From the beloved Matcha Dream Scape concept to the newly launched Matcha Dreamy Layers, JIANCHA continues to capture hearts with its premium tea creations.
This latest collaboration with 7‑Eleven Thailand introduces a refreshing twist: Matcha Green Tea Flavour Drink with Strawberry Pulp. The drink layers the mellow richness of matcha with the indulgent sweetness of real strawberry pulp. Consumers are invited to shake the cup well before sipping — a playful ritual that blends the layers into a dreamy harmony.
Priced at just THB 49, this beverage makes premium indulgence by tea chains more accessible at 7‑Eleven stores nationwide.
We have seen many tea chain collaborations with convenience stores in markets like Taiwan, where partnerships drive scale and diversify revenue streams. The question now is whether Thailand will follow a similar path as its tea chains seek new growth opportunities and broaden their business models.
