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Taiwanese soy sauce Kimlan’s local partner Aventine Foods debuts halal-certified KIM’AMA

By
Tan Heng Hong
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Image credit: Minimeinsights.com

Aventine Foods Industry Sdn Bhd, which has partnered with Kimlan, the top Taiwanese soy sauce producer since Aventine’s establishment in 2014, showcased its newest JAKIM halal-certified sauces under the KIM’AMA brand at the recent MIHAS 2024.

Image credit: Minimeinsights.com

KIM’AMA offers a range of ready-to-cook sauces and table sauces that help consumers create authentic versions of popular dishes.

KIM’AMA has the following products:

Image credit: Minimeinsights.com

Cooking Sauce series

  • Fried Noodle Sauce (Kicap Mee)
  • Fried Rice Sauce (Sos Nasi Goreng)
  • Char Kuey Teow (Sos Char Kuey Teow)

Table Sauce series

  • BBQ Sauce
  • Yellow Mustard Sauce
  • Honey Mustard Sauce
Image credit: Minimeinsights.com

It also has Sweet Soy Sauce (Kicap Lemak Manis) and Sweet Soy Sauce Spicy (Kicap Manis Pedas) in 150g, 400g and 2KG packaging sizes.

We view the launch of KIM’AMA as a strategic move by Kimlan to enter into the halal sauce segment, while offering consumers with authentic local flavours.

Kangkong King water spinach chip maker launches ketchup flavour, participates at MIHAS 2024

By
Tan Heng Hong
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KKK Food Corp, the creator of the world’s first crispy flavored water spinach, has introduced a limited-edition ketchup flavored water spinach chip in the Philippines. Get them here now.

Kangkong King offers a variety of flavours, including sour cream, sweet corn, plain, salted egg, spicy, cheese and BBQ.

KKK Food Corp participated in MIHAS 2024 to find distributors for its halal-certified water spinach chips in Malaysia. The company also told us that they plan to reuse the water spinach stalks, which are currently discarded, to create new products.

Get the free MILO Cup Clip with purchase of selected MILO packs in Singapore

By
Tan Heng Hong
-

MILO Singapore is offering a free MILO Cup Clip with purchase of MILO 3-in-1/MILO Gao Siew Dai promotion packs* Collect all 5 cup clips & elevate your MILO moment today. Promotion pack available in supermarkets islandwide. MILO is using collectible cup clips to attract consumers and encourage repeat purchases.

*Only one randomised cup clip in each pack, while stocks last. T&Cs apply.

F&N Sparkling Zero free from sugar and calories debuts in Singapore

By
Tan Heng Hong
-

F&N Singapore has introduced F&N Sparkling Zero, a new sugar-free and calorie-free sparkling drink. It’s now available in Korean Peach and Lemonade flavors exclusively at 7-Eleven.

F&N reported in its 2023 annual report (fiscal year ended ended 30 September 2023) that there had been a 61% reduction in sugar index (grams of sugar content per 100 ml) since 2004 for beverage products across Singapore and Malaysia.

Over 73% of F&N’s ready-to-drink products now contain less than 5g of sugar per 100ml in Singapore and Malaysia.

Mondelez Philippines offers Tang Fruit + naturally sweetened with stevia

By
Tan Heng Hong
-

Mondelez has released a better-for-you version of its popular Tang powdered juice in the Philippines. The new Tang Fruit + is naturally sweetened with stevia without added sugar. 

In the Philippines, the government taxes sugar-sweetened beverages (SSB) containing sugar and artificial sweeteners at PHP 6 per litre and SSB containing high fructose corn syrup at PHP 12 per litre. Drinks sweetened with coconut sugar or stevia are exempt from the tax.

Tang Fruit + offers 100% of the dietary needs for vitamin C and is a high vitamin D and zinc source. 

Mondelez has also launched limited-edition Tang Strawberry Lemonade and Tang Mixed Berries Lemonade with Toy Story characters on the packaging. The limited-time offer is available from 1 August 2024 to 31 December 2024. 

 

Knorr popular Arroz Caldo Mix and Beef Goto Mix now in sachets

By
Tan Heng Hong
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Knorr Philippines has made its Arroz Caldo Mix and Beef Goto Mix more accessible with the launch of convenient sachet versions. This allows consumers to enjoy these delicious porridges anytime, anywhere. The affodable sachet version offers an additional option to the bowl version.

Enjoy delicious air-fried food with EB Kranch

By
Tan Heng Hong
-

EB Group of Companies, Malaysia’s leading Halal frozen food supplier, has introduced EB Kranch, a new line of air-fryable frozen products. Nine of the eleven new products are now available to Malaysian consumers, with six already on shelves in Singapore.

EB Kranch products are specifically crafted for air-frying, delivering the perfect juiciness and crunch every time. The company aims to elevate EB Kranch to the number one brand of air-fried frozen products among all households.

EB Kranch’s focus on oil-free cooking and a short cooking time aligns with ESG’s goals of promoting energy efficiency and reducing environmental impact.

The EB Kranch product range includes :

  • Malaysia market: Chicken Kaarage, Cheezy Chicken Meatball, Mini Cheese Sticks, Tempura Chicken Nugget, Cheezy Chicken Nugget, Original Popcorn Chicken, Alaska Pollock Finger, Alaska Pollock Patty and Flower Cheese Tofu.
  • Singapore market: Alaska Pollock Finger, Mini Cheese Sticks, Crispy Shrimp Ball, Alaska Pollock Patty, Flower Cheese Tofu and Handmade Fried Fish Bean Curd.

EB Kranch is available at FairPrice and Sheng Shiong in Singapore. In Malaysia, EB Kranch will be available to consumers at Aeon Big, Aeon Max Value, Aeon, Mydin, TF Value-Mart, Billion and more.

EB is capitalising on the rising popularity of air fryers. While many processed food manufacturers have adapted their products for air frying, few have prioritized air frying in their marketing and communications.

EB’s focus on air frying will require increased R&D efforts to optimize their products for this cooking method. The company can learn from South Korean companies, which are leaders in the air-fryer market. The growing popularity of air frying may also encourage other food manufacturers to introduce air-fryer-friendly condiments.

Trí Việt Phát Foods launches fruit tea with fresh toppings

By
Tan Heng Hong
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Trí Việt Phát Foods has recently introduced a new beverage to the Vietnamese market: Wil Fruit Tea with Fresh Toppings. It is available in two flavours: strawberry tea and custard apple tea, also known as soursop. These products aim to satisfy the growing demand for unique and refreshing drinks among young consumers.

Powdered tea mixer manufacturers are upgrading their products to include fresher ingredients, such as fruits, to meet the growing demand for healthier and more flavorful beverages.

Ohkajhu organic restaurant operator OKJ announces IPO

By
Tan Heng Hong
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Image by OKJ

Pluk Phak Praw Rak Mae Public Company Limited (OKJ), the company that operates the Ohkajhu organic restaurants in Thailand, has announced its initial public offering (IPO) to raise funds for expansion. The company, known for its “Be Organic from Farm to Table” concept, is offering up to 159 million shares at a price of THB 6.70 per share to raise up to THB 1.06 billion. OKJ’s shares will be traded on the stock market on 4 October 2024.

OKJ primarily operates in three business segments:

  • Ohkajhu: A chain of restaurants serving organic salads, sandwiches, and other healthy food options.
  • Ohkajhu Wrap & Roll: A quick-service restaurant (QSR) focusing on grab-and-go healthy options like wraps and salads. The first Ohkajhu Wrap & Roll outlet opened in April 2023 at EmSphere shopping mall.
  • Oh! Juice: A juice bar offering organic fruit and vegetable juices. The first branch opened in May 2023.

Key strategies for growth include:

  • Expanding the Ohkajhu restaurant chain
  • Building customer loyalty through loyalty programs and targeted marketing
  • Developing new brands and products
  • Strengthening the partnership with OR (PTT Oil and Retail)*
  • Investing in organic farming and technology
  • Seeking opportunities for strategic investments

* PTT Oil and Retail’s unit Modulus Venture acquired a 20% stake in OKJ in 2021

OKJ aims to expand its Ohkajhu restaurant chain to 67 branches by 2028. Additionally, the company plans to increase the number of Ohkajhu Wrap & Roll outlets, which offer takeaway options like salads and sandwiches, from one to 20 within the same timeframe. Oh! Juice outlet will increase from six at the moment to 70 by 2028.

Revenue in 2023 increased by 41.5% to THB 1,712.8 million from THB 1,210.4 million (up 51.7% year-on-year) in 2022.

Ohkajhu brand is divided into four main distribution channels:

  • Full-service restaurants contributed approximately 88.0% to 94.1% of total revenue.
  • Delivery and Kiosk, includes delivery-only restaurants and grab-and-go kiosks under the “Ohkajhu” brand, contributed approximately 3.4% to 11.0% of total revenue.
  • Café Amazon where the company sells Ohkajhu-branded products such as sandwiches, salads, wraps, and bakery items in Café Amazon outlets contributed approximately 0.8% to 1.9% of total revenue.
  • Supermarkets: Ohkajhu products like vegetables, fruits, ready-to-eat salads, and juices are sold in supermarkets such as Gourmet Market. This channel contributed approximately 0.3% to 0.7% of total revenue.

New campaign highlights Betagro’s commitment to quality

By
Tan Heng Hong
-

Betagro, a leading Thai food company, has launched a new marketing campaign, “Every Bite is Happiness,” reaffirming its commitment to providing high-quality and safe food products that meet the needs of modern consumers. The campaign features popular Thai actors, Maylada Susri (Bow) and Teeradetch Metawarayut (Alek), as brand ambassadors to enhance consumer trust in Betagro’s products.

For this year’s marketing strategy, Betagro is investing 50 million baht in a comprehensive “Every Bite is Happiness” campaign. The campaign focuses on communicating the quality and safety of Betagro’s products, emphasizing that the company’s meat is free from antibiotics, growth hormones, and undergoes rigorous quality checks. By partnering with popular actors Bow and Alek, Betagro aims to reach a younger audience and encourage them to choose high-quality ingredients.

Betagro products, including pork, chicken, eggs, and ready-to-eat meals, are available at leading supermarkets, hypermarkets, Betagro shops, Betagro Deli, and online platforms such as Grab, Lineman, Shopee, Lazada, and TikTok Shop.

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