Coca-Cola Malaysia has signed a new beverage concession agreement with Golden Screen Cinemas Sdn Bhd (GSC), the leading cinema exhibitor in Malaysia.
The beverages produced by Coca-Cola have been present in GSC cinemas since 1987 and the new agreement will see their continued presence for another five-year term.
Under the agreement, all GSC concession counters throughout Malaysia will offer Fanta, Sprite, A&W Sarsaparilla, Minute Maid Pulpy, Coca-Cola light, Coca-Cola Zero and, of course, Coca-Cola. Popcorn paired with Coca-Cola are also available as over-the-counter combo sets or pre-purchased e-combo sets through GSC Website or the GSC Mobile App.
The agreement was signed in Kuala Lumpur today by Chief Executive Officer of Coca-Cola’s Bottling Investment Group Singapore – Malaysia – Brunei, Mr Stephen James Lusk and Chief Executive Officer of GSC, Ms Koh Mei Lee (嘉通院线总执行员 高美莉).
Also present to witness the signing was Executive Vice President of The Coca-Cola Company / President of the Bottling Investments Group, Mr Irial Finan and General Manager of GSC, Mr Irving Chee (嘉通院线总经理 徐焕堂).
“The excitement of the cinema experience for cinemagoers begins at the concession stand when they get the fresh, hot popcorn and an icy cold Coca-Cola beverage to complement the movie, and we are thrilled to continue the special experience for them at GSC as we have been doing so for almost three decades now,” said Lusk.
Lusk said the partnership with GSC is part of Coca-Cola’s continued commitment to the market and its customers in Malaysia, where it has already invested RM1 billion between 2010 and 2016.
“We want to grow further in Malaysia and to do that, we need to be able to be a part of the growth strategies of our business partners so that we can help each other to create ideal consumer experiences,” added Lusk.
Koh said that Coca-Cola beverages are very popular among movie-goers at GSC.
“At GSC, we strive to provide the best cinema experience to our customers and we are very excited to continue this journey with Coca-Cola. The signing of agreement marks our long-term business partnership with Coca-Cola, which is a special milestone for GSC as we are celebrating our 30th anniversary next year,” said Koh.
GSC, which has a market share of over 40 per cent, owns a total of 306 screens in 33 locations and a seating capacity of over 51,000 in Malaysia. It also has the largest digital hall in Malaysia – the 486-seater GSC Maxx in GSC Berjaya Times Square, KL and the largest multiplex in Southeast Asia with 21 screens in GSC Mid Valley, KL.