Chagee Malaysia has launched the Apple English Breakfast Tea Series in collaboration with the UK’s Tate Museum of Modern Art, featuring apple-themed artwork on a special edition cup.
This follows its 2025 partnership with the British Library on the Earl Grey series, marking a clear expansion from Chinese tea traditions into Western tea culture. By blending curated art with iconic Western teas, Chagee signals a deliberate cultural pivot — positioning itself at the crossroads of tea heritage and modern creativity.
Together, these collaborations highlight Chagee’s ambition to bridge East and West, elevating its brand from a Chinese tea specialist to a global foodservice player in premium non-alcoholic beverages.
