Home Blog Page 69

Absolut Vodka & Sprite RTD Cocktail now available in Singapore

Launched in 2023, the Absolut Vodka & Sprite RTD Cocktail has now made its way to Singapore. This ready-to-drink blend comes in a convenient 250ml can, boasting a 5% ABV and combining the crisp lemon-lime flavor of Sprite with the premium quality of Absolut Vodka. It is now available at select 7-Eleven outlets across the country.

This cross-category collaboration between a globally recognized soft drink and a leading spirits brand is more feasible in non-majority Muslim markets such as Singapore and the Philippines, where alcohol consumption is more culturally accepted.

Betagro Brings Heartfelt CAT VENTURE Fan Meeting with Daou, CAT n joy’s Brand Ambassador on November 2 at Samyan Mitrtown

Bangkok – 21 October 2025 – Betagro Public Company Limited (BTG), a leading integrated food company in Thailand, is preparing to host an exclusive fan meeting, “CAT VENTURE,” featuring Daou-Pittaya Sae-Chua, the first brand ambassador of CAT n joy. Daou’s fans or ‘Dino’ – along with their cats – are invited to join this special event, showcasing Cat n joy products, featuring a unique ‘Triple Protection’ formula developed by Betagro’s veterinarians and pet food nutritionists, designed to support cats’ health and nutrition.

At the event, participants can also enjoy a special performance by Daou and take part in a variety of activities, including a photo booth featuring the largest cat condo in Bangkok, free cat health check-ups, and a shopping zone for cat’s clothing and accessories. This event will be held on November 2, 2025, from 10:00 – 19.30 hrs. at G Floor, Samyan Midtown.

Participants will have a chance to win exclusive prizes while enjoying Daou’s performance. 

  • The top 10 spenders and 20 lucky fans will be announced on CAT n joy’s Facebook on October 21, 2025 and will receive tickets to the fan meeting, along with opportunities to win many more gifts.
  • Cat lovers who wish to participate in the activities with their cats can register via CAT n joy’s Facebook to receive a free 1.2 kilograms of CAT n joy Triple Protection in assorted flavors. This giveaway is limited to 100 lucky fans on a first-come, first-served basis. Registration opens on October 20, 2025 at 15.00 hrs. until all giveaways are claimed.
  • Those who prefer to join the activities without their cats can visit CAT n joy’s Facebook for registration details and have a chance to win a free exclusive scarf. Only 50 scarves are available on a first-come, first-served basis. Registration opens on October 27, 2025 at 3:00 PM onwards or until all giveaways are claimed.
  • Participants can also take part in a special lucky draw activity presented by CAT n joy and Daou, with exclusive prizes including CAT n joy products, cat’s clothing and accessories, and more.

CAT n joy products are now available at pet shops and leading retailers, including Tops Supermarket, Lotus, Big C, Foodland, and Mr.DIY, and online platforms such as Shopee and Lazada. Follow us for the latest news and activities via Facebook (CAT n joy), LINE Official Account (@catnjoy), and CAT n joy’s website.

#CATnjoyxDAOU #ต้าห์อู๋จ่าฝูงแมว #Everymealisashield #ให้ทุกมื้อคือการปกป้อง #3พลังเสริมภูมิคุ้มกัน

Thousands conquer Gamuda Cove as Spartan Malaysia marks new chapter under RUNRIO–SCORE partnership

SEPANG, Oct 21: The roar of the Spartan community returned stronger than ever as more than 2,000 athletes from 30 countries took on the mud, fire and obstacles of the Spartan Race Malaysia 2025 Kuala Lumpur Trifecta Weekend at Gamuda Cove, over the weekend.

Competitors came from as far as Iceland, Austria, Sweden and Argentina, proving Spartan Malaysia’s pull extends well beyond the region.

The two-day spectacle marked the beginning of a new chapter for Spartan Race in Malaysia, being the first event organised under the joint management of RUNRIO Thailand and SCORE Sports Management — the official Spartan Race licensees for Thailand, Malaysia and Singapore from 2025 to 2027.

This collaboration signifies a refreshed era for the Spartan brand locally, combining RUNRIO’s regional experience and SCORE’s event expertise to deliver world-class race operations while preserving Spartan’s defining spirit of grit, camaraderie and resilience.

Elite domination and standout performances

Malaysia’s very own Saddam Pittli and Vietnam’s Kim Luu Linh emerged as the weekend’s most successful elite Spartans, each sweeping both the BEAST (21km, 30 obstacles) and SUPER (10km, 25 obstacles) titles.

Saddam’s double victory was especially meaningful, marking his triumphant return after nearly a year away from Spartan competition.

“It’s been about a year since my last Spartan Race,” said Saddam.

“When I found out Spartan was returning to Kuala Lumpur, I took the opportunity to compete again. My goal was clear — I wanted to represent Malaysia make the country proud on home soil.”

Despite a near-perfect run, Saddam narrowly missed his target time in the BEAST contest due to a missed spear throw — one of Spartan’s most notorious challenges.

“I was aiming for 1 hour 40 minutes but finished in 1 hour 46 after missing the spear throw and doing 30 burpees,” he said.

“The Hercules Hoist, Spear Throw, and Sandbag Carry were the toughest. The sandbags weighed around 35kg and the route went uphill — it really tested both strength and stamina.”

Kim, meanwhile, was equally impressive with back-to-back wins that underlined her consistency and calm under pressure.

“I’ve raced in many Spartan races before, and in terms of speed, this wasn’t my fastest race nor did I break any personal best, yet this race at Gamuda Cove will hold a special place in my heart,” said Kim.

“After more than a year of hard work, sweat, and doubts and to finally come out on top as the top Elite female made the moment unforgettable and meaningful I will rate this performance over the weekend as my proudest one and symbolizes the payoff of persistence more than perfection.

“This is my second race in Malaysia. I was also here last year,” said Kim.

“The race was very well organised, and the volunteers were incredibly supportive — I really appreciated their energy and encouragement throughout.

“Overall, I truly enjoyed the experience and would definitely love to come back to Malaysia for more races in the future.”

Meanwhile, Individual Neutral Athlete Sergei Kliukin and Ritzy Amor Ectin of the Philippins proved unstoppable in the Age Group races, dominating both the BEAST and SUPER divisions.

A test of endurance, teamwork and willpower

Beyond the elite action, the event also featured the Sprint (5km, 20 obstacles), Kids Race (1–3 km) and the gruelling Hurricane Heat 4HR, drawing athletes of all ages and backgrounds.

Thousands of first-timers and returning Spartans embraced the challenge, pushing through mud, barbed wire, rope climbs and heavy carries — embodying the global Spartan ethos of “You’ll know at the finish line.”

In total, over 400 athletes earned their coveted Trifecta medals, a badge of honour for completing three different Spartan distances within the weekend.

The event was honoured by the presence of YBhg. Dato’ Mohd Yusri bin Mohd Yusoff, Deputy Secretary-General (Culture), Ministry of Tourism, Arts and Culture, who officiated the flag-off ceremony on Saturday morning.

Royal inspiration and community spirit

Adding prestige to the event, Raja Puan Muda Perlis Tuanku Lailatul Shahreen Akashah Khalil — a long-time Spartan and fitness advocate — once again completed the course, reinforcing the message that strength and discipline know no limits.

At 55, Her Highness’s continued participation since 2017 stands as an inspiration to Malaysians of all ages and backgrounds, embodying the true Spartan spirit of perseverance and self-belief.

Malaysia enters a new Spartan era

SCORE Sports Management Chief Executive Officer Patricia Tan said the event’s success reaffirmed Malaysia’s growing enthusiasm for Spartan races.

“We’re thrilled to see Spartan return to Malaysia with such energy,” said Patricia. “Working with Runrio Thailand has been fantastic — this partnership will only strengthen Spartan Malaysia in the years ahead.”

She added that the success of the Spartan Kids Race, which drew around 500 participants, showcased the event’s family-driven appeal.

“Our Spartan Kids Race was amazing — you could see one child bringing along two, three, even four or five adults cheering for them,” said Patricia.

“We had about 500 kids racing, which means around 2,000 people in total just for the kids’ event. Combined with the adult categories, total footfall over the weekend reached close to 7,500 — proof that Spartan has become a true family experience and a meaningful contributor to tourism. This is exactly what we mean by building a Spartan legacy in Malaysia — something that benefits the sport, the community and the country.”

Spartan as a driver of sport tourism and regional growth

Runrio Thailand Chief Executive Officer Boonperm Intanapasat said the successful staging of Spartan Malaysia 2025 marks the start of a three-year journey to elevate Malaysia into a flagship destination for the global Spartan community.

“This weekend marks a new beginning for us — the starting point of a three-year journey toward something bigger,” said Boonperm. “Our goal is to make Spartan Malaysia a true international showcase that reflects top-quality race standards, promotes sport tourism, and builds a strong sense of family and community.”

He said these three pillars — race quality, sport tourism and community — will anchor Spartan’s growth in Malaysia and Southeast Asia.

“We’re working closely with partners in Malaysia, Singapore, Thailand and the Philippines, and plan to bring Indonesia and Vietnam into the fold soon,” he said.

“This collaboration goes beyond sports. It creates new business opportunities, boosts tourism and builds a stronger economic ecosystem for the region.”

Boonperm believes the ripple effect from a thriving Spartan circuit could be substantial.

“If planned well, the impact could reach tens of millions in tourism and business revenue — not just nationally, but regionally,” he said. “This is just the beginning of something much bigger for Southeast Asia.”

For more information, visit the Spartan Race Malaysia official channels:

Facebook: facebook.com/spartanracemalaysia

Instagram: instagram.com/spartanracemalaysia

RESULTS

BEAST (21km, 30 obstacles)

Men’s elite: 1. Saddam Pittli (MAS) 1:46:17, 2. Oleg Stepanov (AIN) 1:54:18, 3. Ludovic Guyonvarch (SGP) 2:07:48.

Women’s elite: 1. Kim Luu Linh (VIE) 2:26:55, 2. Tatcha Kawashima (Tha) 2:54:01.

\Men’s age-group: 1. Sergei Kliukin (AIN) 2:12:27, 2. Jayden Tian (MAS) 2:15:09, 3. Simone Marzo (ITA) 2:23:16.

Women’s age-group: 1. Ritzy Amor Ectin (PHI) 2:27:30, 2. Joelle Lim (SGP) 2:45:50, 3. Shima Kagita (JPN) 2:56:45.

SUPER (10km, 25 obstacles)

Men’s elite: 1. Saddam Pittli (MAS) 52:25, 2. Pierre Aigret (FRA) 53:35, 3. Oleg Stepanov (AIN) 55:17.

Women’s elite: 1. Kim Luu Linh (VIE) 1:18:59, 2. Tatcha Kawashima (THA) 1:32:39, 3. Fawanda Sazali (MAS) 1:46:18.

Men’s age-group: 1. Sergei Kliukin (AIN) 1:06:42, 2. Jongel Ylanan (PHI) 1:07:42, 3. Jayden Tian (MAS) 1:10:48

Women’s age-group: 1. Ritzy Amor Ectin (PHI) 1:18:42, 2. Shima Kagita (JPN) 1:28:34, 3. Klara Hanzlikova (CZE) 1:29:59.

KIDS

Boys: 1. Brandon Ting (MAS) 14:58, 2. Lucas Loh (MAS) 15:33, 3. Zakry Idraky Jafnee (MAS) 15:35.

Girls: 1. Beh Zhi Ying (MAS) 19:55, 2. Ng Yi Chun (MAS) 20:22, 3. Elizaveta Dotsenko (SGP) 20:24.

Dare to Try the Spiciest Burger in Town? NakNak Turns Up the Heat with the Fiery Geprek Series!

KUALA LUMPUR, 21 October 2025 – Think you can handle the hottest burger in town? NakNak, Malaysia’s homegrown Korean-inspired quick service restaurant brand, is challenging Malaysians to put their taste buds to the test with the new Fiery Geprek Series, a limited-time menu inspired by the nation’s growing ayam geprek trend. 

Named for its hot sambal and the much-loved “geprek” style of smashed chicken, this series puts a bold NakNak twist to create two new must-try dishes: the Fiery Geprek Burger and the Fiery Geprek NakDak. Perfect for those who crave that addictive sambal kick, this lineup promises to turn up the heat and take Malaysia’s love for spicy food to the next level.

The Fiery Geprek Burger packs a serious punch with a golden, crispy fried chicken thigh topped with NakNak’s signature sambal chilli, crispy fried cabbage, and rich black kicap mayo, all nestled between soft, buttery toasted buns. Each bite delivers layers of texture and flavour — from the crunch of the chicken and cabbage to the creamy tang of the sauce and the kick from the sambal. Priced from RM16.90, this burger dares you to take on the challenge — and keeps you coming back for more.

The Fiery Geprek NakDak takes NakNak’s signature fried chicken to the next level. Made with tender, boneless Korean-style chicken thigh freshly cooked to golden perfection, it is topped with NakNak’s flavourful sambal chilli, crispy fried cabbage, and a drizzle of rich black kicap mayo. Every mouthful offers a perfect contrast — crispy on the outside, juicy on the inside, and packed with layers of smoky, savoury heat. Priced from RM15.90, this dish is a celebration of flavour and texture that Malaysians will find hard to resist.

The Fiery Geprek Series captures the essence of what NakNak does best – reimagining familiar favourites into something fresh, exciting, and full of flavour. It is made for those who enjoy sharing good food, good company, and a little friendly challenge over who can handle the heat.

The Fiery Geprek Series will be available for a limited time only at all NakNak outlets nationwide starting 21 October 2025, for both dine-in and takeaway. For those who enjoy a good spice challenge, this is your chance to see how much heat you can handle!

For more information and updates, stay tuned to NakNak’s official website and Instagram.

About NakNak

Established in 2022, NakNak is a Malaysian homegrown Quick Service Restaurant brand built on the idea of spreading joy through Korean-inspired comfort food. Serving favourites like Korean Fried Chicken, Premium Beef Burgers, and Fries — all made with 100% fresh, premium ingredients — NakNak has grown to 8 outlets across the Klang Valley. With bold flavours and good vibes, the brand hopes to spread joy to every Malaysian, anytime and anywhere.

Suzuki Coffee unveils zero-sugar Hokkaido Latte and bold Espresso Latte

Suzuki Coffee, a renowned gourmet coffee brand in Singapore, has expanded its ready-to-drink (RTD) offerings with the launch of a new zero-sugar version of its popular Hokkaido Latte. This latest addition caters to health-conscious consumers seeking indulgent flavor without the added sugar, while still delivering the signature creamy richness derived from premium Hokkaido Milk.

In tandem with this release, Suzuki Coffee has also introduced the Hokkaido Espresso Latte, a bold and aromatic blend that combines the smoothness of Hokkaido Milk with the intensity of espresso.

Both RTD coffee beverages are available at 7-Eleven.

Nestlé Singapore brews up a healthier Nescafe Gao Siew Dai with Nutri-Grade B

Nestlé Singapore has recently revamped its Nescafe Gao Siew Dai coffee sachets, now earning the Healthier Choice label with a Nutri-Grade B. In local lingo, Gao Siew Dai means strong coffee with less sugar. Previously rated Nutri-Grade C, the brand successfully upgraded its nutritional profile to B, all while preserving its bold, signature “gao” taste.

The refreshed Gao Siew Dai lineup offers six distinct flavours, including popular picks like traditional Kopi, White Coffee and Hazelnut White Coffee.

 

Snack Meets Style: Mamee Monster & Christy Ng Unite for a Bold Collaboration

Top row: How Yuan Yi, Chief Marketing Officer of Mamee-Double Decker (2nd from left) and Christy Ng (second from right) pose with the Pink, Blue and Red Mamee Monsters as well as the Bengap Brothers at the launch of the Mamee Monster x Christy Ng collection at IOI City Mall on 16 October 2025.

PUTRAJAYA (16 October 2025) – Hold on to your snacks! Two iconic local brands have come together in an unexpected brand collaboration to give Malaysians a taste of food, fashion and fun and they’ve let the cat, or in this case, the monster out of the bag.

This proudly Malaysian collaboration sees Mamee Monster, the iconic local snack brand teaming up with popular local fashion brand Christy Ng to unveil a bold and playful collection of bags and snacks, blending nostalgia, creativity, and local pride into a vibrant celebration of culture. The Mamee Monster x Christy Ng collection is an intersection of snack and style that lets Mamee Monster fans make a fashion statement – to snack in style and step out in style.

“We wanted to reimagine Mamee Monster beyond the snack aisle,” said How Yuan Yi, Chief Marketing Officer of Mamee-Double Decker. “This collaboration with Christy Ng allows us to bring the iconic blue Monster & beloved snack to life in a whole new way — not just through the bags, but also through limited edition snack packs that match the collection. It’s a celebration of fun, fashion, and childhood memories.”

The limited edition Mamee Monster x Christy Ng bag collection comprises a vibrant lineup of five playful tote bags, sling bags and mini crossbodies where each piece celebrates the cheeky charm of Mamee Monster and is designed to balance fun with wearability. Expect bold blues, playful graphics, and iconic elements from the Mamee Monster snack — all elevated with Christy Ng’s signature design approach.

“We drew inspiration from the snack’s packaging, Monster’s expressive personality, and the joy it brings to Malaysians of all ages,” said Christy Ng. “Our goal was to create pieces that spark joy and conversation. These bags are more than accessories — they’re wearable memories.”

To add even more excitement to the collaboration, Mamee Monster gamified the snacking experience with a fun and interactive Find & Win mechanic. Each limited-edition pack contains a card — and if you’re lucky enough to find a winner card, you can stand to win the exclusive Mamee Monster x Christy Ng bags or vouchers. Winners just need to scan the QR code on the tag to access a dedicated game page, where they’ll enter a unique code to unlock a digital game experience to discover what prize they’ve won. It’s not just about snacking anymore — it’s about playing, discovering, and winning in style. This experience is available from now until 31 Dec 2025.

Not interested in games? The Mamee Monster x Christy Ng bags are available for purchase at Christy Ng boutiques and through their online store (https://www.christyng.com/collections/christy-ng-x-mamee-monster).

Mamee Monster is a crunchy noodle snack that made its debut in 1974 with the pre-seasoned noodles eventually becoming one of the first Malaysia’s favourite snacks. Mamee Monster noodles became a hit not just with the youngsters but also with the adults, thanks to its rich flavour, strong marketing strategy and widespread availability.

Mamee Monster x Christy Ng limited edition packs are available in three flavours – BBQ, Hot & Spicy, and Chicken. They can be found at all major supermarkets, hypermarkets, mini-markets, petrol marts and convenience stores nationwide, as well as Mamee Jonker House in Malacca. They can also be purchased via MAMEE’s official store on Lazada (https://bit.ly/3fX5hpE) and Shopee (https://my.shp.ee/n4QTkfo).

For enquiries about Mamee Monster, please call the MAMEE-Double Decker toll-free careline at 1-300-22-6263 or send a WhatsApp text to +606-231 6362 between 9am and 5pm from Mondays to Fridays, send an email to careline@mamee.com.my or visit https://mamee.com/.

For further information, follow the brand’s social media accounts on Facebook (www.facebook.com/mymameemonster), Instagram (www.instagram.com/iammameemonster/) and TikTok (https://www.tiktok.com/@iammameemonster).

Malaysia’s Green Logistics Leader: Pos Malaysia Delivers Triple Sustainability Awards

KUALA LUMPUR, 14 October 2025 – Pos Malaysia Berhad (“Pos Malaysia” or “The Company”), the national post and parcel service provider, has achieved a remarkable triple victory across three major sustainability awards in as many weeks, cementing its position as the nation’s leading green logistics provider.

The winning streak—spanning innovation, energy efficiency and ESG performance—demonstrates the breadth and depth of Pos Malaysia’s commitment to environmental sustainability across all aspects of its operations.

Three Weeks, Three Wins

MIHAS Services Innovation & Sustainability Award 2025 – Recognised for its groundbreaking Pos Hijau Carbon Emissions Tool, which provides customers with transparent carbon emission tracking for every shipment. The award also highlighted Pos Malaysia’s ambitious electric vehicle deployment, with more than 1,500 EVs operating across the country—the largest EV fleet in Malaysia’s logistics sector.

National Energy Awards 2025 (NEA) – Pos Malaysia secured three accolades for energy management excellence at the prestigious NEA ceremony, organised by the Ministry of Energy Transition and Water Transformation (PETRA) and officiated by Deputy Prime Minister YAB Datuk Seri Fadillah Yusof at Hilton Hotel, Kuala Lumpur.

From 173 submissions across diverse sectors, Pos Malaysia won:

  • 1st Place in Energy Management (Small & Medium Building) for its Mail Delivery Centre in Bandar Baru Bangi & Seri Kembangan
  • 1st Runner-Up in Energy Management (Large Building) for its National Mail Centre in Shah Alam
  • Merit in Energy Management (Small & Medium Building) for its Pusat Pos Laju Kapar

The Edge ESG Awards 2025 – Gold – Pos Malaysia clinched Gold in the Transportation & Logistics category, based on its strong FTSE Russell ESG rating. The award recognises the company’s robust environmental, social and governance performance across its nationwide operations.

A Holistic Approach to Sustainability

Commenting on the achievements, Charles Brewer, Group Chief Executive Officer of Pos Malaysia, said: ” These awards are a testament to the hard work and dedication of our teams across the country. Sustainability is fundamental to how we operate at Pos Malaysia. From our Pos Hijau tool that helps customers track their carbon emissions, to our energy-efficient facilities, to operating Malaysia’s largest EV fleet—we’re embedding environmental responsibility into every part of our business. These wins validate that we’re making real progress in reducing our environmental impact whilst maintaining the reliable service Malaysians depend on. We’re proud of what we’ve achieved, but there’s still much more to do as we continue building a business that’s fit for the future.”

Sustainability remains a key strategic priority for Pos Malaysia, with initiatives spanning multiple fronts:

  • Green Fleet Leadership – Operating Malaysia’s largest logistics EV fleet with 1,252 e-bikes and 264 e-vans, Pos Malaysia has covered over 10.8 million kilometres emission-free—equivalent to circling the Earth 270 times. The company aims to achieve 100% green first and last-mile deliveries by 2030.
  • Renewable Energy Infrastructure – With 17 solar-powered facilities nationwide, Pos Malaysia has boosted its renewable energy mix to nearly 7.5%, preventing more than 2,900 tonnes of carbon dioxide emissions annually.
  • Energy Efficiency – Comprehensive initiatives including LED lighting upgrades, digitalisation and advanced energy management systems have been implemented across facilities nationwide.
  • Customer Empowerment – The Pos Hijau Carbon Emissions Tool enables customers to track and understand the environmental impact of their shipments, promoting transparency and informed decision-making.

Next Stop: Regional Recognition

Following the NEA success, Pos Malaysia will represent Malaysia at the ASEAN Energy Awards 2025 on 16 October at the Kuala Lumpur Convention Centre, showcasing the nation’s best practices in energy management alongside other ASEAN nations during the 43rd ASEAN Ministers on Energy Meeting and 25th ASEAN Energy Business Forum. Pos Malaysia is honoured to be selected as a Session Owner for the Malaysia Pavilion at COP30 in Belém, Brazil. This recognition highlights our continued leadership in advancing sustainable logistics and our commitment to supporting Malaysia’s representation on the global climate stage. 

At Pos Malaysia, we are passionate about building trust to connect lives and businesses for a better tomorrow. These milestones reaffirm our commitment to delivering not only parcels, but also meaningful, lasting impact for generations to come. 

Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, TikTok, YouTube, and LinkedIn.

Singapore’s retail industry honours the heroes of service excellence at SRA EXSA 2025

SRA EXSA 2025: 7 Eleven Awards Presentation. Photo Credit: Singapore Retail Association (SRA)
  • National recognition of Singapore’s retail frontliners driving customer trust and experience
  • MOU – Accelerating AI adoption and integration in retail

Singapore, 14 October 2025   The Singapore Retailers Association (SRA) today concluded the SRA Excellent Service Award (EXSA2025 presentation ceremony at Nanyang Polytechnic Auditorium, honouring Singapore’s retail professionals who exemplify the nation’s hallmark of service excellence. The event, graced by Guest of Honour, Mr Alvin Tan, Minister of State for Trade and Industry and National Development, celebrated individuals who have consistently raised the bar for customer service and leadership across Singapore’s vibrant retail ecosystem.

SRA EXSA 2025: Ikano Private Limited Awards Presentation. Photo Credit: Singapore Retail Association (SRA)

Recognising the Retail’s Service SuperStars

This year’s EXSA 2025 (Retail) Service SuperStar Award spotlighted three outstanding finalists:

1.     Ms Hazrena Hussein, Customer Service Specialist (Digital Service Ambassador), CapitaLand Investment Limited (Raffles City Singapore)

2.     Mr Joseph Fung, Customer Relations Officer, IKANO Private Limited (IKEA Singapore)

3.     Mr Reuben Goh, Senior Sales Executive, TC Acoustic (Sonos flagship store at Wheelock Place)

SRA EXSA 2025: Guardian Health & Beauty Awards Presentation. Photo Credit: Singapore Retail Association (SRA)

Among them, Mr Reuben Goh, Senior Sales Executive at TC Acoustic emerged as the winner of the coveted SRA EXSA 2025 Service SuperStar Award, recognised for exemplifying the highest standards of empathy, professionalism, and dedication that define Singapore’s retail service culture. All three finalists continue to inspire their peers across the retail sector – delivering warmth, attentiveness, and personalised service that create lasting customer relationships and strengthen Singapore’s reputation for service excellence.

SRA EXSA 2025: BSH Home Appliances PTE LTD Awards Presentation. Photo Credit: Singapore Retail Association (SRA)

 In addition to the Service SuperStar category, hundreds of retail employees were recognised across SilverGold, and Star Award tiers, reflecting the industry’s collective drive to uphold Singapore’s standing as a world-class retail destination.

This year, SRA EXSA received nominations from 130 companies representing over 135 brands and concepts. In total, 4,465 recipients were honoured across four categories: 

1.         SRA EXSA Star Award: 743 recipients

2.         SRA EXSA Gold Award: 1,502 recipients

3.         SRA EXSA Silver Award: 2,220 recipients

4.         SRA EXSA (Retail) Service SuperStar Award: 1 recipient

MOU Signing: Accelerating AI Integration in Retail

A landmark Memorandum of Understanding (MOU) was signed between SRA and the Singapore Artificial Intelligence Association (SAIA) during the ceremony, witnessed by Guest of Honour, Minister of State, Mr Tan.

The partnership aims to accelerate AI adoption across two key areas of retail:

1.     Customer Service: Using AI to analyse customer data and enhance personalised service.

2.     Merchandising&Inventory Management: Leveraging predictive analytics to optimise inventory and forecast demand.

Together, SRA and SAIA seek to empower retailers with innovation that enhances operational excellence, efficiency, and customer satisfaction.

Training Innovation: RetailX App for On-Demand Learning

To address manpower challenges and enhance workforce capabilities, SRA has developed and piloted the SRA RetailX app. This asynchronous learning tool enables retail staff to learn and role-play with AI-driven scenarios during downtime, without leaving the shop floor.

This innovation marks Singapore’s first sector-wide initiative enabling large-scale, flexible training. With its successful pilot, SRA plans to leverage the app to roll out Progressive Wage Model (PWM) training industry-wide, ensuring that service staff remain skilled and competitive in an evolving retail environment.

Co-Developed Curriculum with Singapore Airlines Academy

In partnership with the Singapore Airlines Academy (SIAA), SRA has co-developed an EXSA Retail curriculum built on world-class service standards. This collaboration merges SIA’s internationally recognised service framework with SRA’s retail expertise to ensure Singapore’s retail workforce continues to deliver customer experiences on par with global benchmarks.

SRA EXSA 2025 – Mr Ernie Koh, President, Welcome Speech. Photo Credit: Singapore Retail Association (SRA)

According to Mr Ernie Koh, President of the Singapore Retailers Association (SRA), “Retail is fundamentally about people – our customers, and the professionals who serve them every day. Through EXSA, we honour the individuals whose empathy, dedication, and professionalism continue to define Singapore’s retail experience.” He added, “This year’s MOU with SAIA and our RetailX learning app mark a significant step forward in empowering our workforce with the tools and technology needed to thrive in an evolving landscape. Service excellence remains our industry’s strongest differentiator – one that strengthens resilience and sustains customer trust.”

About the Excellence Service Award (EXSA)

Launched in 1994, the Excellent Service Award (EXSA) is a national award that recognises individuals who have delivered quality service. It seeks to develop service models for staff to emulate and to create service champions. Organisations with EXSA staff are committed to achieving service excellence and delivering superior service through their service champions. The objectives of EXSA are to inspire service staff to scale new heights, identify service role models, encourage service champions, and recognise the efforts of service staff across industries.

EXSA nominees are distinguished by their commitment to going beyond the call of duty to exceed customer expectations and champion excellent service. They are prompt and proactive in anticipating and attending to customer needs, accurate and consistent in service delivery, and always ready to support team members without being asked. Knowledgeable and helpful in communicating service offerings, they use their skills and empathy to add value to customer experiences. With strong emotional intelligence and agility, they handle feedback effectively, exercise good judgement, and turn challenges into opportunities for service recovery – creating positive and memorable experiences for every customer interaction.

UNIQLO Celebrates Malaysian Culinary Heritage with Oriental Kopi

Exclusive designs available through UTme! at selected stores  

15 October 2025, Kuala LumpurGlobal apparel retailer UNIQLO is celebrating Malaysia’s love for local flavours with a new and exclusive collaboration with Oriental Kopi, one of the nation’s most beloved traditional kopitiam brands. Available from October 17, this partnership brings a creative twist to Malaysian food culture through fashion.

Drawing inspiration from Oriental Kopi’s rich Hainanese culinary heritage, the collaboration captures the nostalgic charm of Malaysia’s iconic kopitiam culture, featuring nine exclusive UTme! Designs on signature kopitiam’s dishes from Nasi Lemak, Polo Buns, Egg Tarts, which are loved by many Malaysians.

Celebrate Local Culture, Your Way

Available exclusively through UTme!, UNIQLO’s interactive customisation service, this collaboration brings new life to LifeWear by allowing customers to co-create designs that celebrate Malaysia’s rich food and fashion culture.

With Oriental Kopi-inspired graphics, customers can mix, match, and personalise their favourite designs to create one-of-a-kind T-shirts and tote bags that express their love for local flavours. Those who prefer ready-made options can also shop exclusive pre-printed T-shirts and tote bags featuring the Oriental Kopi designs, available at UNIQLO Mid Valley Megamall and UNIQLO Suria KLCC, while stocks last.

This collaboration celebrates the simple joys that bring Malaysians together. Through its partnership with Oriental Kopi, UNIQLO invites everyone to wear their favourite flavours and carry a little piece of kopitiam culture wherever they go.

About UNIQLO UTme! X Oriental Kopi
Official Launch 17 October 2025, Friday
Pricing
  • Adult T-Shirt RM79.90
  • Kids T-shirt RM59.90
  • Tote Bag RM79.90
Designs 9 new exclusive designs from Oriental Kopi
Availability UTme! Customisation Printing Service

  • UNIQLO The Exchange TRX
  • UNIQLO Fahrenheit 88
  • UNIQLO Sunway Pyramid
  • UNIQLO Mid Valley Southkey (Johor Bahru)

UTme! X Oriental Kopi Pre-Printed Designs

  • UNIQLO Mid Valley Megamall
  • UNIQLO Suria KLCC 
Opening Hours 10AM – 10PM

HOT NEWS

Rage 2.0

0
RAGE Against Social Limitations And Unlabel Yourself "RAGE2.0 Aims To Revitalise Your Everyday Work Life and Social Life" Kuala Lumpur, 12th November 2019 - Local...

MUST READ

Bar B Q Plaza collaborates with Roller Coaster to deliver the...

0
Thailand's Bar B Q Plaza has teamed up with Roller Coaster for a new co-branded snack. With the new snack, consumers can enjoy Bar...