Building on more than 30 years of mobility expertise, the improved formula combines Yeast Beta Glucan with 25 vitamins and minerals to support adults’ everyday nutritional needs.
Strength is not only about being able to move well. For many adults, it is also about having the overall wellbeing to travel, pursue hobbies, spend active time with family and manage everyday routines independently.
Reflecting this broader understanding of everyday strength, Anlene, Malaysia’s No.1 adult milk powder brand*, today launched Anlene TOTAL+ nationwide. An improved formula from Anlene Total 10 that is now enhanced with Yeast Beta Glucan to help support immune system, alongside 25 vitamins and minerals to support Malaysian adults’ everyday nutritional needs. It also combines key nutrients to support mobility, digestive wellbeing and energy metabolism, helping adults build strength from within as part of a balanced diet and active lifestyle.
“For adults today, strength is about more than maintaining well-being. It is about preserving the mobility, vitality and independence that allow them to stay active and engaged in the things they enjoy,” said Joselynn Lim, Head of Marketing of Anlene Malaysia. “This broader understanding of strength is what guided the development of Anlene TOTAL+.”
Building Beyond Mobility, with Mobility at Its Core
For more than three decades, mobility has been at the heart of Anlene. Strong bones, joints and muscles remain fundamental to staying active, but maintaining overall wellbeing also means paying attention to other aspects, including immune system function, digestive wellbeing and everyday energy needs.
Immunity becomes particularly relevant as people grow older. Scientific research shows that the immune system naturally undergoes gradual changes with age, which can affect how effectively the body responds to infections. Common colds also remain a regular part of adult life, with scientific literature reporting that adults experience an average of two to three colds each year.
Yeast Beta Glucan has been studied for its role in supporting immune system function, including research relating to common colds and upper respiratory health. This provides important scientific context for its inclusion in the improved Anlene TOTAL+ formula, as Anlene broadens its nutritional approach beyond its established focus on mobility.
“Mobility will always remain at the heart of Anlene,” Joselynn added. “With TOTAL+, we are building on that trusted foundation to support more aspects of adults’ everyday wellbeing. By combining Yeast Beta Glucan with a comprehensive combination of nutrients for other important areas of adult wellbeing, we want to help Malaysians take proactive steps today so they can continue doing more of what they love in the years ahead.”
More Comprehensive Nutritional Support with TotalMax™
At the heart of Anlene TOTAL+ is TotalMax™, a scientifically formulated nutrient bundle containing 25 vitamins and minerals that support important areas of adults’ nutritional needs. When consumed as part of a balanced diet and regular exercise, the formula helps meet adults’ everyday nutritional needs while supporting different aspects of overall wellbeing.
- Mobility: MOVEMAX™ with high calcium, protein, vitamin D, Collagen & vitamin C. It is important to care for bones, joints & muscle for mobility.
- Immune system support: Enhanced with Yeast Beta Glucan, which may help to support immune system associated with colds.
- Digestive wellbeing: Prebiotic Inulin promotes a good intestinal environment.
- Everyday energy: Vitamins B1, B2 and B3 help release energy from food, supporting the body’s everyday energy needs.
- Additional nutritional support: Omega 3 and 6 as part of its comprehensive nutritional profile.
- MFGM provides phospholipids similar to those found in the brain. Optimal brain function is important for memory support.
Together, these nutrients provide a more comprehensive approach to adult nutrition, supporting multiple aspects of wellbeing and helping adults build strength from within as part of a balanced diet and active lifestyle.
Beyond Mobility
Anlene continue to champion adult nutrition in Malaysia through scientifically formulated products and initiatives that encourage adults to care for their bone, joint and muscle health. As consumer needs and healthy living continue to evolve, Anlene TOTAL+ represents the next step in this journey, broadening Anlene’s approach to everyday strength while retaining mobility at its core.
From spending time with family and travelling to pursuing hobbies and managing everyday routines independently, everyday strength can help adults continue doing more of what they love with greater confidence and independence. It reflects Anlene’s belief that healthy living is not only about adding more years to life, but supporting adults in adding more life to those years.
Anlene TOTAL+ is now available at major supermarkets, hypermarkets, pharmacies and leading e-commerce platforms nationwide.
For more information about the product and roadshow details, please visit Anlene’s Facebook (@AnleneMalaysia), Instagram (@anlene_malaysia) or website at https://www.anlene.com/my/en.
1* NielsenIQ report data via Retail Index Service for adult segment for the 52-week period ending 31 October 2022, Peninsular Malaysia market. (Copyright © 2022, NielsenIQ.)
2 Lewis ED, Wu D, Meydani SN. Age-associated alterations in immune function and inflammation. Progress in Neuro-Psychopharmacology & Biological Psychiatry. 2022;118:110576.
3 Arroll B. Common cold. BMJ Clinical Evidence. 2011;2011:1510
4 systematic review and meta-analysis. European Journal of Nutrition. 2021;60(8):4175–4187.
