Unilever Thailand is stepping up its foodservice strategy with the first reformulation of Knorr seasoning powder in a decade.
The new enhanced pork seasoning Knorr AroySure Seasoning Powder is made from real pork and enhanced with triple the garlic and extra white pepper. It is promoted as ‘double intensity, faster, more convenient’ — helping restaurants maintain consistent taste, cut prep time, and better manage costs.
The timing is critical, as Thailand’s foodservice operators face mounting pressures from economic slowdown, high household debt, rising living expenses, and volatile energy prices.
Despite escalating packaging and transport costs, Unilever is committed to keeping Knorr priced around 20% lower than competitors, reinforcing its value proposition for small and medium‑sized restaurants navigating today’s challenging market
The campaign introduces presenters to strengthen Knorr’s connection with the Northeast (Isan) region, a market that represents 20–30% of Thailand’s restaurant industry.
