Karta displayed three variants of its coconut water at MIFB 2015, the 16th Malaysian International Food & Beverage Trade Fair, in June 2015. The original flavour is already in the market. The two new flavours are pineapple and cucumber but they have not been launched in Malaysia.
Flavour extension is one method used by brands to continue to keep consumers engaged. Coconut water is versatile. Its health beneficial properties are increasingly being recognised, making coconut water a good base for further new product development. The Malaysian packaged coconut water market will however for the time being continue to focus on getting consumers to acquire a taste for packaged coconut water.
|Passion fruit, pink guava, pineapple and mango flavoured coconut water in foreign markets|