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Big market selling merchandise to retailers

There is a big market selling collectibles to retailers for use in their in-store marketing activities. The limited-edition Bolario bear introduced by 7-Eleven Malaysia as part of the FIFA World Cup promotion could also be found in Indonesia. The bears were known rather unexciting as Football Bear in Indonesia and it was Carrefour that made them available there.

Similarly, the Marvel and Disney-Pixar super heroes collectibles exclusively available to Tesco Malaysia were also used by the Indonesian Alfamart minimarket chain as part of their in-store campaign.

Owners of animated characters or toy companies are in for a good time as retailers need collectibles to stimulate sagging sales.


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