Iconic Snack Brand Arrives Under New Franchisee, AC Hesed Group

Kuala Lumpur, 10 June 2024 – Life in Kuala Lumpur is about to get sweeter! Cinnabon, the iconic baker and purveyor of irresistible cinnamon rolls, and creator of delicious, thirst-quenching signature beverages, is back in Malaysia. Beginning anew with the brand’s newest bakery at The Exchange TRX in Kuala Lumpur, Cinnabon Malaysia is owned and operated by its new Malaysian franchisee, AC Hesed Group.

“Cinnabon is all about ‘Love and Magic’” said Noémi Chaw, Strategic Director of AC Hesed Group. “We are thrilled to bring the world’s best cinnamon rolls to Malaysians. Baked fresh and hand-rolled, and never without its unmistakable sweet cinnamon-spiced aroma, our cinnamon rolls are perfect for every occasion, or when you just need a sweet treat to brighten your day.”

One of the ingredients which is unique to Cinnabon is Makara® Cinnamon. Exclusive to Cinnamon and sourced from Indonesia, Makara® Cinnamon gives Cinnabon’s rolls a delicious and incomparable taste. With its tantalising signature cinnamon-filled goodness, Cinnabon is set to capture Malaysian tastebuds and hearts by allowing each Malaysian to find their individual perfect sugar fix.

At the new bakery, guests can enjoy the famous aroma of freshly baked rolls and signature Makara® cinnamon, along with ooey-gooey™ treats, including Cinnabon’s World Famous Cinnamon Rolls® topped with cream cheese frosting. These cinnamon rolls come in two-sizes: the original Cinnabon and the smaller Minibons; and in three flavours: Classic, Caramel Pecanbon, and Chocobon. For those who can’t get enough, guests can also take home CinnaPacks. These CinnaPacks come as 2-Packs of Cinnabon’s Classic Rolls, and 4-Packs and 9-Packs of Minibons.

In addition, guests can also enjoy treats such as Roll-on-the-Go (made from the gooey centre of the classic Cinnabon) alongside a wide range of beverages, including espresso-based hot and iced coffees, freshly squeezed Classic Lemonade, and blended Chillattas®.

To celebrate the grand opening, Cinnabon Malaysia will be offering three exclusive promotions throughout the opening week (from 6 to 14 June 2024), rewarding Cinnabon fans as they enjoy their favourite treats: 

1. Win a One-Year Supply of Delicious Cinnabons!

Cinnabon is offering one lucky customer the opportunity to walk away with a grand prize of an entire year’s supply of Cinnabon. The second and third prize winners will receive a 6-month supply and a 3-month supply of Cinnabon, respectively. To participate, customers need only to make any purchase at Cinnabon between 6 and 14 June 2024, scan a QR Code to fill out a form, and upload a picture of their receipt. The winners will be chosen at random, and announced via Cinnabon Malaysia’s social media platforms.

2. Return for More World-Famous Cinnamon Rolls

With any purchase from now till 14 June 2024, customers will receive a return voucher to redeem a free Classic Minibon on their next visit to Cinnabon.

3. Gift with Purchase

The first 100 customers at Cinnabon daily from 6 to 14 June will receive a free Classic Minibon with any purchase. Subsequent customers will receive an exclusive, limited-edition sticker pack featuring vibrant Cinnabon depictions. These sticker packs were designed in partnership with a Southeast Asian artist, showing Cinnabon’s dedication to arts and the local community, and created to foster a sense of belonging and community between Cinnabon and their fans.

Visit the new store at The Exchange TRX during its operating hours from 10.00 am to 10.00 pm, or learn more at Cinnabon’s Instagram page @cinnabon.my or their Facebook page, Cinnabon Malaysia.

Finally, AC Hesed Group is very pleased to announce that the second Cinnabon store in Malaysia, located at IOI City Mall, Putrajaya, will open at the end of this month.