Home Retailing Convenience Store Empowering and Serving through #BuatBaikTogether

Empowering and Serving through #BuatBaikTogether

From left: Communications and Creative Manager (Marketing) of 7-Eleven Malaysia, Lawrence Ng presenting a mock cheque to Patrick

Kuala Lumpur, 13 December 2018 – 7-Eleven Malaysia, the no.1 stand-alone convenience store chain in Malaysia concluded its annual CSR initiative, #BuatBaikTogether under the Community Care program in efforts to extend its support to the disadvantaged communities across the nation.

For 6 weeks, from 25 September until 6 November 2018, customers were encouraged to support the campaign by contributing necessities such as food, beverages, household essentials and other supplies purchased from 7-Eleven Malaysia stores and drop them into contribution boxes placed in more than 2,260 stores nationwide.

The campaign successfully amounted RM2,074,323.55 worth of supplies consisting of food and non-food products such as groceries, canned food, biscuits and snacks, non-alcoholic beverages, medical supplies, amongst others. The contributions were gathered and distributed to 165 charity homes and non-profit organizations nationwide. As October was Breast Cancer Awareness month, the campaign successfully raised RM10,000.00 for CSR partner Breast Cancer Foundation through the contribution of 10 cents for each purchase of a selected partner brand listed by 7-Eleven Malaysia.

Formerly known as Pride Foundation, the Breast Cancer Foundation has been at the forefront of breast cancer awareness, empowerment and support programmes for breast cancer patients and survivors. “We are grateful to receive this donation from 7-Eleven Malaysia and thank everyone who contributed to this year’s #BuatBaikTogether campaign. This donation will go into the Breast Cancer Patient Fund, a fund set up especially to support patients who are currently going through breast cancer,” said Razlan Patrick, Business Development Manager of Breast Cancer Foundation.

Marketing General Manager of 7-Eleven Malaysia, Ronan Lee said, “This is our 2nd year of running the #BuatBaikTogether campaign, and we are sincerely grateful for the support of our customers in contributing for this charitable cause. We are pleased with the positive impacts and results of the campaign this year, and hope that our loyal customers would continue to join us in our endeavours to support more underprivileged communities.”

#BuatBaikTogether is an annual program under 7-Eleven Malaysia’s Community Care, a non-profit entity set up to implement corporate responsibility and philanthropic initiatives in support of underprivileged groups and sustains environmental conservation efforts.

For more information on #BuatBaikTogether and 7-Eleven Community Care, please visit www.7eleven.com.my or follow 7ElevenMalaysia on Facebook, Instagram and Twitter.


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