So Good, the processed meat brand of Indonesia’s PT Japfa Comfeed Indonesia Tbk, has introduced Japanese sausages. The ready-to-eat sausages are available in cheese with spicy sauce and hot flavours, promise an extra meaty, chunky and delicious experience.
In the future, So Good can add more protein to their sausages to appeal to consumers seeking high protein options to support their health needs.
Key takeaways: innovate with Japanese-inspired flavours
KUALA LUMPUR, 28 FEBRUARY 2025 – Malaysia’s beloved homegrown Halal Quick Service Restaurant (QSR), Marrybrown®, is embracing the holy month of Ramadan with the return of its special Riang Ramadan Raya menu, available nationwide for a limited time.
The menu features an array of specially curated dishes that celebrate the spirit of Ramadan, with the star attraction being Marrybrown®’s signature Ayam Penyet Sambal sauce. This spicy, aromatic sauce perfectly complements the carefully selected dishes, designed to awaken taste buds during breaking of fast.
“We understand that during Ramadan, many of our customers particularly crave spicy and flavourful dishes for their breaking of fast. The Ayam Penyet sambal sauce was specially crafted to satisfy these cravings while providing a satisfying meal that energises our Muslim friends after a day of fasting,” said Mr Daniel Chan, Chief Executive Officer of Marrybrown®.
With Malaysians’ love for spicy food, some of the mouthwatering signature menu items that customers can choose are the following:
New this Ramadan, Marrybrown® introduces ‘Buka Puasa di Marrybrown’, a pre-booking service designed to enhance the breaking of fast experience. This service allows customers to avoid peak-hour rushes, plan gatherings efficiently, and enjoy a seamless dining experience.
“As a homegrown brand that has served Malaysians for generations, we remain committed to delivering ‘Memang Best’ meals that bring people together. Through our Riang Ramadan Raya menu, we hope to make this holy month more meaningful for our Muslim community with something different,” added Mr Daniel Chan.
Marrybrown serves millions of customers across more than 600 locations in 16 countries, maintaining the highest standards of quality, service, cleanliness, and value for an exceptional dining experience.
For more information on Marrybrown, MB App, promotions, and delivery services, please visit:
Website: https://marrybrown.com/
MB App: https://mbapp.marrybrown.com/
Facebook: Marrybrown Malaysia
Instagram: Marrybrownmy
TikTok: Marrybrownmy
Threads: Marrybrownmy
YouTube: Marrybrown TV
KFC Malaysia is offering customers a taste of Turkey with their new Turkish Spice Crunch and Turkish Spice Burger. The new offering delivers a balanced flavour profile with its slightly spicy, tangy and creamy Turkish Mayo.
The Turkish flavour profile aligns with Middle Eastern tastes, making it a timely offering during Ramadan and Raya. KFC Malaysia could explore Algerian flavours by introducing an Algerian sauce, characterised by its sweet and spicy profile and distinctive yellowish-orange hue.
Key takeaways: offer a special Middle Eastern taste during the Ramadan and Raya season
More high protein options are now available in Singapore with the availability of Eurocake Protein Cookies (10g of protein), Eurocake BeFit Protein Cake Bars (15g of protein) and Warrior Crunch Bar White Chocolate (20g of protein).
The expanding high protein option points to consumers seeking convenient choices for satiety to meet their busy lifestyles and fuelling health and fitness activities.
Key takeaways: high protein in demand
Takis is slowly making its presence felt in Southeast Asia, particularly in Malaysia and Singapore. Takis’ intense flavour is a key driver of their immense popularity.
The combination of Takis’ signature rolled shape, the intense and distinct flavors such as Fuego, Nitro, and Electric Blue Heat, and their vibrant visual presentation contributes to their widespread appeal.
7-Eleven in Singapore has stocked up on three flavours: Guacamole, Crunchy Fajistas and Nitro. These are now available for purchase.
Key takeaways: experiential snacking
7-Eleven Singapore is offering Dubai Chocolate with Flair Pistachio Kunafa Cake Bars and Arabian Treatz Premium Pistachio Kunafa chocolate. The snack-sized Flair Pistachio Kunafa Cake Bars are only available until 11 March 2025 or while stocks last. The Arabian Treatz Premium Pistachio Kunafa chocolate (SGD 12.50), meanwhile, is back in stock due to popular demand.
Key takeaways: Dubai chocolate trend
Carlsberg Special Brew is now available in Singapore and consumers have a chance to 999 Gold Bar (2g), worth $400, with every can purchased at 7-Eleven. Carlsberg Special Brew is a premium strong beer with a sweet malty flavour and a classy hint of cognac.
8 lucky winners will be selected. Submit your entries here: https://www.gagerc.com/csb7e and the contest period is from 12 Feb to 8 Apr 2025.
Carlsberg Brewery Malaysia Bhd’s Singapore operations saw a 4% year-on-year revenue decline in fiscal 2024, primarily due to lower premium sales resulting from the ongoing transition from the Asahi to the Sapporo brand, and aggressive discounting in response to competitive pressures.
As part of its strategy to reclaim market share and fuel growth in Singapore, the group introduced WuSu, a high-strength beer from China, in October 2024.
For the coming Raya, Tealive has launched the Tehhhhpaling Raya Thai Tea Series – Thai Milk Tea with Cream Cloud and Thai Milk Tea with Pearls. The new range is a collaboration with Bulan Bintang, a modest-wear brand founded by Malaysians.
Bulan Bintang was founded in 2016 with the goal of providing a minimalist design to our traditional wear while maintaining its signature and traditionality.
Consumers who buy the Thai Tea series will have the chance to win a full set of Raya clothes for their whole family. Terms and conditions apply.
Given the immense popularity of Thai milk tea among Malaysians, it is no surprise that Tealive has selected it as the featured flavour for this year’s Raya beverage collection.
Key takeaways: taps into familiar flavour for Raya
Capitalising on the popular pistachio flavor trend, Kenangan Coffee Malaysia has introduced the Royale Pistachio line. This new range boasts a luxurious combination of rich pistachio flavor, nutty elegance, and creamy smoothness.
The recent surge in popularity of Dubai chocolate has further driven the demand for pistachio-based products.
Key takeaways: leverages the Dubai chocolate trend, pushing pistachio flavour into the spotlight
OT Group has launched AO Mild, a new beverage aimed at young adults, blending the company’s time-honored spice recipe from 1948 into a sweet and approachable drink. AO Mild’s ‘easy to drink’ nature and sweet, mild flavor, coupled with the tagline, ‘Because even in life’s bitterness, there’s always sweetness, just enjoy it with AO Mild!’ promises a delightful experience.
To resonate with its young adult audience, AO Mild features a light blue packaging design, symbolizing youthful energy. Available in 275ml and 620ml bottles, catering to both individual enjoyment and social sharing, AO Mild is designed for easy opening, even with its secure seal cap, for consumers aged 21 and above.
Key takeaways: engage Gen Z with an easy-to-drink taste profile
