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Pos Malaysia Run 2024 welcomes EON Berhad as main partner

Announces an exciting line-up of sponsors and partners for the inaugural run

KUALA LUMPUR, 5 August 2024 – Pos Malaysia Berhad (“Pos Malaysia”), the national post and parcel service provider, announced the support of several esteemed partners for Pos Malaysia Run 2024, the company’s first-ever signature running event which is scheduled to debut on 29 September.

Coming on board as its main partner is EON Berhad, Malaysia’s largest dealerships serving a number of notable automobile brands including Proton.

Also lending their support to the success of Pos Malaysia’s maiden running event are the following leading household brands:

Bank Muamalat – Banking Partner
Cuckoo – Home Appliances Partner
Yinson Green Tech – Green Technology
Allianz Malaysia Berhad – Insurance Partner
Spin – Apparel Partner
Chek Hup – Coffee Sachet Partner
Reebok – Watch Partner
Pos Shop
Pos Aviation
SkyBlue Media – Outdoor Media Partner
Milo – Chocolate Malt Partner
Nature Loop – Medal Partner
Sunway Theme Park
Blood – Wellness Partner
Opack – Food & Beverages Packaging Partner
Perkeso – Strategic Network
Mal-Tel Communication

Speaking at an event to introduce the line-up of sponsors and partners earlier today, Fiona Liao, Pos Malaysia’s Group Chief Marketing, Communications and Sustainability Officer said: “After years of championing healthy living through partnerships in a number of major running and fitness events in Malaysia, we are very excited to take the lead in organising our very own flagship run. Themed ‘Jom Laju For Fun!’, the upcoming run not only celebrates Pos Malaysia’s heritage, but also reinforces our commitment to community building and healthy living with a focus on environmental responsibility.

“And today, we are thrilled to have received enormous support from all our sponsors and partners who share our dream and mission for the inaugural Pos Malaysia Run. Our sincerest thanks to each and every one of them, especially to our main partner EON. With your support and collaborations, we are confident that we will be able to elevate the event and ensure an unforgettable experience for all participants.”

En Akkbar Danial, CEO of EON Berhad, expressed his enthusiasm for the partnership, stating: “EON Berhad is proud to be the main partner for the Pos Malaysia Run 2024. This collaboration aligns perfectly with our commitment to promoting healthy lifestyles and environmental sustainability. As we celebrate our 40th anniversary, partnering with Pos Malaysia for their inaugural run allows us to contribute to a cause that not only supports community well-being but also emphasises the importance of sustainability. We look forward to supporting this event and making it a memorable experience for all participants, reinforcing our shared dedication to driving progress and shaping a better future.”

Pos Malaysia Run 2024 is currently open for registration via www.racexasia.com until 29 August. Registered participants will each receive a beautifully designed race pack containing an amazing selection of event merchandise and goodies worth up to RM140.

The event is scheduled to flag off at 6:00AM on Sunday, 29 September, at Padang Merbok Kuala Lumpur. It features three distances – Fun Run (6.2KM + Fun Zone), 10KM and 15KM, with entry fees set at RM75, RM80 and RM85 respectively.

Adopting a greener approach to the run, Pos Malaysia has taken steps to produce the running tee using 100% recycled materials. To reduce carbon emissions, race packs will be delivered to participants directly in eco-friendly packaging via Pos Malaysia’s electric vehicles, thereby eliminating the need to drive to a race collection venue. Additionally, on the day of the event, Pos Malaysia’s electric bikes will be used for marshal and operational support. All participants who complete their runs can also expect to receive finisher medals made from recycled plastic zip ties and metal.

Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.

WonderBrew latest creation Pineapple Lavender Kombucha

WonderBrew has announced its latest creation, Pineapple Lavender Kombucha, which offers the tangy sweetness of pineapple and the calming notes of lavender. To order this deliciously refreshing and healthy drink, visit WonderBrew’s website. The new WonderBrew Pineapple Lavender Kombucha is only available in West Malaysia.

CU Malaysia partners with Ribena to launch a limited edition series

CU Malaysia has collaborated with Ribena to launch a limited edition series with a reimagined classic taste. The popular Ribena now comes in Popping Lemonade, Sparkling Lemonade, Popping Peach, Soft Serve, Chigiri, Sundae and Kream Bun.

The convenience store chain also offers K-Mex Wrap, a freshly wrapped burrito packed with savoury fillings, as a hearty hand-held meal. It is perfect for a quick lunch or on-the-go snack.

New packaging for DIVINO Chocolate Hazelnut in a chocolate roll

Malaysia-based The Italian Baker Sdn Bhd (Massimo) has launched a new look for DIVINO, the decadent chocolate hazelnut cream in a rich chocolate roll. The bakery brand is holding a treasure hunt contest from 1 to 14 August 2024 with exciting prizes to be won.

Ahn Hyo-seop is the new Mie Sedaap brand ambassador

Image credit: Mie Sedaap

The Indonesian instant noodle Mie Sedaap has announced Ahn Hyo-seop, the Canadian actor and singer based in South Korea, as its latest brand ambassador. Ahn will help Mie Sedaap engage with Gen Zs and assist with Mie Sedaap’s vision to “Bring Taste to People’s Lives. With Ahn, Mie Sedaap can reach out to more Gen Z consumers who are also K-drama fans globally.

Indonesian illustrator WD.Willy has also given the campaign a touch of its creative talent.

Dive into Non-Stop Deals and Entertainment at 8.8 Shopee Live Festival

KUALA LUMPUR, 30 JULY 2024 –  From now until 11 August, dive into a shopping extravaganza with the lowest prices, fantastic deals, and non-stop entertainment on Shopee Live! Shopee is all about making your shopping experience smooth and enjoyable, with some amazing features just for you.

Changed your mind on the items purchased? No problem! With Shopee’s 15 Days Free Returns policy, you can return items easily with no questions asked*. Whether it’s a change in preference or any other reason, Shopee got you covered. Plus, we know how important timely deliveries are, so if your order arrives late, you’ll be compensated with a RM5 voucher through Shopee’s On-Time Guarantee program. Shop more without worries and enjoy a reliable delivery service.

Why You’ll Love the 8.8 Shopee Live Festival

Free Shipping with No Minimum Spend

Say goodbye to shipping fees! During the 8.8 Shopee Live Festival, you can enjoy free shipping on all your purchases with no minimum spend required, every day! Just grab your vouchers and start shopping to your heart’s content!

Up to 70% Off on Shopee Live

Yes, you read that right! Get up to 70% off on your favourite brands and sellers every time you shop via Shopee Live, all day, everyday. Discover new finds and save big while enjoying livestreams filled with excitement and fun. On 8 August, experience even more vouchers available for grabs, making it the perfect time to save big!

SPayLater with 0% Fees Up To 3 Months 

Want to buy now and pay later? Enjoy SPayLater with zero interest fees for up to three months. New users can grab a special RM20 off with no minimum spend, while existing users can enjoy RM20 off with a minimum spend of RM130. These special SPayLater vouchers are only available on 8.8, so you can shop more and worry less!

Enjoy Highly Discounted Items and Exciting Deals

Enjoy massive discounts of up to 80% on your favourite items from July 26 to August 11. Get a head start with 8.8 Kick-Off Deals and score extra savings with All Day Vouchers from July 26 to August 7. From August 1-8, experience incredible deals on Shopee Live featuring the lowest prices and limited edition items starting at 8 PM on August 7. Score highly discounted Knockout Deals priced at just RM8 and RM88. Maximise your savings by using 8.8 Vouchers and stacking them with free shipping vouchers. From August 9-11, mark your calendar for the after-party and enjoy extended discounts.

Join the Fun with Special Events

8.8 Shopee Live BATTLE: Win RM1,000 Cash and Baseus Products

Join the Shopee Live Gameshow sponsored by Baseus happening daily at 8 PM from 1 August. This exciting gameshow features a sales session with competitive prices and a gameshow session with guest celebrities. Viewers can vote for their favourite team and win Shopee Coins. Additionally, one lucky caller will win RM1,000 in cash and Baseus products by answering a question related to the 8.8 campaign. Watch the 8 PM 8.8 Shopee Live BATTLE! Gameshow on Shopee Live starting from 5-7 August for your chance to piece together voucher codes and win exclusive vouchers up to RM50 off to use on 8 August!

Extra Fun with Shopee Video

Enjoy engaging bite-sized videos from content creators on Shopee Video. Watch videos, claim Shopee Coins, and take advantage of 80% off vouchers with no minimum spend for purchases via Shopee Video.

The 8.8 Shopee Live Festival offers unbeatable deals, free shipping on all orders, and exciting features like SPayLater 0% Fees Up To 3 Months. Join the fun with the 8.8 Shopee Live BATTLE! Gameshow and more. Shop with confidence and enjoy great savings from now until 11 August on Shopee Live!

Visit https://shopee.com.my/m/8-8 now!

WIN GRAND PRIZE OF RM1 MILLION SHOPPING SPREE

Licence to Win: Iconic Airport Shopping Campaign Returns!

2 August 2024, SEPANG – The iconic Licence to Win (LTW) airport shopping campaign is making a thrilling comeback this year! Running from 1 July 2024 to 31 December 2024, this year’s edition promises unparalleled excitement and memorable rewards as it offers shoppers an extraordinary chance to win a prime reward of RM1 million in shopping vouchers, along with other amazing prizes.  The much awaited campaign kicked off with a spectacular launch held at Sentul Pavilion, a glasshouse nestled within a lush private park in Kuala Lumpur. The event featured appearances by local artists and influencers including Alif Satar, Scha Alyahya, Awal Ashaari, Daiyan Trisha, Nazreem Musa, Azfar Heri and more.

Guests, resplendent in their finest suits and dazzling dresses ala secret agents and femme fatale, stepped into a high-octane launch event that felt like a scene straight out of a blockbuster spy thriller. The target? A gleaming money vault representing the RM1 million grand prize. The adrenaline spiked as a covert operative was seen jumping off a helicopter and hastily entering the ballroom with a mission briefcase in hand, while the honoured VIP, acting as secret agent, authenticated the high-stakes operation. The Million Possible theme brilliantly merged the pulse-pounding excitement of a spy movie with sophisticated elegance, crafting an exclusive and stylish atmosphere that left everyone utterly spellbound.

In 2019, Malaysia Airports recorded a significant 27% increase in sales through its Licence To Win 2019 campaign, with sales receipts surpassing RM178 million. 25 year old Jason Goh drove away with a McLaren 570S Coupe, the grand prize winner of LTW 2019.

“We are thrilled to bring back Licence to Win 2024 to provide a unique rewarding shopping experience for our shoppers and travellers. This initiative aligns with our Commercial Reset Strategy to elevate the shopping experience with the exciting retail offerings at Malaysia Airports. Since 2019, we have significantly expanded our retail offerings to create a more enticing shopping and dining experience for our visitors. By introducing a diverse range of new outlets, we aim to enhance the overall atmosphere and provide a variety of options that cater to every taste and preference. Simultaneously, this presents a great opportunity to introduce our vibrant retail landscape and drive sales to our airport retailers. We expect to achieve more than RM200 million in sales receipt from LTW 2024 this year.” said Hani Ezra Hussin, Senior General Manager, Commercial Services for Malaysia Airports.

Through strategic initiatives, Malaysia Airports has empowered retailers, facilitating increased sales and engagement. Complementing this, marketing support such as shopping campaigns has been provided for the retailers, amplifying their visibility and impact.

As of March 2024, 81% of awarded new stores are open across all airports. Notably, duty-free outlets are getting major facelifts to elevate the airport shopping experience. Eraman Duty Free, the retail partner for Licence To Win, has already revamped two of their stores at KLIA Terminal 1. But that’s not all—more stores are currently undergoing renovation, with the grand re-openings set for Q4. Passengers can look forward to a more stylish and enjoyable shopping experience with these exciting developments.

To participate in the Licence To Win 2024 campaign, shoppers and diners can submit their entries online through the campaign’s official website https://licencetowin.com.my/ or manually via contest entry forms or digital kiosks.

Campaign mechanics:

  • Spend a minimum of RM350 on a receipt. Present a maximum of two receipts on the same day to qualify for one entry.
  • Spend a minimum of RM350 at any Eraman stores to get double entries.
  • Participating airports: KUL Terminal 1 & 2, Penang International Airport (PEN), Kota Kinabalu International Airport (BKI), Langkawi International Airport (LGK) and Kuching International Airport (KCH).

Mission Accomplishment Rewards:

  • Prime Reward RM1,000,000 Shopping Spree
  • 1st Prize RM50,000 Shopping Spree At Eraman
  • 2nd Prize RM30,000 Shopping Spree
  • 3rd Prize RM20,000 Shopping Spree
  • Side Quest: Monthly Prizes RM2,000 Shopping Spree (4 monthly winners)
  • Bonus Prize: RM10,000 Shopping Spree Exclusively for Entries from Penang International Airport, Kota Kinabalu International Airport, Langkawi International Airport and Kuching International Airport

For more information on the exciting activities at our airports, visit www.malaysiaairports.com.my for more information or follow us on Instagram and Facebook at @shopmyairports.

 

KUALA LUMPUR’S BEACON FOR CREATIVITY – GMBB, A CREATIVE COMMUNITY MALL – HAS OFFICIALLY LAUNCHED!

(L-R) Mr Amerrudin Ahmad, Director General of National Visual Arts Development Board, YB Dr. Zaliha Mustafa, Minister in the Prime Minister’s Department (Federal Territories), Ms Lim Ying Hui, General Manager of GMBB and En Ahmad Zul-Qarnain Ibrahim, Director of GMBB during the launch gimmick at GMBB launch event.

Kuala Lumpur, Malaysia – 1 August, 2024 – In a vibrant celebration of culture, diversity, and Malaysian fellowship, GMBB, a Creative Community Mall – Kuala Lumpur’s fast growing creative hub – has officially opened its doors. This momentous event was officiated by Yang Berhormat Dr. Zaliha Mustafa, Minister in the Prime Minister’s Department (Federal Territories) with a signing ceremony witnessed by Ahmad Zul-Qarnain Ibrahim, Director of GMBB, Lim Ying Hui, General Manager of GMBB and Amerrudin Ahmad, Director General of National Visual Arts Development Board at GMBB’s shared creative, events, and arts space, The Grey Box.

Originally envisioned as a fashion wholesale mall, GMBB’s transformation into a haven for creatives began when its founders recognised the need for a space in Malaysia’s rapidly evolving capital that empowered creativity in a new way. This shift was inspired by the founders’ admiration for successful art-centric spaces abroad, such as the 798 Art Zone in Beijing and PMQ in Hong Kong; and their keen observation of Malaysia’s need for physical spaces where local creatives, artists and artisans could thrive.

A Seed Dreams of a Forest

Just like a seedling planted in fertile soil, GMBB aims to cultivate local talent in a dynamic ecosystem where artists of all backgrounds, talents, and experiences can converge, collaborate, and further catalyse Malaysia’s creative and cultural economy. Despite initial challenges as newcomers to the arts realm, GMBB embarked on this journey with a bold vision five years ago.

Lim Ying Hui, General Manager of GMBB, reflects: “From the initial inspiration drawn from global creative hubs to the vibrant reality we have cultivated here at GMBB, it has been an incredible journey of adding to the Malaysian creative and cultural tapestry. Every day, I am privileged to witness the transformative power of empowered creativity and community first-hand. Together, we’re helping to grow Malaysia’s creative and cultural ecosystem where every creator’s voice resonates, enriching our cultural landscape, and forging meaningful connections that define our collective spirit.”

Today, GMBB stands as a vibrant hub, housing over one hundred diverse tenants spread across nine floors and approximately 110,000 square feet in nett lettable area. These tenants encompass a wide range of creative entrepreneurs, artists, craft artisans, food and beverage specialists, and more.

They include Five Arts Centre, a dynamic collective of Malaysian artists, activists and producers known for meaningful and experimental performances in theatre, dance, music; Fusion Wayang Kulit, a gallery led by an award-winning team dedicated to revitalising Malaysia’s traditional art of shadow puppetry through pop culture; Gangsapura, a contemporary Malay Gamelan centre for keeping the artistry of traditional music alive; Museum of Picture Book Art, where 80 percent of its curated showcase are of local picture books, and several independent studios run by artists on the spectrum.

There are also many one-of-kind galleries, bookshops, art studios and quaint eateries waiting to be discovered at GMBB. The organic and often changing installations and exhibitions also promise that every visit will almost always yield new encounters.

Addressing the management team’s current objectives, Lim acknowledges, “As we continue to grow, the vibrancy and variety of our tenants are crucial aspects that impact our ability to fulfil our vision of a thriving creative community. Our focus is on demonstrating the value GMBB brings to Malaysia’s tourism experience in the capital, and our local creative and cultural economy that is ever present for Malaysians and local residents.”

GMBB is a versatile space where communities, art and lifestyle enthusiasts, tourists, local and non-local visitors can come together and explore the bustling Malaysian creative and cultural scene.

GMBB welcomes the public to attend upcoming exciting events and activities:

Date Events

  • 22 August – 16 September Kuala Lumpur Literature & Art Fair
  • 31 August Fatal Attractions: Photographer’s Talk and Exhibition Tour by Chien C. Lee
  • 14 September – 16 September Rasa Sayang, GMBB’s Malaysia Day Campaign
  • 10 October – 10 November Telur Pecah 4.0, a contemporary art exhibition by GMBB
  • 22 November – 22 December Immersio 2024, a new media arts exhibition
  • 1 May – 4 May 2025 Kuala Lumpur Illustration Fair 2025

Local Partnerships

Beyond these events, GMBB is actively collaborating with local institutions like the National Art Gallery by supporting artists participating in the National Art Gallery’s Young Arts Entrepreneurs and Young Contemporaries programmes. The development and promotion of Malaysian talents to the world is a key focus that will continue to grow in the coming years and GMBB intends to actively partake and contribute to this growth.

This underscores GMBB’s uniqueness as a place where creativity, style and culture converge through interchanging galleries and art installations, unique and artisanal retail, lively events, bazaars and festivities.

In addition to collaborating with UiTM College of Creative Arts in hosting final showcases across its various departments; GMBB also partners with the ASWARA Department of Fine Art for their annual final year showcases. The vibrant atmosphere at GMBB is further enhanced through partnerships with archiving collective Gerimis that co-produces content with Orang Asli, and Sarawak-based Borneo Laboratory and HAUS KCH. Last but not least, GMBB actively supports the Think City Creative KL initiative, sharing the ambition to transform Downtown Kuala Lumpur into a vibrant creative and cultural district.

“GMBB exemplifies how strategic partnerships between Government initiatives and private enterprises can enhance Kuala Lumpur’s cultural scene and boost tourism. It demonstrates the positive impact of fostering local creative talent and creating vibrant community spaces. GMBB serves as a practical model for similar initiatives aimed at enriching our city’s cultural landscape and attracting diverse audiences.” said Yang Berhormat Dr Zaliha Mustafa, Minister in the Prime Minister’s Department (Federal Territories).

Embodying its tagline ‘More Together’, GMBB emphasises on collaborations in nurturing a vibrant arts ecosystem. GMBB’s humble beginnings reflect a larger vision – to become a touchpoint for Malaysian creative and cultural arts, and cultivate a sustainable creative and cultural arts economy for the country. This aligns strategically with the Ministry of Tourism Arts and Culture’s (MOTAC) tourism and cultural aims — to support sustainable growth by fostering creativity, innovation, and cultural vitality that will ultimately contribute to the Malaysian creative and cultural economy.

For more information, visit https://gmbb.com.my/

About GMBB

GMBB – a Creative Community Mall

Located in Bukit Bintang, GMBB believes in meaning-making by doing #MoreTogether with creatives and the public. With a growing arts and culture enclave in the heart of KL, independent bookstores, unique galleries showcasing Malaysian shadow puppet and indigenous culture, a colony of independent artist studios and more, there is something for everyone. Workshops, exhibitions, performances and more are part of GMBB’s key activities to mean more, make more and meet more through Malaysian creative and cultural arts.

 

emart24 continues aggressive expansion into East Coast

(From left) Baek Heyn Lim, General Manager, Overseas Business of emart24 Holdings Sdn Bhd; Yeo Seung-bae, South Korea's Ambassador to Malaysia; To’ Puan Seri Tuan Faizah binti Tuan Ab Rahman, wife to Menteri Besar of Terengganu; Dato' Seri Dr Ahmad Samsuri Mokhtar, Terengganu Menteri Besar; Vuitton Pang, Chief executive officer of emart24 Holdings Sdn Bhd; Chang Chung Ho, Director of Korea Agro-Trade Center, and Hasmadi bin Zainal, Head of Operations for emart24 Malaysia, during a visit to emart24 at KTCC Mall in conjunction with K-Culture Festival

Popular Korea convenience store, now 65-strong in Malaysia, aims for 300 outlets in 5 years  

KUALA TERENGGANU, Aug 1, 2024:  Popular Korean convenience store emart24 plans to open 17 more outlets in the East Coast this year due to strong customer demand for its affordable Korean street food and drinks made from halal ingredients.

Chief executive officer of emart24 Holdings Sdn Bhd Vuitton Pang said this after a visit to emart24 at KTCC Mall here by Menteri Besar Dato’ Seri Dr Ahmad Samsuri Mokhtar and Ambassador of South Korea Yeo Seung-Bae recently. 

Vuitton Pang, Chief executive officer of emart24 Holdings Sdn Bhd, briefing Dato’ Seri Dr Ahmad Samsuri Mokhtar (right), Menteri Besar of Terengganu, during his visit to emart24 at KTCC Mall in conjunction with K-Culture Festival.

“We are encouraged by the extremely strong response from Malaysian consumers especially those in Kelantan, Terengganu and Pahang. Being grateful for the tremendous support for emart24, we want to serve our customers wherever they are, even in the smallest towns,” Pang said. 

emart24’s plans to increase its East Coast outlets from the current 28 to 45 by the end of this year will also create hundreds of jobs for locals. Its stores in East Coast now serves almost 300,000 customers each month. 

“We plan to more than double our store count in Terengganu from seven to 15 by year-end while in Kelantan, we are already firm on opening six more to add to the current 14 stores there.  

“For Pahang, we have earmarked three store locations already to make it 10 by year-end from seven currently,” he said, adding that the company was always open to proposals from property owners who felt there was a need for the store in their neighbourhood.

emart24 now has 65 stores in Malaysia and plans to expand its network to 300 within five years. “With our consistent quality and affordable Korean street food and drinks served in a modern sleek ambience, we are confident of meeting the tastes and preferences of Malaysian consumers,” Pang added. 

Owned by Shinsegae Group, the largest retailer in South Korea, emart24 is the fastest-growing convenience store brand in South Korea with more than 7,000 outlets in various formats and store sizes.

It entered Malaysia, its first overseas market, in 2021 and has adopted a tagline of Rasa Korea, Hari Ceria, to fit its brand position of being the “destination for tasty Korean Street Food to brighten up your day”.

The outlet at KTCC Mall was a hive of activity during the recent K-Culture Festival held there and both the Menteri Besar and the Korean Ambassador tried the newly-launched Jjajajang Tteokbokki.

Its other popular menu items are Cupbap, Corn Sausage, Korean Fried Chicken, pouch drinks and Ramyun which customers could prepare themselves at the store.

Heineken® Flags Off its ‘When You Drive, Never Drink’ Campaign with Player 0.0 Featuring F1 Champion Max Verstappen

through a series of brand films and the launch of Player 0.0, an interactive racing game competition.

KUALA LUMPUR, 18 JULY 2024 – Heineken®, as a responsible beer brand, is taking a strong stand against drink driving with its latest campaign under the “When You Drive, Never Drink” (WYDND) platform. Heineken® emphasizes that the best driver is the one who doesn’t drink, unless it is Heineken® 0.0. This crucial message was brought to life in a compelling brand film featuring Max Verstappen, the three-time Formula 1 World Champion and ambassador for the WYDND campaign.

In addition, Heineken® Malaysia introduces Player 0.0, a mobile and sim racing competition  that forms a key part of the WYDND platform. Player 0.0 underscores Heineken®’s dedication to offering unique and memorable experiences while conveying the crucial message that “The Best Driver is the one who is not drinking.”

Player 0.0 is set to be an exciting competition as Heineken® embarks on the search for the nation’s first Malaysian Player 0.0. Participants can qualify for the title through both online and on-ground events,  showcasing their safe driving skills to achieve high scores. The competition offers an opportunity for the Malaysian champion to sim race with other international Player 0.0s and meet three-time Formula 1 World Champion, Max Verstappen. Adding to the excitement, the second and third place winners will also be rewarded with tickets to the Formula 1 Singapore Airlines Singapore Grand Prix™!

Join Player 0.0 through this link or visit participating outlets, and start showcasing your safe driving skills today! For more information log on to the campaign website.

Alongside the main Player 0.0 competition Heineken® further drives the WYDND message through outlet activations nationwide. At participating outlets consumers can try out Player 0.0 and qualify for the Malaysia Final, standing to win prizes with high scores. Designated drivers can enjoy a night of fun by achieving the highest Player 0.0 score and clearing a breathalyzer check, with the ultimate reward being winning a driving experience with a luxury SUV.

Nationwide, consumers also stand to win passes to the Formula 1 Singapore Airlines Singapore Grand Prix ™ when they purchase Heineken®  or Heineken® 0.0, more information can be found on the campaign website. The campaign will culminate in a grand finale on 24th and 25th August, where the Malaysian Player 0.0 champion will be crowned followed by a viewing party in conjunction with the Formula 1 Heineken® Dutch Grand Prix™.

Heineken® & Heineken® 0.0 and all promotions are for non-Muslims aged 21 and above only. For more information and updates, log on to the website at  https://www.heineken.com/my/en/home or follow Heineken® on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/).

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