HOT NEWS
NBA Marketing to Shake Up Malaysia’s Chocolate Drink Market
On 4 March 2014, FrieslandCampina entered into a multiyear marketing partnership with the National Basketball Association (NBA). According to the press release:
"As the Official...
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11street & SOUL – Meet Your A.I. Running Coach – SOUL...
Key highlights:
11street partners with SOUL Electronics to introduce the world’s first artificial intelligence wireless earphones equipped with BiomechEngine® and real-time voice coaching.
Through...
