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The Case of Re-Branding Following Scandals in China
Companies are know to change their corporate names after scandals partly as a way to bury the past and move forward. In China, the...
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Nestlé Thailand launches premium RTD coffee NESCAFÉ GOLD Creama Craft
Nestlé Thailand has launched the new NESCAFÉ GOLD Creama Craft Latte and NESCAFÉ GOLD Creama Craft Americano in the RTD coffee category in Thailand....
