Home Retailing E-Commerce Cold Storage Expands its Reach in Penang Via HappyFresh

Cold Storage Expands its Reach in Penang Via HappyFresh

First Online Grocery Market Place in Penang; Part of National Expansion Plan

16th April 2018  – Things are Fresher than ever in Penang as Cold Storage and HappyFresh launch the northern region’s first home delivery service of fresh food and groceries today. Marking HappyFresh’s Third Anniversary, the expansion of services into Penang is part of the brand’s expansion plans in Malaysia, and an extension of its existing relationship with GCH Retail (Malaysia) Sdn Bhd the operator of Cold Storage in Malaysia.

“Today marks a significant milestone for us as we are now able to better delight our customers in Penang with fresh products and quality produce delivered right to their doorstep. Earlier this year we launched our services with HappyFresh to serve our customers in the Klang Valley, where we have over 10 stores in our family of brands. Based on the response there, we are now expanding the reach of our home delivery services to Penang. This will is an opportunity for us to increase the visibility and coverage of the Cold Storage brand to fulfil the demands of the rising number of consumers in Penang who use digital platforms as their primary means of purchasing goods and services” said Alice Lau, Upscale Director of GCH Retail (Malaysia) Sdn. Bhd.

Cold Storage has been a trusted name in fresh produce and top quality local and imported products in Malaysia since 1963. It is always a popular choice among discerning customers when it comes to fresh food and variety with its wide array of fresh produce; ready to eat selections; broad selection of meats, fish and wines; and exclusive brands from around the globe.

With today’s announcement, getting the freshest selection is now a simple matter of downloading the HappyFresh app to conveniently pick and order fresh food and ingredients from Cold Storage Gurney Plaza or Island Plaza. The items can be delivered within an hour from when the order is placed or at the customer’s preferred timing.

“It’s an exciting time to be in this industry as consumers are showing more interest and trust in online grocery delivery. We have been considering expansion plans for awhile now and after some research, we felt that the bustling city of Penang Island would fare well with our service. This would be a new chapter for HappyFresh Malaysia and we hope that Penangites would come ot value HappyFresh’s grocery delivery service. We couldn’t have come this far without the supportive partners who saw the value in our day to day operations and to mark our 3rd year anniversary, we decided that this would be the year to venture further.” said Cassandra Chong, Head of Business Development, HappyFresh Malaysia.

To kick-start the service and in conjunction with HappyFresh’s third anniversary, in-store customers who visit Cold Storage Gurney Plaza or Island Plaza will receive:

  1. RM20 HappyFresh cash voucher to start shopping with Cold Storage on HappyFresh
  2. The first 1,000 HappyFresh customers will also receive a large grocery shopping bag courtesy of HappyFresh and Cold Storage
  3. Additional mystery gift from Cold Storage to the first 200 HappyFresh customers purchased from Cold Storage stores
  4. Early bird discounts from HappyFresh:
    1. 35% off for the first 200 customers
    2. 25% off for the following 200 customers
    3. 15% off for subsequent customers

 About GCH Retail (Malaysia) Sdn Bhd

GCH Retail (Malaysia) Sdn. Bhd., (GCH) a subsidiary of Dairy Farm International, is the operator of Giant hypermarkets and supermarkets chain; Cold Storage, Mercato and Jasons Food Hall premium grocery stores. Keeping abreast of latest market trends, GCH Retail continues to deliver on modern retail experiences and avails Malaysian customers to a wide array of products and produce, including quality value selections as well as premium and exclusive offerings. GCH Retail’s latest industry accolade includes being Retail Asia-Pacific’s Top 500 Gold Winner as Malaysia’s Number 1 Retailer. Operating stores across Peninsular Malaysia and in Sabah & Sarawak, GCH Retail retains a strong foothold in the local retail industry and continues to maintain a strong leadership position.

 About HappyFresh

HappyFresh is an online grocery shopping service that offers customers the convenience to order fresh food and groceries from a range of supermarkets and specialty stores and have it delivered to their doorstep in as little as one hour. The company is a food tech start-up founded in October 2014 and the app became available in Malaysia in March 2015. Backed by experienced investors, HappyFresh is now one of the fastest growing food e-commerce companies in South East Asia, with operations in Kuala Lumpur, Jakarta and Bangkok. The app is available on Apple App Store and Google Play Store and offers more than 120,000 items to select from.



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