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1664 Bon Appétit-lah Returns to Serve Up Style with Every Sip

1664 teams up with pioneering streetwear icon CLOT in first-ever Asia regional collaboration, inviting consumers to dine in style.

SHAH ALAM, 6 June 2025 – The world’s No.1 French beer, 1664, is once again transforming everyday moments into the extraordinary with the return of Bon Appétit-lah. Reinforcing its promise to elevate simple pleasures, the brand takes a bold new step this year with its first-ever Asia-wide exclusive collaboration—teaming up with urban fashion label CLOT, founded by Edison Chen, to fuse French brewing finesse with cutting-edge streetwear culture.

Building on the success of Bon Appétit-lah’s previous editions, this collaboration takes casual dining up a notch – where good food meets great style. Known for bridging Eastern and Western fashion sensibilities through its range of apparel that highlights the iconic Silk Royale pattern that’s associated with artistry in Asian culture, CLOT perfectly embodies 1664’s ethos of transforming everyday moments into extraordinary celebrations.

“As the No.1 French beer brand in the world, 1664 is about more than taste—it’s about embracing moments with effortless style. Through Bon Appétit-lah, 1664 brings that spirit to life, turning everyday dining into something more special and even more extraordinary. This year, we are taking it a step further with CLOT, blending style into how we experience beer and culture. This is where French good taste meets street-smart edge, setting the scene for moments that are effortlessly cool, unexpectedly bold, and true to 1664’s signature style,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.

“Our aim was to create a product that is not only visually appealing but also tells a story of cultural fusion—bridging the East and French. Collaborating with 1664 has been an exciting journey, and we’re thrilled to offer a collection that celebrates the richness of cultural differences while elevating everyday moments,” said Simon Wat, General Manager of CLOT.

For the first time, 1664 and CLOT proudly team up in a bold collaboration to present Bon Appétit-lah, making its way into the heart of the city with an exciting two-day takeover of TRX’s Raintree Plaza over the evenings of 13th and 14th June to bring East meets French to life in a fusion of food, style and an electrifying lineup of performances by locally and internationally renowned artists in extraordinary ways.

Guests can savour a curated menu of Asian dishes imbued with French influences from the city’s most celebrated restaurants. 1664 x CLOT Bon Appétit-lah will also showcase the limited-edition 1664 x CLOT merchandise available for purchase exclusively at the event in a 1664 X CLOT speakeasy-style fabric store, making it a must-visit for beer connoisseurs and trendsetters alike. So, what are you waiting for? RSVP now at https://1664malaysia.com/eventbal2025/.

If you miss the 1664 x CLOT Bon Appétit-lah event, fret not – you still have a chance to experience the 1664 Blue Hour at 30 outlets nationwide throughout June and July, and stand a chance to win limited edition 1664 x CLOT merchandise.

The collab doesn’t stop there. You can take home a one-of-a-kind 1664 x CLOT exclusive ceramic tumbler with 1664 purchases at participating supermarkets, hypermarkets, and online stores nationwide.

Follow @1664malaysia on Facebook and Instagram for more info on the happenings. All activities are open to non- Muslims aged 21 and above. When purchasing and enjoying 1664, remember to always #CELEBRATERESPONSIBLY – if you drink, don’t drive!

Tealive launches 3-in-1 sachets for ‘anytime indulgence’

Tealive becomes the first lifestyle tea brand to offer milk tea, coffee and chocolate drinks in sachets

First lifestyle tea brand to offer milk tea, coffee and chocolate drinks in sachets

PUTRAJAYA, 5 June 2025 – Tealive, Southeast Asia’s top lifestyle tea brand, has officially entered the fast-moving consumer goods (FMCG) market with the launch of its first 3-in-1 sachet beverage range. With milk tea, coffee, and chocolate variants, these convenient sachets deliver indulgent, cafe-quality taste anytime, anywhere. The launch event was held today at IOI City Mall in conjunction with Tealive’s new menu launch.

Former Minister and popular podcaster Khairy Jamaluddin (left) and Loob Holding founder and CEO Bryan Loo during Tealive’s Rasa-Riuh Malaysians Event, which had the launch of its first 3-in-1 sachet beverage range as well as its new menu.

Former Minister and popular podcaster Khairy Jamaluddin, a vocal advocate of innovation and Malaysian entrepreneurship, officiated the launch. “Tealive’s journey from kiosks to homes is not just a business evolution, but a cultural one,” said Khairy. “This is a proud moment for Malaysian innovation. We’re not only exporting products but also our lifestyle and identity.”

Loob Holding founder and CEO Bryan Loo (right), together with former Minister and popular podcaster Khairy Jamaluddin (left), during a TikTok Livestream showcasing Tealive’s new 3-in-1 sachet beverage range and limited-edition merchandise.

Founder and CEO Bryan Loo described the launch as a bold new chapter for Tealive and a strategic move to future-proof the brand by tapping into lifestyle shifts towards convenience and at-home consumption. “We wanted to make our best-loved flavours accessible wherever our fans are. This 3-in-1 range is our way of bringing those special Tealive moments into everyday routines — whether you’re commuting, at work, or simply relaxing at home,” said Loo.

The new range will be available exclusively at AEON and Tealive stores nationwide, plus e-commerce from 15 June, before expanding to more retail channels in July. Each box, priced at

RM12.90, contains five to six sachets made with premium ingredients for a creamy, rich, and authentic flavour experience. The full lineup includes:

  1. Milk Tea: Signature Milk Tea, Matcha Tea, Teh Tarik
  2. Coffee: Signature Coffee, Caramel Macchiato, Hazelnut Coffee
  3. Chocolate: Signature Coco, Dark Chocolate, Chocolate Hazelnut

Loo said, “We knew our sachets had to do more than just taste good. They have to evoke the full Tealive brewing positivity experience with every sip. With that, we’ve invested in sourcing high-quality ingredients and flavour profiles that mirror what you’d taste in our outlets.”

Tealive’s sachet drinks are positioned to stand out in a competitive FMCG landscape. Loo cited the brand’s trust, flavour innovation, ingredient integrity, and emotional connection with consumers as key differentiators. “We’ve built Tealive as a lifestyle brand, not just a product. That connection ensures repeat purchases and long-term loyalty. Furthermore, it’s not just about making it convenient — it’s about showing that Malaysian-made can mean world-class. Supporting local isn’t just patriotic; it’s a smart choice when the quality speaks for itself,” Loo added.

Khairy echoed this sentiment, noting, “We need more Malaysian brands like Tealive to lead with pride and authenticity. Supporting local is not just patriotic— we’re backing jobs, dreams, and the future of our own economy. Let’s be more intentional with our choices and support the innovators shaping tomorrow’s Malaysia.”

Khairy also praised Tealive’s entrepreneurial spirit and its commitment to local innovation. “As someone who’s always championed Malaysian brands expanding their horizons, I’m proud to witness Tealive’s next evolution. We have talent, ideas and tenacity. What Malaysian brands need now is collective belief and strategic support to scale regionally and globally.”

According to Frost & Sullivan, the Malaysian tea shop segment is expected to grow at a CAGR of 9.6% from 2024 to 2029, outpacing the broader beverage industry. Tealive is positioned to tap into both retail & FMCG growth.

The launch event also introduced an exciting menu refresh. For customers seeking lighter options, Tealive is introducing a new category of light milk teas, crafted to meet the needs of health-conscious tea lovers. Fan-favourite Bang Bang drinks are returning with an upgraded formulation, offering richer textures and creamier finishes, while the new Da Hong Pao tea and Snowy series add to the premium taste experience. Loo explained, “This menu refresh is about catering to evolving lifestyles and flavour preferences. From the indulgent to the balanced, we’re ensuring there’s something for everyone.”

Former Minister and popular podcaster Khairy Jamaluddin (8th from left) and Loob Holding founder and CEO Bryan Loo (7th from right) together with partners and collaborators during Tealive’s Rasa-Riuh Malaysians Event

Complementing the product announcements, Tealive also revealed a series of exclusive collaborations with local Malaysian brands to release limited-edition merchandise. These co-creations are designed to celebrate Malaysian creativity, heritage, and pride.

Malaysian Sellers Innovate as E-Commerce Evolves Beyond Price Wars

(from right) Nizar Mustafa, Hadi Kaderi, Ardell Aryana & Nadzmi Adhwa, founders of Arwaafood

In Malaysia’s fast-evolving digital marketplace, local sellers are redefining how to grow and connect online by innovating how they sell. Local sellers like Arwaafood, JK Biscuits, and Hollywood MotorSport are making the most of Shopee’s suite of tools: using Shopee Live for authentic storytelling and direct engagement, Shopee Video for product showcases and education, Shopee Affiliates to drive peer-led discovery, and the ‘Lagi Murah’ tag to signal competitive value. By combining these features in ways that fit their brand and goals,  they’re building not just sales, but trust, visibility, and community.

Arwaafood: Building Trust with Storytelling and Mukbang Content

Founded by Hadi Kaderi, Nizar Mustafa, Ardell Aryana, and Nadzmi Adhwa, Arwaafood offers preservative-free instant meals rooted in traditional recipes. Their Shopee Live sessions go beyond promotion, they tell their stories behind their ingredients and values, connecting deeply with health-conscious Malaysians. “A lot of instant food options have unhealthy additives,” says Hadi. “We wanted to change that with natural ingredients that reflect our cultural roots and care.”

This storytelling-first approach has helped Arwaafood grow a loyal community and drive tangible business results. In just three months, their Shopee Live sessions drew over 660,000 viewers, while affiliate-created Shopee Videos, especially “mukbang” content, serve to validate the product’s quality and taste, particularly for new buyers.

This strong community connection shapes how Arwaafood plans promotions, offering value when customers are most ready to engage. “Our customers are smart, they wait for campaign days, voucher drops,” says Hadi. “We realise our customers tend to top up our products during these periods, so we bundle our products to give more value to our customers.” By aligning their promotions with Shopee’s peak campaign moments, Arwaafood maximises visibility and drives conversions when shoppers are most primed to purchase.

During the recent Shopee 5.5 Fashion & Beauty Festival, this strategy led to a 144% increase in orders, powered by a mix of daily livestreams, strategic bundles, and timed vouchers. Notably, affiliate-driven efforts contributed over 40% of total orders, underscoring the impact of trusted, peer-to-peer recommendations in turning interest into action.

JK Biscuits: From Fruit Stalls to Online Success

Madam Lai Nyuk Ling from JK BISCUITS has inspired others in her community to explore e-commerce

Innovation isn’t limited to packaged foods. In Bidor, Perak, Madam Lai Nyuk Ling of JK BISCUITS shows how fresh produce sellers can innovate beyond traditional fruit stalls by embracing e-commerce and digital engagement. What started as a humble fruit business evolved into a thriving online store shipping fresh guavas and dragon fruits all over Malaysia, including Sabah and Sarawak.

For Madam Lai, the challenge was how to bring the tactile, sensory experience of choosing fresh fruits, something buyers usually inspect personally, to the online space. Shopee Live became her key platform to do this. By cutting open fruit live on stream and showcasing her packing process, she gives customers a transparent view into the care and quality behind every order. “They know exactly what they’re getting,” she says. This real-time interaction helps replicate the trust shoppers feel when picking fruit in person, reassuring them about the freshness, juiciness, and quality of her produce.

This hands-on, interactive approach has not only reassured buyers, but also driven tangible business results, with Shopee Live sessions generating up to RM4,000 in daily sales. Madam Lai’s success has inspired others in her community to explore e-commerce, showing how traditional fresh produce sellers can harness digital tools to innovate, build trust, and connect meaningfully with modern Malaysian shoppers.

Hollywood MotorSport: Bringing Offline Expertise Online and Expanding Its Reach

Traditional sectors like automotive retail are also finding powerful ways to scale by blending in-store expertise with digital touchpoints. Hollywood MotorSport, a trusted name in motorcycle parts and accessories, is using Shopee to replicate the personalised, hands-on service of their physical store while reaching customers far beyond its usual walk-in base.

Through Shopee Live, they simulate the in-person consultation experience by walking viewers through installation steps, answering questions in real time, and providing visual comparisons to help buyers make informed choices. Shopee Video content breaks down complex features, making even first-time buyers feel confident about their purchase.

“We’ve always taken pride in offering personalised service at our store. Now, we can deliver that same experience to a wider audience online,” says Simon Tan, Company Director of Hollywood MotorSport. “Shopee helps us go beyond walk-in traffic with tools like affiliate marketing, data insights, and real-time engagement. We’re creating new growth without replacing what works.”

This hybrid approach is paying off. Over recent months, Hollywood MotorSport has seen strong momentum through Shopee’s livestream and affiliate tools. Each month, affiliate-driven efforts now account for nearly 1 in 5 of their online orders, and together with livestream sessions, these channels contribute to almost a quarter of total monthly orders. Shopee Video content has seen a tenfold increase in engagement, helping demystify complex purchases like brake kits or suspension parts. These tools not only drive conversions but also strengthen Hollywood MotorSport’s reputation as a trusted, expert-led destination for automotive needs.

Shopee Empowers Smart Selling

At the heart of these success stories is Shopee’s commitment to empowering local sellers with the tools and insights they need to adapt.

“Malaysian sellers are becoming more sophisticated in how they market and connect with buyers,” says Tan Ming Kit, Head of Marketing at Shopee Malaysia. “They’re moving beyond price competition to focus on real value through innovation and genuine engagement. We support them with data and tools to tailor their approach, build lasting connections, and grow steadily, creating a healthier e-commerce ecosystem for everyone.”

Whether it’s Arwaafood sharing stories behind their natural ingredients, JK Biscuits recreating the fresh fruit experience live, or Hollywood MotorSport bringing their hands-on expertise online with step-by-step guidance, these sellers show value goes beyond numbers. It’s about innovative approaches that create meaningful connections, one thoughtful transaction at a time.

Heineken® Refresh Presents ZEDD and Electrifying Line-up to Bring a New Music Experience

Ticket Redemptions Are Closing Soon! First Come, First Served! 

KUALA LUMPUR, 6th June 2025 — Heineken® Refresh 2025 is back—and it’s bigger, bolder and more electrifying than ever. As part of this year’s movement to bring fresh sounds and unexpected social connections, global hitmaker Zedd will take centre stage at Resorts World Awana, Genting Highlands, on 21 June 2025.

With over 10,000 tickets already snapped up within minutes of release, it’s clear that fans are ready to refresh their music—and their crew—for an epic night of music adventure. This overwhelming response reflects Heineken®’s commitment to creating refreshing, boundary-pushing experiences that strike a chord with Malaysia’s ever-evolving music scene.

Now its third edition, Heineken® Refresh Your Music is set to be an unforgettable night where genres collide, friendships spark, and beats drop hard in the cool highland air. Heineken® continues to raise the bar, turning every Refresh moment into more than just a music event — it’s a celebration of music discovery, shared experiences, and fresh connections.

Zedd, the Grammy-winning producer known for chart-toppers like Clarity, The Middle, and Stay, will bring his signature blend of euphoric drops and melodic energy to Malaysia for a one-night-only set that aims to hit all the right notes.

Joining him on the decks is a curated lineup of artists to keep the energy high. First up: HYO of the iconic K-pop group Girls’ Generation, known for her explosive sets and genre-blending style. She’ll be backed by a live choir—delivering a powerful performance that fuses dance beats with soaring vocals for a fresh, unique spin on the music experience. Next up, local favourite Blink brings his signature sound to the stage. Jovynn, a standout name in the local music scene, will go face-to-face with rising techno star AnnJo in an exclusive back-to-back set that pushes the energy even higher. Rounding out the lineup is upcoming duo Beautiful Mistakes, ready to keep the music flowing into the night. 

This high-energy celebration is the culmination of the Heineken® Refreshing Sessions, where music came to life and fans flocked to the most unexpected places—gyms, bookstores, supermarkets—proving that great beats don’t need a traditional stage. These surprise pop-ups were crafted to spark new connections and reshape how we experience sound, community, and nightlife.

“Heineken® Refresh is all about breaking boundaries—of sound, of spaces, and of social circles,” said Shaun Lim, Marketing Manager – Premium, Heineken Malaysia Berhad. “It’s about bringing people together through unexpected music moments, turning strangers into new music buddies, and creating memories over a cool, refreshing Heineken®.”

He added: “From surprise sets in everyday spaces to this spectacular highland finale, every Heineken® Refresh moment is designed to ignite discovery—of new beats, fresh vibes, and meaningful connections. It’s not just a music event, it’s a celebration of what happens when great music, great company, and great beer come together.”

Follow Heineken® on Instagram and Facebook to discover how you could get tickets to Heineken® Refresh Your Music 2025.

Heineken® and all campaign events are strictly for non-Muslims aged 21 and above. We’re all about being responsible—when you drive, never drink. Please #EnjoyResponsibly.

HEINEKEN Cares: Celebrating Five Years of Supporting Communities in Need

Sam from Hopes Malaysia celebrates with the villagers at their newly restored water catchment

In the past five years, the HEINEKEN Cares Programme transitioned from short-term food aid to enhancing food security and water access for vulnerable communities nationwide

PETALING JAYA, 4 June 2025 – HEINEKEN Malaysia has officially concluded its fifth year of the HEINEKEN Cares programme, reaffirming its commitment to building more resilient communities. Through strategic partnerships, the programme has continued to support vulnerable groups across Malaysia with access to clean water, improved food security, and sustainable livelihood opportunities. Guided by its Brew a Better World sustainability strategy, HEINEKEN Malaysia has channelled over RM1.9 million into initiatives that not only address immediate needs but also build the foundation for long-term social and environmental impact.

Launched in 2021 to provide food aid during the pandemic, HEINEKEN Cares has since evolved into a platform that champions community development and empowerment. Today, it focuses on building long-term resilience, from improving clean water access to remote villages, to building small farms that feed families, and equipping communities with tools to build a sustainable livelihood through sustainable aquaponics and vermicomposting. These efforts highlight the programme’s drive to create real, lasting change for communities in need. 

Renuka Indrarajah, Corporate Affairs & Legal Director, HEINEKEN Malaysia, commented, “At HEINEKEN Malaysia, we believe that access to food and water is a basic human right. HEINEKEN Cares began as a response to immediate needs, but it soon became clear that lasting change required more. We have since shifted our focus to making long-term impact by empowering local changemakers and building strong partnerships. We’re proud of how collective action has uplifted lives and strengthened communities, staying true to our purpose of Brewing the Joy of True Togetherness.”

The most recent HEINEKEN Cares collaboration brought together Hopes Malaysia, PWD Smart FarmAbility, Soroptimist International Region of Malaysia (SIROM), and MyKasih Foundation to address essential community needs. This impactful initiative was made possible through a partnership with Sokong, a digital fundraising platform that supports NGOs, enabling HEINEKEN Cares to extend its reach. In 2024 alone, the programme allocated RM220,000 in support of critical projects nationwide.

Bringing clean water access to rural Sabah through Hopes Malaysia

With its longstanding partnership with HEINEKEN Cares, Hopes Malaysia is expanding access to clean water in rural Sabah for the third consecutive year. After successful projects in Kampung Pinolobuh in 2023 and Kampung Kiau Taburi in 2024, the NGO is now focusing on Kampung Naragai Tuguson, where 41 families will benefit from upgraded gravity-fed water systems. 

Group photo with completed community gravity water system

Aaron Bosuang, Public Executive of Hopes Malaysia, said, “Hopes Malaysia  worked with the rural community of Kampung Kiau Taburi to reconstruct their damaged gravity water system’s storage, sustainably improving clean water access for 1,050 villagers. Thank you so much to HEINEKEN Cares for your tremendous belief and support in our humble team’s impactful work for the third year running, and Sokong for supporting and funding our sustainable initiative!”

Enhancing food security through local farming with PWD Smart FarmAbility

In Klang Valley, PWD Smart FarmAbility is empowering marginalised groups—including welfare homes, old folks’ homes, orphanages, and youths in need —through aquaponics-based satellite farms. These innovative systems teach communities to sustainably cultivate vegetables and rear fish, boosting food security through self-sufficiency.

Dr. Billy Tang, Project Manager for PWD Smart FarmAbility, commented, “One of our most impactful initiatives was deploying the Soil-U-tion Aquaponics Satellite Farm Proprietary System to underserved communities. These systems enable marginalised groups to sustainably grow vegetables and farm tilapia using regenerative practices. We are deeply grateful to all who contributed—you are making a real difference in building resilience and sustainability.”

Introducing sustainable farming for the Orang Asli in Bentong with SIROM
In Kg Sg. Lebak, Bentong, SIROM has been training the Orang Asli community in sustainable aquaponics and vermicomposting, enhancing access to nutritious food while creating income opportunities. Harvests in May and August 2024 generated RM37,000 in sales, and the next phase will benefit 100 families (392 villagers) through training and expansion.

Joanne Yeoh, Project Manager for SIROM, said, “This project aims to empower the Orang Asli community in Kg Sg. Lebak at Bentong, Pahang. We would like to thank HEINEKEN Cares and Sokong for their support and funding. We hope such collaboration between organisers and the public will showcase how a caring society could come together as one to help the Orang Asli community to break away from the vicious circle of poverty.”

New Hygrow pots being prepared for rockmelons

Combating hunger for B40 families with the MyKasih Foundation

Continuing its cashless food aid programme, MyKasih Foundation supports 120 families in Desa Mentari, who each receive RM100 credited to their MyKad to buy essential food items at over 600 retail outlets. This method gives families the dignity and flexibility to meet their daily needs.

Asha C Devi, Programme Manager for MyKasih Foundation, shared, “MyKasih not only aims to improve nutrition through its food aid programme but also strives to transform families through skills training and education to break the poverty cycle and give them hope for a better future. We are grateful that HEINEKEN Malaysia is committed and aligned with our vision to improve the quality of life for the underserved communities.”

Brew a Better World

As HEINEKEN Cares closes another impactful chapter, HEINEKEN Malaysia remains committed to supporting underserved communities through long-term partnerships that deliver sustainable results. Further information on HEINEKEN Malaysia’s initiatives can be found at HEINEKEN Malaysia’s official website https://www.heinekenmalaysia.com/ or SPARK Foundation’s official website: sparkfoundation.com.my.

CarlsCrib by Carlsberg Brought Fans Together for All the Best Experiences Under One Roof

CarlsCrib Brought Fans Together for All the Best Experiences Under One Roof

2 Lucky Winners and Their Mates Won Tickets to Watch Liverpool FC vs AC Milan in Hong Kong during Two-Day CarlsCrib Spectacle

SHAH ALAM, 4 June 2025 – Carlsberg went all in for game nights with the ultimate football celebration at CarlsCrib, an all-in-one immersive celebration which delivered best of football, music, food, entertainment and beer under one roof to over 8,000 people for two action-packed days. The event featured epic football moments and grand prize giveaways with two lucky winners and one of their mates each scoring a trip to watch Premier League Champions, Liverpool FC take on AC Milan live in Hong Kong.

As part of the #BestWithCarlsberg campaign, CarlsCrib provided fans exclusive access to premium match screenings, epic performances, and engaging football-themed activities, reaffirming the brand’s mission to make football nights unforgettable. Carlsberg Malaysia Managing Director Stefano Clini shared, “CarlsCrib is our way of uniting football fans of every kind, by bringing both diehard supporters and casual fans together, and providing access to more of the best – the best beer, the best vibes, and the best game night. We promised fans an elevated experience, and CarlsCrib delivered in true #BestWithCarlsberg style.”

Live performance by Pakho Chau (周柏豪) at CarlsCrib

Guests enjoyed dynamic live performances by local and international headliners, Pakho Chau from Hong Kong, Malaysian songstress Dior, and one of the top DJ duos in the world, VINAI from Italy. Fans explored vibrant zones throughout the venue, tested their football skill at the Golden Boot, went virtual at the e-Game Hub, showed off on the Juggler Field, mixed cocktails at the hands-on CarlsBar Mixology Workshop and got game-day ready with neon tattoo painting, grooming and braiding at the Styling Bench. CarlsCrib also invited guests into a VIP locker-room-inspired setting, which featured photo moments and exclusive memorabilia on display.

(Fourth from left) Cheah Kok Huy won a trip to Hong Kong to watch Liverpool live

One of the biggest highlights at CarlsCrib was the Grand Prize giveaway. Guests who purchased six cans of Carlsberg on-site earned entries into the lucky draw, where each night, one lucky winner walked away with a pair of match passes, flight tickets, accommodation and training passes to catch LFC vs AC Milan live in Hong Kong. One winner, Cheah Kok Huy said “I’ve been a Liverpool fan my whole life. It’s a dream come true to see them in action. Watching them live with my best mate? Absolutely unreal. I never imagined I’d get this close to the team I’ve loved for years. Thank you Carlsberg, for making it happen!”

With CarlsCrib as the showpiece, the celebrations will continue through Carlsberg’s ongoing #BestWithCarlsberg consumer promotion. Ten football fans still stand a chance to win the ultimate experience, a trip for two to see Liverpool FC live at Anfield Stadium in the UK. To enter, fans simply need to purchase a Carlsberg six-can pack from hypermarkets, supermarkets, convenience stores, 99 Speedmart, participating e-commerce platforms, or order Carlsberg at their favourite participating bars and eateries. In addition to the Grand Prizes to Anfield, the #BestWithCarlsberg campaign is also giving away 1,300 exclusive LFC retro jerseys, perfect for fans looking to represent the Reds in style.

To get fans all in for game nights, Carlsberg is also available on Grab, offering chilled beer delivery in specially designed cooler bags nationwide, ensuring Carlsberg is always within reach, so fans can focus on the match.

Altogether, the #BestWithCarlsberg campaign is giving away over RM1,000,000 in prizes, bringing mates together and turning match nights into memorable experiences. Whether cheering from home, the pub, or an electrifying event like CarlsCrib, football is always better when it’s #BestWithCarlsberg.

Immerse yourself in the ultimate football experience! Visit bestwithcarlsberg.my/football for more about the campaign, and follow @CarlsbergMY on Facebook and Instagram to stay ahead of the game.

Remember to always #CELEBRATERESPONSIBLY, if you drink, don’t drive.

EU-ASEAN BUSINESS COUNCIL LAUNCHES REPORT COVERING ASEAN’S CIRCULAR ECONOMY

Kuala Lumpur – 28 May 2025: The EU-ASEAN Business Council (EU-ABC) has launched its latest report, “From Waste to Wealth: Advancing ASEAN’s Circular Economy Through EPR Alignment.” The report provides a detailed analysis of the challenges and opportunities in advancing the circular economy in ASEAN through greater alignment of Extended Producer Responsibility (EPR) policies.

ASEAN generates millions of tonnes of plastic waste annually, with six member states ranked among the top ten global contributors to marine plastic pollution. With low collection and recycling rates in the region, the report underscores the need to accelerate the shift to a circular economy, positioning EPR as a key tool to drive accountability and reduce waste pollution across the region.

The report highlights the current fragmentation of EPR policies across ASEAN member states, noting that inconsistent regulations and weak enforcement are hindering the region’s transition to a sustainable, circular economy. It outlines the challenges businesses face due to divergent EPR frameworks, particularly the lack of clear producer definitions, regulatory misalignment, and underdeveloped waste management infrastructure.

Alongside these challenges, the report presents key recommendations to support ASEAN’s circular economy ambitions. These include strengthening national-level EPR policies, aligning regulatory frameworks across the region, and building a regional market for recycled materials. The report emphasizes the importance of aligning core EPR elements – such as definitions, reporting requirements, and fee structures – to reduce compliance complexity and promote regional integration.

Commenting on the launch, Chris Humphrey, Executive Director of the EU-ASEAN Business Council said “The launch marks a crucial step toward ensuring that ASEAN’s circular economy is not just a lofty goal, but a reality. The insights from this report highlight the importance of regulatory alignment and infrastructure investment in turning the EPR framework into a real driver of sustainability and economic growth across the region. The EU-ASEAN Business Council is committed to facilitating collaboration between governments and the private sector to make this transition smoother, and we look forward to seeing ASEAN lead the way in circular economy innovation.”

The report also advocates for integrating the informal sector into formal waste management systems, acknowledging the critical role these actors play in waste collection and recycling in many ASEAN countries. Additionally, it calls for the development of financial incentives and trade facilitation mechanisms to attract regional investment in recycling infrastructure.

Karina Lucia, Vice President of Public Affairs, Communications, and Sustainability, Coca-Cola Europacific Partners, stated “As a business leader, I am deeply committed to fostering inclusive, locally relevant solutions that engage all stakeholders and drive the collection and domestic recycling of beverage packaging. I believe that mandatory Extended Producer Responsibility (EPR) is a crucial legislative tool for ensuring a level playing field. It can be tailored to the local context of emerging economies in the ASEAN region to facilitate essential multi-stakeholder action on waste management – what we term ‘Extended Stakeholder Responsibility.’

At CCEP, we are proactively applying EPR principles by establishing producer-led collection initiatives and community-based waste management models. These efforts are not only achieving measurable progress in reducing plastic pollution but also generating positive social impacts for informal waste workers in Indonesia.”

Christian Stammkoetter, President, Danone Asia, Middle East and Africa, says “At Danone, we see Extended Producer Responsibility not just as a policy tool, but as a catalyst for systemic change. We believe that well-designed and efficient EPR systems – like those advocated in the EU-ASEAN Business Council’s EPR report – are essential to scaling collection, boosting recycling rates, and reducing reliance on virgin materials across ASEAN, as well as preventing plastic leakage into the environment. As a signatory of the Ellen MacArthur Foundation’s Global Commitment on Plastic, Danone has advocated for several years for an ambitious and binding UN Treaty on Plastics. We are proud today to stand alongside partners in shaping a circular future to accelerate the region’s transition to a truly circular and low-carbon economy.”

To read more about the report, download the copy HERE.

F&N MAGNOLIA unveils Singapore’s first ever Limited Edition Earl Grey Low Fat Flavoured Milk

Photo Credits: F&N Foods

Limited-edition flavour? Check. Delicious tea drama? Check. Soft, creamy slay in a carton? Also check.

Singapore, 5 June 2025 – F&N MAGNOLIA is reimagining what break time can look and taste like – we’re here to make every pause more delicious. Launching its Limited Edition Earl Grey Low Fat Flavoured Milk, the brand introduces Singapore’s first pasteurised milk to feature the distinctive flavour of Earl Grey – a bubble tea-inspired flavour now refreshed for a new generation of flavour seekers and young professionals with dynamic lifestyles.

Subtle yet bold, sophisticated yet comforting, this limited-edition flavour combines the aromatic elegance of black tea with notes of citrusy bergamot, swirled into rich, low-fat F&N MAGNOLIA milk. Made for those who enjoy indulgence, convenience, and refreshments as stylish as their lifestyle, it rivals your favourite bubble tea – offering rich, velvety milk and fragrant tea complexity with a fresh citrus finish, all in a convenient take-home pack.

Photo Credits: F&N Foods

Designed for versatility, F&N MAGNOLIA Limited Edition Earl Grey Low Fat Flavoured Milk offers a fresh consumption experience that fits seamlessly into home and office moments throughout the day – whether after lunch, mid-afternoon slumps, during study breaks, work sessions, casual chats, or a post-dinner unwind. On days when it’s simply too hot to head out, enjoy it chilled – or elevate it with easy do-it-yourself touches like adding chia seeds, bubble tea pearls, or even pairing it with matcha for your own modern take on a matcha-earl grey fusion treat.

Indulgent, Balanced, and Crafted for Pure Goodness

More than just a creative flavour innovation, the F&N MAGNOLIA Limited Edition Earl Grey Low Fat Flavoured Milk represents the right balance between indulgence and wellness. It is thoughtfully crafted to align with modern lifestyles, offering a delicious, flavour-forward experience that doesn’t compromise on health-conscious values. 

Made with fresh milk, each serving is a source of protein and calcium, supporting daily nutritional needs. The product is rated Nutri-Grade B, trans fat-free, and low in saturated fat, making it a smarter option for everyday enjoyment. It is also Halal-certified. Available in two convenient pack sizes – 946ml for at-home sharing (Recommended Selling Price: S$3.73) and 475ml for on-the-go moments (Recommended Selling Price: S$2.52) – this limited-edition milk brings taste, nutrition, and indulgence together in a single, satisfying sip.

The F&N MAGNOLIA Limited Edition Earl Grey Low Fat Flavoured Milk is available at major supermarkets, hypermarkets and 7-Eleven stores islandwide. 

For more information, please visit the following official websites and social media platforms: 

CP Foods Hosts Global Sourcing Expo 2025 to Propel Thailand as Global Food Hub

Unlocking New Possibilities Under the Theme “A World of Business Food & Beverage Possibilities”

Charoen Pokphand Foods Public Company Limited (CP Foods) reaffirmed its commitment to positioning Thailand as a global food hub by organizing the CP Group Global Sourcing Expo 2025 at UOB Live, The Emsphere, under the theme “A World of Business Food & Beverage Possibilities.” The event serves as a gateway for Thai food entrepreneurs to access premium ingredients from around the world and expand into international markets through CP’s extensive global network.

The Expo features 61 leading food producers from 24 countries, showcasing a curated selection of premium ingredients such as Nagasaki A5 Wagyu, fresh seafood from Japan, HARVEY BEEF from Australia, and pasta and sauces from Italy’s Barilla, alongside health products, ready-to-eat meals, fruits, snacks, and beverages. CP Foods aims to empower Thai businesses to connect with high-quality global suppliers, elevating the standards of Thai cuisine on the world stage.

A major highlight of the event is the participation of Barilla, Italy’s iconic pasta brand, which not only displays its product range but also offers a live culinary experience by Chef Andrea Barilla, who demonstrates authentic pasta preparation and shares the stories behind the ingredients to bring Italian culinary tradition closer to attendees.

The Expo also features the launch of new products, live cooking demonstrations by renowned chefs, innovative business solutions, and business matching sessions with global partners to foster cross-border collaboration and create new trade opportunities.

This initiative underscores CP Foods’ role as a global connector between producers and consumers, reinforcing its dedication to food safety, quality, and sustainability. It also reflects the company’s ongoing commitment to the “Three-Benefit Principle”—benefiting the country, society, and the company simultaneously.

The event includes live culinary showcases, networking opportunities with international suppliers, and an award presentation honoring strategic partners who have played key roles in advancing Thailand’s food industry. The Expo welcomed distinguished guests from global trade and diplomatic circles, further cementing CP Foods’ position as a key player in global food innovation and sustainability.

Korea’s Beloved Baking Sensations : Tous Les Jours Opens New Locations In Sunway Pyramid And Sunway Velocity

4 June 2025, Sunway: Malaysian fans of delectable K-inspired baked goods will be delighted to hear that Tous Les Jours, the globally recognised bakery-café, is making a highly anticipated with the opening of two new outlets. These openings mark the first stores launched in Malaysia following the signing of a master franchise agreement with SEH Food, part of Stream Empire Holdings, in January 2025. Tous Les Jours is set to once again offer its exquisite fusion of pastries, cakes, and breads at prime locations: Sunway Pyramid and Sunway Velocity.

Translating to “Every Day” in French, Tous Les Jours lives up to its name by offering a delightful array of treats crafted with premium ingredients and baked fresh in-store daily. Malaysians can soon experience the unique charm of this beloved brand, widely celebrated as a leading K-bakery brand that blends contemporary Korean flavours with local preferences. 

(From left to right) Mr Robert Lim, Managing Director of Stream Empire Holdings; Mr Justin Lim, CEO of Stream Empire Holdings; Mr Jeong Soo Won, Region Head of Southeast Asia of CJ Foodville; Ms Choi Woon Hee, Head of Marketing of CJ Foodville; Mr Kim Dae-Chul, Head of R&D of CJ Foodville

The first of the two new locations will open its doors with a grand opening at the vibrant Sunway Pyramid on 4 June 2025, followed by Sunway Velocity on 14 June 2025. These strategic locations underscore Tous Les Jours’ ambition to establish itself as the premium go-to bakery-café in Malaysia, catering to the nation’s strong appreciation for Korean culture and its growing appetite for exceptional bakery experiences. 

Step into a Tous Les Jours outlet and be immediately greeted by a tempting scent of freshly baked delights. Indulge in a wide variety of breads, lovingly made with authentic recipes, ranging from classic European loaves to delicate pastries and savoury options perfect for any time of day. For special occasions or a sweet treat, the cakes boast homemade-style designs, ideal for gifting and celebrations. Discover an array of delectable desserts, including baked tarts, sweet breads, and individual cake slices. Offering a convenient and wholesome choice for busy individuals, Tous Les Jours will feature a range of light meals showcasing their signature breads thoughtfully curated with fresh fillings and vegetables. Complement your baked goods with a selection of aromatic coffee and specialty beverages, carefully crafted to perfectly pair with the sweet and savoury offerings. 

Jaclyn Tan, Chief Marketing Officer of Stream Empire Holdings, expressed her enthusiasm, stating, “It’s with immense excitement that we open the doors to not one, but two new Tous Les Jours havens right here in Malaysia! These first openings since our partnership announcement in January are a testament to our heartfelt desire to share the art of Korean inspired baking with all of you. Each store, in Sunway Pyramid and Sunway Velocity, is a place where we’ve poured our passion into creating truly special, freshly baked delights. We can’t wait to welcome our patrons and share the warm, inviting experience that Tous Les Jours is all about.” 

Excited pastry lovers and café enthusiasts eager to try out the unique K-inspired delights available at the store

Adding to this sentiment, Jeong Soo Won, Region Head of Southeast Asia of CJ Foodville commented, “It’s fantastic to see Tous Les Jours re-engaging with the vibrant Malaysian market through these two exciting new locations. The speed at which these openings have been realised speaks volumes about the strength of our partnership. We at CJ Foodville are confident that Malaysians will warmly welcome back the unique flavours and inviting experience that Tous Les Jours is known for, and we are thrilled to support this expanded presence. “

Whimsical bakers ‘baking’ and ‘serving’ some ‘baked’ plushie pastries, bringing the Tous Les Jours bakery charm to life

Malaysians are invited to experience the freshly baked happiness that Tous Les Jours offers. Mark your calendars for the grand openings at Sunway Pyramid on 4 June 2025 and Sunway Velocity on 14 June 2025 and prepare to embark on a delightful journey of modern Korean-inspired bakery flavours. 

Stay up-to-date with the latest offerings from Tous les Jours in Malaysia, visit @touslesjours_my on Instagram, and Tous Les Jours MY on Facebook.

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