PT Fonterra Indonesia has officially launched Anchor Food Professionals at FHI 2017 (Food and Hotel Indonesia) on 5 April 2017. Anchor Food Professionals is the foodservice brand of Anchor. The mission is to create high quality fit-for purpose products and solutions for foodservice professionals. This comes on the heels of a similar launch of Anchor Food Professionals in Malaysia in August 2016 and in China in May 2016.
From right Stanley Goh, Regional Director, Food Services – Asia, Middle East & Africa at Fonterra and Sigit Wijanarko Director Foodservice Fonterra Brand Indonesia. Image above was captured by the author at FHI 2017
Milk consumption on the rise
A survey by Fonterra shows 98% of urban consumers in Indonesia consume milk daily. Indonesians consumed a total of 780 million glasses of Fonterra milk in 2016, said Sigit Wijanarko Director Foodservice Fonterra Brand Indonesia.
UHT milk popular
Stanley Goh, Regional Director, Food Services – Asia, Middle East & Africa at Fonterra, added that UHT milk is growing faster than milk powder driven by lifestyle, affordability and availability through the retail channel. Fonterra currently has Anlene and Boneeto in the liquid milk segment and plans to increase the number of variants.
Fonterra sales rose 30%
PT Fonterra Indonesia saw its sales value increase 30% and volume rose 20% for the 12 months ending July 2016, according to an article in SWA.co.id. Anlene’s share of sales is the largest at 60%, while the rest comes from Anchor, Anmum and Food Services.