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Indomie rides Ayam Geprek popularity
Indonesia's top instant noodle maker Indomie has unveiled another foodservice inspired creation - Hype Abis Rasa Ayam Geprek. Ayam Geprek is described by Cindy...
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When pack redesign goes bad
Refreshing the packaging design is part of the marketing process to improve sales and to capture new consumers. However, when the new design fails...
