Home Country Malaysia Twisties to undergo local flavour upgrade

Twisties to undergo local flavour upgrade

Image credit: Minimeinsights.com

Mondelez wants Malaysians to share what flavour they would like to see in Twisties but the catch is it must be a Malaysian flavour. The winner of the contest could walk away with RM 10,000! The contest ends on 31 May 2019.

Just buy a pack, draw, snap and win.

Snack food companies are tapping into local flavours to create excitement for their snack foods. The flavour trend is now moving from the obvious like tom yum, curry or BBQ to something more truly local foodservice-inspired flavours such as assam laksa or even popiah ? Crazy flavour ideas can sometimes do wonders to a brand.


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