines the finest selection of genuine bird’s nest by BRAND’S standards with healthy vitamins in three refreshing flavors: BRAND’S Bird’s Nest Ready-to-Drink with Vitamin E – Coconut, BRAND’S Bird’s Nest Ready-to-Drink with Vitamin C – Golden Honey, and BRAND’S Bird’s Nest Ready-to-Drink with Vitamin B3 & B6 – Summer Delight.

The exclusive event was filled with warmth, excitement, and enthusiastic cheers from #Saturdayss fans as Jeff Satur performed his hits including Tell Me The Name, Almost Over You, Rain Wedding, and Ghost. Fans also participated in fun games such as Perfect Match, Bingo, and Shine with COCO, with winners earning the ultimate prize—a special photo opportunity with Jeff Satur. Attendees received exclusive souvenirs created specifically for the event: adorable Saturn-shaped cushions containing all the three flavors of BRAND’S Bird’s Nest Ready-to-Drink with Vitamin. Adding to the excitement, 10 especially lucky fans received bottles personally autographed by Jeff, creating moments of true joy and excitement throughout the event.

Jeff Satur shared his thoughts about the event: “I’m thrilled to bring fun and surprises to everyone today, and I’m even happier to see people taking better care of their health. For me, taking good care of myself is essential because my days are filled with various activities. If my body isn’t ready, it affects my confidence and energy because I always give 100% to everything I do. BRAND’S Bird’s Nest Ready-to-Drink with Vitamin has become my perfect companion, offering benefits from genuine bird’s nest and vitamins, providing both great taste and refreshment that help me live life to the fullest in my own style.”

The ADD FLAVOR TO YOUR LIFE with Jeff Satur campaign received an overwhelming response from the beginning, with an impressive number of registrations to attend the event. The exclusive event concluded with memorable experiences, warmth, and complete enjoyment for all fans. For those who missed this special occasion, follow BRAND’S Bird’s Nest Ready-to-Drink with Vitamin on “BRAND’S World Thailand” Facebook page to stay updated on future activities.

WALOVI’s international cans make global debut

(PRNewsfoto/Guangzhou Wang Lao Ji Great Health Industry Co., Ltd.)

Is there a more fitting global name than WALOVI for Wanglaoji? On August 18, Wanglaoji held a global launch ceremony in Shanghai to showcase a unified global image and products tailored to diverse demands.

At the event, four globally inspired canned beverages were introduced: Classic (Ruby Roselle), No-Sugar (Dawn Orange), Plain (Golden Glaze), and Bubble (Misty Blue). Each product showcases a fusion of Eastern color philosophy in its packaging and harmonizes ancient herbal traditions with modern preferences such as sugar-free and sparkling options. Together, they vividly embody WALOVI’s essence—its roots, values, and vibrant identity.

The new WALOVI products will soon be available across Southeast AsiaNorth AmericaEurope, and Oceania.

At a fundamental level, we sense that something about the WALOVI branding does not quite resonate. Many Chinese brands expanding internationally have achieved impressive success with their branding strategies, and there’s no reason Wanglaoji shouldn’t be able to follow suit and make a comparable impact. We sincerely wish WALOVI every success moving forward.

Free Coolblog drink when you shout ‘I Love Malaysia’

Iced Teh Tarik for 10,000 customers on National Day

PUCHONG, August 20, 2025: In conjunction with National Day, Coolblog is giving away 10,000 free full-size Iced Teh Tarik to customers who call out “I Love Malaysia” at selected stores nationwide on 31 August 2025. As a proud Malaysian homegrown brand, Coolblog is excited to inspire Malaysians to express their love for the country through this meaningful activity.

“On this National Day, we’re treating Malaysians to this cool twist on a classic Teh Tarik as our way of spreading joy, love, and patriotism. Here’s to 68 years of Merdeka and 20 years of Coolblog!” said Chairman of Coolblog Malaysia, Tunku Ali Redhauddin.

The free drinks giveaway is part of a month-long celebration of Coolblog’s 20th anniversary, as a way to appreciate its customers and communities who have supported them through the years.

Under the 20 Tahun Still Cool campaign from 25 August – 21 September 2025, customers can also look forward to “Cool Deals” offering 20% discount to their best sellers and low price tags of RM3, RM4 and RM5 to selected drinks and waffles with any purchase.

Tear & Win cards with every RM15 purchase offering 200,000 instant prizes will join in the celebration from 1 – 21 September 2025. Cool prizes include iPhone, electric bike and 999.9 gold bars with Coolblog free drink and discount vouchers.

“Affordability and flavour have always been at the heart of Coolblog. With this 20th anniversary, we’re making all-time hits like Strawberry Cheese Smoothies, Viral Chocolate Cheese, Honeydew Smoothies, and Unicool Magical even more affordable during this campaign — so more Malaysians can indulge in the drinks they love,” says Sueli Lew, CEO of Coolblog Malaysia.

Follow Coolblog’s social media to stay updated on their latest campaigns and promotions:

Hashtags: #20TahunStillCool #Coolblog #20years

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Thanh Anh launches low-sugar variant of Vietngucoc Nutritional Cereal Milk

Thanh Anh, a leading name in Vietnam’s plant-based beverage industry, has  introduced a new low-sugar variant of its flagship product, Vietngucoc Nutritional Cereal Milk. This launch caters to the growing consumer demand for healthier, lower-sugar alternatives in the functional plant-based beverage segment.

The newly released formula maintains the signature freshness and wholesome taste derived from a blend of premium whole grains, while significantly reducing sugar content. Designed to support digestive comfort and sustained energy, the product aligns with contemporary health-conscious lifestyles without compromising on flavour.

Lemonilo introduces Brownies Cruunchy on TikTok Shop

Lemonilo, a well-known Indonesian health-focused food brand in Indonesia, has officially launched its latest snack innovation — Brownies Cruunchy, a rice crispy bar coated in rich, crunchy brownie chocolate. This new product is designed to offer a satisfying texture and indulgent flavour while maintaining Lemonilo’s commitment to better-for-you ingredients.

Lemonilo Brownies Cruunchy can be found exclusively at the Lemonilo Official Store on TikTok Shop.

 

Jinjja Ramyun goes portable in Malaysia

Jinjja Ramyun is now available in a convenient cup format in Malaysia, making it easier than ever to enjoy bold Korean flavours. Whether you are at the office, on campus, traveling, or just craving a quick and satisfying bite at home, Jinjja Ramyun’s new cup noodles are ready when you are.

This launch features three varieties:

  • Kimchi
  • Spicy Chicken
  • Spicy Mushroom

Jinjja Ramyun is an instant noodle brand developed and carried by Korean Food Expert, KMT and manufactured by Jinmailang Food.

Tealive unites Malaysians with iconic durian drinks

Top podcaster KJ headlines launch at durian fest to celebrate National Day 

KUALA LUMPUR, 20 Aug 2025 – Tealive, Southeast Asia’s top lifestyle tea brand, is celebrating this National Day-Malaysia Day season with a limited-time durian drink series inspired by Malaysians’ enduring love for the King of Fruits.

Available now at Tealive outlets nationwide, the Durian Limited-Time Offer (LTO) range features three indulgent creations crafted from premium D24 durians: Snowy Bang Bang Durian Milk Tea (RM13.90), Bang Bang Durian Milk Kaw Kaw (RM13.90), and Jasmine Durian Light Milk Tea (RM11.90). Each cup blends a familiar flavour with the lifestyle tea culture that Tealive has popularised across Southeast Asia.

The LTO series will be officially launched at Tealive’s Durian Beats Festival on August 22 at Lanai@Matic, Jalan Ampang here. This LTO series has been recognised as part of the Hari Kebangsaan Hari Malaysia (HKHM) 2025 celebrations, themed Malaysia MADANI: Rakyat Disantuni.

The festival will feature music, comedy, and cultural activities, with Khairy Jamaluddin, former Cabinet Minister and now co-host of the Keluar Sekejap podcast, headlining with a special DJ set.

Bryan Loo, founder and CEO of Loob Holding, said the durian series was to honour an iconic Malaysian treasure while appealing to modern lifestyles. “Durian is one of Malaysia’s unifying symbols, instantly recognisable and celebrated here and abroad. This Merdeka season, we’re capturing that pride in drinks that are bold, distinctive, and unmistakably Malaysian,” he said.

Loo was also pleased that the Federal Government recognises Tealive as a strategic partner for HKHM 2025. “We are especially proud, and it’s a privilege to contribute to a national programme that honours the Malaysian identity and brings people together, in line with our brand purpose of Brewing Positivity,” he quipped.

The durians are supplied by Malaysia’s largest and leading exporter of durians which sourced them from orchards in Bentong, Raub, Tangkak, and Gua Musang. These locations are strategically selected to cover different harvest months, ensuring a steady supply throughout the year.

Tealive aims to sell more than 500,000 cups during the campaign, but the true measure of success will be the conversations the drinks inspire. “Durian is a national treasure, timeless, yet open to reinvention for each generation. And for those who aren’t durian lovers, our seasonal corn drinks offer another way to join in the celebration. That is how culture stays alive,” Loo adds. 

For those who want to bring the iconic flavour home, Tealive is also launching its limited-edition 3-in-1 sachets, featuring Durian Milk Tea and Durian Coffee, available exclusively during the festival and via e-commerce platforms. 

This is not the first time Tealive has embraced iconic flavours in its products, and it will not be the last. Past LTOs have featured flavours inspired by local desserts and festive delicacies, and future campaigns will continue to draw on Malaysia’s cultural wealth.

“Our brand was Born in Malaysia, Raised for the World, meaning our roots are here, but our vision is global. We will keep creating drinks that proudly carry our identity to every corner of the world,” Loo said.

Klook and Hong Kong Tourism Board Launch First Multi-Market Partnership to Enhance the Muslim Travel Experience

Partnership aims to strengthen Hong Kong’s positioning as a welcoming destination for Muslim travelers

Malaysia, 14 August 2025 — Muslim leisure travelers have the same motivations as others: explore new cultures, discover local experiences, and create meaningful memories. 

 

The key difference lies in their need to do so in line with faith-based needs, such as access to Muslim-friendly food, prayer facilities, and privacy considerations.

“Travel planning to non-Muslim-majority destinations can be stressful when key information for our faith-based needs isn’t readily available,” says Fazal Bahardeen, CEO of CrescentRating and HalalTrip, global authorities in Muslim-friendly travel. “And navigating unfamiliar places among unfamiliar people can add to that anxiety.” 

“These gaps create feelings of discomfort or exclusion, undermining the very purpose of leisure travel, which is to enjoy new experiences with peace of mind,” he adds.

This inspired “Jelajah Hong Kong”, Hong Kong Tourism Board (HKTB)’s first-ever multi-market campaign to elevate Hong Kong as a Muslim-friendly destination. 

Now enhanced with Klook. 

Photo credit: Hong Kong Tourism Board (HKTB)

As part of this partnership, Klook brings to life a one-stop shop of Muslim-friendly activities and accommodations, as well as prayer-friendly day trips to family attractions and cultural highlights.

To bring these experiences to life, Klook taps into its Kreator network in key markets of Singapore, Malaysia, and Indonesia to develop and share curated itineraries, offering firsthand recommendations that give Muslim travelers the comfort and confidence to explore Hong Kong freely.

Photo credit: Hong Kong Tourism Board (HKTB)

Kenny Sham, General Manager for Hong Kong, Macau, and Thailand at Klook, says: “We are always thinking about how to create more inclusive travel experiences by leveraging our strengths in discovery, data-driven insights, and curated offerings. Working with HKTB, we are able to tighten the information gaps for Millennials and Gen Z Muslim travelers, thereby helping them to explore Hong Kong with confidence and comfort.”

This initiative builds on recent progress. 

For Klook, this campaign follows its partnership with CrescentRating and HalalTrip. Through which, Klook became the first global experiences platform to offer verified Muslim-friendly ,ratings, allowing users to easily identify activities and attractions that align with their faith-based needs.

As for Hong Kong, the city has been named the “Most Promising Muslim-friendly Destination of the Year” at the Halal in Travel Awards 2025. Additionally, Hong Kong ranks third among non-OIC (Non-Organization of Islamic Cooperation) destinations and second globally in the Muslim Women Friendly Travel Destination category in the 2025 Global Muslim Travel Index (GMTI). 

These accolades reflect growing recognition from the Muslim community for Hong Kong’s commitment to delivering inclusive and culturally respectful experiences for Muslim travelers.

Liew Chian Jia, Regional Director, Southeast Asia of the Hong Kong Tourism Board (HKTB), says: “Since the launch of our Muslim-focused campaign, “Jelajah Hong Kong”, we’ve observed a growing level of interest and inquiries from Muslim travelers across our key source markets. Through this campaign, Hong Kong Tourism Board is strategically highlighting the city’s expanding range of Muslim-friendly offerings and experiences.” 

“This partnership with Klook marks a timely and meaningful collaboration that further positions Hong Kong as an inclusive and welcoming destination for Muslim travelers. It also underscores our ongoing commitment to diversifying Hong Kong’s tourism appeal and meeting the evolving needs of global visitors,” says Chian Jia.  

GMTI reported that international Muslim arrivals reached 176 million in 2024 — up 25% from 2023 — and were projected to grow to 245 million by 2030. By then, total travel spending is expected to reach USD$230 billion, highlighting the growing influence and economic potential of this vibrant market.

And Klook’s data backs this trend. Over the past 12 months, bookings to Hong Kong from the Muslim community have grown by 43.5%, with theme parks and attractions leading the way. 

“We are delighted to see Hong Kong making significant strides towards becoming a more inclusive and welcoming destination for Muslim travelers. The partnership between Klook and HKTB is a good example of how collaborations can create meaningful, Muslim-friendly travel experiences to provide useful and relevant travel information for tourists,” says Fazal. 

The gateway to Muslim-friendly travel in Hong Kong starts here: English | Bahasa Malaysia

 

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