Heineken has rolled out its latest Tiger Soju Infused Lager in Vietnam following its launch in Singapore. Tiger Soju Infused Lager comes in Cheeky Plum and Wonder Melon flavours. The drink is a mixture of Tiger beer and South Korea’s national drink soju.
In Singapore, the soju content of Cheeky Plum is minimal at 0.02%.
The alcohol content of Tiger Soju Infused Lager in Singapore is 5.5% but in Vietnam, it is lower at 4%.
Heineken has partnered with G-DRAGON, renowned South Korean artist, leader of BigBang and international trendsetter at the forefront of music, fashion, and culture to suport the launch.