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NBA Marketing to Shake Up Malaysia’s Chocolate Drink Market
On 4 March 2014, FrieslandCampina entered into a multiyear marketing partnership with the National Basketball Association (NBA). According to the press release:
"As the Official...
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Getting young Chinese females to drink cocktail through Hello Kitty collaboration
The Chinese cocktail brand Rio has collaborated with Hello Kitty to introduce the Rio Hello Kitty limited edition collection. The Chinese actress Zhou Xun...
