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Magnolia & Hershey’s unite to launch ice cream series in Thailand

By
Tan Heng Hong
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Magnolia, a renowned ice cream brand by F&N, has teamed up with Hershey’s, the globally recognised chocolate brand, to elevate the ice cream experience in Thailand. This exciting collaboration unites two iconic names to introduce the Magnolia Hershey’s ice cream series, promising a truly indulgent treat.

The new Magnolia Hershey’s ice cream series showcases two of Hershey’s all-time favorite flavours:

  1. Magnolia Hershey’s Classic (THB 39) – Smooth, rich vanilla ice cream with a mellow taste, coated in Magnolia & Hershey’s signature dark chocolate, offering a convenient, portable treat.
  2. Magnolia Hershey’s Cookies & Cream (THB 39) – Creamy milk ice cream infused with crunchy Hershey’s cookie pieces, wrapped in Magnolia Hershey’s signature chocolate for the perfect balance of flavour and texture.
  3. Magnolia Hershey’s Take-Home Fantastic Chocolate Fudge (THB 139) – A 260g tub of indulgent Hershey’s chocolate ice cream swirled with a sweet, fragrant chocolate ripple sauce—ideal for anytime enjoyment.
  4. Magnolia Hershey’s Take-Home Cookies & Cream (THB 139) – A 240g tub of intensely flavourful cookies & cream ice cream, loaded with Hershey’s cookie pieces, perfect for sharing with family and friends.

This partnership follows last year’s highly successful collaboration, which resulted in strong sales and significant online buzz.

Key takeaways: collabration

Free sling bag with Campbell’s Soup purchase

By
Tan Heng Hong
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Image credit: Minimeinsights.com

Campbell’s Soup Malaysia is offering a limited-edition vintage Campbell’s Soup sling bag with every purchase of a special pack. The bundle contains two Campbell’s Soups and the sling bag, shaped like a giant Campbell’s Soup can. It is available at Lotus’s, Village Grocer and other supermarkets.

Key takeaways: merchandise marketing

BOH unveils Teh Wangi Ros

By
Tan Heng Hong
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BOH, a leading tea brand in Malaysia, has launched BOH Teh Wangi Ros made from natural rose essence with (no articificial flavouring). The natural sweetness is from stevia leaves.

Ingredients: Black Tea Leaf, Natural Rose Essence 5.3% and Stevia Leaf 2.5%

BOH also has another existing product, which is BOH Seri Songket Lychee with Rose with an aromatic note of lychee.

 

Saviour Granny Fu’s Steamed Banana Cake by Bangkok Airways this May

By
Tan Heng Hong
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Bangkok Airways welcomes May with a nostalgic treat, offering a taste of childhood memories through the traditional Thai dessert, Granny Fu’s Steamed Banana Cake. Passengers can enjoy its delicate texture and the perfect blend of Namwa bananas with the fragrant aroma of young banana leaves. This special dessert is available throughout May at the Blue-Ribbon Club Lounge and Boutique Lounge at Suvarnabhumi Airport

Indulge in the comforting flavors of Granny Fu’s Steamed Banana Cake, along with Bangkok Airways’ premium amenities and exceptional service.

Samyang expands MEP to Malaysia

By
Tan Heng Hong
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Image credit: Minimeinsights.com

Samyang has introduced its export-only MEP in Malaysia, featuring two new flavors: Grilled Garlic Shrimp and Black Pepper Chicken. MEP offers a variety of globally-inspired flavors—available now at 7-Eleven stores across Malaysia.

In Thailand, Samyang has partnered with CP ALL, the distribution affiliate of CP Group, to offer its MEP products at local 7-Eleven stores operated by CP ALL.

Thai President Foods to expand its production capacity in Thailand

By
Tan Heng Hong
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Thai President Foods Public Company Limited (TFMAMA) is set to expand its production capacity in Thailand by adding 3-4 more production lines to meet growing demand, following the recent introduction of a new production line in April 2025, reported prachachat.net. Internationally, the company is constructing a new factory in Cambodia.

Meanwhile, its factory in Myanmar has already commenced operations, positioning itself to serve both domestic consumers and international market expansion opportunities.

The MAMA brand has over 49% of market shares in the domestic Thai market. The domestic business recorded a 7.35% growth rate for the year ending December 31, 2024, driven by a 7.71% increase in instant noodles and a 3.76% rise in rice noodles, congee, and rice porridge products. This success was fueled by the launch of new products under the OK brand and strategic marketing efforts, which also boosted sales in the traditional flavor category.

International business operations experienced impressive growth of 22.66%, driven primarily by a 24.65% increase in the instant noodle segment. This growth was significantly supported by the launch of production and distribution activities at the company’s subsidiary in Myanmar. Meanwhile, the rice noodles, congee, and rice porridge segment achieved a 12.00% growth rate.

 

Introducing Bian Skin Renewal Gel – Ultra diabetic wound healing gel

By
Tan Heng Hong
-

Bianco Labo has been at the forefront of Epidermal Growth Factor (EGF) research and development for over 18 years, establishing itself as a pioneer in advanced skincare and wound healing technologies. The company is internationally recognized for creating the world’s highest concentration EGF serum—the Bian Repair Serum—featuring 80 ppm of active EGF, specifically formulated to enhance skin regeneration and health.

Pushing the boundaries of innovation further, Bianco Labo introduced the Bian Skin Renewal Gel – Ultra, a revolutionary diabetic wound healing gel with a record-setting 500 ppm EGF concentration. This achievement positions Bianco Labo as the first brand in Malaysia to reach these industry-leading EGF levels.

Scientific Advisory Board

Bianco Labo’s R&D (Research and Development) team, based in Taiwan, comprises leading experts in biochemistry and pharmacology, specializing in:

  • Raw material and active ingredient research
  • Formulation of skincare and inner beauty supplements
  • Advanced cosmetic and pharmaceutical product development

Bianco Labo has collaborated with the Medical and Pharmaceutical Industry Technology and Development Centre, harnessing innovative delivery systems like:

  • Transdermal drug delivery (Liposomes)
  • Self-emulsifying and microemulsion technologies

These breakthroughs power the brand’s mission to be a Global Skin Health Specialist, making science-driven, affordable, and effective skin and health solutions accessible to all.

Tagline: Born from Science. Delivering Solutions.

Bianco Labo stands apart by rejecting gimmicks, choosing cutting-edge science over flashy packaging, efficacy over hype, and real ingredients over trends.

Clinical Impact and Reach

Bianco Labo’s products are trusted by over 100 government and private hospitals in Malaysia, where the Bian Skin Renewal Gel – Ultra has successfully helped more than 10,000 patients recover from severe, festering wounds—restoring skin health in as little as 12 months.

This track record reflects Bianco Labo’s people-first commitment and its dedication to delivering real-world, science-backed solutions for both medical and cosmetic skin concerns.

Advantages of Bianco’s EGF Gel

  • ✅ Room temperature stability
  • ✅ High EGF concentration (500 ppm)
  • ✅ Long-lasting growth factor activity
  • ✅ High encapsulation efficiency
  • ✅ Excellent histocompatibility
  • ✅ 100% natural and non-toxic
  • ✅ Non-GMO (genetically unmodified)

Available in Two Versions

Bianco Labo’s Bian Skin Renewal Gel is available in Ultra and Classic versions, designed to support different levels of skin recovery.

  • Ultra Version (500 ppm): For severe skin injuries, including diabetic wounds, chronic ulcers, surgical incisions, and burns. Offers intensive repair and accelerated healing.

  • Classic Version (150 ppm): Ideal for home use after plastic surgery, laser treatments, microdermabrasion, or acne procedures. Promotes recovery and helps prevent scarring.

Bianco Labo’s groundbreaking EGF technology continues to demonstrate exceptional clinical value in the treatment of severe burns and chronic wounds. Numerous case studies confirm that the Bian Skin Renewal Gel – Ultra, with its unprecedented 500 ppm EGF concentration, delivers rapid healing, superior cosmetic outcomes, and significantly reduces the risk of complications such as infection and scarring.

By effectively stimulating collagen production and promoting advanced skin regeneration, this innovative gel has enabled patients to avoid invasive procedures like skin grafting, making it a transformative solution in modern wound care.

Reference/More Cases:
https://biancolabo.com/skin-renewal-gel/

Where to Buy:
https://biancolabo.com/shop/
https://shopee.com.my/biancolabo

 

GPO partners with Reborna to launch new ‘GPO+’ supplement line in Thailand

By
Tan Heng Hong
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Image credit: GPO

The Government Pharmaceutical Organization (GPO) has teamed up with Reborna (Thailand) Co., Ltd., a private company specializing in the distribution and marketing of dietary supplements and cosmetics, to facilitate the launch of GPO+, a new brand of dietary supplements, reported prachachat.net. The brand is built on the concept of the supplement for health prevention.

In the past, GPO developed and distributed various dietary supplement products; however, their marketing efforts were limited due to a lack of specialised expertise in the field.

The first product line under the GPO+ brand, known as the ABC Series, is designed for consumers seeking comprehensive health care. It features three key formulations:

  • Asta Plus – a specialized blend combining high-concentration (95%) Astaxanthin with CoQ10 and essential nutrients.
  • B Com Plus – a full-spectrum B-complex vitamin formula.
  • C Cera Plus – a time-release vitamin C formula enriched with ceramide from Japanese rice bran.

The ABC Series will launch on 10 May 2025, at 80 pharmacies across Bangkok, with plans to expand nationwide.

Hand roll sushi restaurant Maison RORU is iberry Group’s latest venture

By
Tan Heng Hong
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Image credit: Maison RORU

iberry Group’s latest venture, Maison RORU, is a Hand Roll sushi restaurant designed for the premium mass market. The first branch officially launched on 5 May 2025, at Velaa Sathorn Village, with plans to open a second location at ICONSIAM soon.

Maison RORU targets a customer base similar to Chef Masato’s existing clientele but offers the added appeal of more frequent visits. “While diners may visit Sushi Masato only a few times a year, they can enjoy Maison RORU on a nearly weekly basis,” explained Ms. Achara Burarak, the driving force behind iberry Group, the owner of popular restaurant brands such as iberry, Kap Khao Kap Pla, Rod-Niyom, Thongsmith, and Charoen Kaeng.

Ms. Achara explained the inspiration behind Maison RORU: “We had never intended to open a Japanese restaurant before. However, as a long-time fan of Chef Masato Nishida, the Michelin-starred chef of Sushi Masato, and observing the current global popularity of Hand Roll, we approached Chef Masato to explore the possibility of collaborating on this concept,” reported prachachat.net. Chef Masato also visited iberry Group’s restaurants and was impressed by the company’s culinary standards.

The company remains committed to expanding its brand portfolio, with plans to introduce 1-2 new brands in 2015. These upcoming ventures will focus on the premium mass segment, a market where the company has established expertise and a strong, loyal customer base.

Maguro to expand, maintains strong financial performance

By
Tan Heng Hong
-

Maguro Group Public Company Limited (MAGURO) plans to launch two new restaurant brands aimed at the Premium Mass segment, a demographic with strong purchasing power and resilience to economic fluctuations, reported prachachat.net.

The company’s TONKATSU AOKI, a Japanese fried pork cutlet restaurant chain, has experienced rapid expansion over the past two months, launching its second branch at Velaa Sindhorn Village Langsuan (B1 floor), its third branch at One Bangkok (3rd floor of The Storeys building), and most recently, its fourth branch at Central Rama 2.

Maguro maintained strong performance in the first quarter of 2025, with total revenue reaching THB 415.8 million —a 40% increase from the same period last year. Net profit also saw significant growth, rising to THB 32.5 million, a 61.5% increase compared to the 20.1 million baht recorded in the previous year.

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