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Smiling Fish brand offers sambal fried sardines for the Malaysian market
Smiling Fish (Pum Pui), a Thai seafood brand, has localised its canned seafood products for Malaysia with sambal fried sardines. Flavour localisation is a...
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Indonesian instant noodle with cheese and milk
Indofood's Pop Mie latest curry with milk and curry with cheese is a good example of how companies borrow ideas from consumers to create...
