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Nestlé introduces Nescafé Espresso Concentrate in Singapore

Nestlé has brought its Nescafé Espresso Concentrate range to Singapore allowing consumers to recreate café-style coffee experience at home, without the need for specialised equipment. The brand encourage consumers to “pour it, mix it, hack it.”

Nescafé Espresso Concentrate range, available in Sweet Vanilla and Black, is made with the finest roasted Arabica coffee beans, concentrated to capture that rich, smooth coffee taste.

The concentrate format allows consumers to personalise their coffee to their specific taste, offering both versatality and cost efficiency as the concentrate is a more cost-effective alternative to buying coffee at a café.

In neighboring Thailand, the coffee concentrate trend has gained traction, drawing interest from major industry players such as Ajinomoto (Birdy Cafe), Suntory Pepsico Beverage (Suntory Boss Just Mix), and Nestlé (Nescafé).

Key takeaways: coffee concentrate

 

KEKO Group revives heritage with new herbal tea launch at THAIFEX 2025

KEKO Group, originally known for its herbal tea production in Malaysia and now widely recognised for its Glinter fruit-flavored sparkling beverage in crystal-clear packaging, is returning to its roots with the launch of a new herbal tea. The company unveiled the new product at the recent THAIFEX – Anuga Asia 2025.

THAIFEX – Anuga Asia 2025 is hosted by the Department of International Trade Promotion (DITP) under Thailand’s Ministry of Commerce, alongside the Thai Chamber of Commerce (TCC) and Koelnmesse.

The new ready-to-drink herbal tea is marketed under the Keko brand and features the signature red packaging, a colour closely associated with traditional Chinese herbal tea.

Keko Herbal Tea is made from 12 herbal ingredients and is free from preservatives. Herbal tea taps into consumer interest in traditional herbal remedies, offering a refreshing yet health-conscious beverage that aligns with growing demand for natural wellness products.

 

CalX aims to pioneer functional drink concepts in Thailand

CalX, recognised as Thailand’s pioneer in protein soda, aims to provide a healthier alternative to traditional sodas, appealing to a broad consumer base, according to Donggeom Yun, CEO and founder of CalX when speaking to Mini Me Insights at the recent THAIFEX – Anuga Asia 2025.

Each 250ml can of CalX’s protein soda contains 12g of whey isolate protein. While protein drinks with 30g of protein typically cater to fitness enthusiasts, CalX’s lower protein content enhances its mass appeal, as protein is essential for everyone, regardless of workout habits.

Unlike traditional protein shakes, which are typically consumed post-workout, Yun describes CalX as a versatile product—perfect for refreshment, pairing with a meal, or even mixing with coffee, an approach embraced by many customers. Some even blend CalX with alcohol, with a high-end bar in Thailand incorporating it into their cocktail menu.

CalX is also set to unveil a groundbreaking product, a shelf-stable nighttime sleep protein shake—the first of its kind in Thailand. Designed for pre-sleep consumption, it supports muscle recovery, muscle building, and restful sleep with ingredients such as GABA, tart cherries, chamomile and zinc.

Over the past year, CalX has sold out more than six times, with online sales dominating its distribution. Over 90% of sales come from online platforms, with 70% attributed to live sales, including TikTok Shop.

Sun Life Malaysia and ZUS Coffee Team Up for ‘Sunday Fun Day’ Campaign to Raise Awareness of Financial Protection

Strategic collaboration taps on 50% savings for Sunday coffee to drive awareness around the essential need for financial protection

Kuala Lumpur, 3 June 2025 – Sun Life Malaysia, a life insurance and family takaful company, has announced an existing collaboration with ZUS Coffee, Malaysia’s fastest-growing coffee brand, to launch ‘Sunday Fun Day with Sun Life’ campaign. This nationwide initiative brings together two purpose-driven brands that share a common mission – to deliver real value and spark awareness around financial protection in a relatable, accessible way.

From 1 June to 31 August 2025, Malaysians can enjoy 50% off ZUS beverages (discount capped at RM5.60) every Sunday by registering on the campaign microsite and answering a simple question about Sun Life Malaysia. The offer, redeemable through the ZUS App, is available at most ZUS Coffee outlets nationwide*.

“At Sun Life Malaysia, we are focused on helping Malaysians achieve lifetime financial security and live healthier lives,” said Raymond Lew, President/Country Head of Sun Life Malaysia. “Partnering with ZUS Coffee allows us to engage people in their familiar, joyful moments, like Sunday coffee – and start important conversations about protecting what matters most. Just like your daily coffee, financial wellness should feel less like a luxury and more like a necessity.”

Echoing this sentiment, Stephy Foong, Chief Commercial Officer shared: “Coffee is more than just a beverage – it is a daily ritual, a comforting habit that energises us and anchors our routines. At ZUS Coffee, we believe that essential things in life – whether it is your morning cup or your family’s financial protection – should not be luxuries. They should be accessible, dependable, and seamlessly woven into everyday life. This collaboration with Sun Life Malaysia highlights our shared commitment to making quality and care a daily necessity. Together, we aim to help Malaysians embrace financial protection as naturally and effortlessly as they do with their coffee – as part of a life well-lived, and a family well-protected.”

With its strong community presence and alignment in values, ZUS Coffee reflects Sun Life Malaysia’s belief that excellence should be inclusive. Both brands champion smart, high-quality choices that don’t break the bank, a principle that resonates strongly with consumers navigating the pressures of rising living costs. This collaboration reinforces Sun Life Malaysia’s long-term commitment to advancing inclusive financial security, while also encouraging meaningful steps toward financial literacy and brighter financial futures.

How it works: 

  • Every Sunday from 1 June to 31 August 2025, users can get 50% off on ZUS drinks (discount capped at RM5.60)
  • To redeem, visit http://sunlifexzus.com.my/, enter your contact details and answer a simple question about Sun Life Malaysia.
  • Upon completion, a voucher will be sent to the user’s ZUS App for instant use on Sunday purchases.
  • Only a limited number of Vouchers are available every Sunday during the Campaign Period and redemption is on a first-come, first-served basis while supplies last.

Participating Outlets:
* The promotion is available at most ZUS Coffee outlets nationwide, except the following: Suria KLCC, Imago Shopping Mall, Pavilion Damansara Heights, Lot 91 KLCC, The Exchange TRX, Skypark Terminal, Domestic Departure Gate A Terminal 1 KLIA, Gateway@KLIA2 (Levels 2 & 3), Kidzania Kuala Lumpur, Genting 1 (First World), Sky Avenue, Selera Putra, Souq Putrajaya, Genting Xintiandi Sales Gallery, Langkawi International Airport Food Garden, Coffee Meets Pastry – 1 Utama, ZUS Signature – Taman Paramount & Sunway Pyramid (Oasis Entrance).

For more information and to register, visit http://sunlifexzus.com.my/

Durian Season Returns to Palm Garden Hotel, Putrajaya – Your Ultimate Durian Hub at IOI Resort City

Putrajaya, 31 May 2025 – The King of Fruits makes its much-awaited return to IOI Resort City, and there’s no better place to celebrate the durian season than at Palm Garden Hotel, Putrajaya, a Tribute Portfolio Hotel. With its lush, expansive resort grounds, the hotel once again becomes the ultimate Durian Hub, welcoming hotel guests, nearby residents, office workers, and visitors alike.

This year, Palm Garden Hotel proudly partners with Agro Best Services Malaysia, a leading name in premium Malaysian durians. Known for supplying only the finest to royalty, dignitaries, and discerning consumers, Agro Best Services brings top-quality durians straight to the heart of IOI Resort City.

What to Expect This Durian Season at Palm Garden Hotel

The Durian Hub

Open every Friday to Sunday from 5.00pm to 9.00pm throughout June 2025, the Durian Hub is located at the scenic Raintree Garden, right next to the hotel. Indulge in premium durian varieties including D24, Super XO, Udang Merah, Musang King, and Blackthorn.

The Durian Hub is open to the public, and special discounts are extended to the guests of Palm Garden Hotel, Putrajaya Marriott Hotel, Le Méridien Putrajaya, Moxy Putrajaya, and Four Points by Sheraton Puchong as well as CLUB IOI members and homeowners in IOI Resort City through the CLUB IOI app.

Enjoy your freshly opened durians under the shaded canopy of Raintree Garden, where you can also order refreshing beverages and food available from the nearby Courtyard. Guests may also take durians home, but please note that durians are prohibited inside hotel rooms. Other tropical fruits may be available seasonally.

Durians in the buffets

Savor the durian season in every way possible, including through our themed buffets:

Weekend Tea Spreads | Saturdays & Sundays | 12.00 noon – 4.00pm

Grill Nites Buffet | Fridays & Saturdays | 6.30pm – 10.00pm

Durian-based desserts and pastries such as durian cheesecake, mousse, and tarts will be
featured. After your buffet, you have the option of completing the experience with a visit to the Durian Hub for freshly served durian.

Durians in Your Meetings

Even your corporate events can enjoy a durian twist! During this season, selected meeting
packages include durian-themed coffee breaks featuring delights such as: Durian Meringue Tart, Durian Cream Puff, Durian Cake, Durian Chinese Pancake and Durian Mochi.

Host a Private Durian Party

For a truly unforgettable durian experience, book a private Durian Party for your company or group. Choose from several unique venues within the resort including the Teambuilding Garden, Raintree Garden, Palms Terrace, or Baba Bar. Seasonal tropical fruits may also be added to enhance the celebration. For private event inquiries, contact our Sales Department at +603 8943 2233 or +6012 565 4101

Book Your Stay! Make the most of durian season with a relaxing weekend stay at Palm Garden Hotel where you can enjoy all things Durian. Visit www.palmgardenputrajaya.com or book directly via the Marriott Bonvoy App to enjoy exclusive member privileges.

For general information and inquiries, please contact: Food & Beverage or Sales Department at +603 8943 2233

Palm Garden Hotel, Putrajaya – The Place Where Durian Dreams Come True!

Nespresso Unveils the Coolest Coffee in Town with Its Summer 2025 Collection

Get ready to press play on a refreshing summer with limited-edition coffee machine, icedcoffees, vibrant accessories, and special activations at Paolo Paolo Gelato

KUALA LUMPUR, 3 JUNE 2025 – This summer, press play with Coolest Coffee in Town — Nespresso’s collection of new and returning limited-edition iced coffee flavours, colourful accessories, and more. Inspired by nostalgic ‘90s vibes and the pulse of the city, Nespresso invites you to pick up an iced coffee and connect, explore, indulge, and discover. Whether you’re chasing spontaneity or savouring a slow moment, let every chilled cup spark your next urban adventure. From sunlit streets to unplanned meetups, Nespresso’s summer collection is made for play.

Cool off with Nespresso’s most indulgent iced coffee experience yet. At the heart of the collection is the limited-edition Pistachio Vanilla Flavour Over Ice — a smooth, indulgent blend where nutty pistachio meets creamy vanilla and the limited-edition Coconut Vanilla Flavour Over Ice, a tropical fan-favourite that blends creamy coconut with a hint of vanilla for that perfect island escape — no passport needed. Both flavours are available in the Original system at RM3.65 per capsule. For Vertuo, Pistachio Vanilla is priced at RM4.50 and Coconut Vanilla at RM5.00 — perfect for elevating every summer moment.

Alongside this year’s new launches, Nespresso also brings back its beloved seasonal iced coffee range — returning favourites that have become summer staples. On the Original system, enjoy the lightly roasted and fruity Freddo Delicato or the bold, full-bodied Freddo Intenso [RM3.65 per capsule each]. Vertuo drinkers can cool off with the bright and aromatic Ice Leggero [RM4.30 per capsule], or the deeper, more intense Ice Forte [RM5.00 per capsule]. Whether you prefer a light, fruity sip or a rich, indulgent brew, this collection offers the perfect refreshment for every moment.

Summer Accessories Made to Sip in Style

Nespresso is also introducing the limited-edition Vertuo Pop in Pistachio Green, priced at RM899 — a playful nod to the season’s colours and flavours. Compact and stylish, it’s designed to brew barista-quality iced (or hot) coffee at home, adding a cool pop to your countertop and elevating every coffee moment. 

Also in the collection are a vibrant range of accessories to elevate every iced coffee moment — from city strolls to sunny getaways. The travel mugs in City Sun Yellow and Vanilla Ice are made for life on the move, while the Pistachio Travel Tumbler adds a fresh, seasonal touch to coffee moments on-the-go. At home, craft café-style creations with Barista mixologist glasses, ice cube trays, and a summer recipe kit complete with silicone straws, jigger, spoon, and cleaning brush.

Finish the set with a cooler bag and signature Nespresso umbrella — perfect for picnics and poolside days. And for a gift or personal treat, the Summer Box features limited-edition iced coffee capsules and a sleek limited edition tumbler.

A Sweet Summer Treat with Paolo Paolo Gelato

This summer, Nespresso brings its iced coffee experience beyond the boutique — with exclusive seasonal activations at selected Paolo Paolo Gelato outlets. Inspired by Nespresso’s limited-edition coffee flavours, Paolo Paolo Gelato is offering two special creations for a limited time only: Vanilla Mascarpone with Pistachio and Coconut Vanilla Sorbet — bringing Nespresso’s summer collection iced coffee offerings to life in a cool, indulgent way. In addition to these seasonal scoops, two curated desserts will also be available: a deconstructed tiramisu, featuring a scoop of either gelato served over coffee-soaked ladyfingers, and an affogato — where the gelato is paired with a pour of Nespresso’s limited-edition iced coffees in Pistachio or Coconut. These exclusive offerings are available at all Paolo Paolo Gelato outlets, including The Five @ Kompleks Pejabat Damansara (KPD), The Exchange TRX, and Taman Paramount.

From 1 June to 30 June 2025, coffee and gelato lovers can enjoy a series of exclusive offers across both brands. At selected Nespresso boutiques, purchases of the Nespresso’s Summer Gift Box will come with a complimentary ‘Buy 2 pints, Free 1 pint’ voucher for Paolo Paolo Gelato, while stocks last.  In addition, any Nespresso purchase entitles customers to spin the Summer Surprise Machine for a chance to win a 5% discount voucher (capped at RM10) for Paolo Paolo Gelato, alongside a range of other exclusive Nespresso merchandise and offers. Online, the first 50 new machine subscription sign-ups on nespresso.com will receive a free single scoop voucher by entering the exclusive promo code at checkout.

Meanwhile, at Paolo Paolo Gelato outlets, customers who purchase selected flavours or curated desserts will receive a complimentary iced Nespresso coffee served in-store. With every RM25 spent in a single receipt, they will also receive an exclusive 10% discount voucher for the Nespresso Vertuo Pop in Pistachio Green, while stocks last. To complete the experience, customers can scan an in-store QR code to enter a lucky draw for a chance to win one of 10 Summer Limited Edition Tumblers. 

Iced Coffee Recipes for an Unforgettable Summer

To complete the summer experience, Nespresso unveils a lineup of iced coffee recipes, thoughtfully crafted for sunny days and laid-back afternoons. The Pistachio Vanilla Iced Oatmilk Latte is a creamy treat for pistachio lovers, blending the limited-edition Pistachio Vanilla Over Ice capsule with smooth oat milk and a touch of nutty sweetness, finished with playful textures for a fun twist. For a tropical escape, the Coconut Vanilla Mint Iced Coffee mixes the seasonal Coconut Vanilla Flavour Over Ice capsule with crisp coconut water, vanilla syrup, and fresh mint. Enhanced by Nespresso’s signature Iced Nitro technique, it delivers a smooth, frothy sip with every pour. Explore the full recipe collection at nespresso.com/recipes.

The Nespresso summer collection is available now online and in Nespresso boutiques for a limited time only, and in restricted quantities.

For more information, please visit http://www.nespresso.com/my, or follow our social media pages on Instagram @nespresso, and Facebook @Nespresso.my. Our toll-free Customer Careline at 1800 80 7001 also operates every day from 08:00 to 22:00.

Step into a Whimsical Art and Journaling World of CzipVillage 2025

Featuring The Best of Local Children’s Authors & The Region’s Most Celebrated Journaling & Stationery Market 

Kuala Lumpur, 3rd June 2025 – Looking to spend a weekend filled with creativity and connections? 

This June, CzipLee (集利) invites family and friends from all walks of life to be part of CzipVillage 2025, a two-day creative and cultural festival. Bringing together journaling, stationery, children’s products, play, and food into one immersive experience designed for curious minds of all ages. 

Held at The Venue @ ONE Bangsar on the weekend of June 21st and 22nd, from 11:00 am to 7:00 pm, CzipVillage 2025 is brought to you by CzipLee, a beloved Malaysian books and stationery store. 

CzipLee is collaborating with Sumthings of Mine, a journaling and stationery lifestyle store that curates SOMe Market, Mint Events, a creative agency in experiential design, Oatbedient, a fun and forward-thinking brand serving up plant-based beverages and Bangsar Village as a venue provider.

“CzipVillage 2025 is an invitation to rediscover the joy of analogue creativity in today’s digital era. With mindful journaling and hands-on activities, we have designed interactive workshops and play-based programming that spark genuine connections among young families.” 

“Our exclusive Miffy-themed installations and collectable experiences celebrate timeless charm and invite visitors of all ages to engage in tactile, meaningful moments,” said Alvin Chen, Executive Director of CzipLee.

We are bringing together Southeast Asia’s best vendors in an immersive marketplace where storytelling and brand activations enable sponsors to connect directly with attendees. This initiative empowers our partners to share their unique narratives and inspires a vibrant cross-cultural dialogue,” added Jason Chen, Executive Director of CzipLee. 

At CzipVillage 2025, all attendees have a unique opportunity to enjoy hands-on experiences, including interactive journaling sessions, engaging workshops, and storytelling events. These activities have been carefully designed to promote family bonding and community connections, while also fostering creativity in children and adults.

Partnering with Bangsar Village, the event will showcase The Venue @ ONE Bangsar as a dynamic space. Attendees can look forward to seeing playful directional cues by peeping Miffy’s, which is bound to have attendees exploring CzipVillage’s creative markets and engaging family activities.

Check out what awaits you at CzipVillage 2025:

SOMe Market 4.0

At the heart of the CzipVillage is SOMe Market, the region’s most celebrated artisan journaling market. Showcasing over 60+ handpicked creators from Malaysia and across Asian regions, including Taiwan, Japan, Korea, Hong Kong, Thailand, Vietnam, and China.

The market is also supported by renowned international brands, including Campus by Kokuyo, Pilot Pen, Shachihata Japan, RJ Paper and Brother Japan, as well as well-known local brands Loka Made and Cardboard Country

CzipKids & Friends

CzipLee will be curating a space designed for families and little ones, bringing together a curated market of children’s books, toys, and learning tools, paired with storytelling sessions and workshops. Here, families can develop creative habits and celebrate the joy of learning together with their loved ones. 

Mad About Education, Wizard Within, Puredays, Atom and the Dot, Pagoda Kingdom and Pinwheel will feature interactive displays, inviting families to try out and explore their creative offerings.

MIFFY’s 70th Anniversary Celebration

A special highlight of CzipVillage 2025 is Miffy, who is a fictional rabbit created by Dutch artist Dick Bruna in 1955. 

Over the decades, the beloved bunny icon Miffy has starred in picture books, television series. Becoming an internationally recognised symbol of innocence and creativity. 

CzipVillage invites you to celebrate Miffy’s 70th Anniversary with a series of heartwarming activities, including: A Meet and Greet and Tea Party with Miffy, a Miffy Photo Booth, Miffy Pop-Up Kiosks and an Inspired by Miffy Art Exhibition.

Art Plus Contemporary will feature 24 artworks inspired by Miffy artworks, all available for purchase during the two-day event.

Workshops, Demos & Sharing Sessions

Don’t miss the chance to join us for hands-on workshops, creative demos, and engaging sharing sessions. There’s something for everyone to enjoy.

Design and Print your merchandise with Brother

A Taste of CzipVillage

No festival is complete without good eats! Attendees can expect sweet treats, fresh flavours, and creative takes on comfort food that will keep everyone fuelled all day long.

Waka-Waka Gelato

CzipVillage’s curated food section spotlights local favourites such as Cocoraw Chocolates, White Land, EM’S Soft Chunky Cookies, Bisou Bake Shop, Universal Bakehouse, Waka-Waka Gelato, Summation Cafe, and Manisya by Wildflour

Cocoraw Chocolates

Exclusive Launches & Collectables Await  

Dive into the joy of discovering new limited-edition, exclusive collectables, and be the first to explore brand-new product launches from beloved creative brands. 

Expect event-based merchandise and collectables by Loka Made. Also, look out for the latest edition of the SOMe Market signature layering stamp!

Step away from the digital world and immerse yourself in a weekend of creativity, connection, and discovery at CzipVillage 2025. Be a part of a vibrant community that celebrates artistry and meaningful experiences. 

For more information about the event, please visit cziplee.com. Stay connected by following CzipLee on Instagram, Facebook and TikTok, and get the latest updates on CzipVillage’s Instagram and Xiaohongshu

Cloud 9 expands its lineup with Pretzel & Hazelnut CrispyKrunch

URC Malaysia has introduced its latest indulgent treats, Cloud 9 Pretzel CrispyKrunch and Hazelnut CrispyKrunch, offering a delightful fusion of textures and flavours.

These newly launched biscuits are packed with crunchy pretzel and rich hazelnut pieces, creating a satisfying balance of sweet and savoury in every bite. Designed to deliver an irresistible crunch, they cater to snack lovers seeking a bold and exciting taste experience.

Ajinomoto (Malaysia) Berhad unveils aminoVITAL Red Shot for enhanced energy and endurance

Ajinomoto (Malaysia) Berhad has introduced aminoVITAL Red Shot, a convenient energy-boosting supplement formulated with BCAA + Arginine in a delicious apple jelly flavour. Each 45g pouch features an easy-to-tear sachet, ensuring quick and hassle-free consumption during races.

The existing aminoVITAL product contains 3,000mg of amino acids, primarily BCAA, and is available in a 100g apple jelly pouch with a reclosable cap. Designed for pre- and post-race consumption, it helps enhance muscle endurance and optimise performance.

Tiger Beer and Manchester United Roar Together for Fans in Malaysia

Fans roared with pride as Manchester United stars Casemiro, Diogo Dalot, Luke Shaw, Tom Heaton and club legend Nani captured the Red Devil spirit with an unforgettable wefie at Tiger Beer’s The Trafford Den.

Red Devils came together to celebrate their passion for the club, its players, and legends – at Asia’s First-Ever Tiger Beer x Manchester United Pop-Up Bar

Kuala Lumpur, 28th May 2025 — For one unforgettable week, Kuala Lumpur became more than just a city. It became a gathering ground of dreams, a living tribute to passion, pride, and unwavering loyalty. As the Official Beer Partner of Manchester United, Tiger Beer brought The Trafford Den to life—a bold reimagining of what it means to be a fan of the legendary club in Malaysia.

Set in the heart of Kuala Lumpur, The Trafford Den wasn’t just a pop-up bar—it was the Theatre of Dreams come true. It’s a declaration that distance is no barrier for Manchester United and its loyal fans in Malaysia. An experience made possible by Tiger Beer.

Starting from 24th May, fans poured into the space, immersing themselves in the sights and sounds of Old Trafford brought to life in the heart of KL. Walls echoed with stories, jerseys were worn like armour, and ice-cold Tiger Beer flowed in celebration of something bigger than a game—it was identity, belonging, and belief. This was a moment where fans uncaged their tiger—where every cheer, every roar, every shared sip of Tiger Beer echoed the spirit of boldness and passion.

The atmosphere reached its peak on 27th May, when dreams became reality. Four Manchester United players—Luke Shaw, Casemiro, Diogo Dalot, Tom Heaton—and club legend Nani, walked into The Trafford 

Den, not as distant icons, but as guests of honour in the home of their Malaysian supporters. Cheers turned into chants. Photographs turned into keepsakes. Football, in its purest form, became personal.

Club legend Nani took part in the Tiger Beer tapping ceremony, before the football stars received a monumental Tiger Beer x Manchester United banner — a fiery symbol of Malaysian fan pride that will make its way to Old Trafford.

Fans had the rare opportunity to meet their heroes, get autographs, share a Tiger Beer, and hear the stories that shaped football history. All around, there was an overwhelming sense of pride—this moment belonged to the fans who had believed from the start.

And just like the club they love, United fans stand stronger together – because together roars louder. Tiger Beer amplified their voice, uniting the fans in celebration of something greater than the game.

Fans got up close with their Manchester United heroes – snapping photos, collecting autographs, and raising a Tiger Beer in celebration. Stories were shared, memories were made, and pride ran deep.

The momentum didn’t stop. On 28th May, another Manchester United legend, Wes Brown, stepped into The Trafford Den, giving 100 fans an exclusive and intimate opportunity to connect, listen, and relive football’s finest moments. For many, it was a once-in-a-lifetime experience—one where devotion was rewarded, and history was within arm’s reach.

Just days earlier, Malaysian Red Devils fans gathered to watch Manchester United take on Aston Villa in a live screening of the final game of the football season. The energy was electric. Voices rose in unison, strangers became friends, and every cheer roared loudly in the heart of Kuala Lumpur. 

Long queues formed as fans gathered to meet Manchester United legend Wes Brown at The Trafford Den — an unforgettable session where 100 lucky supporters relived iconic football moments up close

Fans had the opportunity to sign a giant Tiger Beer x Manchester United banner—an epic tribute that will be sent back to Old Trafford, proudly showcasing the passion of Malaysian supporters to the world. It carries with it the fire of Asian fandom and the message that passion here is just as, if not more, fierce as anywhere else in the world.

Reflecting on the campaign, Julie Kuan, Marketing Manager of Tiger Beer Malaysia, said:

“Tiger Beer has always stood for boldness and connection—and with The Trafford Den, we brought that to life in a way that truly resonated. We didn’t just bring Manchester United fans closer to the club; we brought to life the Trinity of football fandom—connection, recognition, and loyalty. Tiger Beer created the platform, Manchester United embraced the passion, and fans showed up with unwavering pride. It was about feeling seen, heard, and part of something bigger. Because when fans uncage their tiger and come together, they roar louder – and that spirit of Old Trafford isn’t just in Manchester—it lives wherever Tiger Beer is.”

Over five powerful days, Tiger Beer turned a bar into a home ground of stories, laughter, and unforgettable moments. For the Malaysian fans, this wasn’t just a celebration. It was recognition. It was home.

Tiger Beer proved that passion knows no borders—and when Red Devils gather, together, they roar louder.

Follow @tigerbeermy and @manchesterunited on Instagram and Tiger Beer Facebook for more updates, events and happenings.

Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Beer advocates responsible consumption, and please #DrinkResponsibly.

 

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