Royco, a seasoning brand owned by Unilever, has launched Royco Shake & Sprinkle Dry Rub in Indonesia, positioning the range as an easy way to add flavour to everyday meals.
Available in flavours including Italian Herbs, Garlic & Onion and Garlic Pepper, the dry seasoning can be shaken directly onto food and used during marination or cooking, as well as sprinkled over finished dishes as a topping. This convenient format removes the need to grind or prepare seasonings from scratch.
More notably, Royco is linking the launch to the growing interest in high-protein eating. In its social media communication, the brand pairs Shake & Sprinkle with chicken and gym imagery, telling consumers looking to build muscle that the seasoning can make their “protein loading” more savoury and enjoyable.
The move also reflects Royco’s efforts to find new cultural hooks for everyday cooking. In September 2026, the brand partnered with Ada Apa Dengan Cinta?, one of Indonesia’s most iconic romantic film franchises, to revisit the story of its much-loved characters years after the sequel. The Bahasa Cinta Yang Beda campaign explored how love evolves in long-term relationships, using Cinta’s attempt to prepare Rangga’s favourite omelette to position cooking as an everyday expression of affection.
