Coca-Cola in Thailand has announced Fuze Tea peach flavoured and passion fruit flavoured RTD tea with chia seeds. The 350ml RTD tea contains vitamin C and antioxidants.
The sugar content in the peached flavoured drink is 29g per 350ml serving, while the passion fruit flavoured drink has a Healthier Choice Logo with a sugar content of 16g per 350ml serving. The selling price is THB 20 per 350ml bottle at 7-Eleven Thailand.
Chia seed is a good source of omega-3 fatty acids, fibre, antioxidants and iron and offers texture to the RTD tea.
Similar products launched in Vietnam in 2017
At the end of 2017, Coca-Cola Viet Nam introduced the same Fuze Tea+ but with a stronger antioxidant and TPP-C (tea polyphenols and vitamin C) shout out on pack. The Thai version only mentions vitamin C and antioxidant.
The TVC in Vietnam shows how Fuze Tea+ can help combat the ill effect of urban pollution, a relevant theme in beauty and is increasingly finding its way into food and drinks.