Kuala Lumpur, 2 March 2020 – 7-Eleven Malaysia, the nation’s No.1 convenience store chain, has once again teamed up with Sanrio to launch a unique rendition of its popular cartoon character, for the collectable premium loyalty programme, Hello Kitty Career Plates™. The one-of-a-kind Hello Kitty Career Plates™collection comes in 29 attractive designs, each featuring various occupations such as firefighter, entrepreneur, pilot, banker and many others.
From now until 19 April 2020, customers are rewarded with program stickers for every purchase of RM5 and above in a single receipt at any 7-Eleven Malaysia outlets. A bonus sticker will be rewarded if the purchase includes a selected partner product from brands such as Cadbury, Mentos and Wonda. With a total of 14 stickers, a Hello Kitty Career Plates™ is redeemable for free. Alternatively, customers can also purchase a Career Plate at RM9.90 alongside 7 stickers. The redemption period of this campaign is from now until 26 April 2020.
Ronan Lee, Marketing General Manager of 7-Eleven Malaysia said, “Hello Kitty is evergreen and very popular among Malaysians of all ages and this exclusive collectible series would definitely be a hit amongst fans and in keeping with trends, our portrayal of careers ranges from the traditional to current generation choices such as influencers or e-gamers which also serves as an educational point of reference for our children about the myriad of career options there is out there.”
Lee also added, “As a bonus, fans may also participate in our social media contest “Answer, Share & Win” and stand a chance to take home a Hello Kitty Career Plates™. To participate in the contest, one just has to answer a posted question correctly by commenting on the post on our official Facebook page @7ElevenMalaysia. There are 8 rounds in total that you would not want to miss.”
So, hurry on to your nearest 7-Eleven and enjoy its latest offerings, from Aiskleem™ to its extensive 7-Eleven packaged bakery selections, from its delectable range of imported and trending products to its scrumptious selection of onigiri and chilled Ready-to-Eat meals as well as the coolest drink on earth, 7-Eleven’s signature Slurpee® and be rewarded with program stickers to begin your Hello Kitty Career Plates™ collection.
7-Eleven Malaysia is the largest convenience store-chain nationwide, with more than 2411 outlets across the country. The launch of Hello Kitty Career Plates™ continues the journey to continuously aspiring to elevate customers’ shopping experiences and to scale greater heights as the largest convenience store operator in Malaysia. To meet today’s expectations in providing convenience to customers; 7-Eleven Malaysia opts to stay close to its customer’s heart by staying true to its motto, Always There for You.