Hausboom, a Malaysia-based carbonated soft drink producer, has unveiled a new carbonated soft drink with a unique roti bakar (toasted bread) flavour. The marketing message is why eat when you can drink it.
Hausboom Roti Bakar Buttertoast is a limited edition product and comes with the butterscotch and vanilla flavours.
Roti bakar, based on our understanding, has a rich kaya or buttery taste, but when it comes in the butterscotch flavour, it will likely disappoint a lot of consumers.
The 275ml drink is available at 7-Eleven at a price of RM 3.50.