Home Drinks Alcoholic Drinks HABECO launches new Hanoi Premium

HABECO launches new Hanoi Premium

Hanoi Beverage Joint Stock Corporation (HABECO) has released the new Hanoi Premium, which is a trendy beer but still fully inheriting the essense of Hanoi Beer, which was first launched in 1890. Hanoi Premium is a modern, classy version of Hanoi Beer to target the millennials who are filled with energy. The beer underwent the dual filtration technology to give it a refreshing taste

Vietnam’s alcoholic drink market is undergoing a challenging phase due to the government crackdown on drink driving and poor consumer sentiment. SABECO reported a 12% year-on-year decline in sales in the first nine months of 2023, while HABECO saw its revenue for the first nine months of 2023 down by nearly 6.3% year-on-year.


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