Betagro, a leading Thai food company, has launched a new marketing campaign, “Every Bite is Happiness,” reaffirming its commitment to providing high-quality and safe food products that meet the needs of modern consumers. The campaign features popular Thai actors, Maylada Susri (Bow) and Teeradetch Metawarayut (Alek), as brand ambassadors to enhance consumer trust in Betagro’s products.
For this year’s marketing strategy, Betagro is investing 50 million baht in a comprehensive “Every Bite is Happiness” campaign. The campaign focuses on communicating the quality and safety of Betagro’s products, emphasizing that the company’s meat is free from antibiotics, growth hormones, and undergoes rigorous quality checks. By partnering with popular actors Bow and Alek, Betagro aims to reach a younger audience and encourage them to choose high-quality ingredients.
Betagro products, including pork, chicken, eggs, and ready-to-eat meals, are available at leading supermarkets, hypermarkets, Betagro shops, Betagro Deli, and online platforms such as Grab, Lineman, Shopee, Lazada, and TikTok Shop.
Boncafe (Thailand) Ltd, the one-stop coffee and beverage solution provider, has introduced The Alternative Dairy Co at a launch event at the Bottomless outlet in Sukhumvit 33.
The Australian alternative milk brand offers three new flavours – oat, almond and soy milk.
Image by Boncafe (Thailand)
The public is invited to participate in a “Test and Try” session on the second floor of Bottomless Sukhumvit 33 to experience The Alternative Dairy Co. products firsthand and create their own delicious beverages.
(left to right) Bush Lerchan Goh-air, Jessica Wang, Priya Sharma, Nattawoot Thammaphan, Unnop Thongborisut
US spice manufacturer and distributor McCormick is launching a new brand image campaign across Southeast Asia with the theme “Create Fresh Memories with McCormick.”
Nattawoot Thammaphan (Off), McCormick Brand Ambassador in Thailand
The company launched the campaign at CentralWorld, Bangkok on 17 September 2024. Renowned Thai chef, Chef Off (Nattawoot Thammaphan), has been named as the brand’s ambassador.
SnapTight Lid
The rebranding introduces a fresh, premium look for McCormick products, including a new glass bottle design with a unique SnapTight lid that helps preserve freshness.
McCormick has also launched launching new products including McCormick Grill Mates Spicy Korean and Sichuan Mala sauces, and Shake Shake Seasoning Black Pepper & Truffle. These products are designed to cater to local tastes and preferences.
Priya Sharma, Managing Director of McCormick India-Southeast Asia, told the Bangkok Post that both the business-to-consumer (B2C) and business-to-business (B2B) sectors in Thailand have been growing at a similar pace. She attributed this growth to the post-pandemic recovery of the restaurant industry and the increased trend of home cooking.
Burger King (Thailand) Co., Ltd., has teamed up with Carnival, a world-renowned Thai street fashion brand, to target the new generation and teenagers, especially Gen Z and Gen Alpha. The Thai multi-brand street fashion store is popular among the new generation and fashionistas.
As part of the partnership, the fast food giant has released the spicy and crispy Carnival Burger, which is a unique creation that perfectly embodies Burger King’s “Authentic Thai Taste” theme for this year. The Carnival Burger uses flame-grilled 100% Australian beef, topped with flavorful Jaew sauce, melted cheese, creamy mayonnaise and crispy onion.
To complete the campaign, Burger King has released a limited-edition apparel collection inspired by Carnival’s street fashion aesthetic. The collection includes t-shirts, pants, jackets, and hats, all featuring designs that capture the essence of the partnership.
This collaboration aims to attract a younger audience and position Burger King as a brand that understands and caters to the lifestyle of the modern generation.
Image by Carnival
As part of the collaboration, the Carnival store at Siam Square Soi 7 is hosting the “Bernie Eat Burger” exhibition. This interactive event features Bernie, a lovable bear with a passion for burgers, who has playfully hidden burgers throughout the store. Visitors can explore the exhibition and search for the hidden burgers. The “Bernie Eat Burger” exhibition will run until 24 September 2024.
Pizza Hut Thailand is introducing its latest creation: the Napoli Pizza. This authentic Neapolitan-style pizza features five new toppings, all made with premium ingredients directly imported from Italy. Pizza Hut also introduces a new dough recipe called “Airy Dough,” offering a crispy exterior, soft interior, and a light and airy texture in every bite.
Egg Bite have been shown to improve blood protein levels in patients with end-stage kidney disease. The clinical study on end-stage chronic kidney disease patients was carried out in a collaboration between a research team from the Faculty of Medical Sciences, Phayao University, a medical team from Phayao Hospital and Sky Natural Foods Co., Ltd.
The study found that the Egg Bite product could significantly increase the index of blood protein levels in patients after continuous consumption for at least 30 days.
Egg Bite is an alternative to those who want protein from egg whites. They come in two flavours Original with protein equivalent to three egg whites and BBQ flavour with protein equivalent to two egg whites.
Original flavour: 9g of protein, 90 milligrams of sodium and 130 kcal of energy
BBQ flavour: 7g of protein, 210 milligrams of sodium and 140 kcal of energy
Thailand is leading the way in innovative egg white-based food products in the region, offering a variety of options and formats to help consumers, especially kidney patients, meet their protein needs.
Baby & Mum (Thailand) Co., Ltd., the leading provider of fertility supplements in Thailand, has launched the Thai tea-flavoured Ferty. The new flavour offers a delicious and convenient way for couples, especially those over 35, to supplement their diets with essential nutrients to support fertility.
Baby & Mum is the first company to introduce fertility supplements for infertile couples in Thailand.
The Thai tea-flavoured Ferty is decaffeinated, making it a great option for those who want to avoid caffeine. The company cites studies showing that consuming 100 mg of caffeine per day can increase the risk of miscarriage by 14%.
The supplement is packed with 33 essential vitamins and minerals, including folic acid, vitamin D, vitamin E, B vitamins, beta-glucan, coenzyme Q10, and inositol. Ferty also uses a plant-based protein formula.
The company aims to capture 80% of the Thai fertility supplement market by 2024.
While some Thais are choosing to delay marriage or avoid having children, there is also a growing number of couples struggling with infertility. This presents a significant market opportunity for fertility supplements.
This yearâs MAGGIÂź Sah Malaysia theme, âIni MAGGIÂź Kitaâ, honours the deep-rooted connection Malaysians share with MAGGIÂź Kari â an iconic flavour that was first introduced 53 years ago
First immersive MAGGIŸ experience celebrates a taste of Malaysia with MAGGIÂźâs iconic Kari flavour and new SYIOK range
Malaysiaâs favourite MAGGIÂź Kari is made with a unique blend of 12 signature spices, slow cooked to perfection to attain the âpecah minyakâ stage for the best flavour
Kuala Lumpur, September 20, 2024 â MAGGIŸ is proud to announce the return of its highly anticipated MAGGIŸ Sah Malaysia campaign, now in its fifth year, celebrating Malaysiaâs vibrant culinary heritage and the dedicated hands behind the local MAGGIŸ flavours that have become household staples for generations. This yearâs theme, âIni MAGGIŸ Kitaâ, honours the deep-rooted connection Malaysians share with MAGGIŸ Kari â an iconic flavour that was first introduced 53 years ago. Loved across generations of locals, MAGGIŸ Kari continues to be a true staple in Malaysian kitchens, resonating with Malaysians across all ages and backgrounds.Â
An experiential Carnival featuring a dynamic series of fun-filled interactive activities is set to captivate visitors across three locations â Petaling Jaya and Cheras in Selangor, as well as George Town in Penang â this September and October, offering an exciting experience for all. Bringing to life Malaysiansâ all-time favourite MAGGIŸ Kari and the exciting new launch of MAGGIŸ SYIOK range, the Carnival features six distinct zones â Big Bowl, Kitchen, Studio, SYIOK, Mart and Bistro â each designed to offer visitors an engaging, hands-on journey through a spread of interactive experiences and culinary delights.Â
The MAGGIŸ Sah Malaysia Carnival will kick off at 1 Utama Shopping Centre in Petaling Jaya from 19â22 September. It will then move to MyTOWN Shopping Centre in Cheras from 11â14 October, and conclude its journey at Gurney Paragon Mall in George Town from 24â27 October.
Ms Ivy Tan Link Cheh, Business Executive Officer of MAGGIÂź, Malaysia and Singapore, shared, âAt MAGGIÂź, we believe that flavours are the essence of culture, especially in a nation as rich and diverse as Malaysia. Our Sah Malaysia Carnival not only celebrates the beloved MAGGIŸ Kari, a favourite across the country, but also reaffirms our commitment to preserving and reimagining Malaysiaâs culinary heritage. The launch of our MAGGIŸ SYIOK range and the elevated new MAGGIŸ Kari KAW is a testament to our dedication to meeting Malaysiansâ evolving tastes and delivering the intense flavours and aromas that are increasingly preferred among them.â
âWe’re thrilled to bring Malaysians together at this immersive event, where they can reconnect with homegrown flavours and discover how MAGGIŸ can be part of creating wholesome, balanced meals that honour our local food traditions.”
Sah Malaysia Carnival Layout at 1 Utama Shopping Centre, Petaling Jaya
Embark on a MAGGIŸ Adventure: Interactive Experiences for All Ages
Visitors can enjoy a first-of-its-kind Kari adventure at the Big Kari KAW Bowl
Visitors will immerse themselves in a first-of-its-kind Kari adventure at the Big Kari KAW Bowl, a captivating digital art installation. Here, they will step into a larger-than-life bowl of MAGGIŸ Kari KAW â an elevated MAGGIŸ Kari that underscores MAGGIÂźâs strides in catering to Malaysiansâ preference for bold, intense flavours. Visitors will be able to collaborate with fellow attendees to create the ultimate ‘Malaysian’ bowl of MAGGIŸ Kari KAW, using a variety of ingredients and toppings, and can even appear on screen as their favourite ingredient. As they share their favourite MAGGIŸ 2-Minute Noodles flavour and the year they fell in love with MAGGIÂź, visitors will relive their connection to MAGGIŸ while learning about the high-quality ingredients behind every MAGGIŸ product. Two Instagram-worthy photo booths will also be available for visitors to capture and share their special #MaggiKita moments at the Carnival.
Visitors will need to complete the Noodles Loop Challenge in under one minute to win a MAGGIÂź Kari Kaw Bowl at MAGGIÂź StudioVisitors decorating their personalised bowl at MAGGIÂź Studio
At the MAGGIŸ Studio, visitors have the exciting opportunity to personalise their own bowl with MAGGIŸ stickers. Crafted from sustainable paper packaging, the bowls reflects MAGGIÂźâs commitment to reducing plastic waste, helping to eliminate over 600 tons of virgin plastic every year. Donât miss this chance to create a one-of-a-kind MAGGIŸ bowl while contributing towards a greener future!
MAGGIÂź in-house chef, Chef Sharifah, showcasing how to prepare Ayam Goreng Rempah with MAGGIÂź products at the MAGGIÂź Kitchen
At the MAGGIŸ Kitchen, live cooking demonstrations by MAGGIŸ in-house chef, Chef Sharifah, will showcase three delicious recipes using MAGGIŸ products, and demonstrate the unique ways of creating a balanced meal. In addition, visitors will get treated to a happy MAGGIŸ cooking hour, where samples of the bold flavours of the MAGGIŸ Kari KAW and MAGGIŸ Tom Yum KAW from the latest SYIOK range will be available. They will also have the opportunity to showcase their culinary talent with MAGGIŸ 2-Minute Noodles at the cooking challenge for a chance to win exclusive prizes.
Visitors selecting custom toppings for their unique MAGGIÂź noodles creation at MAGGIÂź Bistro
Everyone has their own special way of enjoying MAGGIŸ noodles, and now visitors can get creative with their recipes! For those who are looking to experiment with their instant noodle creations, the MAGGIŸ Bistro allows visitors to create a yummy, balanced meal by mixing and matching four custom toppings with their choice of MAGGIŸ noodles purchased from the MAGGIŸ Mart. Exclusive MAGGIŸ Sah Malaysia Carnival merchandise can also be redeemed with a minimum purchase of RM20.
Exclusive MAGGIÂź Sah Malaysia Carnival merchandise can also be redeemed with a minimum purchase of RM20 at the MAGGIÂź Mart
Camni Baru SYIOK!
In conjunction with the Sah Malaysia Campaign, MAGGIŸ has also launched a series of local Malaysian favourites. The SYIOK range is a local twist on Malaysiansâ favourite flavours, and is available in two soup-based varieties â the robust Kari KAW, the savoury and aromatic Tom Yum KAW, as well as two dry noodle varieties â the zesty Cili Ala Kampung and the aspirational Aglio Olio.
MAGGIÂź SYIOK range is a local twist on Malaysiansâ favourite flavours, and is available in two soup-based varieties – the robust Kari KAW, the savoury and aromatic Tom Yum KAW, as well as two dry noodle varieties – the zesty Cili Ala Kampung and the aspirational Aglio OlioVisitors can discover which SYIOK squad they belong to by taking a fun personality quiz at the SYIOK Zone
At the SYIOK Zone, visitors can discover which SYIOK squad they belong to by taking a fun personality quiz, followed by a photo opportunity at the MAGGIŸ SYIOK Kari Dipping Bowl. As a treat, visitors will receive a pack of MAGGIŸ SYIOK in their preferred flavour, so they can enjoy the KAW taste at home. This new SYIOK range reflects MAGGIÂźâs dedication to combining innovation with beloved local flavours, delivering products that are truly made by Malaysians, for Malaysians.
Ahead of the Formula 1 weekend, there are plenty of exciting events and deals to look forward to at Capitol Singapore and CHIJMES from now till 22 September! Formula 1 enthusiasts can witness the final of Heinekenâs âPlayer 0.0â pop-up, or indulge in an array of attractive dining deals while soaking in the buzzy atmosphere of downtown Singapore on race weekend.
Race to the top at Capitol Singapore
On 21 September, watch the top 100 racers in Singapore duke it out to be crowned Singaporeâs Player 0.0 at Capitol Singaporeâs Outdoor Plaza, in an innovative gaming initiative in collaboration with Heineken 0.0âs ambassador, Max Verstappen.
5 finalists will all walk away with exclusive Heineken and Red Bull merchandise, and the most skilled racers will stand a chance to compete against the three-time World Driversâ Championship winner himself later this year in Las Vegas. Head down to cheer on your favourite contestant, snap a picture at the photobooth, or grab a refreshing can of Heineken 0.0!
Fuel up for race day at Capitol Singapore and CHIJMES
The Bar 15 at Stamford
If you are in the area over the F1 weekend trying to catch a glimpse of the race, why not treat yourself to the plethora of dining deals and promotions in the area?
The Heineken experience continues over at Hopscotch, where youâll also be able to get 3 pints of Heineiken for $33++.
For those looking for a luxurious pre-race experience, The Bar at 15 Stamford is ready to gear race-goers up for the F1 weekend with exclusive bar bites and premium beverage packages, alongside cocktails, spirits, and oysters!
Dew By Whitegrass
Over at CHIJMES, celebrate the thrill of racing and the festivity of the upcoming Oktoberfest with a night of exclusive offers and chef specials at Dew by Whitegrass, which boasts buy one get one free deals on selected sake and Japanese craft beer. Over at the authentic Indian restaurant Anglo Indian Cafe & Bar, their F1 Special Race Day Feast offers deals such as their special Kashmiri Lamb Chop Masala for just $38++ â the perfect feast to indulge in while watching the race live on TV.
Vinamilk is promoting its NgĂŽi Sao or Southern Star condensed milk as the essential ingredient for making the authentic iced or hot Vietnamese coffee...
