Thai beverage producer Sappe, known for its beauty drinks, has teamed up with Dek-D.com, a Thai-language youth-oriented website, to launch a special Limitless lozenges. The lime-flavoured lozenges contain green tea extracts, lime powder, vitamin C as well as vitamin B6 and B12 to improve focus. Limitless has a sour taste to keep the mind fresh and energised.
Staying mentally sharp is an emerging trend in food and drink innovation. The target audience are students and office workers who need a mental energy boost.