Chagee has launched the Apple English Breakfast Tea Series in collaboration with the UK’s Tate Museum of Modern Art, featuring apple-themed artwork on a special edition cup.
This follows its 2025 partnership with the British Library on the Earl Grey series, marking a clear expansion from Chinese tea traditions into Western tea culture. By blending curated art with iconic Western teas and rituals, Chagee signals a deliberate cultural pivot — positioning itself at the crossroads of tea heritage and modern creativity.
Together, these collaborations highlight Chagee’s ambition to bridge East and West, elevating its brand from a Chinese tea specialist to a global foodservice player in premium non-alcoholic beverages.
Crafted from a harmonious blend of five teas—Assam, Lapsang Souchong, Yunnan Golden Pekoe, Four Seasons Spring, and Highland Qilan—this beverage is delicately infused with cold‑extracted Red Fuji apples sourced from Shandong, China.
The Chagee Apple English Breakfast Tea Series is now offered across several markets, including Malaysia, Singapore, Thailand, Vietnam, Indonesia and the Philippines.
