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Grimoire by Award-Winning Director Jared Lee Premieres Nationwide 

By
Tan Heng Hong
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Jared Lee, Founder of Grim Film and Director of Grimoire, presenting a speech at the premiere of Grimoire at GSC Mid Valley Megamall.

An anthology centred around human greed

KUALA LUMPUR, 25 SEPTEMBER 2024 – Renowned Malaysian filmmaker Jared Lee continues to make his mark with the nationwide debut of his anthology film, Grimoire, screening at Golden Screen Cinemas from 3 – 30 October 2024, as part of GSC International Screens under its Malaysia Animation Film Festival efforts to showcase local talents. This much-anticipated release highlights a defining milestone in Jared’s illustrious career, further solidifying his influence in both the Malaysian and international film industries.

Crowed gathered for the premiere of Grimoire at GSC Mid Valley Megamall.

Grimoire is a meta-narrative that seamlessly intertwines three of Jared’s celebrated works: The Last 7, Influencer, and Horologist. The film invites audiences on a cinematic journey that blurs the lines between reality and fiction, which follows an old man who serves as the vessel for this introspective narrative. The anthology not only emphasises the transformative power of creativity but also demonstrates the resilience required to overcome self-doubt and external skepticism. Notably, Horologist made history as the first Malaysian film to win Best Animation at the prestigious San Diego Comic-Con Film Festival in 2023.

Jared Lee (also the founder of Grim Film) shared that Grimoire is more than just an anthology film – it is a project that encapsulates the essence of his journey as a filmmaker.

“Grimoire represents a culmination of my work and the exploration of creativity amidst challenges. Each story in the anthology is inspired by observation and experience with the dark side of human nature,” Jared added.

“Producing Grimoire was both an exhilarating and challenging experience. From the visual effects in The Last 7 to the budgetary constraints of Influencer, each film demanded a different level of originality and resourcefulness. Nevertheless, it was the dedication of my team that made it all possible, and I am immensely grateful for their persistent support.”

The premiere was attended by the casts of Grimoire alongside other prominent local celebrities, including Marianne Tan, Joseph Lee, and Yuna, accentuating the rising prominence of Malaysian talent within the local film industry. Since founding Grim Film in 2011, Jared has made a significant impact on the cinematic world with his unique storytelling. His earlier works, including the viral The Long Distance Relationship, set the stage for his growing influence in the industry. With numerous accolades under his belt, including Tokyo Short Shorts, LA Shorts International Film Festival, Show Me Shorts Film Festival and other Oscar / BAFTA qualifying film festivals, Jared continues to push the boundaries of creative storytelling.

“The past 13 years have been a very challenging journey, and it’s going to be a lot harder from here on. Grimoire is merely the beginning of an arduous path, despite knowing what lies ahead, the dream chase continues. As always,” Jared concluded.

Grimoire is made possible with the support of its valued sponsors and partners:

  • GSC International Screens
  • Malaysia Digital Economy Corporation (MDEC)
  • FINAS
  • SLPR Worldwide
  • Origin Studios
  • Cold Ramen Studio
  • Soundmob Enterprise
  • PPLT INK
  • The Rental House
  • Seven Motion 

For more information, please visit https://www.gsc.com.my/film-festival/malaysia-animation-film-festival-2024/.

AkzoNobel unveils the new Dulux Ambiance Pearl Glo, redefining luxury and colour innovation

By
Tan Heng Hong
-

September 24, 2024 – In a stunning showcase of design and innovation, AkzoNobel hosted the launch of new Dulux Ambiance Pearl Glo, at the prestigious St. Regis Hotel. The event featured an exclusive collaboration with renowned fashion designer Shanell Harun, marking a new era in colour and style integration. This innovative fusion of fashion and interior design underscored AkzoNobel’s commitment to pushing creative boundaries and redefining luxury.

Dulux x Shanell Fashion Show – EHH08845 – Photo by Sunlee Khan

The highlight of the event was the unveiling of Shanell Harun’s exclusive fashion collection, which seamlessly integrated the rich colours of new Dulux Ambiance Pearl Glo into couture. This collaboration demonstrated the harmonious relationship between colour and fashion, illustrating how Dulux’s palette can inspire creativity both in living spaces and on the runway, solidifying the company’s role as a trendsetter and leader in colour.

Dulux x Shanell Fashion Show – EHH08969 – Photo by Sunlee Khan

“Dulux has always been at the forefront of colour and product innovation, and with the new Dulux Ambiance Pearl Glo, we are redefining the concept of luxury in homes through the lens of high fashion. This collaboration with Shanell Harun exemplifies how Dulux is elevating the rich and luxurious colours of Dulux Ambiance Pearl Glo into the elegance and grandeur of the fashion world,” said Craig Tham, Head of Commercial at AkzoNobel Malaysia.

Dulux x Shanell Fashion Show – EHH08932 – Photo by Sunlee Khan

Beyond its aesthetic allure, the new Dulux Ambiance Pearl Glo offers functional benefits that resonate with today’s discerning homeowners. The product is developed with unique HD Colour Technology and antioxidant properties, bringing colours to life while keeping walls looking vivid and fresh for longer. With AkzoNobel’s commitment to delivering solutions that can bring health and well-being advantages to customers, the new Dulux Ambiance Pearl Glo boasts anti-bacterial, anti-mould, and anti-fungus benefits, contributing to an overall healthier indoor environment.

Dulux x Shanell Fashion Show – EHH09026 – Photo by Sunlee Khan

Craig adds, “Our goal is to provide homeowners with products that not only bring rich colours and a perfect finish to their walls but also enhance their personal style with an elegant and sophisticated touch. In essence, we want to help homeowners ‘Luxe up their life’ with the new Dulux Ambiance Pearl Glo.”

New Dulux Ambiance Pearl Glo is available in a selection of more than 2,000 beautiful and rich colour palettes for interior spaces. For more information on the new Dulux Ambiance Pearl Glo, please visit www.dulux.com.my or your nearest Dulux dealer outlets.

Experience Holiday Bliss with FARMHOUSE

By
Tan Heng Hong
-
Photos Credit: F&N Foods

The most magical time of the year made extra special with brand-new limited edition FARMHOUSE White Chocolate Low Fat Flavoured Milk

Singapore, 23 September 2024 – Living in a tropical city where bright, warm sunny days prevail all year-round, every Singaporean dreams of experiencing a white wintry holiday at least once in their lifetime. This year, FARMHOUSE indulges the white holiday fantasy with its limited edition FARMHOUSE White Chocolate Low Fat Flavoured Milk, a delicious and dreamy taste of winter wonderland.

The holiday season is never complete without a few rounds of board games, excitedly ripping apart gift wraps, and a scrumptious spread of hearty food and desserts. FARMHOUSE has crafted the dreamiest combination to complete the holiday experience of a white winter wonderland. The blend of smooth, farm-fresh milk from Australia and luxuriously creamy white chocolate is a crowd pleaser at gatherings of family and friends. 

FARMHOUSE White Chocolate Low Fat Flavoured Milk exudes a whiff of vanilla-like white chocolate, complemented by the freshness of FARMHOUSE milk from Australia. An absolutely delightful treat, perfect for celebrating the season of love. 

Photos Credit: F&N Foods

This irresistible goodness is lower in sugar, low fat, and a source of protein and calcium. Graded B on the Nutri-Grade scale and accorded the Healthier Choice Symbol by the Health Promotion Board, the limited edition flavour is perfect for a guilt-free festive drink!

The limited edition FARMHOUSE White Chocolate Low Fat Flavoured Milk is halal-certified, and available at the Recommended Selling Price (RSP) of S$3.73 for a 946ml pack at most supermarkets, hypermarkets, and participating retail outlets, while stocks last. 

For more enjoyment of 100% fresh milk from Australia, FARMHOUSE also offers plain milk for everyone to enjoy. With a world-class prominence and reputation in the production of fresh milk and fresh produce of the highest quality, everyone in the family can enjoy tasty and nutritious Australian milk with FARMHOUSE Fresh and Low Fat Pasteurised Milk.

For more information, please visit www.farmhouse.com.sg or https://sg.fnlife.com/farmhouse. Follow Farmhouse Singapore on Facebook or @farmhousesingapore on Instagram for more updates.

 

NUTRISOY Champions Heart Health on World Heart Day

By
Tan Heng Hong
-
Photo Credits: F&N Foods

Love Heart, Live Your Best Life, Make Heart-Healthy Choices

Singapore, 24 September 2024 – As World Heart Day (WHD) approaches, Singapore’s leading Fresh Soya Milk, NUTRISOY reaffirms its long-standing commitment to championing heart health by offering Singaporeans convenient and nutritious dietary choices to support cardiovascular wellness all year-round.

With the projection of heart attacks in Singapore set to nearly triple by 20501, it is more important than ever to rally Singaporeans to take proactive steps in reducing the risk of cardiovascular diseases (CVD).

Dedicated to raising the awareness about CVD, the importance of prevention and encouraging heart-health behaviours, WHD is celebrated annually on 29 September by over 100 member associations of the World Heart Federation globally. In Singapore, it coincides with National Heart Week, organised by the Singapore Heart Foundation (SHF). Featuring the Limbang-SHF Health Carnival on 28 September, the event offers the public a variety of initiatives, including cooking demonstrations to prepare healthier food options, heart screenings, and mass workouts, to inspire healthier lifestyles.

CVD are often linked to modifiable risk factors such as high blood pressure, cholesterol, and blood glucose levels, also known as ‘metabolic syndrome’, a cluster of conditions that occur together, increasing the risk of heart disease, stroke and type 2 diabetes. A diet high in sugar, saturated fats and sodium, along with low fruit and vegetable intake have been linked to the risk of CVD. The choice to include nutrient-rich foods in daily diets has an important role in protective heart health, and reducing risks.

NUTRISOY supports the belief that heart-health is an ongoing commitment by making its range of convenient, healthier choice plant-based drinks accessible and an enjoyable part of daily life. A trusted ally in maintaining heart health, NUTRISOY’s range of beverages, including NUTRISOY Fresh Soya Milk Omega No Sugar Added, is designed to support consumers in pursuit of healthy living, maintaining good cardiovascular function and overall wellness. Crafted with premium, non-genetically modified soybeans, NUTRISOY’s nutrient-rich offerings are free from added preservatives. Naturally cholesterol-free, with a low glycemic index, it provides a simple yet nutritious option for individuals to incorporate functional foods and nutrition into everyday life.

Enriched with omega-3 fatty acids, specifically alpha-linolenic acid (ALA), derived from flaxseed and not synthesised by the body, NUTRISOY, together with a healthy diet, helps reduce triglycerides, lower inflammation, increase “good” HDL cholesterol, decrease blood clotting, and prevent irregular heart rhythms2,3. Each serving (250ml) delivers a substantial portion of the recommended daily intake of omega-3, meeting a significant portion of the recommended daily intake for both adult males and females.

Soybeans are a nutritional powerhouse, being one of the plant-based proteins that provides a complete profile of all nine essential amino acids. With each serving containing the protein equivalent to 1.5 eggs, it is a valuable option for muscle maintenance, cell repair, and overall vitality. The presence of soy protein and isoflavones has also been shown to help lower cholesterol levels, further reducing the risk of heart disease, and supporting overall well-being4,5. In addition, soybeans provide a well-balanced profile of essential nutrients such as iron, phosphorus, B vitamins, and zinc.

The comprehensive nutritional benefits of NUTRISOY Fresh Soya Milk Omega No Sugar Added is fortified with calcium, providing the equivalent of two glasses of milk per serving, along with vitamin D3 to support bone health and immunity. Together, these minerals make this nutrient-rich drink an ideal choice for individuals looking to better manage both heart health and blood sugar levels.

Recognised as a Healthier Choice by the Health Promotion Board (HPB) and Heart Friendly by SHF, NUTRISOY Fresh Soya Milk Omega No Sugar Added received a Nutri-Grade A rating, demonstrating its commitment to providing healthier options for consumers. Lactose-free, halal-certified, and vegan-friendly, NUTRISOY remains a convenient, versatile, and nutritious choice for individuals from all walks of life to incorporate the essential nutrients needed by the body into one’s daily routine and priority to heart health.

NUTRISOY Fresh Soya Milk Omega No Sugar Added can be found at all leading supermarkets, hypermarkets and convenience stores island-wide at a Recommended Selling Price of S$2.98 per 946ml pack. 475ml packs are also retailed at S$1.87 each.

NUTRISOY is proud to support WHD by encouraging Singaporeans to adopt small but impactful changes that can protect one’s heart. By incorporating heart-healthy foods like soy milk into daily diets, individuals can take meaningful steps towards reducing the risk of cardiovascular diseases and living the best lives.

1.       “The Burden of Cardiovascular disease in Asia from 2025 to 2050: A Forecast Analysis for East Asia, South Asia, South-East Asia, Central Asia and high-income in Asia Pacific regions”, The Lancet, https://www.thelancet.com/pdfs/journals/lanwpc/PIIS2666-6065(24)00132-9.pdf

2.       “Lower inflammation: “Flaxseed – a potential functional food source”, PubMed Central, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4375225/

3.       “Dietary flaxseed independently lowers circulating cholesterol and lowers it beyond it beyond the effects of cholesterol-lowering medications alone in patients with peripheral artery diseases”, PubMed Central, https://pubmed.ncbi.nlm.nih.gov/25694068/

4.       “Beyond the Cholesterol-Lowering Effect of Soy Protein: A review of the effect of Dietary Soy and Its Constituents on Risk Factors for Cardiovascular Disease”, PubMed Central, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5409663/

5.       The Effects of Soy Products on Cardiovascular Risk Factors in Patients with Type 2 Diabetes: A Systematic Review and Meta-analysis of Clinical Trials”, PubMed Central, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8970819/#:~:text=Soy%20protein%20may%20exert%20the,inconsistent%20(27–29)

More than 11,000 Participants Came Together to ‘Run for Tomorrow’ at Coway Run 2024

By
Tan Heng Hong
-
Kyle Choi, Chief Executive Officer of Coway Malaysia (fifth from left), Luis Jeong, Managing Director of Coway Malaysia (sixth from left), Datuk Nicol David, Founder of Nicol David Organisation (fourth from left) and the Coway management team join the participants at the starting line to kick-off the 5KM family fun run at Coway Run 2024 at Padang Merbok.

Coway Run 2024 brought an innovative and futuristic experience for participants while championing health and wellness for Malaysians

KUALA LUMPUR, 24 SEPTEMBER 2024 – Coway, the Best Life Solution Company, successfully orchestrated the 8th edition of its annual running event, Coway Run 2024, themed “Run for Tomorrow”, bringing together over 11,000 participants. This year, Coway transformed Padang Merbok in the bustling city of Kuala Lumpur into a futuristic-themed playground that showcased innovation and technology in enhancing the health and wellness of Malaysians. This year’s running event showcased the challenging 21km half marathon, back for its second year by popular demand, along with the 10km competitive run, the 5km family-friendly run, and a new 5km category for kids aged 3 to 12.

Kyle Choi, Chief Executive Officer of Coway Malaysia (second row, fifth from right) and Luis Jeong, Managing Director of Coway Malaysia (second row, first from left) and Coway’s Management team accompanied by Coway Run Stars celebrating the victories of the 21km and 10km winners.

Kyle Choi, Chief Executive Officer of Coway Malaysia shared, “We are honoured to host Coway Run for the 8th consecutive year in Malaysia, a true reflection of our steadfast commitment to innovation and technology in promoting health and wellness. Coway Run 2024 is more than just a race; it represents a shared journey with Malaysians toward a healthier, brighter future, captured in this year’s theme, “Run for Tomorrow”. As a brand, our goal is not only to inspire people to live healthier lives but also to lead the charge in driving this movement forward.

Since the inception of Coway Run back in 2017, the running event has steadily grown in popularity, becoming a highly anticipated event on the annual calendar. We take great pride in the fact that this event has successfully brought together people from all walks of life, regardless of their background, age, or fitness level. This year, we are especially excited to introduce a new category under the 5km route specifically designed for children aged 3 to 12 years. These young participants, the future pillars of our nation, will receive special merchandise tailored just for them, making their experience both memorable and inspiring, with the hope that Coway Run will inspire them to lead a healthy life,” added Choi.

The company has invited its NGO partners including the Nicol David Organisation (NDO) where more than 80 Little Legends, parents and teachers joined the celebration of healthy living. The family-friendly 5km fun run featured mega-sized obstacles inspired by Coway’s innovative products. Participants navigated through challenges like mist tunnel, wind tunnel, mattress maze and roller tunnel, each creatively designed to showcase Coway’s dedication to enhancing health through innovation and technology. Additionally, the event offered a variety of interactive game booths at the carnival area, attractive prizes up for grabs as well as an exclusive Celebrity Meet and Greet session with Aiman Hakim Ridza, Datin Elvina Mohamad, Sean Lee, Anson Yew, Alvn and Mavis.

Coway Run 2024 provided participants with a meaningful way to support local communities in need. For every Coway Run ticket purchased, the company contributed RM10 to the Coway Happy Water Project, a CSR initiative focused on providing clean drinking water to underserved communities. In this way, participants not only took steps to improve their health but also helped create a healthier future for those in need.

Remarkable resilience and perseverance were exhibited by the participants of Coway Run 2024. Chee Hwee Tan crossed the finish line in the 21km Malaysian Men’s Open category with a record-setting time of 1 hour 24 minutes and 57 seconds, earning a cash prize of RM1,000. In the 21km Malaysian Women’s Open category, Olivia Yu demonstrated incredible endurance, finishing with a time of 1 hour 40 minutes and 2 seconds, also claiming a cash prize of RM1,000.

For the 10km Malaysian Men’s Open, Ahmad Izzat Irfan Shahrul Aznan achieved an impressive finish with a time of 37 minutes and 33 seconds, earning a cash prize of RM500. Meanwhile, in the 10km Malaysian Women’s Open, Anne Sze Chan triumphed with a time of 45 minutes and 49 seconds, also securing a cash prize of RM500.

The generous contributions from its sponsors and partners greatly enhanced the success of Coway Run 2024. This annual event aimed to become the beacon of positive change as it encouraged more and more corporate partners come together to build a better future for the community, making healthy living fun and meaningful.

For more information about Coway Run 2024, kindly visit www.cowayrun.com.my. Find out more about Coway Malaysia’s products and services at www.coway.com.my.

Kyle Choi, Chief Executive Officer of Coway Malaysia (fifth from left), Luis Jeong, Managing Director of Coway Malaysia (sixth from left), Datuk Nicol David, Founder of Nicol David Organisation (fourth from left) and the Coway management team join the participants at the starting line to kick-off the 5KM family fun run at Coway Run 2024 at Padang Merbok.

Tealive ‘brews positivity’ with nostalgia at old Market Square

By
Tan Heng Hong
-
(2nd from left onwards) Sally Quah, Loob Holding Financial Controller; Bryan Loo, Loob Holding Founder and CEO; Brahmal Vasudevan, Creador Founder and CEO; Shanthini Kandiah, Brahmal’s wife, and Bryan Yeow, Loob Holding Director of Special Project and International Business, during the launch of Tealive’s first heritage outlet at Medan Pasar, Kuala Lumpur.

New coconut series launched to mark 50 million cups of Bang Bang sold

KUALA LUMPUR, 20 September 2024 – Tealive, the top regional lifestyle tea brand, today officially launched its first heritage outlet at Medan Pasar here to begin “brewing positivity” from a renovated shophouse, just a stone’s throw away from the confluence of rivers where Kuala Lumpur began.

The launch witnessed a unique fusion of heritage and innovation as Tealive also introduced its new Bang Bang Coconut series to celebrate the success of its famed Bang Bang range with 50 million cups sold to date.

This outlet features a unique European-style brunch concept, paying homage to the area’s rich history that is sure to take many customers down memory lane to colonial times. Medan Pasar which means Market Square in Bahasa Malaysia is part of the city’s iconic heritage enclave just across the river from Masjid Jamek, often referred to as the point where Kuala Lumpur was founded.

Bryan Loo, Loob Holding Founder and CEO, speaking at the launch of Tealive’s first heritage outlet at Medan Pasar, Kuala Lumpur.

Bryan Loo, founder and CEO of Loob Holding Sdn Bhd said this double occasion marked an exciting chapter in Tealive’s journey as it continues to captivate taste buds across Malaysia and beyond, all while “brewing positivity” for its customers, reiterating the brand’s tagline.

“We are grateful to our loyal customers for enabling us to achieve this incredible 50-millionth cup milestone. To celebrate this, we introduce a flavour that truly resonates with Malaysians – coconut, a taste loved by people across the world and one that perfectly complements our Bang Bang series.”

Tealive also introduced its new Bang Bang Coconut series to celebrate the success of its famed Bang Bang range with 50 million cups sold to date.

The Bang Bang Coconut series takes Tealive’s iconic Bang Bang Milk Tea, Fresh Milk, and Chocolate to the next level with a refreshing twist. Infused with tropical coconut, the drink also features Tealive’s beloved brown sugar pearls, which add a warm and satisfying texture.

This drink is a celebration of flavours that have come to define Tealive’s growing presence as Southeast Asia’s leading lifestyle tea brand.

In addition to Bang Bang Coconut, Tealive is also introducing two more new coconut-based drinks to its menu – Coconut Smoothie and Coconut Velvet Latte. Both beverages offer a cool, indulgent escape perfect for a sunny day, adding to the rich array of choices Tealive is known for.

“These drinks are designed for everyone. Whether you’re looking for a rich and creamy smoothie or a unique twist on your favourite latte, the Bang Bang Coconut series has something for everyone,” Loo explained.

“The new lineup reflects our ongoing mission to innovate and deliver the best beverage experiences to our customers, while keeping them excited and engaged with fresh, unique flavours. It’s all part of our Brewing Positivity campaign, which is to pump our loyal fans up further with new tastes and frontiers as we look to create and stir up a positive atmosphere and mindset in everything we do.

“We are a brand Born in Malaysia, Raised for the World, and we want to spread our liquid positivity through every cup we serve,” Loo added.

This century-old shop right across the enclave’s landmark Clock Tower erected in 1937 to commemorate the coronation of King George VI, has been transformed into Tealive’s first dedicated heritage outlet.

The European-style brunch concept enhances the venue’s ambience, making it a great spot for customers to enjoy their favourite drinks while appreciating the historic location where KL began centuries ago.

“Our heritage outlet is a tribute to that nostalgic spirit, blending the past with the present, and offering a space for everyone to enjoy,” Loo quipped.

Tealive’s commitment to crafting world-class beverages and delivering memorable experiences continues with the introduction of these coconut-based drinks.

The Bang Bang Coconut series, available for a limited time only, will include:

  • Bang Bang Coconut with Brown Sugar Warm Pearls – The signature drink combining tropical coconut with Tealive’s Bang Bang brown sugar warm pearls, a perfect fusion of refreshing and indulgent.
  • Coconut Smoothie with Black Diamond – A cool, icy blend with rich coconut flavour, enhanced with chewy Black Diamond jelly. Perfect for hot days.
  • Coconut Velvet Latte – A smooth and creamy latte with rich, tropical notes of coconut that elevate the classic coffee experience.

Customers can enjoy these new drinks starting at just RM9.90 to RM12.90, making them an accessible treat for all.

For customers who visit Tealive Plus outlets, they’ll find the Coconut Smoothie comes with Aloe Vera topping instead of Black Diamond jelly.

“We are thrilled to be launching these drinks in such a special setting. We want our customers to not only enjoy their beverages but also feel connected to the heritage that surrounds them,” Loo said.

Aik Cheong moves into ready-to-drink

By
Tan Heng Hong
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Image credit: Minimeinsights.com

Malaysian coffee company Aik Cheong Sdn Bhd is set to move into the ready-to-drink (RTD) space with the new IT’S Chocolate Latte (Rich Cocoa and Minty Cool). The company unveiled the latest RTD products at the recent MIHAS 2024, the world’s biggest halal trade show held in Kuala Lumpur in September 2024.

Image credit: Minimeinsights.com

Aik Cheong showcased its new IT’S freeze-dried fruity tea range, featuring tea capsules for easy preparation. These capsules can be easily prepared with hot or cold water.

Aik Cheong’s new product offerings, including IT’S freeze-dried tea, will enable the company to better meet the needs of consumers seeking convenient and on-the-go options, especially through convenience stores.

On a separate note, the company introduced the Cafe Art Chocolate Series in the first half of 2024, elevating consumers’ chocolate cravings with flavors like Chocolate Hazelnut, Chocolate Mint, and Chocolate Kosong.

Greenleaf Food & Beverages unveils premix tea 3-in-1

By
Tan Heng Hong
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Image credit: Minimeinsights.com

Greenleaf Food & Beverages, a Malaysian company famous for its 3 layer tea, introduced a new premix tea 3-in-1 at MIHAS 2024. This new product complements their existing ready-to-drink options and offers a more convenient and portable way to enjoy their tea.

The premix tea 3-in-1 comes in the pandan and coconut/gula kelapa and caramel/gula apong flavour.

Bibigo JAKIM halal-certified K-Ramyun entering Malaysia market

By
Tan Heng Hong
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Image credit: Minimeinsights.com

CJ Foods unveiled its Bibigo instant noodles at MIHAS 2024, the world’s largest halal showcase event in Kuala Lumpur, in September 2024. The JAKIM halal-certified K-Ramyun comprises the following variants:

Image credit: Minimeinsights.com
  • Spicy Tteokbokki Flavour (122g)
  • Cheese Tteokbokki Flavour (127g)
  • Smoky K-Chicken Flavour (122g)
  • K-Chicken Flavour (122g)
  • Kimchi Flavour (122g)

The unveiling of the instant noodles for the Malaysian market follows the earlier launch of JAKIM-certified halal bibigo Mandu and Hoppang products in early 2024. 

Spices & Seasonings Sdn Bhd in Semenyih, Selangor, makes the Bibigo instant noodles. Thailand’s A-Best Co Ltd will import them for the Thai market.

East Food Indonesia offers halal latiao snacks, showcased at MIHAS 2024

By
Tan Heng Hong
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Image credit: Minimeinsights.com

PT East Food Indonesia, a la tiao snack manufacturer, unveiled its halal-certified la tiao (latiao) snack at MIHAS 2024, the world’s largest Halal trade show held in Kuala Lumpur, Malaysia.

The company with a manufacturing plant in Tangerang is a subsidiary of Shandong Yucheng Biotechnology Co Ltd from China. East Food Indonesia currently produces la tiao made from cereals and wheat as well as jelly konjac products.

Image credit: Minimeinsights.com

La tiao or latiao is a chewy, spicy and tangy snack. Many la tiao products in Indonesia are imported from China and may not have halal certification. East Food Indonesia offers la tiao certified by the Indonesian halal body, ensuring product quality and safety.

Latiao snacks have penetrated into Indonesia with a report stating that this affordable spicy snack from China is popular in Madiun in East Java.

Despite its popularity, recent reports of health issues linked to the consumption of latiao have prompted the Indonesian Consumers Foundation to call for stricter regulations on unsafe Chinese latiao snacks. Recently, students from SDN Cidadap I Elementary School in Sukaraja District, Sukabumi Regency, experienced adverse health effects after consuming unsafe Chinese latiao.

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