Thai healthy restaurant operator Ohkajhu has expanded further into functional nutrition with the launch of PR1M, a bone broth range designed to fit into consumers’ everyday wellness routines.
The range comprises Chicken Bone Broth and Grass-Fed Beef Bone Broth. According to the brand, the chicken variant contains 15,840mg of collagen and 37g of protein per bottle, while the grass-fed beef variant provides 16,605mg of collagen and 26g of protein per bottle.
Rather than positioning bone broth simply as a cooking ingredient or traditional soup, PR1M encourages consumers to incorporate it into different moments throughout the day. Its “PR1M Ritual” presents bone broth as a morning “daily reset”, a post-workout option for “light recovery” and a night-time choice for “night repair”. Consumers can warm and drink the broth on its own or add it to their favourite dishes, extending its use across both beverage and food occasions.
Chicken Bone Broth is priced at THB 475 per bottle, while Grass-Fed Beef Bone Broth retails for THB 645.
Ohkajhu’s entry could help bring bone broth further into Thailand’s mainstream wellness conversation. Rather than treating it primarily as soup or stock, PR1M frames bone broth around specific daily needs and occasions. Its morning, post-workout and evening positioning brings the product closer to the way consumers use protein shakes and other functional drinks, while retaining the savoury and culinary credentials of traditional broth.
