B’lue, the innovative low-sugar, vitamin-enhanced water from Danone Sappe Beverages Co. Ltd., has unveiled two playful, treat-inspired flavours — Bubble Gum and Black Forest. These new variants are designed to capture the nostalgic joy of childhood sweets while delivering functional nutrition in every sip.
Each 500ml bottle packs a powerful boost: 200% of the recommended daily intake (RDI) of Vitamin C, alongside essential B-vitamins (B3, B6, and B12) that support energy metabolism, reduce fatigue, and help maintain overall wellbeing.
Historically, B’lue has innovated mainly with fruity flavours, aligning with the refreshing and light positioning of vitamin waters. The move into dessert- and treat-inspired profiles signals a bold pivot: non-alcoholic positioning drinks are increasingly thriving by offering indulgent, comfort-driven flavours that allow consumers to treat themselves without guilt. This strategy not only broadens B’lue’s appeal but also strengthens its role in the evolving landscape of self-indulgent wellness drinks.
