Indonesia has always been the pioneer in embracing coconut flavour in food and drinks in the region. Sinar Sosro introduced what was known as the first coconut flavoured carbonated soft drink Creso.
Now, FrieslandCampina’s local unit PT Frisian Flag Indonesia has launched the country’s first coconut flavoured UHT milk Frisian Flag Purefarm Coconut Delight. The new UHT milk contains 7 vitamins and 3 minerals.
The young coconut flavoured UHT milk with coconut water extract is to reconnect with young adults between the ages of 18 and 30 to get them to drink more milk. This is a segment that has access to a lot of beverage options. Flavour plays a key role in getting them excited about the milk category and this is what Indomilk has done with the latest banana flavoured UHT milk. Expect to see more flavour innovation in the Indonesian milk category going forward.