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Fusipim launches new fish sausage in cheese and original flavours

By
Tan Heng Hong
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Fusipim, the Malaysian seafood company, has launched Fish Sausage, which is available in cheese and original flavour. Fish sausage is a value-added fish product that offers consumers an alternative to chicken/beef. Consumers can grill, fry, or add fish sausage to their favorite dishes. Fish sauce is made from threadfin breams (wild).

Fusipim displayed the fish sausage at FHA-Food & Beverage 2024 in April 2024. The company is now participating in THAIFEX ANUGA ASIA 2024, held at IMPACT Muang Thong Thani Bangkok from 28 May 2024 to 1 June 2024. The booth number is 3-057 (Hall 3).

Gigi Coffee-owner OneCreators showcases new F&B concepts at ICBS 2024

By
Tan Heng Hong
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Image credit: Minimeinsights.com

OneCreators recently showcased Jooost+, the soon-to-be-launched smoothie brand, at the International Cafe and Beverage Show 2024 (ICBS 2024) in May 2024. The Malaysian food and beverage outfit owns and operates Gigi Coffee and the frozen yogurt chain HeLo Moo!.

The launch of Jooost+ will mark another expansion by OneCreators into the smoothie business, complementing its existing coffee and frozen yogurt businesses.

Image credit: Minimeinsights.com

In addition to Jooost+, OneCreators also unveiled Super Matcha, a South Korean matcha brand that the company will soon introduce to Malaysia. Super Matcha uses 100% organic matcha from Bosung, which is recognised as the green tea capital of South Korea. 

Image credit: Minimeinsights.com

OneCreators unveiled its latest RTD black cold brew coffee, Sun Surf and Berry Chill, at ICBS 2024. These RTD black cold brew coffees will be available at Gigi Coffee soon and potentially pave the way for Gigi Coffee to expand into the mainstream retail market while harnessing growing consumer brand awareness.

Freeze-dried coffee in capsule format catches on in Malaysia

By
Tan Heng Hong
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Image from AirAsia's Santan

The freeze-dried coffee trend, which originated in China, is catching on in Malaysia. AirAsia’s Santan freeze-dried coffee in a coffee capsule and its collaboration with ZUS Coffee are spearheading consumer education and awareness of the new format. The freeze-dried coffee easily dissolves in hot, warm or cold water. 

Image by AirAsia

WhiteXtar, the OEM maker of AirAsia’s Santan freeze-dried coffee, participated in the International Cafe and Beverage Show 2024 in Malaysia in May 2024. The company showcased its freeze-dried coffee in a cup format, freeze-dried chocolate in a cube, and freeze-dried tea in powder form. 

Image credit: Minimeinsights.com

If companies can produce more such products in Malaysia, this will help stimulate the increase in freeze-dried coffee innovations in convenient capsule formats in the country.

The launch of Santan freeze-dried coffee also demonstrates China’s growing influence on the local beverage scene in Malaysia.

Chinese coconut brands winning in beverage B2B applications in Malaysia

By
Tan Heng Hong
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Image credit: Minimeinsights.com

Businesses selling packaged coconut milk and coconut water in Malaysia are seeing a boom as the trend for coconut-based drinks from China gains popularity in the country. From ZUS Coffee to Gigi Coffee, the beverage foodservice scene innovates with coconut-based drinks, as coconut offers a thicker and creamier texture.

Consumer interest in coconut-based drinks has spurred sales for Chinese coconut milk/water brands like FreeNow (distributed by K3 F&B Sdn Bhd) and Coloryeah (distributed by Golden Choice Marketing Sdn. Bhd).

What’s next for the category?

Image credit: Minimeinsights.com

At the recent International Cafe and Beverage Show 2024 at KL Convention Centre, a representative from FreeNow mentioned the brand is promoting the concept of ‘lighter drinks,’ which are healthier for consumers. Such trends will involve the use of more sugar-free coconut milk and coconut water in beverage creations. 

Image credit: Minimeinsights.com

To stay relevant in the foodservice industry, local coconut brands need to act fast and embrace the trend of coconut-based beverages.

Julie’s Paints Melaka Yellow at Popular Tourist Hotspots

By
Tan Heng Hong
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Transforming the Stadthuys and Melaka River Side area with its new art installation

Melaka, 27 May 2024 – Julie’s painted Melaka town yellow today with an exciting new art installation designed to inject fun and creativity into the town. Featuring over 50 sets of Julie’s branded parasols with stylish tables and chairs, this vibrant art installation is strategically placed at popular tourist spots like Stadthuys and Melaka River Side. This initiative in collaboration with Melaka Historic City Council (MBMB) aims to enhance visitor’s experience in these areas, transforming the iconic landmarks into even more photo-worthy destinations.

Tzy Horng Sai, Director of Julie’s Biscuits said, “As a brand that has proudly called Melaka home since 1985, we are excited to bring something fun and playful to the streets of Melaka. This installation not only adds vibrant colours but is also a way for us to give back to the community by creating a more comfortable space within these popular tourist spots for people to enjoy.”

“Our commitment to community engagement and tourism promotion is at the heart of what we do, and we hope this project will bring visitors joy and benefit tourism in these areas. Our aim with this is to enrich the space and create memorable experiences for both locals and tourists alike,” Sai elaborated.

Brightening up the town, the parasol sets boast shades of cheerful yellow, the brand’s signature colour that symbolises happiness and joy. Each parasol is adorned with whimsical biscuit visuals inspired by the consumer’s favourite Julie’s biscuits, adding a playful and fun touch to the design. The design will also showcase the logos of both brands, highlighting the commitment and partnership of both parties in this project. These artistic parasols can be seen along the picturesque Melaka River Side daily and at Stadthuys on Friday, Saturday, and Sunday.

Full view of Julie’s latest art installation at Melaka Riverside

“We are always looking for ways to enhance the appeal of Melaka as a destination of choice for tourists, and partnering up with a local brand originating from Melaka like Julie’s is a natural fit. These parasol installations will add to the appeal of the Stadthuys and Melaka River Side area and provide more comfort to visitors, especially in our hot and rainy weather. This initiative is timely with the surge of tourists expected this year during Visit Melaka Year 2024. We are hopeful of the positive impact it will have on our community, especially for vendors in these areas and to boost our tourism efforts ” says Datuk Shadan Othman, Mayor of Melaka Historic City Council (MBMB).

This art installation marks the brand’s second contribution to enriching Melaka’s landscape. In 2022, the brand collaborated with globally renowned graffiti artist Cloakwork, creating Julie’s Magnifity, a must-visit photo spot in the form of a colourful mural highlighting the state’s most iconic landmarks in a burst of colour and creativity. With the addition of these new parasol sets, Julie’s continues its commitment to infusing joy into the heart of Melaka, creating lasting memories for all who visit

Do not miss this experience and check out the latest local photo-worthy spots at Stadthuys and Melaka River Side while exploring Melaka! For continuous updates on Julie’s latest promotions, contests, and activities, visit our website or follow us on Facebook at www.facebook.com/JuliesBiscuits and Instagram at www.instagram.com/juliesbiscuits

Shopee and SMEs launch #ShopeeHaul to Empower Malaysian Women

By
Tan Heng Hong
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Muslimah Fashion Capsule Wardrobe Tailored for Modest to Modern Types

KUALA LUMPUR, 27 May 2024 – Shopee has partnered with diverse Malaysian Muslimah fashion SMEs to create a capsule collection tailored for June 2024, in a drive to support local sellers while elevating the confidence of women nationwide. The new 6.6 GayaLitLit #ShopeeHaul wardrobe seeks to provide versatile styling possibilities that can be shopped below RM40 on its platform, especially by Malaysian women from all walks of life.

According to a recent platform study of Muslimah fashion buyers aged 35 to 44 years old on the platform, 7 in 10 Muslimah women who come from mainly rural areas nationwide prioritise comfort first and foremost. When asked how they select their wardrobe, half of these women add to cart items that make them feel confident. Two thirds of those surveyed are motivated to search for new outfits to fit an occasion, or to replace clothes that are worn out.*

Shopee has doubled-down on platform infrastructure and service quality over the last year, and this will meet the key needs of Muslimah fashion shoppers looking to shop online with ease of mind. Shopee’s On Time Guarantee means faster and more flexible delivery options such as next day delivery, instant delivery, and more Shopee self-collection points for Malaysians. Shopee has also expanded its Change of Mind free returns, no questions asked policy for more products and items, during the 15-day Shopee Guarantee period.

“We’re observing very dynamic evolution in Muslimah Fashion trends on Shopee Live where homegrown sellers adapt to their local communities in hyper-localised ways,” explained Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee. “Sellers like Panda Eyes, Lovito, and Zoe Arissa are hosting regular live streams on Shopee Live that convey styling information, product fit, and 360-degree views of huge product assortments so that audiences nationwide can get the information they need online.”

“In collaborating with M2Dream, DEEM Store, ZUCCA, Panda Eyes, KM Fashion Center, Stynis Traveller Luggage & Bags Store, Zoe Arissa, Tudung Exclusive and ZEKE Store, we’ve crafted a collection where women can recreate multiple, cohesive, looks with a few simple treasured pieces,” commented Ming Kit. “Our modest attire can be layered with edgy outerwear and accessories, so that Malaysian women can express their individuality in everyday occasions from Monday to Sunday in comfort and style.”

Available for women of all skin tones and sizes, the inclusive GayaLitLit #ShopeeHaul collection includes staple outfits that can be styled into three key looks that are ‘in’ this season, according to Shopee’s in-house stylists. The ‘Sis Ranggi’ look for standing out can be achieved with turban style tudung with smart casual pants or skirt and jacket. The ‘Everyday Cantik’ conservative chic of monochrome oversized button-up shirt with pants can be worn from workwear to weekend makan-makan. ‘Anggun Bergaya’ look with proper and elegant neat lines can be achieved by dressing up a maxi dress with a shawl.

In addition to the curation of these outfits, Shopee’s official ShopeeMamak channel is serving up styling advice daily on Shopee Live from 31 May to 6 June 2024, to give styling advice to Muslimah women nationwide for free. In addition to learning from Shopee’s trusted celebrity influencers such as Sasha Abdul Aziz, Sherry Alhadad, and Bella Astillah, audiences can join the styling game and win up to RM3000 in cash.

The #ShopeeHaul collection is available now on shopee.com.my, with prices ranging from RM1 to RM40. The #ShopeeHaul collection, a first of its kind for Muslimah fashion in Malaysia, reflects Shopee’s commitment to help drive marketplace inclusion for SMEs and improve choices available to underserved buyers using technology.

CP Foods Upskills SME Suppliers, Bolsters Stringent Food Production Standards

By
Tan Heng Hong
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Charoen Pokphand Foods Public Company Limited (CP Foods) continues bolstering the capabilities of its small and medium enterprise (SME) partners in the food supply chain through the second year of its “PARTNER TO GROW…Sustainably Together” initiatives. The company’s Corporate Food Quality Assurance division organized the “Quality Day Together” workshop, equipping entrepreneurs who supply raw materials, particularly SMEs, with best practices for advanced quality control and food safety standards that meet international criteria for social and environmental responsibility.

This initiative fortifies global consumer confidence while creating opportunities and enhancing the competitiveness of Thai SME entrepreneurs, enabling them to thrive on the world stage. By imparting comprehensive knowledge on quality assurance, root cause analysis in production processes, and systematic corrective measures based on international principles, CP Foods elevates the management of high-quality, safe food ingredient production processes in line with global standards.

Wilailuck Klodpeng, Head of Corporate Food Quality Assurance at CP Foods, emphasized the company’s unwavering focus on continuously nurturing the potential of small business partners and SMEs, which constitute the foundation of their food production chain. This strategic collaboration fosters sustainable opportunities and collective success. This year, CP Foods partnered with the British Standards Institution (BSI) to conduct comprehensive training workshops tailored for business partners engaged in producing food ingredients, seasonings, and packaging materials. These immersive sessions empowered entrepreneurs with invaluable insights into advanced quality assurance methodologies, root cause analysis techniques for production processes, and the systematic implementation of corrective and preventive measures adhering to internationally recognized approaches.

Wilailuck highlighted that this concerted effort aims to elevate the management of high-quality, safe food ingredient production processes, aligning them with rigorous global standards. By equipping its business partners with cutting-edge knowledge and best practices, CP Foods reinforces its commitment to driving operational excellence throughout the supply chain, ensuring consistent delivery of superior products to consumers worldwide.

“These activities underscore the importance of our SME partners aligning with CP Foods’ vision,” said Wilailuck. “Together, we can elevate production standards and raw material quality to meet strict criteria for product excellence and sustainability. Guided by the ‘Good products require good raw materials,’ concept, our collaboration drives food quality and mutual growth.”

Moreover, CP Foods honored three outstanding SME partners with the prestigious Supplier Quality Engagement Awards 2023. This recognizes their commitment to elevating raw material quality and consistently meeting stringent standards. CP Foods also commended three dedicated SME partners for their tireless collaboration in improving and enhancing production processes.

The “Quality Day Together” workshop is part of the “PARTNER TO GROW…Sustainably Together” program, now in its second consecutive year. It underscores CP Foods’ commitment to sustainable sourcing policies, nurturing competitiveness and sustainable practices among its supply chain partners, fostering mutual growth. Through collaborative development, the company aims to enhance SMEs’ operational excellence, social responsibility, and environmental stewardship, driving collective sustainable progress.

Chaithawee Samanya, Managing Director of Chai Charoen Fresh Company Limited, said, “The Quality Together Day activity benefits fresh vegetable producers who must focus on quality, safety, and chemical-free. It helps small operators implement good practices to improve and increase their operational efficiency, enabling them to deliver products that meet CP Foods’ requirements.”

Paisarn Somsri, Managing Director of Ying Paisarn Agriculture Company Limited, added, “CP Foods assists farmer partners in gaining knowledge about international standard production systems and enables them to implement these practices for producing and supplying fresh, clean, safe, and chemical-free agricultural products. Importantly, this helps reduce losses from substandard quality products.”

Pathawee Mapaisarnsin, Quality Assurance Manager at M.P. Food Production Company Limited, added, “The knowledge from experts helps enhance the capabilities of medium-sized raw food material producers, providing them with principles for accurately analyzing and resolving issues that arise. They can efficiently improve and develop their products to meet customer demands. This enables operators to reduce costs and increase revenue.”

 

More premium Gardenia NuMee Signature Mi Segera Perisa Laksa Kari now available

By
Tan Heng Hong
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In Malaysia, Gardenia recently launched its latest Gardenia NuMee Signature Mi Segera Perisa Laksa Kari, a new signature curry noodle. Positioned as a more premium version, Gardenia NuMee Signature is creamier and has a richer aroma to satisfy Malaysians’ taste buds. 

The price for a pack (400g) containing four noodles is RM 6.99.

New Mamee Chef Sarawak Laksa is available for a limited time only

By
Tan Heng Hong
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Mamee Double-Decker has launched Mamee Chef Sarawak Laksa in Malaysia. Available in pack and cup, it delivers a thick texture and is described as offering an authentic taste. However, it is only available for a limited time.

Having authentic instant noodles featuring popular Malaysian flavours gives Mamee Double-Decker an edge when promoting its instant noodles abroad, especially when competing with Thailand’s Mama, Indonesia’s Indomie and Korea’s Samyang and Nongshim.

 

Unveil the TCP Legacy Museum: A landmark that explores the legendary history of global energy drinks and Prachin Buri’s must visit attraction, passing on a legacy of pride from today into the future

By
Tan Heng Hong
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Image credit: TCP Group

8 May 2024 – TCP Group, the manufacturer and distributor of Kratingdaeng (Red Bull), Ready, Som Plus, Sponsor, Mansome, Hi!, Puriku, Sunsnack, and Warrior, is celebrating its 68th anniversary with the grand opening of the TCP Legacy Museum, a gateway to explore the historic success of the global energy drink and TCP Group’s legacy of pride. Positioned as a must-visit destination, the opening ceremony was attended by the Governor of Prachin Buri Province, Mr. Ronnarong Nakornjinda, in Ban Sang District, Prachin Buri Province.

Image credit: TCP Group

Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group, said, “On the occasion of our 68th anniversary, we are thrilled to unveil the ‘TCP Legacy Museum,’ a source of pride, showcasing our history and experiences in the energy drink business. This museum highlights the creation of our iconic Kratingdaeng and Red Bull brands, which have captivated people worldwide, the development of high-quality products meeting international standards to become a House of Great Brands, and the establishment of an organizational foundation for sustainable growth, which reflects the vision and determination of Mr. Chaleo Yoovidhya, the founder of Kratingdeang (Red Bull) brand and TCP Group. We hope that the TCP Legacy Museum will inspire students, tourists, and the general public, serving as a new landmark that supports the growth of tourism and the economy of Prachin Buri Province.”Entering its 69th year, TCP Group continues to focus on product excellence to reinforce its House of Great Brands, developing a range of innovative products to meet the unmet needs of consumers, promoting health and wellness, and adhering to the principles of good corporate governance and sustainability to ensure long-term growth and success.

“TCP Group has faced numerous challenges throughout its 68-year history, from its beginnings as a pharmaceutical partnership to its current position as a leading Thai food and beverage company that exports products worldwide. We are committed to advancing with strength and determination, driving our business to become a leader in F&B in Asia. Our mission is to energize, encourage, and refresh people worldwide contributing to a better world for all,” said Mr. Saravoot.

Image credit: TCP Group

TCP Legacy Museum: TCP Group’s pride from the present into the future

After undergoing renovations during the COVID-19 pandemic, the TCP Legacy Museum has officially reopened its doors to the public. The revamped museum features interactive exhibits across seven zones:

  1. The Legacy: Step back in time to 1956 and relive the memorable journey that began when Mr. Chaleo Yoovidhya founded a pharmaceutical partnership and distributed medications under the “TC-MYCIN” brand. He then pioneered a new phenomenon, a Thai energy drink called “Kratingdaeng (Red Bull),” which has become a globally recognized brand. This groundbreaking effort paved the way for the expansion of the “TCP Group” today.
  2. House of Great Brands: Showcasing the range of TCP Group’s products and innovations tailored to the unique lifestyles of today’s consumers. Enjoy an Augmented Reality (AR) experience, where visitors can take photos or record videos interacting with products from around the world.
  3. The Original: Discover the origins of the Kratingdaeng (Red Bull) beverage and the story behind this bottled energy drink through interactive exhibits engaging all your senses – sight, taste, smell, sound, and touch. This zone offers a new perspective in the belief that consuming energy drinks affects health, providing factual information about energy drinks.
  4. Factory in Focus: Explore the modern beverage production process and quality control system that meets international standards and is consistently kept up-to-date.
  5. TCP Sustainability: Join in energizing a better world through the “TCP sustainability framework,” aimed at creating a positive impact, encompassing sustainable packaging development, carbon neutrality, and water sustainability.
  6. World Record: Experience the excitement of Formula 1, with a historical exhibit of the Red Bull Formula 1 racing team demonstrating its driving performance on Ratchadamnoen Road, to honor His Majesty the Late King Bhumibol Adulyadej the Great on the occasion of his 84th birthday in 2010.
  7. Legacy Shop: Shop for unique souvenirs featuring Kratingdaeng (Red Bull) and other TCP Group brands.

The TCP Legacy Museum is located on the premises of T.C. Pharmaceutical Industries Co., Ltd., in Bang Tan Sub-district, Ban Sang District, Prachin Buri Province (Click to view the map.) The museum is open to the public free of charge every Tuesday, Thursday, and Saturday from 10:00 AM to 2:00 PM. Visitors can book their preferred date in advance at: https://tcp.com/about/tcp-legacy-museum/ For further inquiries, please contact: Tel. 037 239 239 ext. 0

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