Sunglo moves into dairy-free yoghurt

By

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12th April 2018

Sunglo, known for its range of milk-based lassi and yogurt, has put on display a new dairy-free, coconut-based yoghurt at MIHAS 2018. Known as Malaysian style yoghurt, the Sunglo Dairy-Free, Probiotic Coconut Yoghurt comprises Original, Palm Sugar and Mangoes.

The coconut yoghurt contains live acidophilus, thermophilus and bifidus cultures. No cow’s milk is used. The key ingredients are coconut cream, sugar and live probiotic culture and contains permitted food conditioners (stabilisers, thickeners & emulsifiers) and preservatives (for freshness).

Sunglo chooses to launch the Coconut Yoghurt in family pack (650g) to achieve better product visibility in store.

Sunglo Lassi in stand up pouch packaging was another product showcased at the halal trade show. The 700ml lassi yoghurt smoothie consists of blackcurrant, mango, natural, orange, strawberry and apple.The low fat lassi contains 25% less sugar and is a good source of protein, fibre and calcium.

All these products can be purchase on Sunglo’s online store by clicking this link.

In Thailand, soy-based yoghurt has become a mainstream choice through Rivon SoYgurt Fermented Soy Milk, launched in 2016.

What Mini Me thinks

It is interesting to see a local dairy company moving into the dairy-free segment. But this move is not surprising as consumers are exploring various non-dairy options including dairy-free cheese to diversify their sources of protein. The use of coconut also helps to maximise local resources as coconut is available in the country in abundance unlike dairy where the country is heavily dependent on import.

100Plus Active sachets showcased

By

Tan Heng Hong

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10th April 2018

100plus powder — Photo Credit: Minimeinsights.com

F&N showcased its latest 100Plus Active sachets at the recently concluded MIHAS 2018 in Kuala Lumpur. The sachets can be purchased from the company’s online store on 11Street and Shopee. The sachets will be made available in retail stores soon.

A simple ceremony was held at the National Sports Council in early April 2018 to introduce 100Plus Active sachets to athletes heading to Gold Coast to take part in the 2018 Commonwealth Games.

100PLUS is an official sponsor of the National Sports Council and we realized our national athletes consume 100PLUS regularly to stay hydrated. We wanted to ensure our national athletes are still able to enjoy what they like even when they are overseas be it on a training or a competition stint. This is important as our athletes will have the peace of mind as they know exactly what they are consuming,” said Engku Isyamuddin Tuan Losin, Sponsorship and Activation Manager, F&N Beverages Marketing Sdn Bhd, reported sports247.my.

Each 15g pack contains 13.7g of sugar to be diluted in 230ml of water. Two sachets are needed for a typical 500ml bottled water.

This product is aimed not only at athletes but also ordinary consumers who travel abroad and afraid they might not be able to acclimatize with the local environment. It is easy to carry around and can be stored without having to put inside the checked baggage.

The potential for 100Plus Active sachet lies in the export market especially in countries where consumers are familiar with isotonic drink in powdered form.

F&N rolls out 100Plus Zero, slashes sugar count

By

Tan Heng Hong

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8th April 2018

100 Plus Zero SG — Photo Credit: 100Plus Singapore

F&N is tweaking the sugar content of its flagship 100Plus isotonic range in Singapore and Malaysia in response to consumer aversion to sugar. 100Plus is currently the undisputed number one sports drink in both countries.

100Plus zero range

In Singapore, F&N rolled out 100Plus Zero Sugar in February 2018 offering a zero calorie option to Singapore consumers. This comes on the heels of the launch of F&N Orange Zero and Sarsi Zero in time for Chinese New Year. The zero sugar range is sweetened with acesulfame-K and sucralose.

Similarly with 100Plus Zero, F&N chooses the artificial sweetener route to create an isotonic drink that is zero calorie and zero sugar.

Reformulated with lower sugar

In Malaysia, the flavoured 100Plus (lemon lime, berry and orange) now joins 100Plus original to feature the Healthier Choice Logo (HCL) on their packaging. The new recipe debuted in March 2018 and comes with a low calorie of 23kcal/100ml and up to 6g/100ml of sugar.

100Plus with 4g/100ml sugar

The recent development saw F&N rolling out a 100Plus with even lower sugar content. With just 4g per 100ml, 100Plus Reduced Sugar will be the carbonated isotonic drink with the lowest sugar.

F&N Fruit Tree Fresh No Added Sugar

In addition of 100Plus, F&N Fruit Tree Fresh No Added Sugar (100% juice) has been given a new packaging design in Malaysia to highlight the “no added sugar” or “tiada gula tambahan” credential.

The previous design does not communicate the 100% juice and “no added sugar” attributes well.

F&N’s focus on sugar reduction or highlighting the low/no-sugar claim comes as the management mentioned at its 2018 AGM that the consumer trend of reducing sugar intake has affected its business with fruit juice the worst hit category, down by double-digit, reported Fifthperson.com.

We expect to see more moves by F&N to actively address the sugar issue in the coming months. Any new development in Singapore will serve as the barometer for Malaysia when it comes to F&N’s product innovation.

New Super Grain Quaker logo for Quaker oatmeals, other new products

By

Tan Heng Hong

-

8th April 2018

Good Day quaker PH — Photo Credit: Quaker Philippines

Quaker Instant Oatmeal and Quick Cook Oatmeal have a new Super Grain Quaker logo in Malaysia and the Philippines to identify a healthier option that comes with fibre, protein and beta-glucan. The overall packaging design has been refreshed with a new background image of wheat fields and a more prominent Quaker logo.

In the previous packaging, the description of beta-glucan’s cholesterol-busting benefit in the Quaker Quick Cook Oatmeal is highlighted in the shape of the heart. This is separated from the other three claims – high fibre, source of protein and source of iron.

Quaker Quick Cook Oatmeal old packaging in Malaysia

Now, the Super Grain logo makes its very clear and includes beta-glutan as one of the three most important benefits.

Quaker 3-in-1 cereal drink in matcha green tea and mocha

In addition to the new Super Grain logo and packaging change, PepsiCo (M) launched Quaker 3-in-1 Oat Cereal Drink in Matcha Green Tea and Mocha flavours in February 2018 to improve the indulgence but healthy appeal of 3-in-1 oat cereal drink.

Feeling satiated with Quaker Oatmeal Squares

New in Singapore in April 2018 is the Quaker Oatmeal Squares. The product is made from wholegrain Quaker Oats with soluble fiber that makes this the perfect breakfast partner. It is available in 3 flavours – Original, Honey Nut and Cinnamon and exclusively available at Fairprice Supermarkets.

Earlier in March 2018, Quaker Crunch, available in Malaysia since December 2015, was made available exclusively at Fairprice Supermarkets. Quaker Oats Singapore raises the question – “did you know that children can have high blood pressure too? The company wants parents to ensure children have a healthy and nutritious diet starting young with Quaker Crunch as it is a source of calcium, iron and vitamins.

Quaker Instant Oatmeal Cups

Quaker Instant Oatmeal Cups was launched in the Philippines in late 2017 and similar products were made available in Malaysia through FamilyMart in early 2018. The Quaker Instant Oatmeal Cups are available in banana and honey, chocolate, beef and carrot or chicken and mushroom.

Kalleh processed cheese available in Malaysia

By

Tan Heng Hong

-

8th April 2018

Caldbeck MacGregor Sdn Bhd, an established distributor of premium wines and fine foods in Malaysia, is now distributing Kalleh cheese from Iran’s Solico and is available at Hero Supermarket. The Kalleh sliced cheese comprises.

Cheese Toasty Processed Cheddar Cheese
Cheese Toasty Processed Parmesan Cheese
Cheese Toasty Processed Prato Cheese

It is rare to see Iranian processed cheese in Malaysia’s mainstream supermarket and distributed by one of the leading fine food distributors.

Iran sees growth in dairy export

Dairy is one of Iran’s export food exports. In the nine months to 22 December 2017, the country exported 750,000 tons of dairy products, representing a 30% growth from a similar period a year ago. Iran exports 20 types of processed dairy products to 30 countries, reported Tehran-based Finance Tribune. The key export destinations are Europe, Iraq, Afghanistan, Russia, Central Asia and the Persian Gulf region.

Total dairy exports are expected to reach USD 1 billion by the end of the current Iranian year (20 March 2018).

In Malaysia, the country imported RM 99,240 worth of cheese (HS code 040630) from Iran in 2017, data from the Malaysia External Trade Statistics Online (METS Online) shows.

Kalleh cheese (180g) is priced at RM 7.79 (USD 2) per pack at Hero Supermarket.

What Mini Me thinks

We see Iranian food products spreading their wings in the country and slowing moving beyond the confines of grocers catering to Middle Eastern clienteles. There are around 60,000 Iranians working and studying in Malaysia in 2011, according to Wikipedia. The large population of Iranians in the country ensures a ready market for Iranian food products, which are invariably halal.

The challenge is to find products that appeal to the wider Malaysian population. Dairy, in addition to beverages (malt-based drink and juice), will have a bigger potential in the market with the right packaging and marketing.

Farm Fresh now in full gear, launching Greek yogurt, UHT milk

By

Tan Heng Hong

-

7th April 2018

The Johor-based milk company Farm Fresh showcased its new range of Authentic Greek Yogurt (120g) at Malaysia International Halal Showcase (MIHAS) 2018. The range is made with 100% fresh cow’s milk and contains 50 billion CFU live cultures. There are five products under the range comprising:

Original
Apricot and 5 Super Seeds
Blueberries with Almonds and Grains
Aloe Vera and Peach
Mulberries and Strawberries

Apricot and 5 Super Seeds comes with chia seeds, flax seeds, pumpkin seeds, quinoa and sunflower seeds. All the Farm Fresh Authentic Greek Yogurt is naturally flavoured, contains no preservatives and no colouring.

Farm Fresh Authentic Greek Yogurt will be available from April 2018 and will it will be a permium version of the existing Farm Fresh spoonable yogurt (120g).

New UHT range

Farm Fresh has its own farms in the states of Pahang (Muadzam Shah) and Johor (Mawai and Desaru). After scoring success in the chilled fresh milk segment, the company will be launching a new range of UHT yogurt drinks and flavoured milk once its new factory is operational in May 2018.

The products will consist of kurma, cafe latte, chocolate flavoured milk and yogurt drinks (original, mango, strawberry and mixed berries). The UHT strategy will ensure its dairy products are able to reach more consumers. At the moment, the need for chilled refrigeration for its fresh dairy range has hampered product penetration.

According to the brochure, the Farm Fresh flavoured milk and yogurt drinks in Tetra Pak will be available in 200ml & 250ml (cap or straw).

Barista milk

Farm Fresh has introduced Yarra Farm Master Barista’s Milk (1 litre) in January 2018 targeting food service clients. The milk is made from 100% Australian cow’s milk. Also available is Yarra Farm Full Cream Lactose Free Milk (1 litre).

Evaporated milk and whipping cream

Also, in the product pipeline are evaporated milk (200ml) and whipping cream (1 litre and 200ml).

Other products mentioned in the brochure include Farm Fresh lactose free milk in 200ml, 250ml and 1 litre and Farm Fresh fresh soy milk with reduced sugar and unsweetened available in 200ml and 250ml (cap or straw).

What Mini Me thinks

Farm Fresh has come a long way. The product range is now more extensive and mature. The company is moving into many directions including ambient segment, spoonable Greek yogurt, soy milk, lactose free, evaporated, whipping cream, cheese, barista milk. The Desaru cheese is available in heat stable cheese, pizza cheese, cheddar cheese and cream cheese.

Farm Fresh has recently announced in March 2018 it has started exporting to Singapore’s NTUC Finest Stores & Hypermarkets. The new product pipeline will ensure Farm Fresh, backed by its extensive dairy farm and milk supply, is becoming a force to be reckoned with in the local dairy industry.

Coca-Cola Plus Coffee launched in Vietnam

By

Tan Heng Hong

-

7th April 2018

Coca-Cola Việt Nam has always been the early adopter of new innovation. The soft drink company recently launched Coca-Cola Plus Coffee (Coca-Cola thêm Cà Phê nguyên chất) combining pure coffee and the iconic coke.

First launched in Japan

Coca-Cola Coffee Plus, a drink with 50% more caffeine and 50% fewer calories, was first launched in Japan in September 2017 as a vending machine exclusive drink.

Followed by Australia but without sugar

In Australia, the drink is known as Coca-Cola Plus Coffee No Sugar and was launched in the same month as Coca-Cola Coffee Plus in Japan. Unlike the Japanese version, the Australian version is a sweet but sugar free beverage. The coffee flavor was derived from 100% Brazilian coffee beans.

This limited-edition drink is for the summer occasion. Coral Colyer, Scientific & Regulatory Affairs Manager at Coca-Cola South Pacific, said the company “wanted to replicate as much of that joyful feeling of a cup of coffee as much as possible, but with the summer fun of serving Coca-Cola ice cold.”

Coca-Cola Coffee Plus in Vietnam contains a lower amount of sugar at 5g per 100ml serving compared with 10.5g for an ordinary can of coke. In addition, Coca-Cola Coffee Plus also has higher amount of caffeine at 13mg to stimulate the mind for those who need the mental alertness.

https://www.facebook.com/684491471670573/videos/1542630892523289/

In Vietnam, Coca-Cola Coffee Plus comes in 330ml can and 390ml PET bottle.

Previous launches

Coca-Cola Việt Nam previously introduced Coca-Cola Ginger (vị gừng) in 2017. The same beverage was first launched in Australia in December 2016 and was marketed as the “taste of summer.” In Japan, Coca-Cola Ginger was introduced in January 2017 and was sold as a warming drink during the winter season as ginger is equated as a warming compound. This demonstrates Coca-Cola Việt Nam tends to be a key destination for new and exiting innovation in the sparking category in the region.

What Mini Me thinks

Coffee has become a key thrust for The Coca-Cola Company to rejuvenate growth in the Asia Pacific region. The rising consumption of coffee has created a demand for coffee including RTD coffee and this opportunity is captured by Georgia Coffee’s fresh coffee or canned coffee. The new fizzy Coca-Cola Coffee Plus, meanwhile, is for consumers who want a new experience in drinking coffee as a treat.

C2 Cool & Clean RTD tea gets a fresher look

By

Tan Heng Hong

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5th April 2018

In March 2018, URC refreshed the packaging of C2 Cool & Clean. This RTD tea enjoys an 82% market share, according to the company’s first sustainability report released in early 2018.

https://www.facebook.com/C2CoolandClean/videos/1803536346357042/

The C2 logo and the product descriptions were given a bolder look to make them more visible.

Freshness is emphasised with the on-pack statement mentioning it is “brewed and bottled on the same day” to lock in the benefits. C2 is made from 100% natural green tea leaves sourced from farmers in Vietnam. The sugar comes from URC’s own milling operations.

Old packaging. Photo Credit: URC C2 Facebook page

URC C2 is available in Classic Green Tea, Green Tea Apple, Green Tea Lemon, Green Tea Dalandan, Green Tea Melon and Red Tea Raspberry. The sizes are 230ml, 355ml, 500ml and 1 Liter to cater to whatever occasion.

Beli & Vroom Vroom Your Way to Winning Attractive Prizes!

By

Tan Heng Hong

-

5th April 2018

Kuala Lumpur, 3 April 2018 – 7-Eleven Malaysia, the largest convenience store chain in the country has launched its latest Beli & Vroom Vroom Contest! The contest is available in Peninsular Malaysia excluding Langkawi, and submissions for Round 1 are now open from 3 to 30 April; followed by Round 2, which will commence from 1 to 28 May 2018.

Entering the contest would be a breeze for participants as they are only are required to spend RM7 and above in a single receipt on participating partners’ product – not including in-store service payment, reload, gift cards, tobacco & tobacco related accessories – and fill in the contest form. Once completed, they will have to attach the contest form with the original receipt and hand in their entry to the cashier at any 7-Eleven store. Participants can increase their odds of winning by submitting more entries!

More than RM90,000 worth of prizes are up for grabs with nine motorcycles to be won for each contest round. For Round 1, winners will ‘ride’ home a brand new Honda Dash 110 FI R2 motorbike and for Round 2 winners, the Yamaha EGO Avantiz 125.

Ronan Lee, General Marketing Manager of 7-Eleven Malaysia said, “Together with the Beli & Vroom Vroom Contest, we are also offering exclusive deals on our participating partner products. Customers can enjoy double the benefits as they are able to increase savings by purchasing participating partner products from our stores and stand a chance to win fantastic prizes as well.”

He added, “We want our customers to feel rewarded when they shop with us, and we strive to enhance their shopping experience by offering them the conveniences they need through contests like Beli & Vroom Vroom Contest; over-the-counter payment for utility bills and online shopping; introducing services for seamless transactions such as One2pay and Alipay; enjoy weekly deals from our Ohsem Mondays promotions, and redeem exclusive collectibles from our loyalty campaigns.”

For more information and contest terms & conditions, please visit www.7eleven.com.my or Facebook at 7ElevenMalaysia.

About 7-Eleven Malaysia

7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and have been a prominent icon for over 33 years. 7-Eleven Malaysia is the pioneer and largest 24-hours standalone convenience store operator in Malaysia with over 2,200 outlets nationwide and serves more than 900,000 customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You.

Oishi Tea Go enters C2 turf

By

Tan Heng Hong

-

4th April 2018

Liwayway Holdings Company Limited, doing business as Oishi, recently introduced Oishi Tea Go. Available in 500ml in three flavours lemon, lemon calamansi and apple, Oishi Tea Go is most likely the company’s first move into the RTD tea segment in the Philippines.

Oishi’s current beverage lineup includes Smart C juice drinks, Great Lakes juices, Hi Coffee, Oishi Fiber and Fruit, Tea Matchi milk tea drink and Oaties Milk milk and oats drink.

Oishi Tea Go (500ml) is priced at PHP 22.25 (normal price PHP 23.50) at Honestbee’s Robinsons Supermarket online store. Oishi Tea Go will be competing mainly with URC’s C2 Cool & Clean, the number one player in RTD tea with an 82% market share, according to URC’s first sustainability report released in early 2018.

Mini Me Insights

Sunglo moves into dairy-free yoghurt

100Plus Active sachets showcased

F&N rolls out 100Plus Zero, slashes sugar count

New Super Grain Quaker logo for Quaker oatmeals, other new products

Kalleh processed cheese available in Malaysia

Farm Fresh now in full gear, launching Greek yogurt, UHT milk

Coca-Cola Plus Coffee launched in Vietnam

C2 Cool & Clean RTD tea gets a fresher look

Beli & Vroom Vroom Your Way to Winning Attractive Prizes!

Oishi Tea Go enters C2 turf

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