CHAGEE is tapping into the Philippines’ affinity for mango with the launch of BO·YA Mango Jasmine Green Brewed Tea and Milk Tea, combining the familiar tropical fruit with the brand’s jasmine green tea.
Available in both brewed tea and milk tea formats, the new offering puts mango at the centre of the flavour experience. The combination pairs the fruit’s natural sweetness with the floral character of jasmine green tea, giving Filipino consumers a new way to experience a locally familiar flavour within CHAGEE’s tea portfolio.
The mango launch also reflects CHAGEE’s deepening localisation in the Philippines, using a flavour with strong local familiarity to broaden the appeal of its menu while retaining the tea-led experience that defines the brand.
